4 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Jeff James of PickleJar, Madison Long and Simone May of Clutch, and Tarun Girish of Spark Spaces. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to four local startup founders across industries — from electric vehicles to app development— recently making headlines in Houston innovation.

Jeff James, co-founder and CEO of PickleJar

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

Jeff James had the idea for a platform that allows musicians to engage with their audiences — specifically when it came to receiving tips. Right when he started working on the idea for PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips, the pandemic hit.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says on the Houston Innovators Podcast. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

As distracting as the pandemic was at first to PickleJar, which officially launched in May of 2021, the company ended up having a huge opportunity to be a revenue stream for artists when they needed it most. The duo decided they had to build the company — even during the pandemic and uncertain times. Click here to read more and listen to the episode.

Madison Long and Simone May, co-founders of Clutch

Madison Long, left, and Simone May co-founded Clutch to democratize side gig success on college campuses. Photo courtesy of Clutch

Clutch, a digital marketplace startup founded by Simone May and Madison Long, has fresh funding after closing its pre-seed round of funding at $1.2 million. The investment from this round will support Clutch’s national open beta launch of its platform for brands and student creators nationwide and its continued investment in customer and product strategy.

“We are at this inflection point where marketing is changing,” May says in a press release. “We know that the next generation can clearly see that and I think a lot of marketing agencies are starting to catch on.

"We need to be prioritizing the next generation’s opinion because they are driving who is interested in what they buy. This upcoming generation does not want to be sold to and they don’t like inorganic, inauthentic advertisements. That’s why user generated content is so big, it feels authentic.” Click here to continue reading.

Tarun Girish, founder and CEO of Sparks Spaces

Houston-based Spark Spaces is looking to build out luxury spots for electric vehicle charging. Rendering courtesy of Spark Spaces

Tarun Girish wanted to upgrade EV drivers' charging experiences. His idea became Sparks Spaces, a startup formed in 2021 looking to shake up the EV charging game — the company aims to elevate the experience of charging electric vehicles by focusing on the space between car and charger by creating an airport lounge-type space for drivers. These EV lounges would include luxury waiting areas, clean restrooms, high-end food options, and availability to utilize them 24/7.

“We’ve seen a huge issue in the EV charging space where the experience side has been neglected,” says Girish, founder and CEO of Sparks Spaces.

Currently, Sparks Spaces is operating out of The Ion and installed a charging point outside of the building to help collect insights into what drivers are needing and are wanting to learn more about their customer base. Click here to learn more.

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

This Houston innovator is making sure musicians are getting paid

houston innovators podcast episode 146

One night a few years ago, Jeff James found himself at a bar with a live musician serenading the crowd. And, living in an increasingly cashless society, he didn't have an easy way to show his appreciation by way of a tip.

He turned to Kristian Barowsky, a business colleague — the two were working on a project, and together they spitballed an idea for a cashless way to better engage with performing artists.

"The idea stuck with us, and, even though we were working on other projects, we decided that this really was an issue — the way that artists make money," James says on the Houston Innovators Podcast "It's such an ecosystem of scepticism, and everyone has their fingers in the pockets of these musicians."

James and Barowsky started working on the idea that would become PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips — and they can be sure the artist is getting 100 percent of that money.

The duo wrote their first line of code two months before the pandemic hit and all of live music performances were postponed or streamed.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

Now, PickleJar is a comprehensive engagement platform where artists can receive song requests and tips, but also sell tickets and merchandise and even crowdfund their next album.

"We decided that if we weren't going to solve this problem, then who was?" James says. "The negative impact the pandemic was having on artists — we had to be there waiting for them as we come out of the pandemic."

Over a year in now, PickleJar has over 2,500 artists on the platform who have generated over $1 million in income.

James shares more about the future of Pickle Jar on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

A Houston entrepreneur has created a platform that puts artists first. Photo courtesy of PickleJar

New Houston-based app tips the scales in favor of musicians and fans

tuned in to tips

Like so many business owners, Jeff James' inspiration for his innovative new music app PickleJar, came out of sheer necessity. Sitting in a bar in the buzzy Broadway district in Nashville, Tennessee, James, a serial entrepreneur, realized there had to be a better way to tip performing musicians.

"This young girl comes through the crowd carrying a Yeti bucket asking for 20 dollars for the band," James tells CultureMap. With no cash on hand, James donated via Square. "Sixty dollars later, I had so many questions: would she remember my name? Would she remember my songs? There's gotta be a better way to do this."

James, a former radio DJ and record label veteran, started scribbling his idea for a musician tipping app on a napkin. Two years later, PickleJar was sparked, James says, because "every musician we spoke to hates the way they're paid on these apps like Venmo and Facebook."

Pushing an "artist first," mission statement, PickleJar ensures that every musician utilizing the app keeps 100 percent of the money — something unheard of when James started the process two years ago. Fans donate to musicians on the app, and in turn, get five times that tip in proprietary digital currency called Pick Coins.

"If you tip 100 dollars to a musician, you get 500 Pick Coins," explains James, "that goes to buying tickets, merch, or VIP experiences on our app." Another artist-first perk: The artist also gets 500 Pick Coins in that scenario.

With its own e-commerce platform, PickleJar allows fans to use these Pick Coins for experiences, and musicians to use them for much-needed equipment. PickleJar has partnered with Austin-based Strait Music Company, which will provide musicians with instruments and gear. Musicians can create their own wish lists so that fans can directly contribute to the desired gear.

Fittingly, the company has partnered with local venues for themed nights. Buzzy bar McIntyre's Downtown will feature a tip-worthy Texas artist every Wednesday night in its PickLounge.

PickleJar also allows musicians to livestream. "On Facebook Live, data shows that only about eight to 10 percent of an artist's audience know they're live. On top of that, Facebook takes 30 to 40 percent of the tips." With PickleJar, 100 percent of an artists fans will be notified when the artists in livestreaming.

Fans can even donate directly to a musician's nonprofit of choice, something happening now during Hurricane Ida relief efforts. Numerous artists on PickleJar are raising funds for Ida assistance, James notes. "We really believe that a 'gratitude economy' is emerging," he says. "We wanted to create the easiest way possible for fans to say thank you."

That thank-you option also means fans can send direct messages, notes, and even pictures on the app, which, James acknowledges with a chuckle, could get very interesting.

Another musician-first nuance not found on other apps: PickleJar allows for "smart" splits, so that musicians are appropriately compensated for their specific contribution. An artist who wrote songs and drove the van to a gig, for example, can be funneled a higher percentage of tips than bandmates who contributed less.

James and his Houston-based tech team are also working on a TV channel on streaming devices, dubbed PickleJar Plus.

While one might be tempted to assume PickleJar is meant for those gig-to-gig, struggling musicians, James assures that the app is meant for every level, which he breaks down accordingly:

"Never-evers": These folks will never get signed, but use the app to get better
"Got talent, not signed": Artists can use PickleJar to build audiences and crowdfund
"I'm signed/labeled": Here, signed artists curate setlists which can be monetized via tips
"Idols": These artists are already brands. "Kenny Chesney can use this to make sure every dollar goes to a nonprofit," says James. Chesney's team can watch a meter, and when donations hit a specific dollar amount, Chesney can reward fans with their favorite song."

If all this seems to point to James one day managing and representing artists, James says that idea is not entirely off. PickleJar could one day be the world's biggest independent record label, he acknowledges, by the way it allows indies to promote themselves.

"We were in a meeting and the guy says, 'you're gonna change the entertainment world forever,'" James, recalls. "We hope so. We just want to build a relationship with artists — and put them first."

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This article originally ran on CultureMap.

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Profile: Houston founder helps create a new way of making clean electricity

leading energy

When Cindy Taff was a vice president at the giant oil and gas company Shell in Houston, her middle schooler Brianna would sometimes look over her shoulder as she worked from home.

“Why are you still working in oil and gas?” her daughter asked more than once. “Is there a future in it? Why aren’t you moving into something clean?”

The words weighed on Taff.

“As a parent you want to give direction, and was I giving her the right direction?” she recalled.

At Shell, Taff was in charge of drilling wells and bringing them into production. She worked on oil and natural gas that's called unconventional in the industry, because the oil or natural gas is difficult to get out of the ground — it doesn't naturally gush out like in movies. It's a term often used for oily shale rock. Taff was somewhat unconventional for the industry, too. Her coworkers used to tease her for driving an efficient hybrid.

“You’re not helping oil and gas prices by driving a Prius," they'd say.

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EDITOR’S NOTE: This is part of an occasional series of personal stories from the energy transition — the change away from a fossil-fuel based world that largely causes climate change.

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Taff wanted Shell to pursue the energy that comes from the Earth's natural heat — geothermal. Her team looked into it, but Shell never greenlit any of those projects, saying it would take too much time to recoup the investment.

When Brianna went to college, she was passionate about energy too, but she wanted to work on renewables. After her sophomore year, in the summer of 2020, she got an internship at a geothermal company — one that in fact had just been launched by Taff's former colleagues at Shell — Sage Geosystems in Houston.

Now it was Taff looking over her daughter's shoulder and asking question as she worked from home during the pandemic.

And Sage executives were talking to Brianna, too. “We could use your mom here," they said. "Can you get her to come work for us?” Brianna recalled recently.

That's how Cindy Taff left her 36-year career at Shell to become chief operating officer at Sage.

“I didn't understand why Shell wasn't pursuing it,” she said about applying the company's drilling expertise to heat energy. "Then I got this great opportunity to pivot from oil and gas and work with these guys that I have the utmost respect for. And also, I wanted to make my daughter proud, quite frankly.”

Brianna Byrd, now 24, is the operations engineer and spokesperson at the company. She's glad her mother, now CEO, left oil and gas.

“Of course I’m biased, she’s my mom, but I don’t think Sage would be where it is without her,” she said.

The United States is a world leader in electricity made from geothermal energy, but this kind of electricity still accounts for less than half a percent of the nation’s total large-scale generation, according to the U.S. Energy Information Administration. In 2023, most geothermal electricity came from California, Nevada, Utah, Hawaii, Oregon, Idaho and New Mexico, where there are reservoirs of steam, or very hot water, close to the surface.

The Energy Department estimates this next generation of geothermal projects, like what Sage is doing, could provide some 90 gigawatts by 2050 — enough to power 65 million homes or more. That hinges on private investment, and on companies like Sage introducing this form of energy to regions where, until now, it’s been thought to be impossible.

How it works

Sage has two main technologies: The first makes electricity out of heat. The company drills wells and fractures hot, dry rock. Then electric pumps push water into those fractures, heating it up, and the hot water gets jettisoned to the surface where it spins a turbine.

But a funny thing happened during testing in Starr County, Texas. In late 2021, the team realized much of their technology could also be used to store energy.

If that works, it could be a big deal. Currently, to store energy at large scale, the United States is adding batteries, mostly lithium-ion type, to solar and wind projects, so they can charge up and send electricity back to the electric grid when the sun is not shining or the wind is not blowing. These batteries typically supply four hours maximum power.

Sage envisions some of its technology placed at solar and wind farms, too. When electricity demand is low, they'll use extra energy from a solar or wind farm to run electric pumps, pumping water into the underground fractures, leaving it there until demand for electricity increases — storing the energy beneath the Earth's surface for hours, days or even weeks.

It's a novel way to use the technology, said Silviu Livescu, lead author on a report looking at the future of geothermal in Texas. Livescu knows Taff and has followed the company's progress.

“It’s the right moment for companies like Sage with a purpose, with a mission and with the technology to show that geothermal indeed is the energy source we need to address climate change,” said Livescu, who co-founded a different geothermal startup in Austin, Texas.

These days, Taff is often out in front, talking with politicians and policymakers about the potential of geothermal. She attended the United Nations COP28 climate talks last year to share her vision for this kind of energy.

Sage has raised $30 million so far and is growing.

It's building a small (3-megawatt), geothermal energy storage system at San Miguel Electric Cooperative, Inc., south of San Antonio this year. It's working with U.S. military facilities in Texas that see geothermal as a way to power their bases securely. Sage recently announced partnerships for heating communities in Bucharest, Romania; clean electricity from geothermal for Meta's data centers, and energy storage and geothermal projects in California.

The company is final-testing a proprietary turbine to more efficiently convert heat to electricity.

Because of her oil and gas background, Taff said she knows geothermal will only be adopted widely if the cost comes down. The mantra at Sage is: It's going to be clean and it's going to be cheap. She's excited to be working in a field she feels is on the cusp of playing a big role in cleaning and stabilizing the electrical grid.

“I’ve never looked back,” she said. “I love what I’m doing and I think it’s going to be transformative.”

Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

HOUSTON INNOVATORS PODCAST EPISODE 255

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

10+ can't-miss Houston business and innovation events for October

WHERE TO BE

From networking meetups to pitch competitions, October is lined with opportunities for Houston innovators.

Here's a roundup of events you won't want to miss out on so mark your calendars and register accordingly.

Note: This post might be updated to add more events.

Additionally, mark your calendars for November 14 for the annual Houston Innovation Awards.

October 3 — Texas Venture Fest: Houston Edition

More than 10 cities simultaneously host this statewide phenomenon, as Texans rally to see innovation flourish. Hear from leaders in impact investing, climate tech startups, and sports tech entrepreneurs. This year's event registration asks for your favorite investor, startup, and community leader for the Texan's Choice Awards— the "People's Choice Awards" for statewide innovation.

This event is Thursday, October 3, from 8:30 am to 8 pm at the Niels Esperson Building. Click here to register.

October 4 — 15th Annual Yatsu Day Symposium

This year’s symposium, “Reviving Hope: AI Innovations and Emerging Technologies in Stroke Recovery,” will unpack life-changing research into emerging stroke recovery technology and methods. This comprehensive program will explore critical topics such as artificial intelligence in healthcare, cognitive recovery post-stroke, stroke rehabilitation and recovery, tele-health, pediatric stroke recovery, and more.

This event is Friday, October 4, from 8 am to 4 pm at the Cooley Center. Click here to register.

October 9 — Future of Global Energy Conference

This premier event convenes industry leaders, policymakers, innovators, and academics to explore Houston's pivotal role in addressing the dual challenge of meeting growing energy demands while reducing carbon emissions. This conference delves into Houston's unique position to lead in this effort, driving innovation, collaboration, and investment towards a sustainable, low-carbon future.

This event is Wednesday, October 9, from 8:15 am to 5:30 pm at Hilton Americas. Click here to register.

October 9 — Houston Methodist & Ion Digital Innovation Reverse Pitch Info Session

Innovators, engineers, students, start-ups, developers, experts, and community members alike can take part in Houston Methodist and Ion's first reverse pitch event. During this session, attendees will hear from Houston Methodist leaders about the problem statement, goals & objectives, program guidelines and timeframe to develop a unique digital solution to help advance the healthcare industry into the future.

This event is Wednesday, October 9, from 4 to 6 pm at the Ion. Click here to register.

October 10 — Fall 2024 TIEEP Energy Forum

The mission of the Texas Industrial Energy Efficiency Program (TIEEP) is to provide thought-leadership, sharing ideas, technologies, opportunities and timely information to Texas industries on ever-improving energy intensity, reduced environmental impact, resilience, and enhanced social and economic development. In this forum experts and attendees will discuss how the cost of decarbonization can be lowered, by examining both technical and financial strategies, as the industrial sector strives to meet increasingly aggressive goals.

This event is Thursday, October 10, from 4 to 6 pm at University of St. Thomas Center for Science and Health Professionals. Click here to register.

October 14-15 — IMPACT 2024: Cognite’s AI and Industrial Data Conference

This global data and AI conference will bring together digital-first innovators and leaders across energy, manufacturing, and power and renewables, from around the world and will showcase real-world success stories, case studies, and state-of-the-art digital transformation strategies. The focus will be on the latest industrial Data and AI trends, hands-on practitioner sessions, proven success sharing, and peer networking.

This event begins Sunday, October 13, from 6 to 10 pm at Norris Conference Center. Click here to register and for the full schedule of events.

October 16 — Houston Methodist Clinician Speaker Series - Dr. Jonathan Rogg

Head to the Houston Methodist Tech Hub at Ion for another clinician speaker series presentation by Dr. Jonathan Rogg.

Jonathan Rogg, MD, MBA is an Emergency Physician, Vice President and Incoming Chief Quality Officer at Houston Methodist Hospital. Dr. Rogg will speak about emergency room operations from a clinical and administrative lens and the innovations being implemented in this unique hospital setting.

This event is Wednesday, October 16, from 4:45 to 6 pm at the Ion. Click here to register.

October 19 — Energy Day

Energy Day is Houston’s largest annual free family festival showcasing science, technology, engineering, and mathematics (STEM). Energy Day has nearly 70 interactive demonstrations and exhibits that teach students and their families about the various forms of energy through STEM fields, along with efficiency, conservation, and other related STEM industries.

This event is Saturday, October 19, from 11 am to 3 pm at Sam Houston Park. Click here to register.

October 22 — The Greentown Labs Climatetech Summit 2024

Greentown Labs invites you, your colleagues, and all the climate champions in your life to step into their incubators for a day of hands-on exploration with our 200+ startups and their climatetech solutions; keynotes and sessions featuring leaders across climatetech, finance, policy, and equity; and networking with key climate-action trailblazers.

This event is Tuesday, October 22, from 8 am to 7 pm at Greentown Labs. Click here to register.

October 23 — TiE Women Houston Showcase

TiE Global is a nonprofit venture devoted to entrepreneurs in all industries, at all stages, from incubation, throughout the entrepreneurial lifecycle. Meet this years TiE Women Houston finalists, program co-leads, and community partners. There will be panels, pitches, awards, and networking.

This event is Wednesday, October 23, from 4 to 6 pm at the Ion. Click here to register.

October 28 — October Odyssey: Start Ups in Space

The final event in TMC's October Odyssey speaker series will feature innovative discussions at the intersection of space and healthcare. Hear from the visionary founders of TMC Innovation startups as they share how space has played a pivotal role in their entrepreneurial journeys. Moderated by Emily Reiser, Ph.D., Strategy and New Ventures at TMC, this engaging session will explore how these startups are revolutionizing healthcare on Earth and pushing the boundaries of what’s possible in space.

This event is Monday, October 28, from 9 to 10:30 am at TMC Helix Park. Click here to register.

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