University of Houston launches innovation lab focused on the shopping experience

customer innovation

The University of Houston's College of Technology is looking to optimize the shopping experience. Photo via UH.edu

A new AI-powered lab at the University of Houston will supply real-time intelligence about the behavior of retail shoppers to help spur development of new technology for the retail industry.

The University of Houston College of Technology and Houston-based Relationshop announced the launch of the AI Retail Innovation Lab on November 10. Relationshop provides digital engagement and shopper loyalty technology to customers like Albertsons, United Supermarkets, Save On Foods, Market Street, and Big Y Foods.

The cloud-based lab, located at the College of Technology building in Sugar Land, will enable students, faculty, and industry professionals from across the U.S. to sift through in-store and online shopper data and then come up with new technology for the retail sector.

"This academic and commercial partnership with Relationshop accelerates the understanding and advancement of applied technology to keep pace with the unparalleled growth of digital retail as a result of COVID," Anthony Ambler, dean of the UH College of Technology, says in a news release.

The news release indicates new technology arising from the lab-supplied data "will optimize the shopper journey through more personalized and curated digital interactions across all forms of digital engagement and commerce … ."

Randy Crimmins, president of Relationshop, says his company will work alongside UH faculty and data science teams to advance the use of AI and big data in the retail sector.

"We see this partnership as a perfect blending of our strengths, with great synergy in the incredible work they are doing in academia, and our key areas of focus and experience in the retail marketplace," Crimmins says.

The AI lab, part of the College of Technology's Advanced Technology Innovation & Research Center, also will be a hub for industry training, undergraduate and graduate studies, and other initiatives.

The lab's activities will be carried out in concert with the AI Innovation Consortium, a think tank of IT and advanced technology thought leaders. Aside from UH, members of the consortium include Pennsylvania State University, Louisiana State University, and the University of Louisville.

The UH announcement comes two days after the official debut of a retail innovation lab at McGill University in Montreal. The lab, which includes a "fully frictionless" Couche-Tard Connecté convenience store, fosters collaboration among key players in the retail, emerging technology, and startup communities.

"By combining artificial intelligence and retail management, this retail innovation lab at the Bensadoun School of Retail Management will allow our researchers to develop new initiatives and technologies to improve the customer experience for the retail sector with the help of industry partners," says professor Morty Yalovsky, dean of McGill's Desautels Faculty of Management.

In the U.S., Alimentation Couche-Tard is the parent company of the Circle K chain of convenience stores. Circle K currently is rolling out frictionless technology, including AI-supported self-checkout systems, at stores in Tempe and Tucson, Arizona.

UH's Sugar Land campus has a new innovation hub focused on machine learning in the energy industry. Photo via UH.edu

University of Houston launches new AI lab geared toward oilfield tech

The University of Houston at Sugar Land is now home to an innovative lab that will work to find new ways to use artificial intelligence in the oilfield.

Dubbed the Artificial Intelligence Industry Incubator and Digital Oilfield Lab at the University of Houston, the facility will allow faculty, students, and energy professionals to develop technologies and solutions to increase efficiency and boost oil field safety through machine learning, according to a release from UH.

The lab opened in late 2020 and is part of the College of Technology's Advanced Technology and Innovation Laboratory. It represents a partnership with the UH College of Technology and the AI Innovation Consortium based in Louisville, Kentucky.

The consortium also includes Pennsylvania State University, the University of Louisville, Louisiana State University, and a number of corporations.

According to the release from UH, several companies have already agreed to work with the lab on projects that will find ways to use AI for predictive analytics, visual inspection, and health and safety measures.

"This incubator program emphasizes the need to build projects grounded in clear business value, with technologically rich and hands-on initiatives, and an engaging industry/academia partnership," Konrad Konarski, chair and director of operations at AIIC, says in a statement. "This allows us to focus on the most relevant AI technologies that have immediate impact and value to the oil and gas industry."

Too, the lab aims to provide students with valuable experiences that they can likely leverage into a job upon graduation.

"The laboratory and incubator will allow our students to contribute to the various applied research and proof of concept work currently underway and in the future," David Crawley, professor of practice in the College of Technology, says in a statement. "This includes working with the AIIC's commercial partners to create opportunities to move their incubator experience and advanced academic background into jobs at participating operations."

The university has also made headway in recent months using machine learning to better the search for "super hard" materials, such as diamonds. It also launched a new drug discovery institute in November.
Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Intuitive Machines lands $9.8M to complete orbital transfer vehicle

space funding

Houston-based Intuitive Machines, which rang the NASDAQ opening bell July 31, has secured a $9.8 million Phase Two government contract for its orbital transfer vehicle.

The contract will push the project through its Critical Design Review phase, which is the final engineering milestone before manufacturing can begin, according to a news release from the company.

Intuitive Machine's orbital transfer vehicle (OTV) is designed to transfer payloads between Earth's orbit and the Moon and is built around the company's Nova-C lander, which has been a part of two successful lunar missions.

“Our OTV is a direct evolution of our lunar surface delivery missions—positioning us to expand into the rapidly growing market for in-space logistics,” Steve Altemus, Intuitive Machines CEO, said in the release. “We’re leveraging our flight-proven technology to operate a mission-ready service that delivers customer payloads across orbits—from Earth to the Moon and beyond.”

The company says the fast, flexible vehicle could be used for orbital servicing, logistics and communications in medium earth orbit, low lunar orbit and a variety of other destinations.

Intuitive Machines expects to begin manufacturing and flight integration as soon as 2026, once the design review is completed.

The non-NASA contract is for an undisclosed government customer, which Intuitive Machines says reinforces its "strategic move to diversify its customer base and deliver orbital capabilities that span commercial, civil, and national security space operations."

The company has received millions from NASA for its lunar rover, lunar lander, science and technology payloads, and communications and navigation services over the years. It also recently landed up to $10 million to help develop an Earth re-entry vehicle and in-space biomanufacturing lab from Texas's Space Exploration and Research Fund.

Earlier this month, the City of Houston agreed to add three acres of commercial space for Intuitive Machines at the Houston Spaceport at Ellington Airport. Read more here.

Houston tech jobs to grow in 2025 as Texas leads U.S. in new tech employment

by the numbers

Tech employment in the Houston metro area is expected to climb by more than two percent this year, according to a new projection.

CompTIA’s State of the Tech Workforce 2025 report forecasts the Houston area will employ 158,176 tech professionals this year, compared with an estimated 154,905 last year. That would be an increase of 2.1 percent.

These numbers take into account tech workers across all industries, not just those employed in the tech sector. Many of these professionals do work in the tech sector (40 percent), with the remainder (60 percent) employed in other sectors.

Even more impressive than the year-to-year increase is the jump in Houston-area tech employment from 2019 to 2025. During that period, tech employment grew 16.6 percent, according to the report.

The Houston area ranks eighth among major metro areas for the number of tech jobs expected to be added this year (3,271). Dallas rises to No. 1 for the most jobs expected to be added (projection of 13,997 new tech jobs in 2025), with Austin at No. 5 (7,750 new jobs) and San Antonio at No. 21 (1,617 new jobs).

On a state-by-state basis, Texas ranks first for the number of tech workers projected to be added this year (40,051)—up significantly from the 8,181 jobs estimated to be added in 2024—and second for the size of the tech workforce last year (972,747), the report says. The Lone Star State lands at No. 4 for the highest percentage (24 percent) of tech jobs expected to be added from 2025 to 2035.

Backed by a nearly $1.4 billion commitment from the state, the semiconductor industry is helping propel the growth of tech jobs in Houston and throughout Texas.

In 2023, the state launched the Texas Semiconductor Innovation Fund. The fund provides incentives to encourage semiconductor research, design and manufacturing in Texas. State lawmakers allocated $698.3 million for the fund. Another $660 million in state money will help establish semiconductor research and development centers at the University of Texas at Austin and Texas A&M University.

“Texas has the innovation, the infrastructure, and the talent to continue to lead the American resurgence in critical semiconductor manufacturing and the technologies of tomorrow,” Gov. Greg Abbott said in a release.

The Houston area is benefiting from the semiconductor boom.

For example, chip manufacturer Nvidia and electronics maker Foxconn plan to build a factory in Houston that will produce AI supercomputers.

Nvidia said in April that the AI supercomputers “are the engines of a new type of data center created for the sole purpose of processing artificial intelligence — AI factories that are the infrastructure powering a new AI industry.”

Meanwhile, tech giant Apple plans to open a 250,000-square-foot factory in Houston that will manufacture servers for its data centers in support of Apple’s AI business. The Houston plant is part of a four-year, $500 million nationwide expansion that Apple unveiled in February.

5 Houston innovators who made headlines in July 2025

Featured Innovators

Editor's note: Local innovators made headlines in July with a first-in-the-U.S. successful health procedure, the discovery of an ancient Mayan tomb, and new leadership roles that will shape Houston's future.

Here are five Houston innovators to know right now.

Dr. Kenneth Liao, Baylor College of Medicine

Dr. Kenneth Liao and a team at Baylor St. Luke’s Medical Center used a surgical robot to implant a new heart in a 45-year-old male patient. Photo courtesy Baylor College of Medicine.

A team at Baylor St. Luke’s Medical Center, led by Dr. Kenneth Liao, successfully performed the first fully robotic heart transplant in the United States earlier this year, the Houston hospital recently shared.

Liao, a professor and chief of cardiothoracic transplantation and circulatory support at Baylor College of Medicine and chief of cardiothoracic transplantation and mechanical circulatory support at Baylor St. Luke’s Medical Center, used a surgical robot to implant a new heart in a 45-year-old male patient through preperitoneal space in the abdomen by making small incisions. Learn more.

Arlen F. Chase and Diane Z. Chase, University of Houston

Arlen and Diane Chase, UH

The Chases. Courtesy of UH

Two University of Houston archaeologists have made scientific history with the discovery of a Mayan king's tomb in Belize.

The UH team led by husband and wife scientists Arlen F. Chase and Diane Z. Chase made the discovery at Caracol, the largest Mayan archeological site in Belize. Their work used airborne light detection and ranging technology to uncover previously hidden roadways and structures that have been reclaimed by the jungle. Learn more.

Lawson Gow, Greentown Labs

Lawson Gow, founder of The Cannon, will lead Greentown Houston. Photo courtesy Greentown Labs.

Greentown Labs has added a new leader to its Houston team, naming Lawson Gow as its first Head of Houston.

Gow is the founder of The Cannon, a coworking space with seven locations in the Houston area. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. According to Greentown, Gow will "enhance the founder experience, cultivate strategic partnerships, and accelerate climatetech solutions" in his new role. Learn more.

Pothik Chatterjee, Digital Health Institute

Pothik Chatterjee was named executive director of Rice University's and Houston Methodist's Digital Health Institute, effective May 1. Photo courtesy Rice University.

The creation late last year of the Digital Health Institute was a major step into the future for both Rice University and Houston Methodist, for whom the institute is a joint venture. The latest news for the new institute is the appointment of Pothik Chatterjee to the role of executive director.

Chatterjee’s role is to help grow the collaboration between the institutions and find commercial opportunities within the research portfolio. Learn more.

View All Listings