This week's roundup of Houston innovators includes Jeff James of PickleJar, Madison Long and Simone May of Clutch, and Tarun Girish of Spark Spaces. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to four local startup founders across industries — from electric vehicles to app development— recently making headlines in Houston innovation.

Jeff James, co-founder and CEO of PickleJar

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

Jeff James had the idea for a platform that allows musicians to engage with their audiences — specifically when it came to receiving tips. Right when he started working on the idea for PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips, the pandemic hit.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says on the Houston Innovators Podcast. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

As distracting as the pandemic was at first to PickleJar, which officially launched in May of 2021, the company ended up having a huge opportunity to be a revenue stream for artists when they needed it most. The duo decided they had to build the company — even during the pandemic and uncertain times. Click here to read more and listen to the episode.

Madison Long and Simone May, co-founders of Clutch

Madison Long, left, and Simone May co-founded Clutch to democratize side gig success on college campuses. Photo courtesy of Clutch

Clutch, a digital marketplace startup founded by Simone May and Madison Long, has fresh funding after closing its pre-seed round of funding at $1.2 million. The investment from this round will support Clutch’s national open beta launch of its platform for brands and student creators nationwide and its continued investment in customer and product strategy.

“We are at this inflection point where marketing is changing,” May says in a press release. “We know that the next generation can clearly see that and I think a lot of marketing agencies are starting to catch on.

"We need to be prioritizing the next generation’s opinion because they are driving who is interested in what they buy. This upcoming generation does not want to be sold to and they don’t like inorganic, inauthentic advertisements. That’s why user generated content is so big, it feels authentic.” Click here to continue reading.

Tarun Girish, founder and CEO of Sparks Spaces

Houston-based Spark Spaces is looking to build out luxury spots for electric vehicle charging. Rendering courtesy of Spark Spaces

Tarun Girish wanted to upgrade EV drivers' charging experiences. His idea became Sparks Spaces, a startup formed in 2021 looking to shake up the EV charging game — the company aims to elevate the experience of charging electric vehicles by focusing on the space between car and charger by creating an airport lounge-type space for drivers. These EV lounges would include luxury waiting areas, clean restrooms, high-end food options, and availability to utilize them 24/7.

“We’ve seen a huge issue in the EV charging space where the experience side has been neglected,” says Girish, founder and CEO of Sparks Spaces.

Currently, Sparks Spaces is operating out of The Ion and installed a charging point outside of the building to help collect insights into what drivers are needing and are wanting to learn more about their customer base. Click here to learn more.

Jeff James and his company, PickleJar, are streamlining and strengthening the connection between performer and audience. Photo courtesy of PickleJar

This Houston innovator is making sure musicians are getting paid

houston innovators podcast episode 146

One night a few years ago, Jeff James found himself at a bar with a live musician serenading the crowd. And, living in an increasingly cashless society, he didn't have an easy way to show his appreciation by way of a tip.

He turned to Kristian Barowsky, a business colleague — the two were working on a project, and together they spitballed an idea for a cashless way to better engage with performing artists.

"The idea stuck with us, and, even though we were working on other projects, we decided that this really was an issue — the way that artists make money," James says on the Houston Innovators Podcast "It's such an ecosystem of scepticism, and everyone has their fingers in the pockets of these musicians."

James and Barowsky started working on the idea that would become PickleJar, an app-based, performer-focused platform where fans can conduct cashless tips — and they can be sure the artist is getting 100 percent of that money.

The duo wrote their first line of code two months before the pandemic hit and all of live music performances were postponed or streamed.

"As the pandemic lingered on, we realized the project wasn't just about tipping or on-stage engagement, it's about something greater than that," James says. "It's all the different ways how artists are being disenfranchised. We really set out on a mission to help artists make more money."

Now, PickleJar is a comprehensive engagement platform where artists can receive song requests and tips, but also sell tickets and merchandise and even crowdfund their next album.

As distracting as the pandemic was at first to PickleJar, which officially launched in May of 2021, the company ended up having a huge opportunity to be a revenue stream for artists when they needed it most. The duo decided they had to build the company — even during the pandemic and uncertain times.

"We decided that if we weren't going to solve this problem, then who was?" James says. "The negative impact the pandemic was having on artists — we had to be there waiting for them as we come out of the pandemic."

Over a year in now, PickleJar has over 2,500 artists on the platform who have generated over $1 million in income.

James shares more about the future of Pickle Jar on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

A Houston entrepreneur has created a platform that puts artists first. Photo courtesy of PickleJar

New Houston-based app tips the scales in favor of musicians and fans

tuned in to tips

Like so many business owners, Jeff James' inspiration for his innovative new music app PickleJar, came out of sheer necessity. Sitting in a bar in the buzzy Broadway district in Nashville, Tennessee, James, a serial entrepreneur, realized there had to be a better way to tip performing musicians.

"This young girl comes through the crowd carrying a Yeti bucket asking for 20 dollars for the band," James tells CultureMap. With no cash on hand, James donated via Square. "Sixty dollars later, I had so many questions: would she remember my name? Would she remember my songs? There's gotta be a better way to do this."

James, a former radio DJ and record label veteran, started scribbling his idea for a musician tipping app on a napkin. Two years later, PickleJar was sparked, James says, because "every musician we spoke to hates the way they're paid on these apps like Venmo and Facebook."

Pushing an "artist first," mission statement, PickleJar ensures that every musician utilizing the app keeps 100 percent of the money — something unheard of when James started the process two years ago. Fans donate to musicians on the app, and in turn, get five times that tip in proprietary digital currency called Pick Coins.

"If you tip 100 dollars to a musician, you get 500 Pick Coins," explains James, "that goes to buying tickets, merch, or VIP experiences on our app." Another artist-first perk: The artist also gets 500 Pick Coins in that scenario.

With its own e-commerce platform, PickleJar allows fans to use these Pick Coins for experiences, and musicians to use them for much-needed equipment. PickleJar has partnered with Austin-based Strait Music Company, which will provide musicians with instruments and gear. Musicians can create their own wish lists so that fans can directly contribute to the desired gear.

Fittingly, the company has partnered with local venues for themed nights. Buzzy bar McIntyre's Downtown will feature a tip-worthy Texas artist every Wednesday night in its PickLounge.

PickleJar also allows musicians to livestream. "On Facebook Live, data shows that only about eight to 10 percent of an artist's audience know they're live. On top of that, Facebook takes 30 to 40 percent of the tips." With PickleJar, 100 percent of an artists fans will be notified when the artists in livestreaming.

Fans can even donate directly to a musician's nonprofit of choice, something happening now during Hurricane Ida relief efforts. Numerous artists on PickleJar are raising funds for Ida assistance, James notes. "We really believe that a 'gratitude economy' is emerging," he says. "We wanted to create the easiest way possible for fans to say thank you."

That thank-you option also means fans can send direct messages, notes, and even pictures on the app, which, James acknowledges with a chuckle, could get very interesting.

Another musician-first nuance not found on other apps: PickleJar allows for "smart" splits, so that musicians are appropriately compensated for their specific contribution. An artist who wrote songs and drove the van to a gig, for example, can be funneled a higher percentage of tips than bandmates who contributed less.

James and his Houston-based tech team are also working on a TV channel on streaming devices, dubbed PickleJar Plus.

While one might be tempted to assume PickleJar is meant for those gig-to-gig, struggling musicians, James assures that the app is meant for every level, which he breaks down accordingly:

  • "Never-evers": These folks will never get signed, but use the app to get better
  • "Got talent, not signed": Artists can use PickleJar to build audiences and crowdfund
  • "I'm signed/labeled": Here, signed artists curate setlists which can be monetized via tips
  • "Idols": These artists are already brands. "Kenny Chesney can use this to make sure every dollar goes to a nonprofit," says James. Chesney's team can watch a meter, and when donations hit a specific dollar amount, Chesney can reward fans with their favorite song."

If all this seems to point to James one day managing and representing artists, James says that idea is not entirely off. PickleJar could one day be the world's biggest independent record label, he acknowledges, by the way it allows indies to promote themselves.

"We were in a meeting and the guy says, 'you're gonna change the entertainment world forever,'" James, recalls. "We hope so. We just want to build a relationship with artists — and put them first."

------

This article originally ran on CultureMap.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

New Houston venture studio emerges to target early-stage hardtech, energy transition startups

funding the future

The way Doug Lee looks at it, there are two areas within the energy transition attracting capital. With his new venture studio, he hopes to target an often overlooked area that's critical for driving forward net-zero goals.

Lee describes investment activity taking place in the digital and software world — early stage technology that's looking to make the industry smarter. But, on the other end of the spectrum, investment activity can be found on massive infrastructure projects.

While both areas need funding, Lee has started his new venture studio, Flathead Forge, to target early-stage hardtech technologies.

“We are really getting at the early stage companies that are trying to develop technologies at the intersection of legacy industries that we believe can become more sustainable and the energy transition — where we are going. It’s not an ‘if’ or ‘or’ — we believe these things intersect,” he tells EnergyCapital.

Specifically, Lee's expertise is within the water and industrial gas space. For around 15 years, he's made investments in this area, which he describes as crucial to the energy transition.

“Almost every energy transition technology that you can point to has some critical dependency on water or gas,” he says. “We believe that if we don’t solve for those things, the other projects won’t survive.”

Lee, and his brother, Dave, are evolving their family office to adopt a venture studio model. They also sold off Azoto Energy, a Canadian oilfield nitrogen cryogenic services business, in December.

“We ourselves are going through a transition like our energy is going through a transition,” he says. “We are transitioning into a single family office into a venture studio. By doing so, we want to focus all of our access and resources into this focus.”

At this point, Flathead Forge has seven portfolio companies and around 15 corporations they are working with to identify their needs and potential opportunities. Lee says he's gearing up to secure a $100 million fund.

Flathead also has 40 advisers and mentors, which Lee calls sherpas — a nod to the Flathead Valley region in Montana, which inspired the firm's name.

“We’re going to help you carry up, we’re going to tie ourselves to the same rope as you, and if you fall off the mountain, we’re falling off with you,” Lee says of his hands-on approach, which he says sets Flathead apart from other studios.

Another thing that's differentiating Flathead Forge from its competition — it's dedication to giving back.

“We’ve set aside a quarter of our carried interest for scholarships and grants,” Lee says.

The funds will go to scholarships for future engineers interested in the energy transition, as well as grants for researchers studying high-potential technologies.

“We’re putting our own money where our mouth is,” Lee says of his thesis for Flathead Forge.

------

This article originally ran on EnergyCapital.

Houston-based lunar mission's rocky landing and what it means for America's return to the moon

houston, we have a problem

A private U.S. lunar lander tipped over at touchdown and ended up on its side near the moon’s south pole, hampering communications, company officials said Friday.

Intuitive Machines initially believed its six-footed lander, Odysseus, was upright after Thursday's touchdown. But CEO Steve Altemus said Friday the craft “caught a foot in the surface," falling onto its side and, quite possibly, leaning against a rock. He said it was coming in too fast and may have snapped a leg.

“So far, we have quite a bit of operational capability even though we’re tipped over," he told reporters.

But some antennas were pointed toward the surface, limiting flight controllers' ability to get data down, Altemus said. The antennas were stationed high on the 14-foot (4.3-meter) lander to facilitate communications at the hilly, cratered and shadowed south polar region.

Odysseus — the first U.S. lander in more than 50 years — is thought to be within a few miles (kilometers) of its intended landing site near the Malapert A crater, less than 200 miles (300 kilometers) from the south pole. NASA, the main customer, wanted to get as close as possible to the pole to scout out the area before astronauts show up later this decade.

NASA's Lunar Reconnaissance Orbiter will attempt to pinpoint the lander's location, as it flies overhead this weekend.

With Thursday’s touchdown, Intuitive Machines became the first private business to pull off a moon landing, a feat previously achieved by only five countries. Japan was the latest country to score a landing, but its lander also ended up on its side last month.

Odysseus' mission was sponsored in large part by NASA, whose experiments were on board. NASA paid $118 million for the delivery under a program meant to jump-start the lunar economy.

One of the NASA experiments was pressed into service when the lander's navigation system did not kick in. Intuitive Machines caught the problem in advance when it tried to use its lasers to improve the lander's orbit. Otherwise, flight controllers would not have discovered the failure until it was too late, just five minutes before touchdown.

“Serendipity is absolutely the right word,” mission director Tim Crain said.

It turns out that a switch was not flipped before flight, preventing the system's activation in space.

Launched last week from Florida, Odysseus took an extra lap around the moon Thursday to allow time for the last-minute switch to NASA's laser system, which saved the day, officials noted.

Another experiment, a cube with four cameras, was supposed to pop off 30 seconds before touchdown to capture pictures of Odysseus’ landing. But Embry-Riddle Aeronautical University’s EagleCam was deliberately powered off during the final descent because of the navigation switch and stayed attached to the lander.

Embry-Riddle's Troy Henderson said his team will try to release EagleCam in the coming days, so it can photograph the lander from roughly 26 feet (8 meters) away.

"Getting that final picture of the lander on the surface is still an incredibly important task for us,” Henderson told The Associated Press.

Intuitive Machines anticipates just another week of operations on the moon for the solar-powered lander — nine or 10 days at most — before lunar nightfall hits.

The company was the second business to aim for the moon under NASA's commercial lunar services program. Last month, Pittsburgh's Astrobotic Technology gave it a shot, but a fuel leak on the lander cut the mission short and the craft ended up crashing back to Earth.

Until Thursday, the U.S. had not landed on the moon since Apollo 17's Gene Cernan and Harrison Schmitt closed out NASA's famed moon-landing program in December 1972. NASA's new effort to return astronauts to the moon is named Artemis after Apollo's mythological twin sister. The first Artemis crew landing is planned for 2026 at the earliest.

3 female Houston innovators to know this week

who's who

Editor's note: Welcome to another Monday edition of Innovators to Know. Today I'm introducing you to three Houstonians to read up about — three individuals behind recent innovation and startup news stories in Houston as reported by InnovationMap. Learn more about them and their recent news below by clicking on each article.

Emma Konet, co-founder and CTO of Tierra Climate

Emma Konet, co-founder and CTO of Tierra Climate, joins the Houston Innovators Podcast. Photo via LinkedIn

If the energy transition is going to be successful, the energy storage space needs to be equipped to support both the increased volume of energy needed and new energies. And Emma Konet and her software company, Tierra Climate, are targeting one part of the equation: the market.

"To me, it's very clear that we need to build a lot of energy storage in order to transition the grid," Konet says on the Houston Innovators Podcast. "The problems that I saw were really on the market side of things." Read more.

Cindy Taff, CEO of Sage Geosystems

Houston-based Sage Geosystems announced the first close of $17 million round led by Chesapeake Energy Corp. Photo courtesy of Sage

A Houston geothermal startup has announced the close of its series A round of funding.

Houston-based Sage Geosystems announced the first close of $17 million round led by Chesapeake Energy Corp. The proceeds aim to fund its first commercial geopressured geothermal system facility, which will be built in Texas in Q4 of 2024. According to the company, the facility will be the first of its kind.

“The first close of our Series A funding and our commercial facility are significant milestones in our mission to make geopressured geothermal system technologies a reality,” Cindy Taff, CEO of Sage Geosystems, says. Read more.

Clemmie Martin, chief of staff at The Cannon

With seven locations across the Houston area, The Cannon's digital technology allows its members a streamlined connection. Photo courtesy of The Cannon

After collaborating over the years, The Cannon has acquired a Houston startup's digital platform technology to become a "physical-digital hybrid" community.

Village Insights, a Houston startup, worked with The Cannon to create and launch its digital community platform Cannon Connect. Now, The Cannon has officially acquired the business. The terms of the deal were not disclosed.

“The integration of a world-class onsite member experience and Cannon Connect’s superior virtual resource network creates a seamless, streamlined environment for member organizations,” Clemmie Martin, The Cannon’s newly appointed chief of staff, says in the release. “Cannon Connect and this acquisition have paved new pathways to access and success for all.” Read more.