University of Houston launches innovation lab focused on the shopping experience

customer innovation

The University of Houston's College of Technology is looking to optimize the shopping experience. Photo via UH.edu

A new AI-powered lab at the University of Houston will supply real-time intelligence about the behavior of retail shoppers to help spur development of new technology for the retail industry.

The University of Houston College of Technology and Houston-based Relationshop announced the launch of the AI Retail Innovation Lab on November 10. Relationshop provides digital engagement and shopper loyalty technology to customers like Albertsons, United Supermarkets, Save On Foods, Market Street, and Big Y Foods.

The cloud-based lab, located at the College of Technology building in Sugar Land, will enable students, faculty, and industry professionals from across the U.S. to sift through in-store and online shopper data and then come up with new technology for the retail sector.

"This academic and commercial partnership with Relationshop accelerates the understanding and advancement of applied technology to keep pace with the unparalleled growth of digital retail as a result of COVID," Anthony Ambler, dean of the UH College of Technology, says in a news release.

The news release indicates new technology arising from the lab-supplied data "will optimize the shopper journey through more personalized and curated digital interactions across all forms of digital engagement and commerce … ."

Randy Crimmins, president of Relationshop, says his company will work alongside UH faculty and data science teams to advance the use of AI and big data in the retail sector.

"We see this partnership as a perfect blending of our strengths, with great synergy in the incredible work they are doing in academia, and our key areas of focus and experience in the retail marketplace," Crimmins says.

The AI lab, part of the College of Technology's Advanced Technology Innovation & Research Center, also will be a hub for industry training, undergraduate and graduate studies, and other initiatives.

The lab's activities will be carried out in concert with the AI Innovation Consortium, a think tank of IT and advanced technology thought leaders. Aside from UH, members of the consortium include Pennsylvania State University, Louisiana State University, and the University of Louisville.

The UH announcement comes two days after the official debut of a retail innovation lab at McGill University in Montreal. The lab, which includes a "fully frictionless" Couche-Tard Connecté convenience store, fosters collaboration among key players in the retail, emerging technology, and startup communities.

"By combining artificial intelligence and retail management, this retail innovation lab at the Bensadoun School of Retail Management will allow our researchers to develop new initiatives and technologies to improve the customer experience for the retail sector with the help of industry partners," says professor Morty Yalovsky, dean of McGill's Desautels Faculty of Management.

In the U.S., Alimentation Couche-Tard is the parent company of the Circle K chain of convenience stores. Circle K currently is rolling out frictionless technology, including AI-supported self-checkout systems, at stores in Tempe and Tucson, Arizona.

UH's Sugar Land campus has a new innovation hub focused on machine learning in the energy industry. Photo via UH.edu

University of Houston launches new AI lab geared toward oilfield tech

The University of Houston at Sugar Land is now home to an innovative lab that will work to find new ways to use artificial intelligence in the oilfield.

Dubbed the Artificial Intelligence Industry Incubator and Digital Oilfield Lab at the University of Houston, the facility will allow faculty, students, and energy professionals to develop technologies and solutions to increase efficiency and boost oil field safety through machine learning, according to a release from UH.

The lab opened in late 2020 and is part of the College of Technology's Advanced Technology and Innovation Laboratory. It represents a partnership with the UH College of Technology and the AI Innovation Consortium based in Louisville, Kentucky.

The consortium also includes Pennsylvania State University, the University of Louisville, Louisiana State University, and a number of corporations.

According to the release from UH, several companies have already agreed to work with the lab on projects that will find ways to use AI for predictive analytics, visual inspection, and health and safety measures.

"This incubator program emphasizes the need to build projects grounded in clear business value, with technologically rich and hands-on initiatives, and an engaging industry/academia partnership," Konrad Konarski, chair and director of operations at AIIC, says in a statement. "This allows us to focus on the most relevant AI technologies that have immediate impact and value to the oil and gas industry."

Too, the lab aims to provide students with valuable experiences that they can likely leverage into a job upon graduation.

"The laboratory and incubator will allow our students to contribute to the various applied research and proof of concept work currently underway and in the future," David Crawley, professor of practice in the College of Technology, says in a statement. "This includes working with the AIIC's commercial partners to create opportunities to move their incubator experience and advanced academic background into jobs at participating operations."

The university has also made headway in recent months using machine learning to better the search for "super hard" materials, such as diamonds. It also launched a new drug discovery institute in November.
Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

UH lands $11.8M for first-of-its-kind early language development study

speech funding

Researchers at the University of Houston have secured an $11.8 million grant from the National Institutes of Health to conduct a first-of-its-kind study of early language development.

Led by Elena Grigorenko, the Hugh Roy and Lillie Cranz Cullen Distinguished Professor of Psychology, and research professor Jack Fletcher, the study will follow 3,600 children aged 18 to 24 months to uncover how language skills develop at this critical stage and why some children experience delays that can influence later growth.

The NIH funding will also support the development of the new national Clinical Research Center on Developmental Language Disorders at UH, which aims to bring experts from psychology, education, health and measurement sciences to study how children learn language.

“This will be the first national study to estimate how common late talking is using a large, representative sample of Houston toddlers,” Grigorenko said in a news release. “By following these children as they grow, we hope to better understand the developmental pathways that can lead to conditions such as developmental language disorder and autism.”

UH’s team will partner with the pediatric clinic network at Texas Children’s Hospital, where children will be screened for early language development, allowing researchers to identify those who show signs of delayed speech. Next, researchers will follow the cohort through early childhood to examine how language abilities evolve and how early delays may lead to later challenges.

The Clinical Research Center on Developmental Language Disorders will be the 14th national research center established at UH, and will include researchers from multiple UH departments, as well as partners at Baylor College of Medicine and the Texas Center for Learning Disorders.

“This level of investment from the National Institutes of Health reflects the significance of this work to address a complex challenge affecting children, families and communities,” Claudia Neuhauser, vice president for research at UH, said in a news release. “By bringing together experts from multiple disciplines and partnering with major health systems across the region, the project reflects our commitment to advancing discoveries that impact our community.”

Rice Alliance names Houston healthtech exec as first head of platform

new hire

The Rice Alliance for Technology and Entrepreneurship has named its first head of platform.

Houston entrepreneur Laura Neder stepped into the newly created role last month, according to an email from Rice Alliance. Neder will focus on building and growing Houston’s Venture Advantage Platform.

The emerging platform, which is being promoted by Rice Alliance and the Ion, aims to connect founders with the "people, capital and expertise they need to scale."

"I’ve spent a lot of time thinking about what it takes to make an innovation ecosystem more navigable, more connected, and more useful for founders," Neder said in a LinkedIn post. "I’m grateful for the opportunity to do that work at Rice Alliance, alongside a team with a long history of supporting entrepreneurship and innovation."

"Houston has the talent, institutions, and industry base to create real advantage for founders," she added. "I’m looking forward to listening, learning, and building stronger pathways across the ecosystem."

Neder most recently served as CEO of Houston-based Careset, where she helped bring the Medicare data startup to commercialization. Prior to that, Neder served as COO of Houston-based telemedicine startup 2nd.MD, which was acquired for $460 million by Accolade in 2021.

"Laura brings a rare combination of founder empathy, operational experience and ecosystem leadership," Rice Alliance shared.

Neder and Rice Alliance also shared that the organization is hiring developers to design the new Venture Advantage Platform. Learn more here.

Elon Musk's SpaceX files initial paperwork to sell shares to the public

Incoming IPO

Elon Musk's space exploration company has filed preliminary paperwork to sell shares to the public, according to two sources familiar with the filing, a blockbuster offering that would likely rank as the biggest ever and could make its founder the world's first trillionaire.

A SpaceX IPO promises to be one of the biggest Wall Street events of the year, with several investment banks lining up to help raise tens of billions to fund Musk's ambitions to set up a base on the moon, put datacenters the size of several football fields in orbit and possibly one day send a man to Mars.

The sources spoke on condition of anonymity because they were not authorized to talk publicly about the confidential registration with the Securities and Exchange Commission.

SpaceX did not respond immediately to a request for comment.

Exactly how much SpaceX plans to raise has not been disclosed but the figure is reportedly as much as $75 billion. At that level, the offering would easily eclipse the $29 billion that Saudi Aramco raised in its IPO in 2019.

The offering, coming possibly in June, could value all the shares of SpaceX at $1.5 trillion, nearly double what the company was valued in December when some minority owners sold their stakes, according to research firm Pitchbook, before an acquisition that increased its size.

Musk owns 42% of the SpaceX now, according to Pitchbook, though that figure will change with the IPO when new owners are issued shares. In any case, he is likely to pierce the trillion dollar mark because he is already close. Forbes magazine estimates Musk's net worth at roughly $823 billion.

In addition to making reusable rockets to hurl astronauts and hardware into orbit, SpaceX owns Starlink, the world’s largest satellite communications company. The company also recently brought under its roof two other Musk businesses, social media platform X, formerly Twitter, and artificial intelligence business, xAI, in a controversial transaction because both the seller and the buyer were controlled by him.

SpaceX has become the biggest commercial launch company in its industry, responsible for sending payloads into orbit for customers across the globe, but has also benefited from big taxpayer spending. That has raised conflicts of interest issues given that Musk was the biggest donor to President Donald Trump's campaign and is still a big backer.

In the past five years, SpaceX won $6 billion in contracts from NASA, the Defense Department and other U.S. government agencies, according to USAspending.gov.

Among current SpaceX owners is Donald Trump Jr, the president's oldest son. He owns a shares through 1789 Capital. That venture capital firm made him a partner shortly after his father won the presidency for a second time and has been buying up federal contractors seeking to win taxpayer money ever since.

The White House and Trump himself have repeatedly denied there are any conflicts of interest between his role as president and his family's businesses.

View All Listings