Houston-based composting startup grows commercial and residential subscribers amid pandemic

green initiatives

Since Moonshot Composting's inception, its subscribing businesses and residents have diverted more than 209 thousand pounds of food waste from landfills. Photo courtesy of Moonshot

From landfills leaking into the water supply to reports of recycling being dropped in landfills, Houston's sustainable future has been mired by waste management faux-pas. According to a fact sheet from the City of Houston, 81 percent of trash in Houston ends up in landfills. Brothers-in-law Chris Wood and Joe Villa co-founded Moonshot Composting in hopes of improving Houston's environmental future.

After the birth of his second child, Wood stepped away from his career as a corporate attorney to stay home and find new opportunities outside of law.

"Just through conversations and reading, it became clear that Houston had not yet picked up the pace on diverting food waste as a city," says Wood.

Composting, a method of decomposing organic solid wastes that's growing in popularity, diverts trash like food and paper towels into compost that can be used to grow plants. While letting your waste have a second life sounds like a sweet deal, it's also a sustainable one. More compost means less waste in landfills, a major contributor to harmful greenhouse gas emissions.

The scarcity of composting options left Wood with answers to what was holding Houston back. Was it the sheer size of the city alone? He reached out to Villa, who had spent 15 years in transportation logistics, with a laundry list of questions.

"How do we minimize a real waste stream that's going to the landfill and maximize streams of materials that we're not using anymore to be reused in some new form or fashion," poses Wood.

It wasn't long before Villa and Wood entrenched themselves in research. The two traveled to South Carolina for the U.S. Composting Council's annual conference last January and left feeling inspired to bring their idea to fruition. Like the rest of the world, they couldn't have anticipated that COVID-19 would rattle the nation in the weeks to come and cause a string of lockdowns across the U.S.

Brothers-in-law Chris Wood and Joe Villa co-founded Moonshot Composting in hopes of improving Houston's environmental future. Photo courtesy of Moonshot

"Even though the pandemic hit before we launched our business, we were far enough along that we felt like we could do this safely," says Wood. A benefit of Moonshot Composting's structure was its drop-off and pick-up style program for both businesses and consumers.

The two co-founders weren't the only people finding a newfound passion for. According to Google Trends, users were searching for ways to compost at home at increased rates after the first stay-at-home order was announced last March. As people were learning to back sourdough and building their puzzle collections, they were also wondering how to be more sustainable in their households. The keywords "composting at home" surged to its greatest peaks during April, July and September in 2020.

With a growth-focused plan to help Houston be greener, Moonshot Composting recently participated in cohort 3 of The Ion's Smart and Resilient Cities Accelerator, where Villa and Wood gained insights from mentors and business leaders.

The momentum has continued with the company's latest release: a digital Diversion Dashboard for residential customers who track their composting totals, compare their composting to other communities, and share the statistics on social media.

"We knew from the time that we started, that there was an opportunity to introduce technology to improve people's behavior around the trash can," says Wood. "Our plan was to operate for at least a year and understand what it's like to help people compost in their business and at home. From the beginning [of our business], we weighed everything we picked up, because we knew that what you can't measure you can't change."

After putting in place a system to weigh each compost pick-up, the two reached out to their network to bring in outside developers.

The proprietary dashboard also translates the weight of compost to residential impact. Looking at Wood's own dashboard, he can see that his compost weighs the equivalent to 168 pineapples and can notice that his neighborhood is ranked second on Moonshot Composting's list of serviceable areas.

A version of the Diversion Dashboard was first made available to commercial subscribers in the spring on a trial basis. Similar to the consumer platform, the commercial dashboard provides carbon equivalencies to compare your environmental impact like pounds of carbon dioxide removed from the atmosphere and "un-driven" miles.

Moonshot Composting's commercial subscribers include Rice University, Houston Baptist University, The Awty International School, ConocoPhillips, Tacodeli, Snooze Eatery, Ostia, and Amli Residential.

Since Moonshot Composting's inception, its subscribing businesses and residents have diverted more than 209 thousand pounds of food waste from landfills.

While the gamification of composting is new, research on the subject is promising. Gamification has been a powerful tool in the consumer technology apparatus for years. Various studies have analyzed the effectiveness of gamification as a self-motivating tool that has a positive impact on health and wellbeing and increases the meaningfulness of an action.

You can drink from a water bottle that awards you for reaching your daily intake, compete with your friends to see who took the most steps using AppleWatches or FitBits, and run miles to earn money for charity. When not enter some healthy competition with your neighbors using the Diversion Dashboard?

When creating the dashboard, Wood and Villa sought to create a fun way to motivate Houstonians to compost and connect with others over their environmental efforts. While cities like Seattle and San Francisco have established city-wide composting program, the co-founders are enthusiastic about expanding a coalition of eco-savvy Houstonians.

"Whether it's good or bad, we [Houston] don't always lead with government mandates, but we always lead with businesses working together with communities to try to do good," says Wood, "We can do it through innovation and that kind of matches the Houston spirit."
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Houston expert: How to thrive as an employer amid The Great Resignation

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With Baby Boomers and older generations exiting the workforce in droves and COVID-19 variants still straining hospitals and doctors’ offices, the health-care industry is experiencing its own “Great Resignation” at a time when health-care occupations are projected to add more jobs than any other occupational group.

The U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook reports that “Employment in health-care occupations is projected to grow 16 percent from 2020 to 2030, much faster than the average for all occupations, adding about 2.6 million new jobs … mainly due to an aging population, leading to greater demand for health-care services.”

This greater demand might run into a supply issue if employers don’t act swiftly to find creative ways to retain and recruit their staffs. Today’s workforce knows its value and is no longer so easily enticed or satisfied with basic benefits packages. It’s an employee market and employers across all industries are having to step up and bring their A-game when it comes to retention and recruitment.

What you can do to up your ‘A-game’ in 2022

COVID has taught employers that they must change to survive. Spend the time now to develop a strategic plan that will allow you to adapt and improve throughout the year. Be sure to give yourself a cushion in your budget that will allow you to meet new employee demands as they arise and to be generous with relocation and sign-on incentives when you compete for top talent. You can later list these incentives in your job advertisements and highlight any other benefits that might capture interest and bring talent into your organization.

Start your recruitment and retention efforts with a survey of your staff. Find out what they really need and want from you, then try to find ways to meet their demands. Some simple ways for you to take care of your employees right now include:

Bring employees meals to their floor.

Hospitals are becoming filled up once again with sick patients and most are understaffed as employees are contracting COVID from patients. Treat your staff to healthy food—not cookies and cakes—allow them to really stop and take 15 minutes to breathe and fuel their body. This can be done twice or three times a week for each shift. Talk to them about food options or restrictions so that everyone feels like they can participate.

Bring in a counselor on a monthly basis that employees may access during their shift.

Providing this accessible, valuable resource will give your staff the opportunity to address their mental health and wellness and can help you reduce burnout among your ranks.

Allow at least one meeting a week to be focused solely on your employees.

Often the shift start-up meetings are rushed due to the day’s demands. Spend at least one of these meetings a week asking your team things like, “Where do you feel you impacted someone this week?” or ask everyone to share a personal achievement that has helped them personally keep going. This will help you build unity with your team and develop a more positive, empathetic relationship.

Provide bonus incentives to take on extra shifts.

There’s a lot of work to be done and often too few people to do it, so make it worth their while by offering a bonus for taking on more work than normal. You can also provide an option for them to earn overtime on a rotation so they can plan accordingly and still have opportunities for rest and a life balance.

Help relieve the stress of being in a high-risk environment by offering additional paid sick leave for a COVID-related absence.

The paid leave should be for the employee to quarantine at home and convalesce or care for an immediate family member who has the disease, and it should not take away from their accrued unused time off. Consult your HR advisor or attorney to find out whether paid sick leave is legally required in your jurisdiction.

Say “thank you.”

It may sound overly simple but just having the executive leadership go in and say thank you, shake hands, or even show up to a shift meeting can show the staff that their leadership cares about their hard work and recognizes the excellent care they are providing to their clients and patients. People in health care or associated service industries just want to know that they are making a difference, so share positive feedback from patients when you can. It matters.

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Denise Macik is the manager of strategic HR advisory services for G&A Partners, a leading professional employer organization that has been helping entrepreneurs grow their businesses for more than 25 years.

Houston 3D printing company closes latest round of funding, plans to hire

money moves

Roboze — an Italian high-performance 3D printing company with its U.S. headquarters in Houston — closed a multimillion-dollar round of funding this month with investments from an international group of leaders from diverse backgrounds.

Investors include Nova Capital, Lagfin, Andrea Guerra, Luigi De Vecchi, Roberto Ferraresi, Luca Giacometti, Denis Faccioli and others, according to a statement.

“We are honored to have a group of investors of this caliber, who strongly believe in the vision of Roboze and in the change of production paradigm that our technology is enabling by replacing metals and producing parts without wasting raw materials," Alessio Lorusso, founder and CEO of Roboze, said in a statement.

Roboze aims to put the funds towards the research and development of a new "super material" developed in the company's R&D facility in Italy, where the company is also building a new chemistry lab.

The company added that it will also be implementing an aggressive hiring plan in 2022, hiring 60 experts in the next 12 to 18 months in fields such as materials science, chemistry, business development, aerospace, medical devices, and field and applications engineering. Half of the new jobs will be based in the U.S. while the others are slated to be located in Italy and Germany.

Roboze specializes in manufacturing industrial 3D printing technology, such as its ARGO1000, which the company says is the largest printer of its kind. Through a process called Metal Replacement 3D Printing, the company uses super polymers and composites like PEEK and Carbon PEEK to create large-scale, end-use parts for an array of industries—from aeronautics equipment to medical manufacturing.

The company currently works with GE, Bosch, and Airbus, among others, and announced in the statement that manufacturing giant Siemens Energy acquired its first 3D printer from the company.

"We think additive manufacturing is playing a key role in digitalization and cost out in the energy sector. At Siemens Energy we evaluated many companies and found that Roboze technology for high temperature polymers has met our engineering qualification and expectations," Andrew Bridges, Service Frame Owner at Siemens Energy, said in a statement. "As a result, we acquired our first machine and look forward to expanding our relationship with Roboze."

Atlanta growth equity firm acquires Houston health care startup

M&A moves

A Houston-based startup specializing in minimally invasive vascular procedures has made an exit.

Fulcrum Equity Partners, based in Atlanta, has announced the acquisition of Texas Endovascular Associates, a specialty physician practice across five locations in the greater Houston area. The terms of the deal were not disclosed.

“We are excited to partner with the Texas Endovascular team to continue growing the impressive platform they have already built,” says Tom Greer of Fulcrum Equity Partners in a news release. “The company has created a differentiated service model and is well positioned to continue its growth in Texas. We look forward to building on this strong presence in the state as well as pursuing strategic acquisitions as we expand its geographical footprint.”

Fulcrum manages over $600 million in assets and provides expansion capital to rapidly growing companies within health care — including IT, B2B software, and more.

The new funding will spur Texas Endovascular's growth into its next phase of business.

“We knew that finding the right equity partner was critical to our long-term growth prospects,” said Sean Mullen, CEO of Texas Endovascular. “After an exhaustive search and after meeting with multiple prospective PE firms, we chose Fulcrum because of their healthcare experience, collaborative approach, and impressive track record. We are excited to enter this new chapter in our company’s life with Fulcrum as our partner."

The two entities collaborated with Founders Advisors LLC, a merger, acquisition, and strategic advisory firm serving middle-market companies.

“Working with the founders of the practice, Drs. Fox and Hardee, as well as the CEO, Sean Mullen, was a pleasure. The entire team at Texas Endovascular acted as a cohesive unit and persevered to find the right partner in Fulcrum," says Michael White, managing director at Founders Advisors. "We are grateful for the opportunity to be a part of this process and we are looking forward to the future of Texas Endovascular in partnership with Fulcrum”.

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