The report dug into Houston colleges' affordability, social environment, and academic and economic opportunities. Courtesy of Rice University

As high school seniors decide where to attend college, they examine degree programs and campus amenities, calculate job prospects, assess school spirit, and consider location. To help make the decision a bit easier, personal finance website WalletHub crunched the numbers on more than 400 cities across the U.S. to determine 2020's Best & Worst College Towns & Cities in America — and Houston appears near the top of the class.

The report, released on December 9, examined 415 cities across the U.S. and broke them down into three categories: large city (more than 300,000 people), midsize city (125,000 to 300,000 people), and small city (less than 125,000).

To determine the best and worst college cities, WalletHub used 31 metrics, each assigned a different weight, in three key areas: academic and economic opportunities (50 points), wallet friendliness (25 points), and social environment (25 points).

Houston, with a score of 56.89 ranked No. 18 among big cities and No. 30 among all cities. Houston's highest marks came in social environment, where it earned No. 27. Houston ranked 72nd in wallet friendliness and a surprisingly low 254th in academic and economic opportunities.

The title of best college city in Texas — and the U.S. — goes to Austin. The Capital City not only took the top spot among large cities, it also ranked first on the overall list.

With a score of 66.49, Austin's best grade, unsurprisingly, came in social environment, where it ranked No. 2. (With its beaches and perfect weather, only San Diego fared better.) Austin scored a rather middling 196 in wallet friendliness, but it ranked a solid 54th in academic and economic opportunities.

Elsewhere in Texas, Dallas ranked No. 23 among big cities and No. 55 on the overall list. Big D had a total score of 54.89. Its highest grade came in social environment (46), followed by academic and economic opportunities (186) and wallet friendliness (236).

Neighboring Fort Worth earned the 86th spot overall, 36th among big cities. Fort Worth earned an overall score of 53.4 and clenched the 125th spot in social environment, 126th in academic and economic opportunities, and 256th in wallet friendliness.

San Antonio earned a score of 54.37, securing the 65th spot overall and the 29th spot among big cities. It earned high scores in social environment (24) and wallet friendliness (83) but fell hard in the academic and economic opportunities category (343).

Joining Austin on the combined list are Orlando (No. 2); Scottsdale, Arizona (No. 3); Tampa (No. 4); Ann Arbor, Michigan (No. 5); Seattle (No. 6); San Diego (No. 7); Las Vegas (No.8); Salt Lake City (No. 9); and Provo, Utah (No. 10).

So where is the worst college town? That unpleasant distinction goes to Germantown, Maryland. The Washington, D.C. suburb is joined by Kendall, Florida (No. 414); Shreveport, Louisiana (No. 413); Bridgeport, Connecticut (No. 412); and New Rochelle, New York (No. 411).

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This article originally ran on CultureMap.

Former University of St. Thomas business school dean, Beena George, is taking on a new role at the university: Chief innovation officer. Courtesy of UST

Houston educator plans to lead her university into the future with her new role

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High school graduation numbers are decreasing, and, by 2025, far fewer college freshmen will be starting school. Some project as high as a 15 percent drop, says Beena George, inaugural chief innovation officer of Houston's St. Thomas University.

UST is looking forward to and anticipating changes and challenges within higher education like this, and one of the steps the university has been to create George's position.

"My role is to ferment that culture of innovation," George says. "Not just sit here and think of ideas."

As the school gets ready to welcome students back onto its Montrose campus, the former business dean gets ready to serve in her new role for the first semester. She spoke with InnovationMap about her career, goals, and the role UST plays within the Houston innovation ecosystem.

InnovationMap: What have you learned throughout your career that has prepared you for the role?

Beena George: I've always been interested in solving problems. If I saw something that was an opportunity, and we didn't take advantage of it, I'll keep thinking about it. I've been thinking about what makes me enjoy this role and stage in my career, and I think it's because most roles tend to be mostly operational, but this is thinking of new things and doing things differently and checking your own assumptions. That is what really engages me in my role. My career has given me different opportunities to use this, but not so much as now. When teaching, you have that opportunity every day — engaging students differently. Then as dean, it was about looking at new opportunities and programs for the business school, like our Master of Clinical Translation Management program.

IM: How did this clinical translation program come about?

BG: The idea of clinical translation is essentially to move a discovery from the lab to the patient's bedside — it's the commercialization of life sciences. The program trains students to shepherd a discovery from the lab to the commercial setting so that it's available to patients.It's a combination of business, life sciences, regulatory affairs. It's a one-year online program with some residency periods. It's the only of its kind in Houston and is one of less than 10 in the United States and, to my knowledge, the only of its kind in a business school.

IM: What does innovation mean to the University of St. Thomas and this inaugural position?

BG: I think innovation isn't entirely new on college campuses, but now is a time when higher education is in flux. There has been a lot of changes in the industry and in society in general that's requiring higher education institutions to react in a different way. Some of the things that we've always been doing — creating new programs, moving online, new campuses — now it's even more important to bring that to prominence and figure out how it fits with your university. Things have changed, so the rate at which you're innovating has to increase.

IM: What’s on your to-do list for this first year and within five years?

BG: Since this is a new role, my first goal for the next two to three months is the process of discovery — internally and externally. One of the cool things that's happening in Houston is all these partnerships and collaborations. That's what I'm trying to do — learn about the groups here and outside and make these connections. The other part of it is bringing information in from the outside. There are so many different ways of doing things. For instance, in higher education, it's been historically tied to credit hours. We know now there are many different ways to look at education. That's the kind of conversation I look to get started.

IM: You mention collaboration, and I think that’s key when it comes to higher education institutions within the innovation ecosystem, but how do you see that teamwork affecting the city as a whole?

BG: So I have been so glad to see that, because I've always believed that there has to be some competition — it ensures that everyone performs at their best. But there are some industries where you have to go beyond competition to the next level and manage competition and collaboration at the same time. We have two networks — Texas Medical Center and the academic partnership created by The Ion — and talk about what's happening on your campuses and how we can work together in Houston. There's also the 60x30 Texas, which has different advisory councils that offers that same conversation of collaboration to work together to meet our goals. Those types of conversations are important and having those types of venues to do that can have only a positive effect on Houston.

IM: How is UST finding new ways to prepare its students for the workforce?

BG: One thing that has gained a lot of attention here on campus is providing students with more experiential learning opportunities — more internships and apprenticeships and bringing the industry into the classroom. Carlos Monroy, a professor at UST, and his student worked on a project for the city. This is something that allows us to remain connected to the industry and it gives our faculty the idea of what the Industry needs and they can focus on that in the classroom.

IM: UST recently announced a major “renewal” plan. How is this going to affect innovation efforts on campus?

BG: I think the whole process is about innovation. What we have is an opportunity to recreate ourselves for the next millennium and create a sustainable operating model that will continue to provide for our students. I think it will affect everything.


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Portions of this interview have been edited.

Universities and startups have different goals, but that doesn't mean that educational institutions can't help new companies through the valley of death that is entering the marketplace. Miguel Tovar/University of Houston

The Valley of Death: How universities can help startups survive

Houston Voices

When looking out over the commercialization landscape, the vast space a product has to travel from discovery to the marketplace appears to be growing. For many startup companies, this so-called "valley of death" means the end of the road. Without support, resources and, most importantly, cash, many startups will shut down.

Universities are becoming epicenters for startup activity. In many ways, they are perfectly positioned to support commercialization, with a pro-research environment, lab facilities, faculty expertise, human resources, and tech transfer operations.

But there's one problem.

"Universities and industry are like two icebergs moving in different directions," says Montgomery Alger, professor of chemical engineering and director of the Institute for Natural Gas Research at Pennsylvania State University. "Companies need to make quarterly profits quickly through new products and services, and the academic business model is not set up to support that need."

The question then becomes: how can universities shift their approach to bridge the gap from idea to market?

Spark innovation on campus

Universities may need to rethink a few things when it comes to their innovation ecosystems.

"Universities must play a key role in the commercialization process because so many ideas start there," says Walter Ulrich, longtime technology management consultant and former chief executive officer of the Houston Technology Center, previously one of Houston's most prominent accelerators and incubators. "Investors and inventors go to where there's a critical mass of opportunity, so universities need to step up their game."

Supporting commercialization gives universities a chance to be even more relevant when it comes to local economic development. Changing the institutional culture, however, may be necessary if universities want to become a true bridge across the valley of death.

Alger, who spent part of his early career working for GE Global Research before transitioning to academia, argues that this can be done by creating multidisciplinary teams of researchers across the university to help industry bring ideas to the market — a foundational part of the bridge.

Another way to spark innovation is to boost technology transfer or industry alliance offices, according to Susan Jenkins, managing director of the Innovative Genomics Institute at the University of California, Berkeley. Hiring an intellectual property manager to work specifically with academic research institutes can go a long way in supporting an innovation environment.

"When it comes to innovation, universities need to be open to new ideas," says Jenkins. "They need to be able to shift quickly to the next best thing, whatever is hot at the moment. That's how the market works."

Disrupt the academic business model

Universities are designed to support educational throughput. Most are not set up to support commercialization activities.

"Universities are stuck in a rut," says Alger. "There has to be a conscious decision to make the university function like a business to support business."

That means putting the right resources in place to fix the many pain points companies may experience. Long response times, extensive paperwork processes and the lack of system wide policies governing university-corporate relationships can often lead startups and industry partners to look elsewhere for solutions.

"Just like scientists need to be innovative, the administration needs to be innovative," says Jenkins. "If you want to be in the race, you have to be ready to be flexible and adapt."

Another way to disrupt the academic business model is to consider commercialization as part of the promotion and tenure process.

"If universities are serious about advancing technology entrepreneurship, they must recognize faculty who drive commercialization," says Ulrich.

Alger agrees. "There has to be some kind of incentive structure established for the research program when it comes to technology transfer."

Six ways to get serious about startups

According to Ulrich, who has launched hundreds of successful startups throughout his career, startups need cash — and lots of it. Early licensing fees, short-term payouts, competitive prices for rent, and other services charged by the universities could end up keeping startups from success.

Ulrich says "Cash is king," noting that an increased demand for early-stage capital has widened the valley of death.

There are a few things universities can do to support early-stage startups:

1. Invest in long-term payouts.
Most venture firms expect returns in 7 to 10 years. By establishing longer-term payouts, more cash will stay in the hands of the entrepreneur.

2. Consider equity for returns.
Universities can negotiate equity, possibly even in the leasing of space.

3. License more broadly.
Diversifying provides more pathways for inventors to find the right fit for licensing their product.

4. Provide resources as investment.
Explore resources such as coursework credits for startups looking to expand their knowledge base.

5. Establish seed funding.
Entrepreneurs can use even the smallest amounts of cash. Not having to give it back is even better.

6. Create a university-focused angel network.
With broad alumni and donor bases, universities can more readily tap into its business community to build a network of investors.

Incorporating different streams of funding could be very important, says Jenkins, who worked with a foundation to establish entrepreneurial fellowship program at UC-Berkeley.

It's a dimension, however, that some campuses may not be set up to deal with yet.

"Product development within the academic research environment will take a focused investment," says Alger. "Universities just need to give the right attention and priority to it."

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This article originally appeared on the University of Houston's The Big Idea.

Lindsay Lewis is the director of strategic research communications at UH.

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2 Houston space tech cos. celebrate major tech milestones

big wins

Two Houston aerospace companies — Intuitive Machines and Venus Aerospace — have reached testing milestones for equipment they’re developing.

Intuitive Machines recently completed the first round of “human in the loop” testing for its Moon RACER (Reusable Autonomous Crewed Exploration Rover) lunar terrain vehicle. The company conducted the test at NASA’s Johnson Space Center.

RACER is one of three lunar terrain vehicles being considered by NASA for the space agency’s Artemis initiative, which will send astronauts to the moon.

NASA says human-in-the-loop testing can reveal design flaws and technical problems, and can lead to cost-efficient improvements. In addition, it can elevate the design process from 2D to 3D modeling.

Intuitive Machines says the testing “proved invaluable.” NASA astronauts served as test subjects who provided feedback about the Moon RACER’s functionality.

The Moon RACER, featuring a rechargeable electric battery and a robotic arm, will be able to accommodate two astronauts and more than 880 pounds of cargo. It’s being designed to pull a trailer loaded with more than 1,760 pounds of cargo.

Another Houston company, Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. The engine, being developed in tandem with Ohio-based Velontra — which aims to produce hypersonic planes — combines the functions of a rotating detonation rocket engine with those of a ramjet.

A rotating detonation rocket engine, which isn’t equipped with moving parts, rapidly burns fuel via a supersonic detonation wave, according to the Air Force Research Laboratory. In turn, the engine delivers high performance in a small volume, the lab says. This savings in volume can offer range, speed, and affordability benefits compared with ramjets, rockets, and gas turbines.

A ramjet is a type of “air breathing” jet engine that does not include a rotary engine, according to the SKYbrary electronic database. Instead, it uses the forward motion of the engine to compress incoming air.

A ramjet can’t function at zero airspeed, so it can’t power an aircraft during all phases of flight, according to SKYbrary. Therefore, it must be paired with another kind of propulsion, such as a rotating detonation rocket engine, to enable acceleration at a speed where the ramjet can produce thrust.

“With this successful test and ignition, Venus Aerospace has demonstrated the exceptional ability to start a [ramjet] at takeoff speed, which is revolutionary,” the company says.

Venus Aerospace plans further testing of its engine in 2025.

Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. Photo courtesy of Venus Aerospace

METRO rolls out electric shuttles for downtown Houston commuters

on a roll

The innovative METRO microtransit program will be expanding to the downtown area, the Metropolitan Transit Authority of Harris County announced on Monday.

“Microtransit is a proven solution to get more people where they need to go safely and efficiently,” Houston Mayor John Whitmire said in a statement. “Connected communities are safer communities, and bringing microtransit to Houston builds on my promise for smart, fiscally-sound infrastructure growth.”

The program started in June 2023 when the city’s nonprofit Evolve Houston partnered with the for-profit Ryde company to offer free shuttle service to residents of Second and Third Ward. The shuttles are all-electric and take riders to bus stops, medical buildings, and grocery stores. Essentially, it works as a traditional ride-share service but focuses on multiple passengers in areas where bus access may involve hazards or other obstacles. Riders access the system through the Ride Circuit app.

So far, the microtransit system has made a positive impact in the wards according to METRO. This has led to the current expansion into the downtown area. The system is not designed to replace the standard bus service, but to help riders navigate to it through areas where bus service is more difficult.

“Integrating microtransit into METRO’s public transit system demonstrates a commitment to finding innovative solutions that meet our customers where they are,” said METRO Board Chair Elizabeth Gonzalez Brock. “This on-demand service provides a flexible, easier way to reach METRO buses and rail lines and will grow ridership by solving the first- and last-mile challenges that have hindered people’s ability to choose METRO.”

The City of Houston approved a renewal of the microtransit program in July, authorizing Evolve Houston to spend $1.3 million on it. Some, like council member Letitia Plummer, have questioned whether microtransit is really the future for METRO as the service cuts lines such as the University Corridor.

However, the microtransit system serves clear and longstanding needs in Houston. Getting to and from bus stops in the city with its long blocks, spread-out communities, and fickle pedestrian ways can be difficult, especially for poor or disabled riders. While the bus and rail work fine for longer distances, shorter ones can be underserved.

Even in places like downtown where stops are plentiful, movement between them can still involve walks of a mile or more, and may not serve for short trips.

“Our microtransit service is a game-changer for connecting people, and we are thrilled to launch it in downtown Houston,” said Evolve executive director Casey Brown. “The all-electric, on-demand service complements METRO’s existing fixed-route systems while offering a new solution for short trips. This launch marks an important milestone for our service, and we look forward to introducing additional zones in the new year — improving access to public transit and local destinations.”

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This article originally ran on CultureMap.