A Houston innovator has created a video game that teaches users money fundamentals. Image via eyf.money

The fact that the average American would struggle to cover a $400 emergency expense is a sign that there’s a dire need for a better understanding of financial literacy in this country.

But where is the proper starting point? What is the best age to start learning about debt, credit, inflation, loans, stocks, index funds, and personal finance?

According to Grant Watkins, founder of Earn Your Freedom, or EYF, and the startup’s new educational video game, Money Quest, the best time for people to start learning the basics of personal finance and economics is when they’re young.

“I stress to kids that the biggest advantage they have right now is their youth,” says former salesman turned entrepreneur Watkins. “If nothing else, I want kids to play our game to learn the value of compound interest. They’re young, so they should start early, plan early, be strategic, and have fun, life isn’t just all work. But the more you invest early, the more you’re going to have later.”

After realizing that it was best to teach solid financial principles to young people, it was a no-brainer to reach the conclusion that the best way for them to learn was via an educational video game.

That’s where Money Quest comes in.

The innovative and interactive web and mobile video game, which officially launched this month to celebrate Financial Literacy Month, was designed to help kids build a strong foundation in money management, economics and investment in a fun and engaging way. It features challenges and real-world scenarios such as renting a first apartment, opening a first bank account, budgeting at the grocery store, buying stocks and index funds and renting or buying real estate.

All of this is set up in the game’s imaginary city called Prosperity Point.

But before Watkins was able to get to his own Prosperity Point, he was in dire straits financially himself.

At only 27 years old, the native of Katy, Texas, and graduate of Oral Roberts University, found himself trying to get his own personal finances in order three or four years ago and quickly realized that had he been taught how to be an adult and all of the different financial obligations that come with that, it could have saved him from racking up thousands of dollars in debt and making other costly financial mistakes.

“After diving into it, I said, ‘Well, this is a pain, but I bet whoever solves this problem, it would be pretty great for them and everyone else in society,’” says Watkins, who lived in Beijing, China and worked in contract sales, before moving back to the United States. “So, I started working on this idea for Money Quest with the central focus on how I could make financial literacy more engaging?”

With the thread of an idea, Watkins joined Houston’s startup community in August 2021 and began to pull at it and after a prompt from Gamification Advisor Cal Miller, began learning how to code so he could build out his educational video game.

“After getting to the point where it was apparent that I couldn’t afford to get someone else to do it, I rolled up my sleeves and started teaching myself how to code,” says Watkins. “I learned it from free resources like Free Code Camp and Code Academy and we started building it in this specific programming language that we built this game in and just started from scratch.

“We went from one little house, to building an 8-bit character, to building out a road, to now it’s grown into a full-fledged city, with banks and grocery stores and cafes.”

For Watkins, half of his job is building the game and the other half is learning how to be better at building it.

When it came time to market Money Quest, he turned to CMO Keely McEnery, a 22-year-old student at the University of Houston’s Wolff Center for Entrepreneurship.

“Grant is a very smart, driven person, so I’m happy to be on this team, we complement each other very well,” says McEnery. “Money Quest is still a work in progress, it has come a long way since the beginning. Moving forward, we are going to be adding content to the game on a monthly basis and always creating more value.”

The partnership between Watkins and McEnery came at the right time because Texas has started passing laws like Texas Senate Bill 1063, which requires a semester of financial literacy in schools.

“Before COVID-19, there were only three states that had any sort of financial literacy requirements,” says Watkins. “But now, post-COVID, there’s 17 states that have already passed or are in the process of passing financial literacy bills.”

To that end, EYF is working diligently to make sure Money Quest meets the requirements of school curriculums across the country.

“All the studies coming out right now about gaming and education are overwhelmingly positive,” says McEnery. “With things like higher retention rates through gaming education. In fact, it’s dramatically higher.”

In addition to working with the Texas Education Agency and school districts like HISD all over the state of Texas, Watkins and team are working with banks that want to connect with their local high schools and middle schools to talk about financial literacy.

“We’re that perfect partner to connect with those schools and banks,” says Watkins. “They need to work with us because of Community Reinvestment Act (CRA) credits and it makes it a lot easier to connect with their local communities using us instead of just using pamphlets.”

As Watkins continues to bring Money Quest to the masses, he’s experimenting with creative ways for supporters of the game to get involved such as purchasing special NPC’s.

But as EYF builds its game’s brand recognition and begins to proliferate school curriculums, Watkins remains steadfast in his original goal to empower the next generation with the knowledge and skills to achieve financial freedom, which is the best kind of freedom as far as he’s concerned.

“At the end of the day, I want kids to learn to use money wisely, and not blow all their money in their 20s and get into high debt,” says Watkins. “I want to see them learn to be very strategic with their money from the beginning because not doing so will have repercussions down the line.

“I want to instill in them the importance of financial responsibility, smart money management, and economic literacy, so they can build a better financial future for themselves and their communities.”

The latest Houston cohort for gBETA has been announced. Photo courtesy of gBETA

Early-stage startup accelerator names latest Houston cohort

ready to grow

The sixth Houston cohort for global startup accelerator and investor gener8tor's gBETA program is underway, and five Houston early-stage companies have joined the program.

The no-equity program, which is based out of the Downtown Launchpad, kicked off in September and lasts seven weeks. In that time, the startups are connected to a national network of mentors, customers, corporate partners, and investors.

“This gener8tor Houston cohort is among our strongest yet,” says Robert Pieroni, director of Economic Development at Central Houston Inc., in the news release. “We are excited about the caliber of entrepreneurs the Downtown Launchpad is attracting and the entrepreneurial ecosystem being created.”

The program concludes at a public showcase event at 5 pm on November 17 at Amegy Bank Courtyard.

“I’m thrilled about this cohort,” says Muriel Foster, gBETA Houston director, in the release. “We’ve seen the incredible economic impact of the gBETA program in other parts of the country, and we’re excited to bring that same impact to Houston.”

Here are the members of gBETA Houston's latest cohort:

CultureLancer

CultureLancer's all-in-one career-focused platform connects students at HBCUs with opportunities to gain industry-specific education and experience. CultureLancer also provides companies with the ability to source qualified diverse talent to meet their needs. CultureLancer has onboarded 30 students with each completing certification in digital marketing, closing on two contracts, and currently onboarding companies for beta testing.

EYF

EYF gamifies financial literacy education and provides children with a fun alternative to educational programming. EYF aims to teach financial literacy and economics in a fun, interactive, and applicable way. EYF is set to go to market at the end of of the year.

Oodles

Oodles automates the sales process and 24/7 customer service for e-commerce retailers through a conversational AI chatbot. Leveraging AI and machine learning, Oodles chatbot results in significant cost savings for retailers and improves customer retention and loyalty. Oodles has currently raised a seed round of $280,000, launched the product, and onboarded 10 customers.

SafetyKay

SafetyKay LLC promotes safety awareness to young children. SafetyKay focuses on decreasing fatality and accident rates among children ages 5-12 years by teaching them critical health and safety skills. SafetyKay's current safety awareness material has been viewed 81,359 times and it is currently in the process of transitioning into a mobile app platform.

Stobridge Education Inc.

Stobridge Education Inc. connects students with mentors and postsecondary education college, career and life resources for better outcomes. Through its comprehensive and fully integrated web and mobile platform, Stobridge Education is a safer alternative to LinkedIn for high school students. Stobridge Education has engaged with over 1,000 participants through their nonprofit partner, Adeiur and has implemented its module curriculum in two universities and four student-serving organizations.

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Houston AI data firm partners on Alzheimer’s clinical trial

now testing

Houston data science firm OmniScience announced this month that it has partnered with Florida-based INmune Bio (NASDAQ: INMB) on a global Phase 2 Alzheimer’s disease clinical trial.

The trial, known as ADO2, will utilize OmniScience's recently developed product, Vivo, which uses generative AI to centralize and analyze clinical trial data in real time, according to a release. The two companies also partnered during Vivo’s development and recent roll-out.

"OmniScience and INmune Bio share a vision to transform how clinical trial teams engage with data – transforming data into knowledge in real time and informing decisions that increase the probability of success,” Angela Holmes, CEO of OmniScience, says in a statement. “As our partnership moves forward, we’re gaining further insights from the INmune team that we can integrate into Vivo’s roadmap. We look forward to our continued mutual success.”

The ADO2 trial will investigate INmune Bio's clinical-stage biotechnology XPro in patients with mild cognitive impairment or Alzheimer’s disease with brain inflammation, according to its website. Its products are focused on "restoring function in the body's innate immune system to fight disease."

The trial is overenrolled with 208 patients diagnosed with mild Alzheimer’s disease or mild cognitive impairment. The top-line results are expected to be released in Q2 2025.

"A global trial of this size is vast, and Vivo will be critical in our ability to analyze cognitive results,” Tara Lehner, INmune Bio’s vice president of clinical operations, says in the statement. “With genAI provided by Vivo, we can amplify our clinical teams’ capabilities, turning complex data into actionable insights at unprecedented speed, which means we can get answers—and treatments—to patients faster.”

INmune will be able to use OmniScience's Vivo product to unify data from electronic data capture, clinical trial management systems, patient-reported outcomes, clinical outcome assessments, labs, wearables, safety databases and more, according to the statement. The product has been shown to improve data quality and visualizations and reduce the reliance on spreadsheet-based data analysis during clinical trials.

Omniscience was originally founded in 2017, then known as Mercury Data Science. It rebranded and changed its name earlier this year. Holmes was named CEO in 2022.

Omniscience's Vivo product recently won first place in the CNS Summit 2024 Innovation Showcase in Boston and the Blue Whale Ribbon at the inaugural Whale Tank pitch competition during the 2024 Innovation Network Gathering (ING) in West Chester, Pennsylvania.

By the numbers: Houston rankings dominate top lifestyle stories for 2024

year in review

Editor's note: As the year comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. In the lifestyle category on InnovationMap, report-driven stories related to life in Houston dominated this section on InnovationMap in 2024. Be sure to click through to read the full story.


Houston dazzles as most diverse large city in U.S., report says

Houston is the No. 4 most diverse city in the U.S. Photo via Getty Images

Living in a multicultural city comes with many benefits. Diverse communities bring new perspectives, greater versatility, and economic boosts, to name a few. And according to a new study by WalletHub, Houston is among the most diverse places in the nation.

Houston is getting some time in the spotlight in WalletHub's annual ranking of the "Most Diverse Cities in the U.S. (2024)," maintaining its position as the No. 1 most diverse large city in America, and the No. 4 overall most diverse. The report compared 501 U.S. cities across 13 metrics in five categories that encompass "diversity" across socioeconomic, cultural, economic, household, and religious factors. Continue reading.

Texas flunks out in new ranking of America's best school systems

Texas has the 29th best public school system in the U.S., according to WalletHub. Photo via Pexels

Texans may think everything here is bigger and better, but the Lone Star State has fallen behind many other states in America when it comes to ensuring the academic success of its children, according to a new report by personal finance website WalletHub.

Texas landed a middling rank as No. 29 in WalletHub's annual "States with the Best and Worst School Systems (2024)" report, earning a score of 49.86 out of 100 total possible points. Continue reading.

Booming Houston suburb, other Texas towns among the fastest-growing U.S. cities in 2023

Here's how Texas towns stacked up on a new population report. Photo via Getty Images

One Houston suburb experienced one of the most rapid growth spurts in the country last year: Fulshear, whose population grew by 25.6 percent, more than 51 times that of the nation’s growth rate of 0.5 percent. The city's population was 42,616 as of July 1, 2023.

According to U.S. Census Bureau's Vintage 2023 Population Estimates, released Thursday, May 16, Fulshear — which lies west of Katy in northwest Fort Bend County - ranked No. 2 on the list of fastest-growing cities with a population of 20,000 or more. It's no wonder iconic Houston restaurants like Molina's Cantina see opportunities there. Continue reading.

Here's how much it takes to earn a top 1 percent salary in Texas

Texans now need to make $130,241 more in 2024 to maintain their status as one of the highest earners in the state. Photo via Getty Images

With two Houston-area neighbors cashing in among the most wealthy suburbs in America, Houstonians may be wondering how much money they need to make to secure a place in the top one percent of earners. According to a new study from SmartAsset, the pre-tax salary required to be considered one of the highest earners in Texas amounts to $762,090 in 2024.

Texas has the 14th highest pre-tax salary needed to be considered in the top one percent of earners in the U.S. for the second year in a row. Texas' income threshold is not too far off from the national average, which is $787,712. Continue reading.

Report: Houstonians need $12K more to live comfortably than they did last year

It's not all bad for the Bayou City, but if you're making the same as last year, you're probably feeling the pinch. Photo via Getty Images

As inflation and the cost of living rise in most places around the United States, so does the amount of money a resident needs to live comfortably. But Houstonians are faring far better than residents of some of the biggest cities in America.

Houston requires the lowest salary needed to live comfortably in 2024, according to a new SmartAsset report. Specifically, they say, Houston ranks No. 1 for "the lowest annual salary needed for a single adult to live in sustainable comfort using the 50/30/20 budgeting rule" — that is, 50 percent of a salary allocated toward needs (housing, groceries, transportation); 30 percent toward wants (entertainment and hobbies); and 20 percent toward paying off debt, saving, or investing.

Houstonians need to make $75,088 individually to lead a comfortable lifestyle and avoid living paycheck to paycheck, or a $36.10 hourly wage, says the report, which analyzed 99 major U.S. cities. Continue reading.

Houston researchers develop catalyst for emission-free hydrogen production using light instead of heat

SWITCH FLIPPED

Researchers at Rice University have developed a catalyst that could render steam methane reforming, or SMR, entirely emission-free by using light rather than heat to drive the reaction.

The researchers believe the work could prove to be a breakthrough for extending catalyst lifetimes. This will improve efficiencies and reduce costs for a number of industrial processes that are affected by a form of carbon buildup that can deactivate catalysts called coking.

The new copper-rhodium photocatalyst uses an antenna-reactor design. When it is exposed to a specific wavelength of light it breaks down methane and water vapor without external heating into hydrogen and carbon monoxide. The importance of this is it is a chemical industry feedstock that is not a greenhouse gas. Rice’s work also shows that the antenna-reactor technology can overcome catalyst deactivation due to oxidation and coking by employing hot carriers to remove oxygen species and carbon deposits, which effectively regenerates the catalyst with light.

The new SMR reaction pathway build off a 2011 discovery from Peter Nordlander, Rice’s Wiess Chair and Professor of Physics and Astronomy and professor of electrical and computer engineering and materials science and nanoengineering, and Naomi Halas. They are the authors on the study about the research that was published in Nature Catalysis. The study showed that the collective oscillations of electrons that occur when metal nanoparticles are exposed to light can emit “hot carriers” or high-energy electrons and holes that can be used to drive chemical reactions.

“This is one of our most impactful findings so far, because it offers an improved alternative to what is arguably the most important chemical reaction for modern society,” Norlander says in a news release.

The research was supported by Robert A. Welch Foundation (C-1220, C-1222) and the Air Force Office of Scientific Research (FA9550-15-1-0022) with the Shared Equipment Authority at Rice providing data analysis support.

“This research showcases the potential for innovative photochemistry to reshape critical industrial processes, moving us closer to an environmentally sustainable energy future,” Halas adds.

Hydrogen has been studied as it could assist with the transition to a sustainable energy ecosystem, but the chemical process responsible for more than half of the current global hydrogen production is a substantial source of greenhouse gas emissions.Hydrogen is produced in large facilities that require the gas to be transported to its point of use. Light-driven SMR allows for on-demand hydrogen generation,which researchers believe is a key benefit for use in mobility-related applications like hydrogen fueling stations or and possibly vehicles.

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This article originally ran on EnergyCapital.