Houston startup launches gamified financial education tool

let's play

A Houston innovator has created a video game that teaches users money fundamentals. Image via eyf.money

The fact that the average American would struggle to cover a $400 emergency expense is a sign that there’s a dire need for a better understanding of financial literacy in this country.

But where is the proper starting point? What is the best age to start learning about debt, credit, inflation, loans, stocks, index funds, and personal finance?

According to Grant Watkins, founder of Earn Your Freedom, or EYF, and the startup’s new educational video game, Money Quest, the best time for people to start learning the basics of personal finance and economics is when they’re young.

“I stress to kids that the biggest advantage they have right now is their youth,” says former salesman turned entrepreneur Watkins. “If nothing else, I want kids to play our game to learn the value of compound interest. They’re young, so they should start early, plan early, be strategic, and have fun, life isn’t just all work. But the more you invest early, the more you’re going to have later.”

After realizing that it was best to teach solid financial principles to young people, it was a no-brainer to reach the conclusion that the best way for them to learn was via an educational video game.

That’s where Money Quest comes in.

The innovative and interactive web and mobile video game, which officially launched this month to celebrate Financial Literacy Month, was designed to help kids build a strong foundation in money management, economics and investment in a fun and engaging way. It features challenges and real-world scenarios such as renting a first apartment, opening a first bank account, budgeting at the grocery store, buying stocks and index funds and renting or buying real estate.

All of this is set up in the game’s imaginary city called Prosperity Point.

But before Watkins was able to get to his own Prosperity Point, he was in dire straits financially himself.

At only 27 years old, the native of Katy, Texas, and graduate of Oral Roberts University, found himself trying to get his own personal finances in order three or four years ago and quickly realized that had he been taught how to be an adult and all of the different financial obligations that come with that, it could have saved him from racking up thousands of dollars in debt and making other costly financial mistakes.

“After diving into it, I said, ‘Well, this is a pain, but I bet whoever solves this problem, it would be pretty great for them and everyone else in society,’” says Watkins, who lived in Beijing, China and worked in contract sales, before moving back to the United States. “So, I started working on this idea for Money Quest with the central focus on how I could make financial literacy more engaging?”

With the thread of an idea, Watkins joined Houston’s startup community in August 2021 and began to pull at it and after a prompt from Gamification Advisor Cal Miller, began learning how to code so he could build out his educational video game.

“After getting to the point where it was apparent that I couldn’t afford to get someone else to do it, I rolled up my sleeves and started teaching myself how to code,” says Watkins. “I learned it from free resources like Free Code Camp and Code Academy and we started building it in this specific programming language that we built this game in and just started from scratch.

“We went from one little house, to building an 8-bit character, to building out a road, to now it’s grown into a full-fledged city, with banks and grocery stores and cafes.”

For Watkins, half of his job is building the game and the other half is learning how to be better at building it.

When it came time to market Money Quest, he turned to CMO Keely McEnery, a 22-year-old student at the University of Houston’s Wolff Center for Entrepreneurship.

“Grant is a very smart, driven person, so I’m happy to be on this team, we complement each other very well,” says McEnery. “Money Quest is still a work in progress, it has come a long way since the beginning. Moving forward, we are going to be adding content to the game on a monthly basis and always creating more value.”

The partnership between Watkins and McEnery came at the right time because Texas has started passing laws like Texas Senate Bill 1063, which requires a semester of financial literacy in schools.

“Before COVID-19, there were only three states that had any sort of financial literacy requirements,” says Watkins. “But now, post-COVID, there’s 17 states that have already passed or are in the process of passing financial literacy bills.”

To that end, EYF is working diligently to make sure Money Quest meets the requirements of school curriculums across the country.

“All the studies coming out right now about gaming and education are overwhelmingly positive,” says McEnery. “With things like higher retention rates through gaming education. In fact, it’s dramatically higher.”

In addition to working with the Texas Education Agency and school districts like HISD all over the state of Texas, Watkins and team are working with banks that want to connect with their local high schools and middle schools to talk about financial literacy.

“We’re that perfect partner to connect with those schools and banks,” says Watkins. “They need to work with us because of Community Reinvestment Act (CRA) credits and it makes it a lot easier to connect with their local communities using us instead of just using pamphlets.”

As Watkins continues to bring Money Quest to the masses, he’s experimenting with creative ways for supporters of the game to get involved such as purchasing special NPC’s.

But as EYF builds its game’s brand recognition and begins to proliferate school curriculums, Watkins remains steadfast in his original goal to empower the next generation with the knowledge and skills to achieve financial freedom, which is the best kind of freedom as far as he’s concerned.

“At the end of the day, I want kids to learn to use money wisely, and not blow all their money in their 20s and get into high debt,” says Watkins. “I want to see them learn to be very strategic with their money from the beginning because not doing so will have repercussions down the line.

“I want to instill in them the importance of financial responsibility, smart money management, and economic literacy, so they can build a better financial future for themselves and their communities.”

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UH lands $3M grant to expand opioid overdose training

Overdose Response

The University of Houston has received a $3 million federal grant to expand its potentially life-saving overdose response training program.

The grant will support the Houston Health Department’s FRONTLINES program that trains first responders in Harris and Fort Bend counties to recognize opioid overdoses and administer the drug naloxone, which can counter the effects of an opioid overdose. The four-year grant comes from the Substance Abuse and Mental Health Services Administration within the Department of Health and Human Services, and it builds on eight years of work at UH, according to a release from the university.

As part of the expansion, UH medical, social work and psychology students will now also be able to take part in FRONTLINES’ overdose-response training. Some of the students will also be selected to help train community members, ultimately passing along the life-saving skills throughout Houston.

FRONTLINES is a collaboration with the City of Houston, the Fertitta College of Medicine, Baylor College of Medicine and the Houston Recovery Center. It was co-founded by Dr. James Bray, chair of the Department of Behavioral and Social Sciences at the University of Houston’s Tilman J. Fertitta Family College of Medicine, in 2018.

“When someone experiencing an opioid overdose is reached in time, naloxone can save their life,” Bray said in a news release. “We’ve seen the impact this training can have in Houston, and now we have an opportunity to extend that reach across Harris and Fort Bend counties, putting lifesaving knowledge and tools into the hands of more first responders.”

In 2024, around 450 residents of Harris County died from opioid overdoses, according to a Texas Department of State Health Services report. The report found that fentanyl was involved in about three-quarters of the deaths.

In 2025, UH also received a $2.6 million gift from the estate of Dr. William A. Gibson to expand its opioid research and develop a vaccine to help block fentanyl's effectiveness in entering the brain. The vaccine research is part of the Michael C. Gibson Addiction Research Program led by UH professor of psychology Therese Kosten and founding member of the UH Drug Discovery Institute Colin Haile. Read more about the grant and the vaccine’s development here.

Texas public libraries drive billions in economic impact, report finds

Beyond the Stacks

A new statewide study examining the economic impacts of public libraries has revealed they have generated over $3.8 billion in value to local communities — a return of $4.74 for every $1 invested.

The report, "Beyond the Stacks: Measuring the Economic and Community Value of Texas Public Libraries" was conducted by third-party consultancy JBK Economics Group in partnership with the Texas Library Association. About 300 of the total 513 public libraries in Texas participated in a survey for the report.

A major finding from the survey revealed that public libraries create billions in economic value for the communities they serve at a fraction of what it costs to pay employee wages and benefits, operating expenditures, and capital expenditures. About 11,200 jobs were directly and indirectly supported by public libraries, the report found.

The report found its $4.74 to $1 ratio by adding up the total value of the services provided by these institutions (an estimated $2.48 billion), and comparing it to total expenditures ($808.6 million).

"Public libraries had about the same economic footprint as the Texas motion picture and sound recording industry ($2.9 billion in Gross Domestic Product in 2024) or the Texas paper manufacturing industry ($4.0 billion in Gross Domestic Product in 2024)," the report said.

Many Houstonians are already familiar with Houston Public Library's expansive catalog and programming, but there are many more services the library provides that might fly under the radar. A few examples include access to subscription-based research databases and news outlets, and the Library of Things, a collection of cookware and bake ware, musical instruments, craft kits, and other tools or activity materials that are available for cardholders to borrow. Individual branches also provide free Wi-Fi, computer access, and meeting spaces.

Houston-area residents also have access to services at several other local libraries depending on their address, such as the Harris County Public Library, Montgomery County Memorial Library System, or Fort Bend County Libraries, just to name a few.

These are additional services and partnerships that Texas public libraries commonly provide, per the survey results:

  • 93 percent provide voter registration and/or serve as voting locations
  • 84 percent provide partnerships with local social services agencies
  • 82 percent provide job application assistance
  • 68 percent facilitate applications for government benefits
  • 38 percent provide on-site social services
  • 30 percent provide telehealth rooms and/or resources
"Public libraries are practical, welcoming and rooted in the communities they serve — they are unmistakably Texan," said Texas Library Association executive director Shirley Robinson in a press release. "This study puts a dollar value on the opportunities libraries create every day. Whether someone visits a library to apply for a job, access the internet, learn a new skill or simply find a new favorite book, those services create real value for Texans and their communities."

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This article first appeared on CultureMap.com.

Rice University launches new venture fund for university-affiliated startups

startup support

Rice University has launched its new One Giant Leap Ventures Fund I, which will invest in the university’s spinouts and alumni-founded startups.

The early-stage institutional venture fund will function with a hybrid structure that allows for participation from traditional equity investors and philanthropic investors. According to the university, the fund will invest up to $500,000 per Rice-affiliated company.

To be considered eligible for funds, companies must use intellectual property licensed by the university or be led or founded by alumni.

One Giant Leap will draw on support and mentorship from Rice’s pool of 60,000 alumni and aims to create educational opportunities within the investment phases, work with graduate and undergraduate venture students, explore the scaling and commercialization of their ideas, and help investigate all the facets of venture capital.

“Rice alumni bring an extraordinary depth of experience as entrepreneurs, investors and industry leaders, and One Giant Leap creates new ways to put that expertise to work for the next generation of Rice innovators,” Stephen Bayer, vice president for development and alumni relations, said in a news release. “It strengthens the connection between our alumni and the university while giving them meaningful opportunities to mentor, advise and support Rice-affiliated companies as they grow.”

The fund held its first close in August and made its first investment into Rice brain health spinout Motif Neurotech. Led by Rice faculty member Jacob Robinson, Motif is working to commercialize a minimally invasive neurostimulator that targets treatment-resistant depression. In May, the FDA approved the company to move forward with its first clinical trial.

“Research produces breakthrough technologies and our academic environment forms outstanding entrepreneurs,” said Adrian Trömel, the fund’s managing director, a Rice alumnus and a startup founder who also serves as Rice’s interim chief innovation officer.

One Giant Leap joins the already long list of Rice-led programs that foster innovation, including the Liu Idea Labs for Innovation and Entrepreneurship’s Innovation Fellows and Summer Venture Studio, the Rice Alliance’s Business Plan Competition, the Ion District, Woodside Rice Decarbonization Accelerator, Rice Nexus, the Biotech Launchpad and RBL Ventures and its upcoming 200,000 square-foot research lab the Arc.

“With One Giant Leap, I am excited that we are creating a unique structure that brings together traditional investment and philanthropic participation to invest in and help catalyze our startups, engage the deep expertise within the Rice ecosystem and transform those strengths into real-world impact,” Trömel added in the release.

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