Here's your latest roundup of innovation news you may have missed. Photo via Getty Images

It's been a busy month so far with plenty of Houston startup news, major ecosystem events, and more — and there might be some headlines you may have missed.

In this roundup of short stories within Houston startups and tech, three startups join three different accelerator programs, a Houston innovator publishes a book, and a PE-backed tech company makes changes to its C-suite.

Rivalry Tech snags spot in Comcast NBCUniversal SportsTech Accelerator

Rivalry Tech, the parent company for stadium mobile ordering platform sEATz, was selected for a prestigious program. Photo via rivalrytech.com

A Houston-based startup has been selected for the third cohort for the Comcast NBCUniversal SportsTech Accelerator. Rivalry Tech, a software company that provides mobile ordering technology platform sEATz to stadiums, is one of 10 startups in the program.

The new cohort was selected from over 920 applicants across 40 countries. The six-month program — expanded from its previous 12-week format — allows access to access to leaders and decision makers from across the partner consortium, including NBC Sports, Sky Sports, Comcast Spectacor, Golf, NASCAR, WWE, PGA TOUR, U.S. Ski & Snowboard, USA Swimming, and USA Cycling.

Since the first class in 2021, SportsTech startup alumni have participated in 90 pilots, partnerships, and commercial deals with consortium partners.

"Our alumni from the first two classes of the Comcast NBCUniversal SportsTech accelerator continue to display a prowess for delivering impactful technology while unlocking new revenue opportunities, and I look forward to seeing what powerful innovations and unique partnerships emerge from this year’s program,” says Jenna Kurath, vice president of Startup Partnerships and Head of Comcast NBCUniversal SportsTech, in a news release. "As we evaluated how to bring even more value to our startups and SportsTech partners, a clear need emerged - more time collaborating to tackle complex business challenges. The new six-month format creates additional space for focused testing and experimentation with a curriculum designed for business refinement while allowing the enterprise-ready startups we've selected to continue serving their existing customers.”

PE-backed HungerRush names new execs

HungerRush has a handful of new execs. Photo via Getty Images

Houston-based HungerRush, a cloud software provider for the restaurant industry, announced new leaders within its C-suite. The company, recently backed by New York City-based private equity firm Corsair Capital New York City-based private equity firm Corsair Capital, announced three new executives.

  • David Tabachnick has been named CFO. He joins the company from Acoustic where he most recently served as CAO. He brings more than 20 years’ experience to his new role as CFO, including extensive private equity experience through Vista Equity Partners.
  • Patrick Hughes joins as vice president of finance. He will focus on emphasizing longstanding partnerships, reporting, automation, and environment of controls and advise on growth paths for HungerRush. With more than 15 years’ experience in both accounting and FP&A, he excels in high growth environments focused on technology advancements.
  • Jim DaBroi has been appointed COO. He has more than 25 years of experience in developing and growing customer support operations for various SaaS and payments companies. In his role at HungerRush he will be focused on leading the deployment and installations of customer success and technical support efforts.
  • Ashishh Desai has been named vice president of independent operators sales following the company's acquisition of Menufy acquisition. He was previously a co-founder of Kansas City-based Menufy, an industry-leading online food ordering platform acquired in October 2021 and will continue to build and grow HungerRush’s I/O sector.

“We are excited to attract this caliber of world-class Fintech and PE-based talent with the addition of David and Patrick, who together will be key to our rapid growth strategy. In addition, the appointments of Jim and Ashishh bring deep experience in SaaS, payments and sales to our team that is unmatched," says HungerRush CEO Perry Turbes in a news release. "With our now robust leadership team, we will continue to accelerate our commitment to elevate the restaurant technology space and meet the evolving needs of our customers to help them achieve their own goals in the restaurant industry.”

Heroshe named to nonprofit accelerator's spring cohort

The Heroshe team will participate in a hybrid accelerator program. Photo via heroshe.com

A Houston-based tech startup called Heroshe has joined Virgina-based hybrid accelerator Lighthouse Labs for their spring 2023 cohort. Heroshe, according to its website, is a purpose-driven technology company solving the problem of access to global commerce for African businesses.

"We are on a mission to bridge the commerce gap, simplify imports and empower Africans to access global markets," reads the website.

Its eleventh year, Lighthouse Labs, a nonprofit organization, named eight companies to its Batch 14, which begins March 13 in Richmond, Virginia, and ends with Demo Day on May 23.

“This cohort’s companies offer bold solutions to address current-day problems in industries ranging from logistics to cybersecurity, health/wellness to retail, and real estate to software,” says Paul Nolde, managing executive director at Lighthouse Labs, in a news release. “This group of startups represents the best of innovation and entrepreneurship across the Commonwealth and beyond.”

Around 200 companies applied and were evaluated. Of the applications, 49 moved forward to the first round of reviews, and 17 participated in interviews. All companies will receive $20,000 in equity-free funding, participate in weekly educational programming, get mentorship from Lighthouse’s extensive mentor network, and connect directly with local partners and investors.

Houston innovator publishes first book

Kara Branch's book is available on Amazon. Image via Amazon

A Houston innovator — an award-winning one at that — has published a book Kara Branch is the CEO of Black Girls Do Engineer, an organization on a mission to inspire future women in science, technology, engineering, and mathematics.She released her first book, “What is S.T.E.M.?”

"Many are familiar with the acronym S.T.E.M. but don’t necessarily understand what the term means," reads the book's description. "This book will help you understand what is S.T.E.M. and introduce you to S.T.E.M. careers that falls under each letter."

IncentiFind finds spot in growth-focused program

IncentiFind was selected for a new program. Photo courtesy of IncentiFind

IncentiFind, a Houston-based startup that helps the real estate industry find grant opportunities, has joined Chicago-based Moderne Ventures' inaugural "Passport Class," which is a six-month program providing its participants education, exposure, insight, and relationships to drive customer growth.

"Unlike a traditional accelerator, Moderne Passport is a comprehensive industry immersion program that helps companies of all stages – seed through pre-IPO – hone their go-to-market strategies in the real estate sector, build relationships with industry leaders and execute pilot programs and customer relationships with some of the largest companies in the world," says Carolyn Kwon, Moderne Passport director, in a news release.

IncentiFind, founded by Natalie Goodman, is one of six companies selected for the first batch of startups. Moderne Ventures is a venture capital firm focused on the industries of real estate, finance, insurance, ESG, and home services.

"Moderne most often looks outside its industries to find technologies that can be applicable within them," says Constance Freedman, founder and managing partner at Moderne Ventures. "This latest Passport cohort was curated to include innovative solutions that are highly applicable to some of our industry's most pressing challenges. We look forward to helping these companies optimize their products and services and connect with partners in the Moderne Network who can benefit most from them."

The 2022 Houston Innovation Awards revealed its big winners across 11 categories. Photos courtesy

InnovationMap, HX reveal winners from 2022 Houston Innovation Awards Gala

and the winners are...

That's a wrap on the Houston Innovation Awards Gala. InnovationMap and Houston Exponential announced the winners of the 2022 awards that celebrated Houston's booming innovation ecosystem, and 11 startups and individuals walked away with the awards.

The event, held November 9 at the Ion, honored all 43 finalists as well as Trailblazer Award recipient, Blair Garrou, managing director and founder of Houston-based venture capital firm Mercury. Click here to read about all the finalists.

Eight judges evaluated over 150 companies and individuals across 11 categories for the 2022 Houston Innovation Awards. This year's judges included Carolyn Rodz, founder and CEO of Hello Alice; Wogbe Ofori, founder of Wrx Companies; Scott Gale, executive director of Halliburton Labs; Ashley Danna, senior manager of regional economic development of Greater Houston Partnership; Kelly McCormick, professor at the University of Houston; Paul Cherukuri, vice president of innovation at Rice University; Lawson Gow, CEO of Houston Exponential; and Natalie Harms, editor of InnovationMap.

Without further adieu, here the winners from the 2022 Houston Innovation Awards.

BIPOC-Founded Business: Steradian Technologies

The winner for the BIPOC-Founded Business category, honoring an innovative company founded or co-founded by BIPOC representation, is: Steradian Technologies, a health tech startup that uses deep-photonics technology to diagnose respiratory diseases in seconds, all for the price of a latte.

Female-Founded Business: Sesh Coworking

The winner for the Female-Founded Business category, honoring an innovative company founded or co-founded by a woman, is: Sesh Coworking, a women and genderqueer inclusive coworking and community.

Hardtech Business: Fluence Analytics

The winner for the Hardtech Business category, honoring an innovative company developing and commercializing a physical technology across life science, energy, space, and beyond, is: Fluence Analytics, real-time analytics solution that optimizes processes and provides novel insights into material properties that enable customers to increase yields, improve product quality, and reduce costs.

B2B Software Business: Liongard

The winner for the B2B Software Business category, honoring an innovative company developing and programming a digital solution to impact the business sector, is: Liongard — software company that unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience.

Green Impact Business: Cemvita Factory

The winner for the Green Impact Business category, honoring an innovative company providing a solution within renewables, climatetech, clean energy, alternative materials, and beyond, is: Cemvita Factory, a biotech company that uses a sustainable, economical, nature-inspired approach to empower companies with sustainable products and environmental technologies to decrease their carbon footprint, reverse climate change, and create a brighter future for the planet.

Smart City Business: Sensytec

The winner for the Smart City Business category, honoring an innovative company providing a tech solution within transportation, infrastructure, data, and beyond, is: Sensytec, an IoT Solutions platform that expedites and enhances concrete construction operations.

New to Hou Business: Venus Aerospace

The winner for the New to Hou Business category, honoring an innovative company, accelerator, or investor that has relocated its primary operations to Houston within the past three years, is: Venus Aerospace, the creator of a hypersonic spaceplane capable of one-hour global travel.

DEI Champion: Loretta Williams Gurnell

The winner for the DEI Champion category, honoring an individual who is leading impactful diversity, equity, and inclusion initiatives and progress within Houston and their organization, is: Loretta Williams Gurnell, founder of SUPERGirls SHINE Foundation.

Mentor of the Year: Kara Branch

The winner for the Mentor of the Year category, honoring an individual who dedicates their time and expertise to guide and support to budding entrepreneurs, is: Kara Branch, founder and CEO of Black Girls Do Engineer Corp. and developer and manager at Intel Corp.

Investor of the Year: John "JR" Reale

The winner for the Investor of the Year category, honoring an individual who is leading venture capital or angel investing, is: John (JR) Reale, managing director of Integr8d Capital and venture lead of the Texas Medical Center Venture Fund

People's Choice (Startup of the Year): Milkify

The winner for the People's Choice: Startup of the Year category, selected via an interactive voting portal during of the event, is: Milkify — creator of patent-pending process to freeze-dry breast milk into a powder that is easy to use and transport and lasts for three years on the shelf.

These five individuals are up for the DEI Champion award this week. Here's what challenges they are facing promoting an equitable innovation ecosystem. Photos courtesy

Houston's 2022 DEI Champions share obstacles they are overcoming promoting equitable innovation

EAVESDROPPING AT THE HOUSTON INNOVATION AWARDS GALA

As one of the most diverse cities in the world, Houston's business and innovation community has a unique opportunity to prioritize not just its diverse population, but also to make sure the city has equitable and inclusive opportunities.

Five Houstonians have been named finalists in the DEI Champion category for the Houston Innovation Awards Gala, which will be held on November 9. They shared some of the challenges they are facing as they fight to make sure Houston has an equitable innovation ecosystem.

"I have always been the only Black women in all of my engineering roles, and I worked so hard to get there and quite often feel so uncomfortable in this space. So, individuals who question my name don't always understand the important of someone expressing that I see you to an individual can mean. However, this is a challenge I am willing to face because I am changing people lives and these lives I am changing will impact the world."

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— Kara Branch, founder and CEO of Black Girls Do Engineer Corp. "Although I believed in myself and that girls that look like me needed that representation and someone to mentor them and expose them to S.T.E.M., I had no one to do this for me, so I had to do this for girls in my community," she says. "I have faced some people who fight me about my name, but my name had to be my name because I needed to let Black girls know I was talking to them."

"You can’t expect to make an impact, big or small, if you’re not willing to meet people where they are. One challenge we’ve seen when it comes to talking about and implementing DEI programs within the organization is that not everyone has the same understanding of what diversity, equity, and inclusion is."

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Arianne Dowdell, vice president and chief diversity, equity and inclusion officer for Houston Methodist. "Another challenge we see is that sometimes people expect to see change immediately," she continues. "This is a journey not a race, and if done right, it’s something that will continue to evolve and grow."

"Nobody wants to be tagged as difficult or uncomfortable to be with. A lot of bystanders will also make a calculated risk when witnessing bias, what is in it for me? Many will turn a blind eye if there are other interests at play."

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— Juliana Garaizar, head of Houston incubator for Greentown Labs and lead investor for Portfolia. Garaizar explains that she sees people afraid of facing the repercussions that come with speaking up or standing up to bias and harassment.

"Sustainable funding. We have the talent, the access to mentors and STEM education/activities and preparation workshops and certifications. But not having the capital to hire and effectively manage this growth has been very challenging to where we've had to say no to expansion (girls in need) and and increase in girls within our yearlong and skill-building programs."

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— Loretta Williams Gurnell, founder of SUPERGirls SHINE Foundation. She continues, "However, because we are serious in creating a diverse and sustained pipeline for more underserved girls (women) in STEM, we heavily rely on organizations that are like-minded in practices and core values to partner with and provide our services and opportunities to their girls and vice versus. It builds community and sustainability for all who are involved."

"The problems we face are so daunting and overwhelming that it can be hard to know where to start. ... At some point I realized that you just have to start somewhere, and you have to go deep in one area." 

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— Rob Schapiro, director of Microsoft's Energy Acceleration Program. "Only 27 percent of STEM workers are women. A mere 2 percent of venture capital money goes to women and far less to black women. The average wealth of the top 5 percent of White American households is seven times more than the average of the top 5 percent of Black households. These kinds of statistics can paralyze you into inaction," he explains. "It is great to be an ally to all, but you can have more impact if you focus your attention and efforts on a specific area. What is challenging still is that you will want to do more and spread your efforts, but you have to stay disciplined. One person cannot fix everything. But, using your privilege and your network you can influence many others and through them make a huge impact."

The five finalists for Mentor of the Year in the Houston Innovation Awards sound off on their best advice. Photos courtesy

Houston's top startup mentors of 2022 share go-to advice for founders

words of wisdom

Houston is home to many great mentors — all hailing for completely different backgrounds.

At the Houston Innovation Awards Gala on November 9, InnovationMap and Houston Exponential are honoring five finalists selected by judges — and naming one winner — who have dedicated at least a portion of their lives to supporting others within the startup and tech scene in Houston.

Here are some words of wisdom from our awards honorees from the Mentor of the Year category for the 2022 Houston Innovation Awards.

"I always remind people to be open and ask for help. There is a common misconception that if you disclose your idea, someone else will quickly run with it and beat you to market! ... Don’t alienate yourself by overprotecting the idea and keeping it all to yourself. The more you open up about your idea the more feedback you’ll get, good and bad, both of which are vital in the success of the product long term."

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- Alfredo Arvide, Blue People and HOUnited. Arvide, who's been an advisor for over a decade, adds, that "most markets are big enough to allow competition to thrive, so keeping your idea behind close doors until you launch may hurt you as the market may not be ready for it. Having multiple players competing in the market will help you in the long run, as long as you have a great product and a sound marketing strategy."

"Understand the problem you are trying to solve. Build a team that works well together and has the intellect, drive, and willingness to develop and bring to market a solution for that problem. Leadership is not about giving orders and making all the decisions. It is about creating the environment for your team members individually and collectively to do their best work and be most fulfilled."

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- Barbara Burger, adviser and board member for several startups and organizations. With over 20 years of experience supporting startups, Burger says she is mostly focused on startups dedicated to decarbonizing the energy system.

"Don't have 'rocking chair regret.' What I mean is when you are old and in a rocking chair, you aren't going to regret the year (or less) you took away from a guaranteed salary to test if your idea worked. So, take the time and follow your dreams — you never know what could happen!"

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- Craig Ceccanti, T-Minus Solutions. Ceccanti, who also co-founded Pinot's Palette and Rivalry Technologies, has been mentoring for over a decade. "I love helping people and always have so helping others achieve their dreams is a natural progression for me, he says. "I've also had incredible mentors and I like to pay it forward every chance I get. I feel that mentoring is fun, therapeutic, and mutually beneficial as I feel I learn from the smart people I get to talk to daily!

"Bring great people on your journey with you — team members, advisors, investors, mentors, consultants, etc."

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- Emily Reiser, Texas Medical Center and Enventure. Reiser, who's mentored companies for several years, says it's her own mentors that inspired her. "I had excellent mentors who generously gave their time for me, especially Upendra Marathi, and it's just a given that I mentor others. It's a privilege to learn from the people I mentor and see them become successful."

"Be your own cheerleader. Stay true to yourself and don't give up."

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Kara Branch, founder of Black Girls Do Engineer Corp. "I have always been the only black woman in all my roles. As a mother of three daughters, my oldest daughter inspired Black Girls Do Engineer Corp.," Branch says. "When she daughter was 9, she came to me and said she wanted to be a software engineer. ... If anyone can help her achieve her dreams is her mom and I wanted to create a space for girls who look like my daughter to come together and do the things they love and are passionate about."

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10+ Houston innovation leaders in the spotlight at SXSW 2026

where to be

Houston's innovation scene will be well represented at South by Southwest (SXSW) this month.

The week-long, Austin-based conference and festival will spotlight some of the Bayou City's leaders in health care, energy, space and more. The event kicks off today, March 12, and runs through March 18. The SXSW Innovation Conference will feature keynotes, workshops, mentoring sessions and more throughout various venues in the city.

Here's who to see and when and where to find them:

March 12

Aileen Allen, venture partner at Mercury Fund

Mentor Session from 4-5:15 p.m. at Hilton Austin Downtown

Allen will host a mentoring session focused on funding, marketing, advertising, PR and the future of work.

March 13

Heath Butler, partner at Mercury Fund

SXSW Pitch-Smart Cities, Transportation, Manufacturing & Logistics from 2:30-3:30 p.m. at the J.W. Marriott

Butler will judge five innovative startups as they pitch their solutions to advance smart cities, enhance transportation systems, modernize manufacturing, transform logistics, and strengthen government infrastructure and civic operations.

Jonathan Cirtain, CEO and president of Axiom Space

The Clock is Ticking for Space - Replacing the ISS from 4-5 p.m. at the J.W. Marriott

Cirtain will discuss Axiom's pursuit of building the world’s first commercial space station.

March 14

Jesse Martinez, founder and CEO of LSA Global

SXSW Pitch-Intelligent Systems, Robotics, & Multisensory Technology from 10-11 a.m. at the J.W. Marriott

Martinez will judge five innovative startups as they pitch their technologies that aim to enhance the way people connect, communicate and share unique life experiences with those around them in a digital ecosystem.

Jennifer Schmitt, head of operations at Rhythm Energy

Powering Texas with Reliable Integrated High-Demand Energy from 10-11 a.m. at Marlow

Schmitt will join a panel to discuss how EirGrid, the state-owned electric power transmission operator in Ireland, is pioneering solutions as the country works toward 80 percent renewable integration by 2030.

Saki Sasagawa, director of business development for JETRO Houston

Now is Japan's Time: Leading the Future with Deep Tech from 10-11 a.m. at the J.W. Marriott

Sasagawa joins a panel that will share real-time insights from diverse perspectives on the forefront of Japan’s deep tech and IP businesses.

March 15

Bosco Lai, CEO and co-founder of Little Place Labs

SXSW Pitch Alumni: Where Are They Now? from 10-11 a.m. at the J.W. Marriott

Lai joins a panel of four former SXSW Pitch winners to share how they leveraged the platform to take their startups to the next level.

Tara Karimi, cofounder and chief science and sustainability officer at Cemvita

South by South America: The Rise of Southern Brazil Tech from 2:30-3:30. p.m. at The Line

Karimi will participate in a panel to discuss how Rio Grande do Sul, Brazil's southernmost state, is attracting elite talent and AI infrastructure and share insights on navigating the next wave of South American tech growth.

March 16

Dr. Pavitra P. Krishnamani, emergency medicine physician at The University of Texas MD Anderson Cancer Center

Viva La Revolution: How the Digital Age is Transforming Wellness from 11:30 a.m.-12:30 p.m. at Hilton Austin Downtown

Krishnamani will discuss the latest advancements and policies that can accelerate the digital age of health care, such as wearables, telehealth and artificial intelligence.

March 18

Charlie Childs, co-founder and CEO of Intero Biosystems

Spinning Out: What It Takes to Build a University Startup from 2:30-3:30 p.m. at The Line

Childs will join founders who spun their companies out of the University of Michigan to share the real story of navigating IP, early capital, team building, market validation and the “valley of death.”

Dr. James Allison, regental chair of immunology and director of The Allison Institute at The University of Texas MD Anderson Cancer Center

Dr. Padmanee Sharma, professor in the Department of Genitourinary Medical Oncology, Division of Cancer Medicine at The University of Texas MD Anderson Cancer Center

Beyond Checkpoints: Immunotherapy’s Next Act from 2:30-3:30 p.m. at the J.W. Marriott

Allison and Sharma will sit down with 21-year-old, Stage 4 cancer survivor Sharon Belvin and Time Magazine journalist Alice Park will discuss the future of immunotherapy and what challenges remain.

Last year, Houston startups Little Places Labs and Helix Earth won top prizes in their respective categories at the prestigious SXSW Pitch event, held this year from March 13-14. No Houston startups were named finalists to compete in this year's event.

NASA revamps Artemis moon landing program by modeling it after Apollo

To the moon

NASA is revamping its Artemis moon exploration program to make it more like the fast-paced Apollo program half a century ago, adding an extra practice flight before attempting a high-risk lunar landing with a crew in two years.

The overhaul in the flight lineup came just days after NASA’s new moon rocket returned to its hangar for more repairs, and a safety panel warned the space agency to scale back its overly ambitious goals for humanity’s first lunar landing since 1972.

Artemis II, a lunar fly-around by four astronauts, is off until at least April because of rocket problems.

The follow-up mission, Artemis III, had been targeting a landing near the moon’s south pole by another pair of astronauts in about three years. But with long gaps between flights and concern growing over the readiness of a lunar lander and moonwalking suits, NASA’s new administrator Jared Isaacman announced that mission would instead focus on launching a lunar lander into orbit around Earth in 2027 for docking practice by astronauts flying in an Orion capsule.

The new plan calls for a moon landing — potentially even two moon landings — by astronauts in 2028.

“Everybody agrees. This is the only way forward,” Isaacman said.

The hydrogen fuel leaks and helium flow problems that struck the Space Launch System rocket on the pad at NASA's Kennedy Space Center in February also plagued the first Artemis test flight without a crew in 2022.

Another three-year gap was looming between Artemis II and the moon landing by astronauts as originally envisioned, Isaacman said.

Isaacman stressed that “it should be incredibly obvious” that three years between flights is unacceptable. He'd like to get it down to one year or even less.

Isaacman, a tech billionaire who bought his own trips to orbit and performed the world’s first private spacewalk, took the helm at NASA in December.

During NASA’s storied Apollo program, he said, astronauts’ first flight to the moon was followed by two more missions before Neil Armstrong and Buzz Aldrin landed on the moon. What's more, he added, the Apollo moonshots followed one another in quick succession, just as the earlier Projects Mercury and Gemini had rapid flight rates, sometimes coming just a few months apart.

Twenty-four Apollo astronauts flew to the moon from 1968 through 1972, with 12 of them landing.

“No one at NASA forgot their history books. They knew how to do this," Isaacman said. “Now we're putting it in action.”

To pick up the pace and reduce risk, NASA will standardize its Space Launch System rockets moving forward, Isaacman said. These are the massive rockets that will launch astronauts to the moon aboard Orion capsules. At the same time, Elon Musk's SpaceX and Jeff Bezos' Blue Origin are speeding up their work on the landers needed to get the astronauts from lunar orbit down to the surface.

Isaacman said next year will see an Orion crew rendezvousing in orbit around Earth with SpaceX's Starship, Blue Origin's Blue Moon or both landers. It's similar to the methodical approach that worked so well during Apollo in the late 1960s, he noted. Apollo 8, astronauts' first flight to the moon, was followed by two more missions before Armstrong and Aldrin aimed for the lunar surface.

“We should be getting back to basics and doing what we know works,” he said.

The Aerospace Safety Advisory Panel recommended that NASA revise its objectives for Artemis III “given the demanding mission goals.” It’s urgent the space agency do that, the panel said, if the United States hopes to safely return astronauts to the moon. Isaacman said the revised Artemis flight plan addresses the panel's concerns and is supported by industry and the Trump administration.

Booming Houston suburb launches innovation grant to attract startups

innovation incentive

Think you’ve got a burgeoning startup? Consider moving it to southwest Houston. The City of Sugar Land announced the Sugar Land Starts Innovation Fund last week to support companies that move jobs to the area.

“The Sugar Land Starts Innovation Fund is designed to support companies that are ready to grow and make a meaningful, long-term commitment to our community,” Colby Millenbruch, business recruitment manager for the City of Sugar Land, said in a news release. “By focusing on revenue-generating startups and performance-based incentives, we are creating a clear pathway for innovative companies to scale while reenergizing existing office space.”

The performance-based, non-equity dilutive grant program is open to companies that demonstrate at least $250,000 in generated revenue or $500,000 in institutional backing from a bank or venture capital firm. They must commit to hiring or relocating at least three employees in Sugar Land for a minimum of three years and at an average salary of $61,240. Compliance will be verified through Texas Workforce Commission reporting.

The fund builds off the Sugar Land Plug and Play partnership to turn the city into an innovative technology hub.

Collaboration with the Silicon Valley-based startup incubator and accelerator on a physical location in southwest Houston has supported 22 startups and has raised $6.5 million in capital since it officially launched in Sugar Land last March. Companies located at the Sugar Land Plug and Play include Synaps, a browser-based design platform for architects, and Intero Biosystems, which produces miniature human organs for preclinical drug development.

In addition to direct funding and business space, both the new grant and the overall Plug and Play project facilitate meetings with Houston-area businesses like CenterPoint Energy.

This should not only bring new industries to Sugar Land, but also allow existing companies to expand outward as technological investors to create a web of new progress.

“This investment is about more than technology. It’s about creating an environment where innovation can take root, grow, and deliver lasting value for the Sugar Land community,” David Steele, director of Texas at Plug and Play, added in the release. “Sugar Land is setting itself apart by taking a long-term view, investing in founders, partnerships, and technologies that will define the next chapter of growth. We’re proud to partner with the city in building an innovation ecosystem that benefits both entrepreneurs and the broader community.”