A new six-month accelerator program is looking to move the needle on the energy transition. Photo via greentownlabs.com

Attention, innovators: A new initiative in Houston is searching for startups whose offerings can help reduce global carbon emissions.

The Low-Carbon Hydrogen Accelerator is a partnership involving Greentown Labs, the Electric Power Research Institute, Shell Oil, the City of Houston, and New York University's Urban Future Lab. The accelerator is seeking applications from startups that are advancing low-carbon hydrogen production, enhancing hydrogen storage and distribution, or providing business models for management of hydrogen supply chains. Applications are due February 9, 2022.

"If we can improve the devices and processes that will be used to make, transport, and store clean hydrogen in the future, it can become a cost-competitive fuel. At the same time, these advances can improve the capacity factor of renewable generation, producing multiple economic and climate benefits," Pat Sapinsley, managing director of cleantech initiatives at the Urban Future Lab, says in a news release.

The six-month accelerator will enable startups to collaborate with the Electric Power Research Institute, utilities, and Shell on tech development, feasibility studies, pilot projects, and other low-carbon efforts.

The institute and Shell will provide startups two routes within the accelerate: a path for validation of their technology and a path for demonstration of their technology.

"Accelerating low-carbon hydrogen technologies is essential to achieving global net-zero targets by 2050," says Neva Espinoza, the institute's vice president of energy supply and low-carbon resources.

Shell foresees hydrogen playing a bigger role in hard-to-decarbonize sectors such as heavy-duty trucking, marine, aviation, chemicals, steel, and cement. Julie Ferland, vice president of innovation excellence at Houston-based Shell Oil, says programs such as the new accelerator will be critical to fostering low-carbon energy.

Earlier this year, after visiting Greentown Labs' Houston location, U.S. Energy Secretary Jennifer Granholm and the U.S. Department of Energy launched the Hydrogen Energy Earthshot to reduce the cost of clean hydrogen by 80 percent to $1 per kilogram by 2030.

"As the Energy Capital of the World, I believe it is our responsibility to continue Houston's legacy of energy innovation and develop the technologies and practices needed to decarbonize the global energy sector," Houston Mayor Sylvester Turner says. "Houston has the skilled workforce and infrastructure to develop clean hydrogen at scale, and Greentown Labs' Low-Carbon Hydrogen Accelerator is a great example of the kind of partnerships we need to make it happen."

Greentown Labs is the largest climatech startup incubator in North America. The Somerville, Massachusetts-based incubator recently opened its Houston location.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.