3 Houston innovators to know this week

Who's who

This week's Houston innovators to know roundup includes Josh Pherigo of the Greater Houston Partnership, Brittany Barreto of FemTech Focus, and Ted Gutierrez of SecurityGate.io. Photos courtesy

Editor's note: Another Monday, another round of innovators to know in Houston as you start your week. This week's edition features a researcher who has crunched the numbers on Houston's tech specialties, a founder who's shining a spotlight on femtech, and an entrepreneur who's snagged a deal with Chevron.

Josh Pherigo, research director of data analytics at the Greater Houston Partnership

Josh Pherigo at GHP used data to look into what tech specialties are thriving in Houston — and what niches have shown promising growth. Photo via LinkedIn

When Josh Pherigo decided to look where venture capital money was going in Houston, he did so to investigate what potential industries had growth opportunities. He found that Houston has an opportunity to be a leader in clean tech — but it has some in-state competition.

Pherigo's study for the Greater Houston Partnership found that there was a cleantech war emerging between Austin and Houston. While Houston's ecosystem has a greater presence of cleantech startups, Austin cleantech is still bringing in more VC investments. However, in Houston, between new corporate incubators and Greentown Labs entering Houston, the city is creating a lot of infrastructure for this industry.

"It's going to be interesting over the next few years to see how Houston can position itself as the leader in Texas for this, because they are going to have a lot of competition from Austin," Pherigo says. Read more.

Brittany Barreto, founder of FemTech Focus

Brittany Barreto launched FemTech Focus to help call attention to women's health and wellness, as well as to help accelerate companies with tech solutions within the field. Photo courtesy of FemTech Focus

Brittany Barreto has conducted dozens of interviews with femtech entrepreneurs, and it's become abundantly clear that general accelerators aren't giving femtech companies the full picture.

"Femtech startups actually need a little bit of different advice — that's why I'm very bullish on creating a femtech accelerator," Barreto says. "In femtech, we have some unique barriers. If you just go to a general accelerator, they might not cover these issues, and you'll be blindsighted."

Barreto is now working on specified program with The Guild that's launching this month. Then, in 2021, she hopes to go live with a full program under her company, FemTech Focus. Read more.

Ted Gutierrez, founder and CEO of SecurityGate.io

Chevron has tapped SecurityGate.io's risk management cybersecurity platform. Photo courtesy of Security Gate

Last week, Ted Gutierrez announced that his company, SecurityGate.io scored a partnership with Chevron. The deal means that the energy giant will adopt SecurityGate's risk management platform for scaling operational technology cybersecurity.

"We're very excited to be working with Chevron as they replace manual, spreadsheet cybersecurity practices with scalable, digitized processes," says Ted Gutierrez, CEO at SecurityGate.io, in a press release. "Their risk management team has done amazing work and it's exciting to see where they're headed." Read more.

Brittany Barreto launched FemTech Focus to help call attention to women's health and wellness, as well as to help accelerate companies with tech solutions within the field. Photo courtesy of FemTech Focus

Exclusive: Houston entrepreneur launches femtech nonprofit and accelerator partnership

femtech focus

It's about time women's health and wellness took center stage, in Brittany Barreto's opinion, so she's launched a nonprofit to make that happen.

Houston entrepreneur Barreto recently left her position at Capital Factory to focus on FemTech Focus, an organization dedicated to increasing attention on femtech and providing resources and support for founders in the space. The nonprofit launched its podcast in April and has garnered over 5,000 subscribers across 40 countries.

"What we're focusing on for 2020 is awareness," Barreto says, adding that the podcast is key to that mission.

Barreto says next year, however, it's the her plan to create a 12-week virtual accelerator program and venture fund. The first iteration of the program is going to focus on health care — digital health, medical device, and therapeutics — for companies between seed to series A stage.

"Femtech startups actually need a little bit of different advice — that's why I'm very bullish on creating a femtech accelerator," Barreto says. "In femtech, we have some unique barriers. If you just go to a general accelerator, they might not cover these issues, and you'll be blindsighted."

Barreto says, based on the interviews she's done for the podcast, that some of these unique challenges include working with the Food and Drug Administration, creating referral programs that are extremely successful among women, and approaching "taboo" topics, which a lot of femtech companies have to deal with.

While Barreto continues working her plans for the program, she says she came across an opportunity to work with The Guild, a a woman's professional networking platform that has its own accelerator, to create a femtech-focused virtual program this fall. This partnership, Barreto says, will allow her to get her feet wet in the virtual acceleration field while also getting to help femtech entrepreneurs sooner.

Applications for Guild Academy - Femtech Edition, powered by Femtech Focus, are open online and will close September 18. The 8-week program will then wrap up mid November ahead of Thanksgiving. The program is not limited to female founders, and the cohort is looking for around 25 companies.

If you're interested, apply online and check out Barreto's Ask Me Anything event today, Thursday, September 10 at 1 pm.

Four Houston entrepreneurs have teamed up to create a program based on each of their expertise that provides a launch pad for aspiring startup founders. Getty Images

Group of Houston entrepreneurs creates masterclass for aspiring founders

founders for founders

For some aspiring startup founders, the biggest thing holding them back is not knowing where to start. A group of former founders and mentors are teaming up to create that first step.

"A few months ago it struck me that maybe there was a gap in the market between the aspiring entrepreneur," says Steve Jennis, "and the accelerator or incubator program."

Jennis, who's a founder, consultant, and mentor in Houston, tapped a few of his fellow founder-mentors to create Founder's Compass, an online masterclass for people who have a business idea but don't know what to do next. Along with Jennis, founder of JCG and PrismTech, the program was created by Brittany Barreto, founder of Pheramor and Femtech Focus; Leela Madan, founder of Madan Law; and Catherine Brown, founder of ExtraBold Sales.

"We thought that the four of us could put together a masterclass comprising of four modules — each module relates to the skill set that we are individually bringing," Jennis tells InnovationMap. "All together, we're representing a framework for new entrepreneurs to get a kickstart to their business and help them with the next step of their journey — whatever that may be."

The four modules will be presented in virtual, interactive classes lasting three hours each and offered in two different ways each month. Students can register for a two-day option — six hours on a Friday followed by another six hours on a Saturday — or a four-week option — three hours on a weeknight once a week for four weeks.

The four modules will cover the following:

  • Validating your business concept and MVP product-market fit (led by Jennis)
  • Customer development, feedback, and target market definition (led Brown)
  • Protecting your intellectual property and managing your business risk (led by Madan)
  • Engaging with the innovation ecosystem and preparing to fundraise (led by Barreto)
Jennis says the program is not intended to be competitive with accelerators, rather Founder's Compass can act as a feeder into these programs. This is why, Jennis says, the masterclass is set up to be relatively cheap at $100 an hour — or $1,200 for the full program.
"We wanted something that was much more convenient, readily available, and easily affordable, so that's why we settled on the two-day or four-evening format to give people something that they didn't have to think about for months," Jennis says. "We saw an opportunity here — not just to be another accelerator — but to be something for people in the game."

Registration for Founder's Compass is open now for September and October, and participants who sign up before August 1 will receive half off — making the course just $600.

Here's what interactive, virtual events to log on to this month. Getty Images

10+ can't-miss virtual business and innovation events in Houston for May

Where to be online

While some things in Houston are starting to open back up, society hasn't yet established a timeline for when groups of more than 10 people will be allowed to safely gather. But, the programming must go on.

With that in mind, here are over 10 Houston innovation events you can attend virtually via online meetings. Be sure to register in advance, as most will send an access link ahead of the events.

May 4: Post-COVID Fund: Venture Investing in the Post-COVID World

Join Alumni Ventures Group for a webinar that explores how changes resulting from the COVID-19 pandemic will create profound change—as well as unique opportunities for new ventures that tackle these challenges.

Details: The event is at 3 p.m. on Monday, May 4. Learn more.

May 5 — Sell Your Science: Developing a Non-Confidential Pitch for in Person and Virtual Presentations

Learn tricks in preparing a non-confidential pitch deck along with tips that are aimed to help you sell your science at in person meetings or virtually.

Details: The event is at 11 a.m. on Tuesday, May 5. Learn more.

May 6 — Impacting Public Health: How Can My Idea Be A Part of the Solution?


When a pandemic hits, as a start-up company you may find that your technology can be aligned to help. However, now your timeline is expedited with a global health emergency and you need to get your technology into the market. How do you start to connect with the right players to get your technology into the U.S. market to make an impact on public health safety and security?

Details: The event is at 1 p.m. on Wednesday, May 6. Learn more.

May 6 — Virtual Event with Cindy Eckert - Expert Entrepreneur with Over $1B Exits

Cindy Eckert is an expert entrepreneur with over $1B in Exits, CEO of Sprout Pharmaceutical, and Founder of The Pink Ceiling. Attend the virtual fireside chat between Cindy Eckert and Femtech Focus founder Dr. Brittany Barreto.

Details: The event is at 2 p.m. on Wednesday, May 6. Learn more.

May 6 — Curious About Starting a Career in Tech?

One thing we know is that web developers come from different backgrounds. From teaching to consulting, design to accounting, and they're here to tell you about making that transition. Hear from professional developers in the field about how their careers lead them what they're working on now, how they got there, and how their past experiences apply to the work they do currently. Join General Assembly if you are curious about starting a career in tech, but not sure exactly where to begin.

Details: The event is at 6 p.m. on Wednesday, May 6. Learn more.

May 7 — Rice Alliance Energy Tech Venture Day

Originally scheduled to be hosted at OTC, Rice Alliance Energy Venture Day will now be a virtual event to allow startups to connect with investors and energy companies. The event will showcase about 40 promising energy technology companies. These companies have initial funding and are seeking their A, B, C, or later rounds with technology validation, field trial experience, and/or initial company revenue. The event offers a great opportunity for viewers to learn more about innovative technologies and provides companies with access to potential partners and investment opportunities.

Details: The event is at 9 a.m. on Thursday, May 7. Learn more.

May 8 — Lunch & Learn: Startup Funding Rounds

Seemingly every company wants to raise venture capital, but few founders are equipped to navigate the tangled mess of rounds, investment types, and investor expectations. At the end of this presentation, you will have a better handle on whether venture capital is right for your business and what it'll take to navigate from angels to exit.

Details: The event is at 11:30 a.m. on Friday, May 8. Learn more.

May 12 — Lunch and Learn with Asian Pacific American Entrepreneurs

According to New American Economy, Asian Pacific American entrepreneurs account for nearly a million of our nation's businesses. Whether it's apps, restaurants, social services, or consumer products, it's obvious that the entrepreneurial spirit is high in our nation. Let's hear it from our AAPI small business owners who will walk us through the triumphs and challenges they've faced while running their business and how they're making it work during a shaky period.

Details: The event is at noon on Tuesday, May 12. Learn more.

May 13-14 — 2020 Texas A&M New Ventures Competition

TNVC 2020 will be entirely virtual this year. This event is the culmination of a yearlong effort to identify and provide support to Texas-best technology ventures. There will be several private semi-finals judging rounds on May 13, with an Entrepreneurial Perspectives panel and Q&A with past winners and successful entrepreneurs. The finals will be on the 14th, followed by elevator pitches and an awards ceremony, all of which are open to the entire audience.

Details: The event is on Wednesday, May 14, and Thursday, May15. Learn more.

May 15 — How to Land a Job at a Tech Startup

Join General Assembly for this online event where a panel of tech startup talent acquisition professionals will take you through what types of opportunities exist in today's talent market, how the experience at a startup will make you more marketable in the long run, what talent acquisition professionals are actually thinking while reading resumes, advice for remote interviewing, and more.

Details: The event is at noon on Friday, May 15. Learn more.

May 29 — Mothers in Tech Breakfast

In celebration of Mother's Day, join General Assembly for a virtual breakfast featuring hard-working mothers that are also succeeding in their respective industries. A few incredible mothers will share their insights on how they reached their level of success, advice on navigating the workplace as a working mom, and how we can help the next generation of mothers in tech. Get ready for an honest, vulnerable, and insightful conversation.

    Details: The event is at 10 a.m. on Friday, May 29. Learn more.

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    The new service every Houston shopper and small business needs to know about

    24/7 Delivery

    Holiday shopping is in full swing, and the bane of everyone's existence — especially during a pandemic — is shipping.

    For smaller and mid-sized local businesses, that means paying big-business prices to a national shipping company. And for consumers, it's waiting a week or more to receive your item, even if you paid for shipping.

    Lalamove has a solution for both parties. The 24/7 on-demand delivery app recently launched in Houston and offers affordable, same-day delivery services for the local merchants we're all trying to support right now.

    "Amidst COVID-19, it is more important than ever to shop local and support our small businesses," says Lalamove's international managing director, Blake Larson. "We look forward to providing our services to Houston businesses in need of a fruitful start to the holiday season."

    Unlike other delivery options, Lalamove delivers everything from food to small packages to bulky furniture within the same day, and it operates on a base-plus-miles pricing model with no commissions.

    Deliveries in a sedan start at $8.90, with $1 per additional mile. SUV pricing has a base fare of $16.90 plus $1.25 per mile. Other same-day delivery options with national shipping companies can be well over $100 dollars, depending on the size and weight of the package.

    Neighborhood-to-neighborhood sedan pricing is more affordable than traditional same-day shipping: Museum District to Midtown is $9.90, Midtown to The Heights is $14.90, and Northside to East Downtown is $17.90.

    This also contrasts with food delivery platforms that charge restaurants 15-30 percent commission on the entire order; with Lalamove, the delivery charge for a $25 meal is the same as a $150 meal.

    Users and businesses can place an order via the Lalamove app or on its website, which is available 24/7. When placing your order, you are instantly matched with a driver and their car, based on your delivery needs. You can deliver to (or order from) up to 20 locations in one order with the multi-stop delivery feature, and can schedule a delivery in advance or book for right then.

    Lalamove app Using Lalamove is simple. Graphic courtesy of Lalamove

    Shoppers can request Lalamove's services with local boutiques and stores that don't normally offer delivery, and get instant gratification (and a much smoother holiday season) with same-day delivery.

    Both sides can rest easy knowing that things will arrive in time for the holidays in a trusted, secure, and quick fashion.

    To help small businesses provide fast, reliable delivery throughout the holidays, Lalamove is offering $10 off with promo code LACMHOU10. Business owners can try out the service, or customers can take advantage of Lalamove if they need delivery.

    City offers internet vouchers to low-income Houstonians amid pandemic

    tech support

    It's an increasingly digital world, and COVID-19 has just accelerated that trend exponentially. Yet, there are still tons of Houstonians operating offline due to socioeconomic inequities.

    The Houston City Council recently approved a $624,960 program with funding from the CARES Act to help bridge this gap. The program, by Mayor Sylvester Turner's Health Equity Response (H.E.R.) Task Force in partnership with Comcast, will provide 5,000 internet vouchers to low-income Houstonians. Applications for the vouchers are open from now until December 20, 2020, and will be distributed on a first-come, first-served basis. They will provide internet for one calendar year.

    "This pandemic has highlighted the importance of quality internet service particularly for those vulnerable populations who must stay at home to stay safe," says Mayor Sylvester Turner in a news release. "This program will provide a lifeline for citizens that have struggled through the pandemic without internet access and a way to stay informed, connected and safe during these challenging times."

    To be eligible for the voucher, applicants must live in the city of Houston and have a Comcast serviceable address, as well as meet two personal sets of criteria. First, they must prove that their total household income before February 2020 was lower than 80 percent of the area median income, and second, they must either be over age 65, a person with disabilities, households with children less than five years of age, or a person between 16-24 who is not currently enrolled in school or participating in the workforce.

    "During this unprecedented time, it is vital for Houstonians to stay connected to the Internet — for education, work, and personal health reasons," says Comcast's Melinda Little, director of Government Affairs in the Houston Region, in the news release. "We're proud to partner with the City of Houston and Mayor Sylvester Turner's Health Equity Response Task Force to help keep Houstonians connected through our Internet Essentials Program."

    While there are existing internet access programs, this program, which is complementary to the city's Computer Access Program, is specifically targeting critical groups that have been overlooked.

    "The shift online in everything from grocery shopping to accessing healthcare has been an additional barrier that Houstonians with disabilities have been forced to confront as a result of COVID-19," says Gabe Cazares, director of the Mayor's Office for People with Disabilities, in the release. "Thanks to Mayor Turner's commitment to equity and accessibility and the City Council's support, this program will breakdown that barrier by providing in-home internet access for qualifying Houstonians with disabilities, enhancing their independence and self-determination."

    Shoppers in these Houston suburbs are among biggest holiday spenders in U.S.

    big spenders

    It appears that delivery drivers (and Santa) will be hauling sleighs full of gifts to homes in The Woodlands and Sugar Land this holiday season.

    A new study from personal finance website WalletHub ranks The Woodlands and Sugar Land sixth and seventh, respectively, in the country for cities with the biggest holiday budgets. WalletHub estimates that consumers in The Woodlands will ring up an average of $2,729 in holiday spending; Sugar Land residents will spend $2,728.

    Other Greater Houston-area suburbs on the list include League City, No. 15 at $2,501, and Missouri City, No. 98 at $1,264.

    Elsewhere in Texas, Flower Mound came in second for holiday spending; residents there will ring up an average of $2,973. Only Palo Alto, California, had a higher amount ($3,056) among the 570 U.S. cities included in the study, which was released November 17.

    The five factors that WalletHub used to come up with budget estimates for each city are income, age, savings-to-expenses ratio, income-to-expenses ratio and debt-to-income ratio.

    Flower Mound consistently ranks at the top of WalletHub's annual study on holiday spending. Last year, the Dallas suburb came in at No. 3 (budget: $2,937), and in 2018, it landed atop the list at No. 1 (budget: $2,761).

    Aside from Flower Mound, five cities in Dallas-Fort Worth appear in WalletHub's top 100:

    • Richardson, No. 36, $2,002
    • Frisco, No. 53, $1,684
    • Plano, No. 59, $1,594
    • Carrollton, No. 71, $1,492
    • North Richland Hills, No. 95, $1,303

    Two cities in the Austin area also make the top 100: Cedar Park at No. 73 ($1,472) and Austin at No. 99 ($1,259).

    Austin's No. 99 ranking puts it in the top spot among Texas' five largest cities. It's followed by Fort Worth (No. 306, $718), San Antonio (No. 394, $600), Dallas (No. 399, $596), and Houston (No. 436, $565).

    Harlingen is the most Scrooge-y Texas city: The estimated $385 holiday budget puts it at No. 560 nationwide.

    Overall, Americans predict they'll spend an average of $805 on holiday gifts this year, down significantly from last year's estimate of $942, according to a recent Gallup poll.

    Outlooks for U.S. holiday retail sales this year are muted due to the pandemic-produced recession. Consulting giant Deloitte forecasts a modest rise of 1 percent to 1.5 percent, with commercial real estate services provider CBRE guessing the figure will be less than 2 percent.

    "The lower projected holiday growth this season is not surprising given the state of the economy. While high unemployment and economic anxiety will weigh on overall retail sales this holiday season, reduced spending on pandemic-sensitive services such as restaurants and travel may help bolster retail holiday sales somewhat," Daniel Bachman, Deloitte's U.S. economic forecaster, says in a release.

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    This article originally ran on CultureMap.