This week's Houston innovators to know roundup includes Josh Pherigo of the Greater Houston Partnership, Brittany Barreto of FemTech Focus, and Ted Gutierrez of SecurityGate.io. Photos courtesy

Editor's note: Another Monday, another round of innovators to know in Houston as you start your week. This week's edition features a researcher who has crunched the numbers on Houston's tech specialties, a founder who's shining a spotlight on femtech, and an entrepreneur who's snagged a deal with Chevron.

Josh Pherigo, research director of data analytics at the Greater Houston Partnership

Josh Pherigo at GHP used data to look into what tech specialties are thriving in Houston — and what niches have shown promising growth. Photo via LinkedIn

When Josh Pherigo decided to look where venture capital money was going in Houston, he did so to investigate what potential industries had growth opportunities. He found that Houston has an opportunity to be a leader in clean tech — but it has some in-state competition.

Pherigo's study for the Greater Houston Partnership found that there was a cleantech war emerging between Austin and Houston. While Houston's ecosystem has a greater presence of cleantech startups, Austin cleantech is still bringing in more VC investments. However, in Houston, between new corporate incubators and Greentown Labs entering Houston, the city is creating a lot of infrastructure for this industry.

"It's going to be interesting over the next few years to see how Houston can position itself as the leader in Texas for this, because they are going to have a lot of competition from Austin," Pherigo says. Read more.

Brittany Barreto, founder of FemTech Focus

Brittany Barreto launched FemTech Focus to help call attention to women's health and wellness, as well as to help accelerate companies with tech solutions within the field. Photo courtesy of FemTech Focus

Brittany Barreto has conducted dozens of interviews with femtech entrepreneurs, and it's become abundantly clear that general accelerators aren't giving femtech companies the full picture.

"Femtech startups actually need a little bit of different advice — that's why I'm very bullish on creating a femtech accelerator," Barreto says. "In femtech, we have some unique barriers. If you just go to a general accelerator, they might not cover these issues, and you'll be blindsighted."

Barreto is now working on specified program with The Guild that's launching this month. Then, in 2021, she hopes to go live with a full program under her company, FemTech Focus. Read more.

Ted Gutierrez, founder and CEO of SecurityGate.io

Chevron has tapped SecurityGate.io's risk management cybersecurity platform. Photo courtesy of Security Gate

Last week, Ted Gutierrez announced that his company, SecurityGate.io scored a partnership with Chevron. The deal means that the energy giant will adopt SecurityGate's risk management platform for scaling operational technology cybersecurity.

"We're very excited to be working with Chevron as they replace manual, spreadsheet cybersecurity practices with scalable, digitized processes," says Ted Gutierrez, CEO at SecurityGate.io, in a press release. "Their risk management team has done amazing work and it's exciting to see where they're headed." Read more.

Brittany Barreto launched FemTech Focus to help call attention to women's health and wellness, as well as to help accelerate companies with tech solutions within the field. Photo courtesy of FemTech Focus

Exclusive: Houston entrepreneur launches femtech nonprofit and accelerator partnership

femtech focus

It's about time women's health and wellness took center stage, in Brittany Barreto's opinion, so she's launched a nonprofit to make that happen.

Houston entrepreneur Barreto recently left her position at Capital Factory to focus on FemTech Focus, an organization dedicated to increasing attention on femtech and providing resources and support for founders in the space. The nonprofit launched its podcast in April and has garnered over 5,000 subscribers across 40 countries.

"What we're focusing on for 2020 is awareness," Barreto says, adding that the podcast is key to that mission.

Barreto says next year, however, it's the her plan to create a 12-week virtual accelerator program and venture fund. The first iteration of the program is going to focus on health care — digital health, medical device, and therapeutics — for companies between seed to series A stage.

"Femtech startups actually need a little bit of different advice — that's why I'm very bullish on creating a femtech accelerator," Barreto says. "In femtech, we have some unique barriers. If you just go to a general accelerator, they might not cover these issues, and you'll be blindsighted."

Barreto says, based on the interviews she's done for the podcast, that some of these unique challenges include working with the Food and Drug Administration, creating referral programs that are extremely successful among women, and approaching "taboo" topics, which a lot of femtech companies have to deal with.

While Barreto continues working her plans for the program, she says she came across an opportunity to work with The Guild, a a woman's professional networking platform that has its own accelerator, to create a femtech-focused virtual program this fall. This partnership, Barreto says, will allow her to get her feet wet in the virtual acceleration field while also getting to help femtech entrepreneurs sooner.

Applications for Guild Academy - Femtech Edition, powered by Femtech Focus, are open online and will close September 18. The 8-week program will then wrap up mid November ahead of Thanksgiving. The program is not limited to female founders, and the cohort is looking for around 25 companies.

If you're interested, apply online and check out Barreto's Ask Me Anything event today, Thursday, September 10 at 1 pm.

Four Houston entrepreneurs have teamed up to create a program based on each of their expertise that provides a launch pad for aspiring startup founders. Getty Images

Group of Houston entrepreneurs creates masterclass for aspiring founders

founders for founders

For some aspiring startup founders, the biggest thing holding them back is not knowing where to start. A group of former founders and mentors are teaming up to create that first step.

"A few months ago it struck me that maybe there was a gap in the market between the aspiring entrepreneur," says Steve Jennis, "and the accelerator or incubator program."

Jennis, who's a founder, consultant, and mentor in Houston, tapped a few of his fellow founder-mentors to create Founder's Compass, an online masterclass for people who have a business idea but don't know what to do next. Along with Jennis, founder of JCG and PrismTech, the program was created by Brittany Barreto, founder of Pheramor and Femtech Focus; Leela Madan, founder of Madan Law; and Catherine Brown, founder of ExtraBold Sales.

"We thought that the four of us could put together a masterclass comprising of four modules — each module relates to the skill set that we are individually bringing," Jennis tells InnovationMap. "All together, we're representing a framework for new entrepreneurs to get a kickstart to their business and help them with the next step of their journey — whatever that may be."

The four modules will be presented in virtual, interactive classes lasting three hours each and offered in two different ways each month. Students can register for a two-day option — six hours on a Friday followed by another six hours on a Saturday — or a four-week option — three hours on a weeknight once a week for four weeks.

The four modules will cover the following:

  • Validating your business concept and MVP product-market fit (led by Jennis)
  • Customer development, feedback, and target market definition (led Brown)
  • Protecting your intellectual property and managing your business risk (led by Madan)
  • Engaging with the innovation ecosystem and preparing to fundraise (led by Barreto)
Jennis says the program is not intended to be competitive with accelerators, rather Founder's Compass can act as a feeder into these programs. This is why, Jennis says, the masterclass is set up to be relatively cheap at $100 an hour — or $1,200 for the full program.
"We wanted something that was much more convenient, readily available, and easily affordable, so that's why we settled on the two-day or four-evening format to give people something that they didn't have to think about for months," Jennis says. "We saw an opportunity here — not just to be another accelerator — but to be something for people in the game."

Registration for Founder's Compass is open now for September and October, and participants who sign up before August 1 will receive half off — making the course just $600.

Here's what interactive, virtual events to log on to this month. Getty Images

10+ can't-miss virtual business and innovation events in Houston for May

Where to be online

While some things in Houston are starting to open back up, society hasn't yet established a timeline for when groups of more than 10 people will be allowed to safely gather. But, the programming must go on.

With that in mind, here are over 10 Houston innovation events you can attend virtually via online meetings. Be sure to register in advance, as most will send an access link ahead of the events.

May 4: Post-COVID Fund: Venture Investing in the Post-COVID World

Join Alumni Ventures Group for a webinar that explores how changes resulting from the COVID-19 pandemic will create profound change—as well as unique opportunities for new ventures that tackle these challenges.

Details: The event is at 3 p.m. on Monday, May 4. Learn more.

May 5 — Sell Your Science: Developing a Non-Confidential Pitch for in Person and Virtual Presentations

Learn tricks in preparing a non-confidential pitch deck along with tips that are aimed to help you sell your science at in person meetings or virtually.

Details: The event is at 11 a.m. on Tuesday, May 5. Learn more.

May 6 — Impacting Public Health: How Can My Idea Be A Part of the Solution?


When a pandemic hits, as a start-up company you may find that your technology can be aligned to help. However, now your timeline is expedited with a global health emergency and you need to get your technology into the market. How do you start to connect with the right players to get your technology into the U.S. market to make an impact on public health safety and security?

Details: The event is at 1 p.m. on Wednesday, May 6. Learn more.

May 6 — Virtual Event with Cindy Eckert - Expert Entrepreneur with Over $1B Exits

Cindy Eckert is an expert entrepreneur with over $1B in Exits, CEO of Sprout Pharmaceutical, and Founder of The Pink Ceiling. Attend the virtual fireside chat between Cindy Eckert and Femtech Focus founder Dr. Brittany Barreto.

Details: The event is at 2 p.m. on Wednesday, May 6. Learn more.

May 6 — Curious About Starting a Career in Tech?

One thing we know is that web developers come from different backgrounds. From teaching to consulting, design to accounting, and they're here to tell you about making that transition. Hear from professional developers in the field about how their careers lead them what they're working on now, how they got there, and how their past experiences apply to the work they do currently. Join General Assembly if you are curious about starting a career in tech, but not sure exactly where to begin.

Details: The event is at 6 p.m. on Wednesday, May 6. Learn more.

May 7 — Rice Alliance Energy Tech Venture Day

Originally scheduled to be hosted at OTC, Rice Alliance Energy Venture Day will now be a virtual event to allow startups to connect with investors and energy companies. The event will showcase about 40 promising energy technology companies. These companies have initial funding and are seeking their A, B, C, or later rounds with technology validation, field trial experience, and/or initial company revenue. The event offers a great opportunity for viewers to learn more about innovative technologies and provides companies with access to potential partners and investment opportunities.

Details: The event is at 9 a.m. on Thursday, May 7. Learn more.

May 8 — Lunch & Learn: Startup Funding Rounds

Seemingly every company wants to raise venture capital, but few founders are equipped to navigate the tangled mess of rounds, investment types, and investor expectations. At the end of this presentation, you will have a better handle on whether venture capital is right for your business and what it'll take to navigate from angels to exit.

Details: The event is at 11:30 a.m. on Friday, May 8. Learn more.

May 12 — Lunch and Learn with Asian Pacific American Entrepreneurs

According to New American Economy, Asian Pacific American entrepreneurs account for nearly a million of our nation's businesses. Whether it's apps, restaurants, social services, or consumer products, it's obvious that the entrepreneurial spirit is high in our nation. Let's hear it from our AAPI small business owners who will walk us through the triumphs and challenges they've faced while running their business and how they're making it work during a shaky period.

Details: The event is at noon on Tuesday, May 12. Learn more.

May 13-14 — 2020 Texas A&M New Ventures Competition

TNVC 2020 will be entirely virtual this year. This event is the culmination of a yearlong effort to identify and provide support to Texas-best technology ventures. There will be several private semi-finals judging rounds on May 13, with an Entrepreneurial Perspectives panel and Q&A with past winners and successful entrepreneurs. The finals will be on the 14th, followed by elevator pitches and an awards ceremony, all of which are open to the entire audience.

Details: The event is on Wednesday, May 14, and Thursday, May15. Learn more.

May 15 — How to Land a Job at a Tech Startup

Join General Assembly for this online event where a panel of tech startup talent acquisition professionals will take you through what types of opportunities exist in today's talent market, how the experience at a startup will make you more marketable in the long run, what talent acquisition professionals are actually thinking while reading resumes, advice for remote interviewing, and more.

Details: The event is at noon on Friday, May 15. Learn more.

May 29 — Mothers in Tech Breakfast

In celebration of Mother's Day, join General Assembly for a virtual breakfast featuring hard-working mothers that are also succeeding in their respective industries. A few incredible mothers will share their insights on how they reached their level of success, advice on navigating the workplace as a working mom, and how we can help the next generation of mothers in tech. Get ready for an honest, vulnerable, and insightful conversation.

    Details: The event is at 10 a.m. on Friday, May 29. Learn more.​

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    These 5 trailblazing Houston startups are leading the energy transition

    meet the finalists

    Houston is home to a growing number of startups reshaping what it means to be called the "Energy Capital of the World."

    As part of the 2026 Houston Innovation Awards, our Energy Transition Business category honors those innovative startups that are providing solutions within renewables, climatetech, clean energy, alternative materials, circular economy and more.

    Five clean energy startups have been named finalists for the 2026 award. The finalists, selected by our esteemed panel of judges, range from a lower-emission steel producer to a diagnostics platform developer working to support batteries used in data centers.

    Read more about these innovative businesses, their initiatives, and their inspirational founders below. The 2026 winners will be announced on InnovationMap.com in mid-November.

    Capwell Services

    Methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

    The company began as a University of Pennsylvania senior design project led by CEO Andrew Lane. It has since participated in programs with Greentown Labs, the Rice Clean Energy Accelerator and the Creative Destruction Lab Energy Cohort at Texas A&M University. The company moved to Houston in 2023 and raised a pre-seed round. It deployed two commercial units this year, according to its application.

    FlowCellutions

    Energytech startup FlowCellutions is developing a chemistry-agnostic diagnostics platform for flow and metal-air batteries supporting data centers and critical infrastructure. The platform is designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from approximately seven years to more than 30 years. It has deployed four paid pilots and plans to take insights from the programs to develop its next-gen sensor platform technology.

    CEO Becca Segel founded the company in 2022. It is a member of Greentown Labs, and Segel was a 2025 Activate Fellow. The company has raised over $2 million in non-dilutive funding and received a $1.5 million NSF SBIR Fast-Track award earlier this year.

    Hertha Metals

    Hertha Metals produces lower-cost, lower-emission steel and high-purity iron. The company has developed a single-step process that uses natural gas as a direct reductant instead of metallurgical coal, which cuts production costs by more than 25 percent and emissions by up to 50 percent, according to the company. The same process produces high-purity iron needed for high-purity steels and rare earth magnets. The company says it aims to "re-industrialize America’s production of critical materials."

    Hertha Metals was founded by CEO Laureen Meroueh in 2022 and emerged from stealth last year with more than $17 million in venture capital funding. The company closed a $133.65 million Series A this month and also broke ground on its $100M high-purity iron factory known as Chalyx in Conroe.

    Mars Materials

    Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers.

    Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and vice president of operations Trey Sheridan, the company has secured over $7.2M in financing and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations. It won in the Minority-founded Business Category in last year's Houston Innovation Awards.

    Solidec

    Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions on-site, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

    The company was selected for the Chevron Technology Ventures’ Catalyst Program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as an advisor, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round in 2025.

    Houston businessman and philanthropist to receive legendary Texas award

    Making History

    The Texas State History Museum Foundation (TSHMF) has set the date for its 23rd annual Texas Independence Day Dinner and unveiled the 2027 recipients of its prestigious History-Making Texan Award, which includes a prominent Houston businessman.

    Since 2005, the organization has honored "living Texas legends whose contributions to the state and the nation have been truly historic and exceptional in scope and nature." Past galas have recognized prominent Texas figures such as former presidents George H.W. and George W. Bush and former first ladies Barbara and Laura Bush, as well as H-E-B chairman Charles Butt, among others.

    The two 2027 History-Making Texan Award recipients are Texas Historical Commission chairman, businessman, and philanthropist John L. Nau, III, and trailblazing Texas actor, director, producer, and writer Taylor Sheridan. The 2027 gala will be held at the Bullock Texas State History Museum in Austin on March 2, Texas Independence Day.

    "Our honorees are national leaders whose accomplishments have elevated Texas’ distinctive place on the national and international stage," Debbie Raynor, dinner chair and TSHMF Trustee, said in a statement. "John L. Nau, III and Taylor Sheridan have each, in very different ways, helped tell the Texas story — one through the preservation of our history and treasured places, the other through the power of storytelling that has brought Texas and the American West to audiences around the world.

    "Nau is the former chairman and CEO of Silver Eagle Beverages, one of the largest Anheuser-Busch distributors in the U.S. He has served as chairman of the Texas Historical Commission since 2015. Raynor said Nau's "commitment to preservation" extends further than his protection of Texas historic sites "to the stewardship and conservation of the land itself, including his bay area lodge in South Texas and his ranch in West Texas.

    "[Nau's] leadership and lifelong dedication to history have earned him national recognition, but perhaps his greatest legacy is his determination to ensure that the stories and places that shaped Texas endure for generations to come," Raynor said.Quadruple-threat filmmaker Sheridan is most widely recognized for his award-winning neo-Western TV series Yellowstone and its associated spin-offs 1883, 1923, Marshals, and Dutton Ranch. Raynor hailed Sheridan for his success in bringing a "remarkable new dimension to the way the world sees Texas and the American West."

    "As a creator, writer, director, and executive producer of some of television’s most successful series, he has captured the imagination of audiences across the globe while bringing the people, landscapes, traditions and enduring spirit of the West into millions of homes," she said. "And he does more than tell the Texas story — he lives it, as a native Texan, accomplished horseman and steward of two legendary Texas ranches."

    A release estimates about 450 "business, political, and community leaders" attend the Texas Independence Day Dinner each year, and proceeds will benefit the Bullock Museum's educational programs and special projects.

    The 2027 Texas Independence Day Dinner will take place March 2, 2027, at the Bullock Museum in Austin. A VIP reception will start at 6:30 pm, followed by a 7 pm reception, and 7:30 dinner and program.

    ---

    This article first appeared on CultureMap.com.

    Houston bio-based materials startup breaks into footwear

    cleaner shoes

    A more sustainable shoe can’t be built on a single material swap. From the hard plastics hidden inside a heel to the material covering a sneaker’s upper, footwear is a collection of components—and each presents a different challenge for companies trying to move away from conventional, petroleum-based materials.

    Houston-based Rheom Materials wants to change that equation. The biomaterials company has launched a sustainable footwear platform featuring two of its bio-based alternatives: Benree, a biodegradable plastic designed for hard internal components, and ShoraiDura, a durable leather alternative for footwear uppers.

    “A shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,” Rheom founder and CEO Zimri Hinshaw said in a news release. “Rheom wants to make it easier for brands to make a positive impact. By providing an assortment of bio-based materials, brands can change the system, not just a swatch of it.”

    Benree is Rheom’s alternative to conventional hard plastics used in footwear construction. The company says it is a 100 percent USDA-certified bio-based, biodegradable material with performance comparable to acrylonitrile butadiene styrene (ABS), a widely used engineering plastic.

    The material has passed SATRA testing for high-heel applications with Bared Footwear, an Australian footwear brand.

    “At Bared, we're constantly on a journey to remove plastic from our shoes. At the same time, our brand won't compromise on quality for the end customer,” Millie Richards, Bared’s head of sustainability, added in the release. “From samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.”

    Rheom says it is also exploring Benree for additional internal components, including toe puffs and heel counters.

    Rheom's Benree material was used for a high-heel prototype. Photo courtesy Rheom Materials

    The company’s ShoraiDura material addresses another major part of shoe construction: the upper, which must withstand repeated flexing, friction and wear while maintaining its appearance.

    Containing about 80 percent bio-based content, ShoraiDura is engineered as a durable leather alternative for footwear. Rheom says the material’s molecular structure is designed to deliver the strength and durability required for demanding applications.

    To demonstrate how the material could be used in finished products, Rheom worked with a Los Angeles-based footwear manufacturer to create two prototypes: an athletic sneaker and a textured skater shoe, both featuring ShoraiDura uppers.

    The two offerings reflect the company’s broader strategy. Rather than asking brands to evaluate a single material in isolation, Rheom is positioning its platform as a way to explore alternatives across different parts of footwear construction.

    The next step is broader industry adoption. Benree’s testing with Bared Footwear and ShoraiDura’s footwear prototypes offer early examples of how the materials could be applied, while commercial use will depend on manufacturers’ evaluations and product-development decisions.

    Rheom Materials is a Houston-based biomaterials company developing bio-based alternatives to petrochemical plastics. Its product portfolio includes Shorai, a leather alternative, and Benree, a hard plastic alternative.

    The company debuted Shorai at the Houston Livestock Show and Rodeo in 2025 and showed a bio-based "leather" collection in Milan earlier this year. Read more here.