With Southwest and Allegiant doubling down on Hobby Airport, the travel hub continues to grow. Image via fly2houston.com

In the estimation of frequent flier Chris Martin, Houston's continually expanding William P. Hobby Airport soars as an "exciting and excellent" hub for business travelers.

Martin is senior vice president of global business development in the Houston office of travel agency Wings Travel Management and one of the leaders of the Houston-based Texas Business Travel Association. He says Hobby Airport's location — seven miles southeast of downtown Houston — and its low-cost flight options hold great appeal for business travelers, especially those with tight travel budgets. And that appeal continues to grow, thanks in part to initiatives at Hobby undertaken by Southwest and Allegiant airlines.

On January 8, Dallas-based Southwest, the No. 1 carrier at Hobby as measured by passenger traffic, unveiled a $125 million, 240,000-square-foot maintenance complex at the airport. It's the largest maintenance facility in Southwest's network. The complex includes a 140,000-square-foot hangar for aircraft maintenance.

"The new hangar continues to showcase our dedication to Houston," Southwest spokesman Dan Landson says. "We've grown continuously over the last several years, and we see more growth in our future, which the hangar will help facilitate."

Southwest's new maintenance complex speeds up airline operations in Houston and helps "get travelers on their way more quickly," Landson says.

At the public debut of the maintenance complex, Southwest Chairman and CEO Gary Kelly told reporters that the airline plans to add a "significant" number of flights at Hobby over the next five to 10 years. He suggested that Houston's beefed-up flight schedule could include brand-new routes to South America.

"We see a lot of opportunity to continue growing," Landson says, "and linking Houston to the places that our customers want to go — whether domestically or internationally."

Today, Southwest offers nearly 200 flights a day from Hobby to almost 70 destinations in the U.S., Mexico, the Caribbean, and Latin America. Hobby opened a $156 million, five-gate international concourse in October 2015.

Six days after Southwest took the wraps off its new maintenance complex, low-cost airline Allegiant said that beginning this May, it's launching seasonal twice-weekly service at Hobby with nonstop flights to Asheville, North Carolina; Destin-Fort Walton Beach, Florida; Knoxville, Tennessee; and Savannah, Georgia. No airlines at Hobby currently serve those destinations.

Allegiant will become the fourth airline to operate at Hobby. Aside from Southwest, American and Delta airlines currently fly out of Hobby, but Southwest is the only one with international service. Last year, JetBlue shifted its Houston operations from Hobby to the larger George Bush Intercontinental Airport.

In 2018, Hobby served almost 14.48 million passengers, up 7.7 percent from 2017 and surpassing 14 million for the first time. Figures for 2019 aren't available yet.

Any increase in passenger traffic at Hobby would certainly be propelled by time-constrained business travelers. In a ranking released January 29 by personal finance website FinanceBuzz, Hobby flies into the top spot on the list of the best U.S. airports if you're running late for a departing flight. To come up with the ranking, FinanceBuzz looked at data for the country's 45 busiest airports.

FinanceBuzz says Hobby's low average wait time at security checkpoints, just under 14 minutes, contributed to its No. 1 ranking.

"The chances of catching Hobby at its busiest are pretty low, and its relatively small number of departing passengers each day helps the airport from getting bogged down with too many travelers," FinanceBuzz reports. "While it's lower percentage of on-time flights might hinder those who are punctual, [this] can be the difference between catching or missing a flight for those running late."

By comparison, Bush Intercontinental ranked eighth on FinanceBuzz's list of the worst U.S. airports if you're running late. It's weighed down by an average 25-minute wait at security checkpoints, according to FinanceBuzz.

"Once you get through security, you've got the sixth-largest terminal on our list to navigate, which puts this airport as one of the worst for late travelers," FinanceBuzz reports of Bush Intercontinental.

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7+ can't-miss Houston business and innovation events for November

where to be

Editor's note: From life sciences to space and energy, Houston's most notable sectors will host signature conferences and opportunities to connect this month. Here’s what not to miss in November and how to register. Please note: this article may be updated to add more events.

Nov. 4 — Startup Heat Simulation

Build a team and simulate fundraising, team building, resource allocation and go-to-market decisions that real founders face in their startup journey. This in-person simulation event helps prepare participants for when the stakes are real.

This event is Wednesday, Nov. 4, from 9 a.m.-noon at the Ion. Register here.

Nov. 9 — HAN Life Science Kick-off

Houston Angel Network will host this engaging event focused on AI in the clinical space. Expect panel discussions, networking and pitches from HAN portfolio companies. Dr. Peter Pisters, former president of M.D. Anderson, will deliver a keynote address.

This event is Monday, Nov. 9, from 4-8 p.m. at the Texas A&M School of Engineering and Medicine. Register here.

Nov. 10 — Texas Life Science Forum

Rice Alliance and BioHouston will host the 15th annual Texas Life Science Forum this month, bringing together industry, emerging life science companies, academics and investors. Nearly 50 companies will present their novel concepts during the event. Michael Tores, founder and former CEO of CrossBridge Bio, will be featured in a fireside chat. Dr. Arthur Sands, president and CEO of Nurix, will present the keynote address.

This event is Tuesday, Nov. 10, from 4-5:15 p.m. at Rice University's McNair Hall. Register here.

Nov. 11 — Envision 2026: Clinical Research, Reimagined

TMCi's annual Envision conference returns this month. This year, the event will take a look at what sets Houston apart as a hub for clinical research and how TMC is exploring strategies to address the roadblocks Houston and Texas face in clinical trial efficiency.

This event is Wednesday, Nov. 11, from 3:30-6 p.m. at TMC Innovation Factory. Register here.

Nov. 11 — First Principles: Inside the Texas A&M Space Institute

Dr. Rob Ambrose, associate director of the Texas A&M Space Institute, will present on the Texas A&M Space Institute's planned 400,000-square-foot facility at NASA’s Exploration Park at the latest installment of this series. A moderated Q&A will follow.

This event is Wednesday, Nov. 11, from 3:30-6 p.m. at TMC Innovation Factory. Register here.

Nov. 12 — Technology Transfer Thursdays

Join for the third installment of Tech Transfer Thursdays, hosted by Rice University's Office of Technology Transfer. The event series focuses on how emerging university research can become commercial ventures. This month's event will focus on artificial intelligence and quantum computing. Stick around after for a community happy hour.

This event is Thursday, Nov. 12, from 5:30-7 p.m. at the Ion. Register here.

Nov. 12 — Transition on Tap

Greentown Labs’ signature networking event returns in November to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists and more are invited to attend, meet colleagues, discuss solutions and engage with the growing community.

This event is Thursday, Nov. 12, from 5:30-7 p.m. at Greentown Labs. Register here.

Nov. 18-19 — American Data Centers & AI Conference and Exhibition 2026

Set to redefine the intersection of energy and digital infrastructure, the American Data Centers & AI Conference and Exhibition convenes in Houston for its second annual event. The event will address the increasing demand for high-performance computing and the sustainable development of AI infrastructure, which requires significant power. Participants can expect to learn about practical solutions in energy integration, modern data center design, and scalable approaches. The agenda includes presentations from leading experts, demonstrations of new technologies for thermal management and grid optimization, and detailed discussions on AI's environmental impact and how to reuse generated heat.

This event begins Nov. 18 at the DoubleTree Hotel at Greenway Plaza. Register here.

7 finalists compete to be crowned Houston's 2026 Startup of the Year

Cast Your Vote

Each year, the Houston Innovation Awards program recognizes the best and brightest in the local innovation community. And while most of the award winners are selected by our esteemed panel of judges, one winner is determined by you.

Voting is now open for our people's choice award: 2026 Startup of the Year. Seven exceptional finalists are in the running for the title, and your votes will determine who wins.

From innovative platforms benefiting the education, commerce, health, investment and IT sectors to next-gen memory technology and improvements for robotic supply chains, these startups are making an impact in Houston and beyond.

Read about our Startup of the Year finalists and their missions and achievements below, then cast your vote. You can vote once per day through Nov. 13, so make your voice heard.

The winner, along with the winners in all other categories, will be revealed in mid-November right here on InnovationMap.com. Stay tuned.

FluxWorks

FluxWorks

Fluxworks is aiming to shape the future of the robotic supply chain with its flagship Celestial Gear. The magnetic gearbox offers a contactless design that leads to less wear, debris and maintenance. In 2026, Fluxworks closed a $5 million seed round to scale the product.

IronLattice

IronLattice

IronLattice is developing next-generation, ferroelectric memory technology for AI and high-performance computing workloads. In June 2026, the company closed a $3 million angel round. It began wafer production this fall, with its first working device targeted for completion in spring 2027.

Lumino

Lumino

Lumino is a unified commerce ecosystem and payments platform designed to provide businesses with the technology, payments infrastructure, intelligence and tools they need to grow while creating impact in their communities. Lumino publicly launched its platform in 2026 in Houston and is rolling out its next stage of global expansion.

Progress Report

Progress Report is a K-12 learning-intelligence platform designed to go beyond identifying that a student is struggling. It traces performance to learning gaps and prerequisite skills, helping educators understand where a student is struggling and what may be causing it. Progress Report recently released a fully built production platform and launched pilots with 35 educators and 200 students across Texas and Arizona.

Rosarium Health

Rosarium Health is a platform that coordinates the full process for home accessibility upgrades and modifications for seniors and people living with disabilities. In 2026, the startup announced $6 million in seed funding and scaled to a national network of 800-plus clinicians and 3,000-plus contractors.

Thread

Thread

Thread is building an AI-powered service desk platform for Managed Service Providers (MSPs). Its technology combines agentic AI, assistive AI, automation, and real-time communication to help MSPs resolve IT support requests faster and with less manual work.

TokenRoster

TokenRoster is an AI-powered assessment platform for early-stage startups, providing founders with an investor-grade evaluation of their company before the pitch and giving investors a curated roster of vetted companies. Since launch, TokenRoster has grown to 65 companies and 43 founder accounts, with 10 assessment frameworks available.