4 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Jeff James of PickleJar, Madison Long and Simone May of Clutch, and Tarun Girish of Spark Spaces. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to four local startup founders across industries — from electric vehicles to app development— recently making headlines in Houston innovation.

Jeff James, co-founder and CEO of PickleJar

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

Jeff James had the idea for a platform that allows musicians to engage with their audiences — specifically when it came to receiving tips. Right when he started working on the idea for PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips, the pandemic hit.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says on the Houston Innovators Podcast. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

As distracting as the pandemic was at first to PickleJar, which officially launched in May of 2021, the company ended up having a huge opportunity to be a revenue stream for artists when they needed it most. The duo decided they had to build the company — even during the pandemic and uncertain times. Click here to read more and listen to the episode.

Madison Long and Simone May, co-founders of Clutch

Madison Long, left, and Simone May co-founded Clutch to democratize side gig success on college campuses. Photo courtesy of Clutch

Clutch, a digital marketplace startup founded by Simone May and Madison Long, has fresh funding after closing its pre-seed round of funding at $1.2 million. The investment from this round will support Clutch’s national open beta launch of its platform for brands and student creators nationwide and its continued investment in customer and product strategy.

“We are at this inflection point where marketing is changing,” May says in a press release. “We know that the next generation can clearly see that and I think a lot of marketing agencies are starting to catch on.

"We need to be prioritizing the next generation’s opinion because they are driving who is interested in what they buy. This upcoming generation does not want to be sold to and they don’t like inorganic, inauthentic advertisements. That’s why user generated content is so big, it feels authentic.” Click here to continue reading.

Tarun Girish, founder and CEO of Sparks Spaces

Houston-based Spark Spaces is looking to build out luxury spots for electric vehicle charging. Rendering courtesy of Spark Spaces

Tarun Girish wanted to upgrade EV drivers' charging experiences. His idea became Sparks Spaces, a startup formed in 2021 looking to shake up the EV charging game — the company aims to elevate the experience of charging electric vehicles by focusing on the space between car and charger by creating an airport lounge-type space for drivers. These EV lounges would include luxury waiting areas, clean restrooms, high-end food options, and availability to utilize them 24/7.

“We’ve seen a huge issue in the EV charging space where the experience side has been neglected,” says Girish, founder and CEO of Sparks Spaces.

Currently, Sparks Spaces is operating out of The Ion and installed a charging point outside of the building to help collect insights into what drivers are needing and are wanting to learn more about their customer base. Click here to learn more.

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

This Houston innovator is making sure musicians are getting paid

houston innovators podcast episode 146

One night a few years ago, Jeff James found himself at a bar with a live musician serenading the crowd. And, living in an increasingly cashless society, he didn't have an easy way to show his appreciation by way of a tip.

He turned to Kristian Barowsky, a business colleague — the two were working on a project, and together they spitballed an idea for a cashless way to better engage with performing artists.

"The idea stuck with us, and, even though we were working on other projects, we decided that this really was an issue — the way that artists make money," James says on the Houston Innovators Podcast "It's such an ecosystem of scepticism, and everyone has their fingers in the pockets of these musicians."

James and Barowsky started working on the idea that would become PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips — and they can be sure the artist is getting 100 percent of that money.

The duo wrote their first line of code two months before the pandemic hit and all of live music performances were postponed or streamed.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

Now, PickleJar is a comprehensive engagement platform where artists can receive song requests and tips, but also sell tickets and merchandise and even crowdfund their next album.

"We decided that if we weren't going to solve this problem, then who was?" James says. "The negative impact the pandemic was having on artists — we had to be there waiting for them as we come out of the pandemic."

Over a year in now, PickleJar has over 2,500 artists on the platform who have generated over $1 million in income.

James shares more about the future of Pickle Jar on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

A Houston entrepreneur has created a platform that puts artists first. Photo courtesy of PickleJar

New Houston-based app tips the scales in favor of musicians and fans

tuned in to tips

Like so many business owners, Jeff James' inspiration for his innovative new music app PickleJar, came out of sheer necessity. Sitting in a bar in the buzzy Broadway district in Nashville, Tennessee, James, a serial entrepreneur, realized there had to be a better way to tip performing musicians.

"This young girl comes through the crowd carrying a Yeti bucket asking for 20 dollars for the band," James tells CultureMap. With no cash on hand, James donated via Square. "Sixty dollars later, I had so many questions: would she remember my name? Would she remember my songs? There's gotta be a better way to do this."

James, a former radio DJ and record label veteran, started scribbling his idea for a musician tipping app on a napkin. Two years later, PickleJar was sparked, James says, because "every musician we spoke to hates the way they're paid on these apps like Venmo and Facebook."

Pushing an "artist first," mission statement, PickleJar ensures that every musician utilizing the app keeps 100 percent of the money — something unheard of when James started the process two years ago. Fans donate to musicians on the app, and in turn, get five times that tip in proprietary digital currency called Pick Coins.

"If you tip 100 dollars to a musician, you get 500 Pick Coins," explains James, "that goes to buying tickets, merch, or VIP experiences on our app." Another artist-first perk: The artist also gets 500 Pick Coins in that scenario.

With its own e-commerce platform, PickleJar allows fans to use these Pick Coins for experiences, and musicians to use them for much-needed equipment. PickleJar has partnered with Austin-based Strait Music Company, which will provide musicians with instruments and gear. Musicians can create their own wish lists so that fans can directly contribute to the desired gear.

Fittingly, the company has partnered with local venues for themed nights. Buzzy bar McIntyre's Downtown will feature a tip-worthy Texas artist every Wednesday night in its PickLounge.

PickleJar also allows musicians to livestream. "On Facebook Live, data shows that only about eight to 10 percent of an artist's audience know they're live. On top of that, Facebook takes 30 to 40 percent of the tips." With PickleJar, 100 percent of an artists fans will be notified when the artists in livestreaming.

Fans can even donate directly to a musician's nonprofit of choice, something happening now during Hurricane Ida relief efforts. Numerous artists on PickleJar are raising funds for Ida assistance, James notes. "We really believe that a 'gratitude economy' is emerging," he says. "We wanted to create the easiest way possible for fans to say thank you."

That thank-you option also means fans can send direct messages, notes, and even pictures on the app, which, James acknowledges with a chuckle, could get very interesting.

Another musician-first nuance not found on other apps: PickleJar allows for "smart" splits, so that musicians are appropriately compensated for their specific contribution. An artist who wrote songs and drove the van to a gig, for example, can be funneled a higher percentage of tips than bandmates who contributed less.

James and his Houston-based tech team are also working on a TV channel on streaming devices, dubbed PickleJar Plus.

While one might be tempted to assume PickleJar is meant for those gig-to-gig, struggling musicians, James assures that the app is meant for every level, which he breaks down accordingly:

"Never-evers": These folks will never get signed, but use the app to get better
"Got talent, not signed": Artists can use PickleJar to build audiences and crowdfund
"I'm signed/labeled": Here, signed artists curate setlists which can be monetized via tips
"Idols": These artists are already brands. "Kenny Chesney can use this to make sure every dollar goes to a nonprofit," says James. Chesney's team can watch a meter, and when donations hit a specific dollar amount, Chesney can reward fans with their favorite song."

If all this seems to point to James one day managing and representing artists, James says that idea is not entirely off. PickleJar could one day be the world's biggest independent record label, he acknowledges, by the way it allows indies to promote themselves.

"We were in a meeting and the guy says, 'you're gonna change the entertainment world forever,'" James, recalls. "We hope so. We just want to build a relationship with artists — and put them first."

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This article originally ran on CultureMap.

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Houston co. unveils Prada-designed spacesuit to be used on the moon

from catwalk to moonwalk

Fashion met the future this week as Houston-based Axiom Space and the Prada apparel brand revealed the design of the spacesuit that NASA astronauts will wear during their upcoming journey to the moon.

Axiom, a space exploration company, and Prada, a fixture in the world of luxury fashion, debuted their design of the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit at the International Astronautical Congress in Milan, Italy.

Set for 2026, NASA’s Artemis III mission will be the first “staffed” lunar landing since Apollo 17 in 1972. Four astronauts have been selected for the 30-day mission.

Components of the white, gray, and red spacesuit include:

Lights
HD camera
Cellular communications
“Endurance athlete”-style nutrition
Backpack with portable life support system
Custom-made gloves
Boots designed to withstand lunar temperatures and rough terrain

The spacesuit work is being performed under a nearly $1.3 billion NASA contract. Photo courtesy of Axiom Space

Axiom says the suit, which fits men and women, will enable astronauts to perform a spacewalk for at least eight hours. It’s geared toward lunar missions and low-earth-orbit missions.

“The AxEMU has significant advancements in safety, mobility, sizing, and performance,” the company says.

During development of the suit, Axiom placed a dark cover on the outer layer to conceal the suit’s proprietary technology. However, the suits worn on the lunar surface will be made from a white material that reflects heat, and protects astronauts from extreme high temperatures and lunar dust.

The spacesuit work is being performed under a nearly $1.3 billion NASA contract.

“Going beyond our limits is one of the company’s values that perfectly reflects the spirit of the Prada brand and my parents’ vision. I’m very proud of the result we’re showing today, which is just the first step in a long-term collaboration with Axiom Space,” Lorenzo Bertelli, Prada’s chief marketing officer and head of corporate social responsibility, says in a news release.

Axiom says the suit is near the final stage of development. Already, it has gone through testing by astronauts and engineers at Axiom, NASA, and SpaceX facilities. Among the tests were reduced-gravity simulations at NASA’s Johnson Space Center in Houston and underwater simulations at NASA’s Neutral Buoyancy Laboratory, also in Houston.

The suit will undergo an in-depth design review in 2025.

Houston college system provides support, resources for local entrepreneurs

hou made

Launching and growing small businesses and startups can take a village, and Houston Community College has a program that can help be that village for entrepreneurs.

HCC's HOU Made, which launched in 2021 and is run from HCC's West Houston Institute, is a free initiative that provides programming — workshops, resources and networking — to local businesses.

"It is designed to open up HCC's Makerspace to the public with access to tools and resources that were previously reserved for staff, faculty and students,” Connie Leon, the program’s coordinator, says in a news release. “The initiative gives small business owners access to use the Makerspace after their representatives attend a series of workshops.”

In addition to the workshops, which range from business 101 and branding to scaling operations, participants have access to equipment like laser cutters, 3D printers and heat press machines. One program within HOU Made is the Maker to Market initiative that provides entrepreneurs with materials including tents, tables, and marketing collateral to help set up pop-up stores for markets.

The program also provides opportunities with key financial advisers and partners like Chase Bank. LaShan Arceneaux, owner of Three Lumps of Sugar that creates mixes for cocktails, secured a $12,000 startup loan from participating in the program.

"I plan to use the loan to have a website built, and to purchase equipment and business supplies such as mixers, aprons, and supplies needed for business. This will allow me to grow the business successfully," Arceneaux says in the news release.

HVAC innovation has a huge role to play in Houston amid energy transition

guest column

As Houston, the energy capital of the world, navigates the global energy transition, the city is uniquely positioned to lead by example. This transition isn’t just about shifting from fossil fuels to renewable energy; it’s about creating an ecosystem where corporations, research institutions, startups, and investors collaborate to develop and implement innovative technologies.

One of the most promising areas for reducing energy consumption and minimizing environmental impact is in heating, ventilation, and air conditioning, or HVAC, systems.

Houston’s intense weather patterns demand efficient and adaptable climate control solutions. Traditional HVAC systems, while effective in maintaining indoor comfort, often operate on fixed settings that don’t account for real-time changes in occupancy or weather. This results in energy waste and increased utility costs — issues that can be mitigated by integrating artificial intelligence into HVAC systems.

AI-driven HVAC systems offer a dynamic approach to heating and cooling, learning from user preferences and environmental conditions to optimize performance. These systems use advanced algorithms to continuously adjust their operation, ensuring that energy is used only when and where it’s needed. This results in up to 30 percent greater energy efficiency compared to conventional systems, translating into significant savings for consumers and a reduction in overall energy demand.

For a city like Houston, where energy consumption is a critical concern, the widespread adoption of AI-integrated HVAC systems could have a substantial impact. By optimizing energy use in homes, offices, and industrial spaces, these systems help reduce the strain on the electrical grid, particularly during peak usage times. Additionally, they contribute to lowering greenhouse gas emissions, aligning with Houston’s broader sustainability goals.

The potential of AI in HVAC systems extends beyond efficiency and environmental benefits. These systems enhance the user experience by offering precise control over indoor climates, adapting to individual preferences, and responding to external conditions in real-time. This level of customization not only improves comfort but also supports a smarter, more sustainable approach to energy management.

Houston’s energy transition requires the collective efforts of all sectors. While large corporations and government entities play a significant role, the contributions of startups, research institutions, and energy service companies are equally important. These entities are at the forefront of developing technologies that address both the economic and environmental challenges of our time. Investors are increasingly recognizing the value of funding solutions that offer long-term sustainability alongside financial returns, further driving the adoption of innovative energy technologies.

The integration of AI into HVAC systems represents a crucial step forward in this journey. As Houston continues to evolve as a leader in energy innovation, embracing advanced technologies like AI-driven HVAC systems will be key to achieving a more sustainable and resilient energy future. These systems are not just a technological advancement—they are a strategic tool in the broader effort to reduce energy consumption, lower emissions, and create a healthier environment for all.

At the heart of Houston’s energy transition is the commitment to building a future that balances growth with sustainability. By prioritizing the deployment of smart, energy-efficient technologies, we can ensure that Houston remains at the forefront of the global energy landscape, setting the standard for other cities to follow. As we move forward, the integration of AI into our energy infrastructure, particularly in HVAC systems, will be instrumental in shaping a sustainable and prosperous future for Houston and beyond.

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Trevor Schick is the president of KOVA, a Texas company creating sustainable solutions in building development.

This article originally ran on EnergyCapital.

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