Houston startup launches gamified financial education tool

let's play

A Houston innovator has created a video game that teaches users money fundamentals. Image via eyf.money

The fact that the average American would struggle to cover a $400 emergency expense is a sign that there’s a dire need for a better understanding of financial literacy in this country.

But where is the proper starting point? What is the best age to start learning about debt, credit, inflation, loans, stocks, index funds, and personal finance?

According to Grant Watkins, founder of Earn Your Freedom, or EYF, and the startup’s new educational video game, Money Quest, the best time for people to start learning the basics of personal finance and economics is when they’re young.

“I stress to kids that the biggest advantage they have right now is their youth,” says former salesman turned entrepreneur Watkins. “If nothing else, I want kids to play our game to learn the value of compound interest. They’re young, so they should start early, plan early, be strategic, and have fun, life isn’t just all work. But the more you invest early, the more you’re going to have later.”

After realizing that it was best to teach solid financial principles to young people, it was a no-brainer to reach the conclusion that the best way for them to learn was via an educational video game.

That’s where Money Quest comes in.

The innovative and interactive web and mobile video game, which officially launched this month to celebrate Financial Literacy Month, was designed to help kids build a strong foundation in money management, economics and investment in a fun and engaging way. It features challenges and real-world scenarios such as renting a first apartment, opening a first bank account, budgeting at the grocery store, buying stocks and index funds and renting or buying real estate.

All of this is set up in the game’s imaginary city called Prosperity Point.

But before Watkins was able to get to his own Prosperity Point, he was in dire straits financially himself.

At only 27 years old, the native of Katy, Texas, and graduate of Oral Roberts University, found himself trying to get his own personal finances in order three or four years ago and quickly realized that had he been taught how to be an adult and all of the different financial obligations that come with that, it could have saved him from racking up thousands of dollars in debt and making other costly financial mistakes.

“After diving into it, I said, ‘Well, this is a pain, but I bet whoever solves this problem, it would be pretty great for them and everyone else in society,’” says Watkins, who lived in Beijing, China and worked in contract sales, before moving back to the United States. “So, I started working on this idea for Money Quest with the central focus on how I could make financial literacy more engaging?”

With the thread of an idea, Watkins joined Houston’s startup community in August 2021 and began to pull at it and after a prompt from Gamification Advisor Cal Miller, began learning how to code so he could build out his educational video game.

“After getting to the point where it was apparent that I couldn’t afford to get someone else to do it, I rolled up my sleeves and started teaching myself how to code,” says Watkins. “I learned it from free resources like Free Code Camp and Code Academy and we started building it in this specific programming language that we built this game in and just started from scratch.

“We went from one little house, to building an 8-bit character, to building out a road, to now it’s grown into a full-fledged city, with banks and grocery stores and cafes.”

For Watkins, half of his job is building the game and the other half is learning how to be better at building it.

When it came time to market Money Quest, he turned to CMO Keely McEnery, a 22-year-old student at the University of Houston’s Wolff Center for Entrepreneurship.

“Grant is a very smart, driven person, so I’m happy to be on this team, we complement each other very well,” says McEnery. “Money Quest is still a work in progress, it has come a long way since the beginning. Moving forward, we are going to be adding content to the game on a monthly basis and always creating more value.”

The partnership between Watkins and McEnery came at the right time because Texas has started passing laws like Texas Senate Bill 1063, which requires a semester of financial literacy in schools.

“Before COVID-19, there were only three states that had any sort of financial literacy requirements,” says Watkins. “But now, post-COVID, there’s 17 states that have already passed or are in the process of passing financial literacy bills.”

To that end, EYF is working diligently to make sure Money Quest meets the requirements of school curriculums across the country.

“All the studies coming out right now about gaming and education are overwhelmingly positive,” says McEnery. “With things like higher retention rates through gaming education. In fact, it’s dramatically higher.”

In addition to working with the Texas Education Agency and school districts like HISD all over the state of Texas, Watkins and team are working with banks that want to connect with their local high schools and middle schools to talk about financial literacy.

“We’re that perfect partner to connect with those schools and banks,” says Watkins. “They need to work with us because of Community Reinvestment Act (CRA) credits and it makes it a lot easier to connect with their local communities using us instead of just using pamphlets.”

As Watkins continues to bring Money Quest to the masses, he’s experimenting with creative ways for supporters of the game to get involved such as purchasing special NPC’s.

But as EYF builds its game’s brand recognition and begins to proliferate school curriculums, Watkins remains steadfast in his original goal to empower the next generation with the knowledge and skills to achieve financial freedom, which is the best kind of freedom as far as he’s concerned.

“At the end of the day, I want kids to learn to use money wisely, and not blow all their money in their 20s and get into high debt,” says Watkins. “I want to see them learn to be very strategic with their money from the beginning because not doing so will have repercussions down the line.

“I want to instill in them the importance of financial responsibility, smart money management, and economic literacy, so they can build a better financial future for themselves and their communities.”

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Elon Musk's SpaceX is about to make its debut on Wall Street

Money Moves

Elon Musk's rocket company SpaceX will make its debut on Wall Street Friday, June 12, and both institutional and retail investors are expected to gobble up the 555.6 million shares going up for sale at $135 apiece. Musk, already the world's richest man, could become its first trillionaire.

SpaceX is likely to become the biggest IPO ever, with proceeds of around $75 billion. SpaceX hopes to become the first company to send people to Mars. In fact, part of Musk’s future compensation depends on SpaceX eventually establishing a colony of at least 1 million people on the red planet.

Why SpaceX is going public now

In a video conference on Musk's social media platform X, he told JPMorgan CEO Jamie Dimon that people have suggested for the last 10 years that he take SpaceX public. He's doing it now because the company plans to put 100,000 next-generation Starlink satellites into orbit. Deploying AI data centers in space is a “massive new growth base and you need capital for that,” he said.

Going public provides access to the capital that SpaceX needs. But it also exposes it to more scrutiny from shareholders and more regulatory oversight. That includes filing quarterly financial reports, which critics say incentivizes short-term thinking over longer-term planning and creates unnecessary costs for a company. Securities regulators are currently soliciting public comment on a proposal to require public companies to file the financial reports only twice every year.

How the IPO impacts the company

Musk will hold the majority of a special class of shares, giving him control over decisions related to company strategy, finances and personnel. On the latter, because of his ownership of most of these Class B shares, the only person who can fire Musk as CEO is Musk.

The company credits Musk with being the “driving force” behind its growth, innovation and success. But what happens if Musk is no longer in the picture? SpaceX warns that the loss of Musk could disrupt its ability to execute its strategy as well as hurt its “reputation and relationships with customers, partners and other stakeholders.”

The company also warns that finding a replacement with the same skills and experience as Musk would be time-consuming, if not nearly impossible. As Wedbush Securities analyst Dan Ives wrote Wednesday, “At the end of the day Musk is SpaceX and SpaceX is Musk.”

What could make or break SpaceX

Currently in the test phase, the gigantic reusable Starship rocket is key to SpaceX realizing Musk's ambitions. Much of the commercial space business hinges on SpaceX developing Starship’s capability to be fully reusable and hearty enough for a quick turnaround between flights. If that doesn't happen, SpaceX warns that putting data centers and satellites in space will take longer and cost more money, meaning it risks customers bailing on the company.

Analysts say that by pioneering reusable rockets, SpaceX has established a clear lead on competitors such as Blue Origin, led by Amazon founder Jeff Bezos. The Starlink satellite business competes with, among others, AST SpaceMobile – which is relying on a SpaceX rocket to send its latest generation of satellites into orbit next week.

The prospectus filed last week says SpaceX’s biggest potential market is the sale of business-oriented artificial intelligence products designed to transform how people get work done. It’s an opportunity SpaceX predicts would be worth $22.7 trillion if it could somehow dominate rivals like Anthropic, OpenAI and Microsoft in a highly competitive industry. But the prospectus shows no clear path to profitability for the xAI business, which merged with SpaceX earlier this year.

Why Wall Street is paying attention

If the SpaceX IPO is as successful, the stock could quickly join the Nasdaq 100, a widely followed index that tracks the 100 largest non-financial companies in the composite. That's important because some popular funds, such as the $460 billion QQQ exchange-traded fund, mimic the index and will automatically buy whatever is listed in the index.

Nasdaq recently changed its rules to allow select companies to enter the Nasdaq 100 after just 15 trading days.

S&P Dow Jones Indices, on the other hand, is sticking to established and more traditional thresholds that will not allow SpaceX or other companies with gargantuan IPOs faster entry into its S&P 500 index. That means even high-profile companies will still need to wait for their stocks to trade a full 12 months before they can enter the index.

Companies want to be in the S&P 500 in particular because it's arguably the most important index on Wall Street, with trillions of dollars either mimicking it exactly or benchmarked against it. Vanguard's VOO fund that tracks the S&P 500 has roughly $950 billion invested in it, for example.

NASA unveils Artemis III astronauts at Johnson Space Center in Houston

To the moon

NASA on Tuesday, June 9, revealed the crew for its Artemis III mission, the next step in the space agency's plan to eventually land astronauts on the moon.

The announcement came two months after Artemis II's record-breaking trip around the moon that surpassed the distance record of Apollo 13.

NASA's Randy Bresnik, Frank Rubio, Andre Douglas and the European Space Agency's Luca Parmitano won't fly to the moon or land on the surface. Instead, they’ll orbit Earth while practicing docking their Orion capsule with two lunar landers.

“To the Artemis III crew, we wish you Godspeed on the journey ahead,” said NASA administrator Jared Isaacman.

Elon Musk’s SpaceX and Jeff Bezos’ Blue Origin are racing to deliver the lunar landers. The two-week demo is targeted for 2027. Blue Origin suffered a recent setback when its massive rocket exploded during an engine-firing test on the launch pad in Florida, shaking nearby homes and illuminating the sky with an orange fireball.

NASA's Jeremy Parsons said the setback is a learning opportunity and that the space agency is confident Blue Origin's rocket will be ready in time.

NASA's Artemis program aims to return astronauts to the moon's surface for the first time since the 1970s. A recent revamp of the program announced by Isaacman aims to fast-track it similarly to the Apollo era, adding the upcoming spaceflight around Earth before eyeing a lunar landing in 2028.

“We are certainly humbled as a crew to be able to be your crew that executes this Artemis III mission in space,” said Bresnik, Artemis III commander.

Added Douglas, mission specialist: “My brain — it is going a mile a minute right now. But my heart, it is so warm. It is so full."

In May, NASA awarded hundreds of millions of dollars in contracts to four companies, including Blue Origin, to build landers, rovers and drones for a future moon base. Isaacman said the goal of the moon base is to lay the foundation for a Mars expedition.

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