New convenient ridesharing service for kids rolls out in Houston

ridesharing for kids

The new service rolling out in Houston is part Uber for kids, part carpool. Photo courtesy of HopSkipDrive

Living in Houston is great, but it does present some challenges — especially for busy families. Imagine this scenario: it's Tuesday morning, Mom has an early office meeting, Dad has to fly out of IAH on business, and three kids have to be transported to two different schools ... and it all has to happen before 8 am.

That scene probably plays closer to reality for many Bayou City parents. Add into it the regular crush of our city's congestion and it's enough for anyone to lose their mind.

Enter HopSkipDrive. Part Uber, part carpool the service just launched in Houston, billing itself as a safe an innovative transportation solution for both families and schools. It's already working with more than 170 schools and districts nationwide in cities in Arizona, California, Colorado, and Virginia, as well as Washington, D.C.

The company provides transit solutions for students of all levels and abilities who may have different schedules from day-to-day, as well as youth in foster care and families whose school choice placements don't fit neatly into a bus routing plan.

The system works similarly to other ride shares. Parents download the HopSkipDrive app or use the company's website to request rides for children who are at least six years old. Parents can customize ride instructions with notes about carpool line, pickup and drop-off procedures, and other details. Before the ride, parents receive a photo profile of their CareDriver, which they can share with their child and their school. During the ride, parents receive progress alerts at each step.

If all that has alarm bells going off in parents' and educators' heads, HopSkipDrive understands, and the company assures them it has a rigorous screening procedure for its drivers. Every CareDriver has at least five years of care-giving experience and has passed a 15-point certification process.

This certification is a stringent vetting process, including fingerprinting, background checks using FBI and Department of Justice database searches, driving record checks, and in-person meetings. Drivers must own or lease a four-door vehicle that is not more than 10 years old that can seat between four and seven passengers, and must pass a yearly 19-point inspection.

In addition, parents can get live text notifications during their child's ride, HopSkipDrive's Safe Ride Support (SRS) is the only U.S.-based team in the industry that monitors every ride in real time. Staffed with former 911 operators, EMTs, childcare specialists, and parents, SRS ensures every rider is delivered safely to their destination.

"As a working mother of two, I understand how challenging it is to balance your children's ever-changing daily schedules with workplace demands," says Joanna McFarland, the company's founder and CEO in a press release that announced the company's Houston launch. "Parents shouldn't have to choose between their careers and their children's education and activities, but that tough choice is very real for countless families. HopSkipDrive wants parents to take comfort in knowing they have a caregiver to rely on to get their kids where they need to go, safely and without worry. We're thrilled to arrive in the Greater Houston Area to answer the transportation needs of many students, families and schools."

And individual schools or school districts can also partner with the ride share service for their student transportation needs.

"HopSkipDrive is not only 60 percent less expensive than our previous car service solution, but far more reliable," says Mike Hush, director of transportation with Littleton Public Schools in Colorado. "We had worked with HopSkipDrive for only a few weeks before we quadrupled the number of students riding with CareDrivers."

The company touts itself as both an asset and a success in cities around the country. With its working-mom founding team, heightened approach to safety, and real-time technology approach, HopSkipDrive could provide a valuable service for Houston's busy working families.

------

This article originally ran on CultureMap.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

12 winners named at CERAWeek clean tech pitch competition in Houston

top teams

Twelve teams from around the country, including several from Houston, took home top honors at this year's Energy Venture Day and Pitch Competition at CERAWeek.

The fast-paced event, held March 25, put on by Rice Alliance, Houston Energy Transition Initiative and TEX-E, invited 36 industry startups and five Texas-based student teams focused on driving efficiency and advancements in the energy transition to present 3.5-minute pitches before investors and industry partners during CERAWeek's Agora program.

The competition is a qualifying event for the Startup World Cup, where teams compete for a $1 million investment prize.

PolyJoule won in the Track C competition and was named the overall winner of the pitch event. The Boston-based company will go on to compete in the Startup World Cup held this fall in San Francisco.

PolyJoule was spun out of MIT and is developing conductive polymer battery technology for energy storage.

Rice University's Resonant Thermal Systems won the second-place prize and $15,000 in the student track, known as TEX-E. The team's STREED solution converts high-salinity water into fresh water while recovering valuable minerals.

Teams from the University of Texas won first and second place in the TEX-E competition, bringing home $25,000 and $10,000, respectively. The student winners were:

Companies that pitched in the three industry tracts competed for non-monetary awards. Here are the companies named "most-promising" by the judges:

Track A | Industrial Efficiency & Decarbonization

Track B | Advanced Manufacturing, Materials, & Other Advanced Technologies

  • First: Licube, based in Houston
  • Second: ZettaJoule, based in Houston and Maryland
  • Third: Oleo

Track C | Innovations for Traditional Energy, Electricity, & the Grid

The teams at this year's Energy Venture Day have collectively raised $707 million in funding, according to Rice. They represent six countries and 12 states. See the full list of companies and investor groups that participated here.

---

This article originally appeared on our sister site, EnergyCapitalHTX.com.

Houston startup is off to the races with its innovative running shoes

running start

Despite Houston’s reputation as a sneaker town, there are few actual shoe companies headquartered in the Bayou City. One that is up and running is Veloci Running, an innovative enterprise that combines the founder’s history as a track runner for Rice University with the realities of running in a changing world.

Tyler Strothman started running cross country growing up in Wisconsin and Indiana before moving to Texas to attend Rice in 2020. Naturally, his college life was altered significantly by the COVID-19 pandemic. Unfortunately, Strothman contracted the virus, leading to pneumonia and causing him to consider other plans for his future.

One thing that stood out from Strothman’s running career was how bad his shoes fit.

“Traditional shoes narrowed in, cramped the front of my feet, and it was causing foot pain,” he said in a video interview. “But any other shoes that were shaped to better fit the natural foot shape were more barefoot (style)—they were more minimalist overall. And that was hurting my calf and Achilles. It was pulling on it, kind of like a rubber band.”

Strothman decided to start Veloci and went on to win the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge in 2025. The win secured $50,000 in startup money, which Strothman used to immediately launch his new runner-centered shoe design with himself as the CEO at the age of 24.

Along for the jog was Strothman’s college friend, Austin Escamilla, who serves as chief operating officer. Escamilla believed in Strothman’s vision, but the project immediately ran into snags beyond Veloci’s control, particularly with manufacturing in Asia.

“It was quite a year to start a shoe business, especially dealing with tariffs and global economic trade tensions,” he said in the same video interview. “We've luckily had some really good partners and really solid advisors throughout the journey who've either done it or had some good feedback and advice. It certainly takes a village, but every day is different. So, it's fun to come into work every day and problem solve.”

The flagship Veloci shoe is the Ascent, which comes in both men’s and women’s sizes. It combines the wide toe cage that Strothman wanted with extra support cushion for a softer, easier run. They retail at $180. Strothman has personally been testing them for a year, noticing reduced lower leg pain when he runs.

At the same time, Veloci has attended to some of the more unique running problems in Houston and other hot, Southern states. A combination of heat and humidity makes for a very soggy shoe if not designed with such environments in mind. The Ascent is built to be very open and breathable, allowing hot air to flow and keeping sweat from building up. These various comfort improvements have made the Ascent Strothman’s favorite running shoe.

“I put on more pairs of this Veloci shoe than I have in my other running shoes in the last seven years,” he said

Currently, Veloci is still a very niche brand. Since the company launched last year, they’ve sold roughly 10,000 pairs. Those sales come either directly through their website or from specialty running stores, most of which are located around the Houston area, like Clear Creek Running Company in League City.

Building community around the shoe through these specialty retailers has been a prime marketing strategy. Part of the $50,000 grant went to a custom van that Veloci can take to various 5Ks, runs and events to get people interested in the brand. The personal touch has helped news of Veloci spread through the running world.

“We went to many run clubs throughout the last year,” said Escamillia. “We've been to pretty much every one of the major run clubs at least once or twice. Folks who try on the shoes, love them, become fans and post and repost…. The marketing side's been a lot of fun.”

Intuitive Machines lands $180M NASA contract for lunar delivery mission

to the moon

NASA has awarded Intuitive Machines a $180.4 million Commercial Lunar Payload Services (CLPS) award to deliver science and technology to the moon.

This is the fifth CLPS award the Houston spacetech company has received from NASA, according to a release. It will be the first mission to utilize Intuitive Machines' larger cargo lunar lander, Nova-D.

Known as IM-5, the mission is expected to deliver seven payloads to Mons Malapert, a ridge near the Lunar South Pole, which is a "compelling location for future communications, navigation, and surface infrastructure," according to the release.

“We believe our space infrastructure provides the scalability and flexibility needed to support an increased cadence of new Artemis missions and advance national objectives. This CLPS award accelerates our expansion efforts as we build, connect, and operate the systems powering that infrastructure,” Steve Altemus, CEO of Intuitive Machines, said in the release. “We look forward to working closely with NASA to deliver mission success on IM-5 and to provide sustained operations and persistent connectivity in the cislunar environment and across the solar system.”

The delivery will include the Australian Space Agency’s lunar rover, known as Roo-ver, and another lunar rover from Honeybee Robotics, a part of Jeff Bezos' Blue Origin. Intuitive Machines will also deliver chemical analysis instruments, radiation detectors and other technologies, as well as a capsule named Sanctuary that shows examples of human achievements.

Intuitive Machines previously completed its IM-1 and IM-2 missions, which put the first commercial lunar lander on the moon and achieved the southernmost lunar landing, respectively.

Its IM-3 mission is expected to deliver international payloads to the moon's Reiner Gamma this year. It’s IM-4 mission, funded by a $116.9 million CLPS award, is expected to deliver six science and technology payloads to the Moon’s South Pole in 2027.

The company also announced a $175 million equity investment to fuel growth earlier this month.

View All Listings