Sandbox VR brings new gaming center to Houston's tech-savvy population

Get In The Game

Sandbox VR debuts in Houston January 23. Courtesy photo

Sandbox VR, a futuristic, full-body virtual reality gaming experience, has announced it will enter the Houston market this month, opening its first local gaming center on January 23.

"Houston's reputation as a hub for innovation and technology makes it a perfect fit for Sandbox VR," said Steve Zhao, CEO and founder of Sandbox VR, in a statement. "The city's diverse, tech-savvy population and strong entertainment culture create an ideal environment for our immersive VR experiences. LOL Entertainment continues to exceed our expectations as a partner, and we're excited to bring our cutting-edge virtual reality gaming to Texas's largest city."

The new gaming center opens Friday, January 23 at 797 Sorella Court in CityCentre.

One of the games that stands out is the Stranger Things: Catalyst game, based on the blockbuster Netflix television series. Groups of one to six players will be dropped into the sinister Hawkins Lab and the mysterious Upside Down to fight Demogorgons and other monsters. The game features Matthew Modine reprising his role as Dr. Martin "Papa" Brenner, who imbues players with psychic powers.

Other games include the supernatural pirate title The Curse of Davy Jones and other Netflix tie-ins based on Zack Snyder's Rebel Moon and Squid Game. Sandbox VR offers fully-immersive group play activities that range from combat to puzzle solving for a variety of age groups.

The opening of Sandbox VR is another part of the expansion of LOL Entertainment, who touts itself as one of the pre-eminent hosts of immersive and gaming experiences in the U.S. Sandbox VR will be their first entry into the Houston market, with another immersive group adventure game, Time Mission, set to open at the the Marq'E Entertainment District later this year.

“Bringing Sandbox VR to CityCentre Houston is a big milestone for LOL Entertainment, for Sandbox VR, and for this market,” said Rob Cooper, CEO of LOL Entertainment. “Houston is a fast-growing, experience-driven city, and we’re excited to give locals and visitors a truly immersive, social gaming destination that you can’t replicate anywhere.”

Presale tickets for the grand opening of Sandbox VR are available here. Standard pricing is $55-$65 per event, but Sandbox VR is running a special for 30 percent off with code OPEN30 for those who purchase before Thursday, January 22. Presale buyers are also entered into a drawing for free Sandbox VR for one year.

---

This article originally appeared on CultureMap.com.

Photo courtesy of Comcast

Houston’s love for live streaming is growing – and the internet needs to keep up

Tech-Heavy Households

One thing Houston isn’t slowing down on is its love for live streaming. Whether catching the big game, binge-watching a new series, or diving into the latest gaming releases, Houstonians are using the internet more than ever. And with nearly 4 million more people expected to move to the area by 2040, networks have to be ready.

More devices, more streaming, more demand
“Internet usage has been skyrocketing year after year," sts Foti Kallergis, Comcast Texas spokesperson. "The average Xfinity household now has 36 WiFi-connected devices, from smart TVs and phones to tablets, speakers, and even smart fridges."

More than 70 percent of all internet traffic is entertainment, with sports, streaming apps, and games leading the charge — especially here in Houston, where fans never miss a Texans game or a Rockets highlight.

In fact, the past year set records for Comcast’s Xfinity network, with the five biggest days of internet consumption ever happening just in the last few months of 2024, driven by huge sports events and gaming downloads.

A network built for what’s next
As more people move in and more devices come online, Xfinity is constantly upgrading its network to keep up — and stay ahead. Whether you’re working on your laptop, FaceTiming on your iPad, or scrolling on your phone, at home or on the go, the goal is simple: fast, reliable, and seamless connection.

Over the last decade, Comcast has poured $80 billion into strengthening its network and infrastructure across the country. That includes 300,000 miles of fiber — enough to circle the globe 12 times — supporting everything from everyday streaming to powering FEMA and the Department of Defense. And here in the greater Houston area, that same network supports thousands of small businesses, too.

Speed, security, and smarts built in
“It’s not just about staying connected — it’s about staying connected smarter,” adds Kallergis. “Comcast’s network is constantly working behind the scenes to make your experience better. In fact, Comcast rolled out over 350,000 upgrades last year alone, including faster speeds at no extra cost.”

Comcast Xfinity speed test Photo courtesy of Comcast

And every 20 minutes, it tests over 4,000 data points across tens of millions of devices to keep things optimized.

Kallergis adds that if there's extra bandwidth, Xfinity modems automatically adjust. If there's a network issue, AI-powered tools fix 60 percent of cases before users even know something’s wrong. And if a fiber line is cut, Xfinity technicians are alerted instantly and know exactly where to go and what to do.

Powerful tools for your home
Great internet also depends on what’s inside your home. That’s why Comcast is rolling out the new XB10 modem — the fastest and most powerful yet. It can handle up to 300 devices at once (because let’s be real, we’re all tech-heavy households now).

And when it comes to security, Xfinity’s network has your back. Every device that connects is automatically shielded from sketchy sites; it's like having a mini cybersecurity team 24/7.

Looking ahead
At the end of the day, Houston’s internet needs are only going to grow. And Comcast is ready.

Whether you’re streaming the playoffs, jumping on a work call, or video chatting with family across the country, Xfinity is here to keep you connected to the moments that matter most.

It's not lame to be labeled a "geek" in 2023, and Houston's a great place to embrace your geekness. Photo via Jamie McInall/Pexels

Houston geeks out as No. 7 city in America for gamers, comic book fans, collectors, and more

nerds welcomed

Heads up gamers, a new surprising report has deemed Houston one of the geekiest cities in the country, with two other Texas neighbors in the top 10.

Houston ranked No. 6 in the categories for accessibility to collectibles stores (board game, video, comic book, and trading card shops) and variety of "geeky" events, according to the report by Lawn Love. The city also ranked as the fifth-best city for its variety of costume/cosplay stores.

Houston is home to some fantastic board game and comic book stores, like Bedrock City Comic Company, Dragon's Lair, Nan's Games and Comics, and Asgard Games, which all host fun events and meetups for different groups.

Other factors that helped determine Houston's overall rank as the No. 7 geekiest American city include the number of Dungeons and Dragons groups, LARPing groups, comic cons, Renaissance fairs, and much more.

J. Richard Stevens, the department chair of the College of Media, Communication, and Information at the University of Colorado, Boulder, says the rise in "geeky" community spaces and activities can be attributed to social media obscuring the boundaries "between consumption and commentary about entertainment texts."

"Fan conversation is much more visible in a larger-scaled way than it used to be," Stevens said. "While most fans and audiences still don’t comment on the objects of their passion, those who do are increasingly bundled into tight networks, which amplify their taste politics. Finding virtual fan communities is much easier than it used to be, though there are many more flavors of fan networks for any given fandom, making finding the right one tricky."

Other Texas cities that made it in the top 10 are San Antonio (No. 3) and Austin (No. 6), both with high scores in the categories for collectibles and costumes. San Antonio has third highest number of board game and trading card shops, such as Heroes and Fantasies, Texas' largest comic book and collectibles store.

The top 10 geekiest cities in the United States are:

No. 1 – New York City
No. 2 – Los Angeles
No. 3 – San Antonio
No. 4 – Chicago
No. 5 – Las Vegas
No. 6 – Austin
No. 7 – Houston
No. 8 – Atlanta
No. 9 – Orlando
No. 10 – Indianapolis

The full report can be found on lawnlove.com.

------

This article originally ran on CultureMap.

A nonprofit organization has rolled out an esports platform and event to raise awareness and funding for those with disabilities. Photo via Getty Images

Houston nonprofit facilitates gaming for a good cause

esports for charity

For many video games is getaway from reality, but for those with disabilities — thanks to a nonprofit organization —gaming can mean a lot more.

On Saturday Dec. 3 from 1 to 9 pm, Easter Seals Greater Houston will be joining forces with ES Gaming for the inaugural Game4Access Streamathon.

The streamathon will be held on International Day of Persons with Disabilities, and feature ESG Ambassador Gamers from the Houston area and nationally gaming, interacting with special celebrity guests, and opportunities for audience participation and shoutouts – all while supporting a good cause. The event will take place on popular streaming platform Twitch.

Gaming helps enhance cognitive skills, motor skills, improve mental well-being, and can help reduce feelings of social isolation due to the interactive nature of playing with others.

“This is really a unique way for (people) to form a community without having to leave their house, and being part of an inclusive environment,” says Kelly Klein, development director of Easter Seals Greater Houston. ”The adaptive equipment and specialized technology just does so many miraculous things for people with disabilities on so many levels — not just gaming. With gaming, it is an entrance into a whole new world.”

Easter Seals is the seventh-largest nonprofit and largest disability service organization in the United States, and helps 1.5 million people per year. ES Gaming was established to create a new standard for equity and inclusion among gamers, and hopes to add to its community building with more tournaments and charity streams. According to the organization, a gaming scholarship program is expected to launch sometime in 2023.

According to ES Gaming, 64 percent of people with disabilities play video games, and 60 percent of disabled gamers play casual games for more than 5 hours per week. Technology has been at the forefront of trying to bridge the developmental gaps with those with disabilities of all kinds.

“The advancements we’ve made over the last 25 years (in technology) ending with the iPad, and everything in between has really made it a level playing field not just for gaming, but for employment and everything,” Klein tells InnovationMap.

Chris Buckner has secured a $6.8 million series A round for his Houston-based esports company thanks to support from a local investment firm. Courtesy of Mainline

Houston esports company closes $6.8 million series A round led by local investor

Show me the money

A Houston software company is cashing in on the growing esports industry with a multimillion-dollar fundraising round led by a local investor.

Mainline, which specializes in esports tournament software and management, closed its series A at $6.8 million. Houston-based Work America Capital led the round, and Mainline will use the funds to grow its platform, event management customer base, and marketing efforts, as well as to hire developers, marketing, and sales talent.

"The world of esports and gaming is exploding; however, continuity in tournament organization is lacking, keeping the sport from really taking off in other viable and exciting markets," says Chris Buckner, Mainline CEO, in a news release. "Mainline gives brands the tools they need to run powerful esports programs that will evolve the quickly maturing industry to the benefit of players, students, and the greater esports ecosystem."

Mainline, which spun off its sports engagement business earlier this year into a company now called Truss, created a white-labeled tournament platform for esports that's used by various clients across the industry and was instrumental to ESPN's inaugural Collegiate Esports Championship that was hosted in Houston earlier this year.

Work America Capital has supported sports technology in town before — including Houston-based Integrated Bionics, which has developed a GPS- and video-optimized sensor used by athletes around the world.

"As with any industry that takes off like a rocket, problems arise that must be solved through innovation," says Mark Toon, managing partner of Work America Capital, in the release. "Mainline is standardizing, organizing and optimizing the esports industry, paving the way for more players, more teams, more money and bigger, better tournaments."

Mainline is focused on expanding its services as esports continues to grow. According to the release, the total industry revenue for this year is expected to reach $1.1 billion worldwide, and viewership numbers have jumped from 335 million to 454 million in just two years.

"The strategic vision of Mainline puts them in the driver's seat with a consistent platform across amateur, collegiate and professional competitions," says Toon. "Given Mainline's partnerships and customers, they have paved a way to grow quickly across all sports and into other markets. We are excited to dedicate our time, resources and capital to the company."

Mainline has created a white-labeled software for esports gaming and tournaments. Courtesy of Mainline

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Houston startup raises $6M to scale home-based healthcare platform

fresh funding

As healthcare systems race to expand care beyond hospitals and into the home, investors are placing bigger bets on the infrastructure needed to make that shift possible.

This month, Rosarium Health announced it has raised $6 million in seed funding led by Kalos Ventures, with participation from ResilienceVC, Rock Health Capital, Symphonic Capital, Black Tech Nations Ventures and others.

The investment will help the Houston-based startup continue to build its platform, which features a national network of 800-plus clinicians and 3,000-plus contractors to coordinate home accessibility upgrades and modifications for seniors and people living with disabilities.

For founder and CEO Cameron Carter, the company’s mission grew out of firsthand caregiving experiences.

“From my own personal caregiving experiences, I realized that the benefits exist on paper, but not in reality,” Carter said in a news release. “Families are being left to figure out the paperwork and installations all on their own, which shouldn’t be how this works.”

While Medicare Advantage and Medicaid plans have expanded coverage for home-based services and accessibility modifications, the logistics behind delivering those services often remain fragmented.

Rosarium’s platform coordinates the entire process, from clinical assessments and referrals to contractor management, documentation, reimbursement and installation.

“A clinician can document that a home isn’t safe and a plan can approve a benefit, but there’s no one that’s responsible for making sure the work actually gets done,” Carter says. “We built the missing piece.”

The company was founded in 2021 as Rose Health and was a 2023 participant in the Texas Medical Center’s Accelerator for HealthTech program. It has scaled quickly, building a network of more than 800 clinicians and 3,000 contractors across 34 states.

Rosarium is currently in-network for 1.2 million Medicare and Medicaid lives, with projected coverage expected to reach nearly 4 million by the end of the year, according to the release.

“We’re excited to back Cameron because he and the team at Rosarium are building the infrastructure healthcare needs right now to make the home a safe and comfortable place of care,” Kate Ballinger, investor at Kalos Ventures, added in the release.

As part of the recent investment, Ballinger will join Rosarium’s board of directors.

With eyes on the future, Rosarium plans to grow its partnerships with Medicaid and Medicare Advantage plans, including CalViva and Community Health Plan of Imperial Valley, strengthening its presence in California while expanding access to underserved communities.

Additionally, Carter predicts that home-based healthcare will be part of a broader transformation happening across the industry.

“There’s a growing recognition that health outcomes are shaped by what happens in the home,” he said in the release. “The future of healthcare isn’t just treating people after something goes wrong. It’s creating environments that help prevent those problems in the first place.”

Houston business mogul Tilman Fertitta acquires Caesars in $17.6B deal

Money Moves

Houston billionaire Tilman Fertitta may currently be serving as America’s ambassador to Italy, but his company is as busy as ever. Fresh off its move to revive the Houston Comets WNBA franchise, his company, Fertitta Entertainment, has announced a $17.6 billion deal to acquire Caesars Entertainment, Inc.

Speculation about the deal has been circulating since at least March, according to various media reports. The deal combines Fertitta’s well-known Golden Nugget casino brand with all of the properties in the Caesars’ portfolio, including Las Vegas hotels Caesars Palace, Harrah's, Paris Las Vegas, Planet Hollywood, Horseshoe, The LINQ Hotel, Flamingo, and The Cromwell.

Overall, the combined company will include 60 domestic casino resorts and gaming facilities; online gaming including sports betting, iCasino, and Caesar’s online poker platform; retail sports betting at over 200 third-party locations through the William Hill brand; and over 550 Fertitta Entertainment outlets, including more than 450 Landry's full-service restaurants across America. The companies will combine their loyalty programs, Caesars Rewards, Golden Nugget's 24 Karat Select Club, and Landry's Select Club.

The terms will see Caesars’ shareholders receive $31 per share. Fertitta Entertainment will also acquire approximately $11.9 billion of Caesars' outstanding debt.

The transaction will be financed through a combination of equity contributed by Fertitta Entertainment, assumed Caesars' debt, and new committed debt financing arranged by a group consisting of 10 banks. It is subject to approval by Caesars’ shareholders and government regulators.

Fertitta Entertainment is the Houston-based company behind a diverse array of hospitality businesses, including The Golden Nugget, The Post Oak Hotel, River Oaks District, the Kemah Boardwalk, and Houston’s Downtown Aquarium.

It also operates a number of prominent restaurant brands, including Mastro's Restaurants, Del Frisco's Double Eagle Steakhouse, Morton's The Steakhouse, The Palm, McCormick & Schmick's, Landry's Seafood House, The Oceanaire Seafood Room, and Saltgrass Steak House.

---

This article first appeared on CultureMap.com.

4 Houston-area institutions get $8M for cancer research facilities

fighting cancer

Cancer research capabilities in the Houston area just got an $8 million boost.

On Wednesday, May 20, the Cancer Prevention and Research Institute of Texas (CPRIT) awarded $8 million in grants to institutions in Houston and Bryan for the creation or expansion of so-called “core” cancer research facilities.

“Core facilities provide shared access to advanced technology, equipment, and scientific expertise that may not be available at every institution,” CPRIT says. “These core facilities are vital to not only cancer research but also to the study of diseases beyond cancer.”

Houston-area recipients of these $2 million grants are:

A facility at the University of Texas Health Science Center for preclinical support of cancer researchers in Texas to evaluate new safe, effective drugs and drug combinations.
The Accelerator for Cancer Therapeutics, operated by Houston’s Texas Medical Center Foundation. The accelerator helps researchers and startups move innovative cancer treatments from the lab to clinical trials.
Rice University’s Genetic Design & Engineering Center in Houston. The center enables researchers to collaborate on studies of custom DNA for cancer treatment.
A facility at the Texas A&M University System’s Health Science Center in Bryan that aims to speed up the development of cancer therapies.

In addition to those grants, the University of Texas M.D. Anderson Cancer Center, Methodist Hospital Research Institute, Baylor College of Medicine, and Rice University shared $21 million to recruit cancer researchers from other institutions.

The largest of those grants—totalling $4 million—went to M.D. Anderson for the recruitment of renowned cancer researcher Andre Nussenzweig from the National Institutes of Health. His research focuses on how DNA damage and faulty DNA repairs lead to cancer.

Here are the totals for the other CPRIT grants awarded in the Houston area:

$12.8 million to Houston-based Indapta Therapeutics for the development of an off-the-shelf therapy that naturally kills cancer cells, combined with an immunity-targeting agent for a type of leukemia.
$11.1 million to MD Anderson, including $5 million for a statewide platform to improve long-term health outcomes in adolescents and young adults who survived cancer.
$8.4 million to Baylor College of Medicine, including $4.8 million for two training programs for cancer researchers.
$6.25 million to UT Health Houston, including $4 million for a biomedical informatics and genomics training program for cancer researchers.
$4.4 million to the Texas A&M Health Science Center’s Houston campus, including $2.4 million for a cancer therapeutics training program.
$2.75 million to Rice, including $250,000 for a study of ovarian cancer.
$2 million to Houston-based March Biosciences for the development of a targeted therapy for treating T-cell lymphoma.
$1.15 million to the University of Houston, including $900,000 for a platform for detection of lung cancer.
$900,000 to Texas A&M in Bryan to conduct clinical drug trials in rural and underserved communities around the state.
$800,000 to Houston- and Israel-based Xerient Pharma for the development of an oral form of a cell-protecting drug called amifostine to protect the upper GI tract from radiation damage during pancreatic cancer treatment.
$659,000 to Missouri City-based OmniNano Pharmaceuticals for the development of a two-drug combination to treat the most common form of pancreatic cancer.
$250,000 to the University of Texas Medical Branch at Galveston for a novel therapeutic to prevent colitis-related colorectal cancer.

View All Listings

INNOVATIONMAP EMAILS ARE AWESOME