Houston expert: Houston should focus on developing the region's life sciences sector

guest column

The region's health care sector has been Greater Houston's job growth engine over the past few decades — creating new jobs at a rate 75 percent greater than the overall economy — according to research published last month in Center for Houston's Future report, Houston's Economic Future: Health Care.

But data from the Bureau of Economic Analysis and Bureau of Labor suggest that in many ways the economic footprint of our health care sector is not in line with the share of employment that health care commands across the region: While health care accounts for about 12 percent of the region's jobs, it is responsible for just 5.4 percent of Greater Houston's total gross domestic product.

By comparison, our energy sector holds roughly the same share of GDP as health care, but employs about just a fifth the number of employees.

To bridge this gap, Houston should focus on developing the region's life sciences sector, a promising economic development area with a potentially high economic payoff.

The life sciences represent a trillion-dollar plus global industry spanning pharmaceutical development, medical device manufacturing, research and commercialization of biotechnology and more. The employment multiplier — a measure of the economic contribution an occupation has on the greater economy — of a life sciences job exceeds that of generic jobs in health care by 40 percent.

Modeling conducted by the Center suggests a concerted effort to develop the region's life sciences industries compared to a 'business as usual' approach would yield an additional $13.1 billion in GDP and 73,000 jobs by 2036.

Historically, this industry has clustered on the East and West Coasts of the U.S., but recent efforts signal encouraging signs of progress.

Examples include the creation of TMC3 at the Texas Medical Center, a collaborative, multi-institution effort to build a life sciences research campus; the development of Houston's innovation corridor anchored by The Ion; and investment from the Cancer Prevention & Research Institute of Texas (CPRIT), a $6 billion state program to advance cancer research efforts and promote economic development.

Greater Houston has the potential to become the so-called Third Coast if we build on momentum that's starting to take hold.

Findings from our report suggest, however, that more work is needed to advance the life sciences.

This sector continues to grow rapidly—employment in this area rose by 37 percent from 2009 to 2019. Yet, the Center identified troubling data points, including that the number of people working in biotechnology and life sciences research and development declined by 13 percent from 2018 to 2008.

Our research identified several hurdles the region still faces in cultivating our still-nascent life sciences industry. First, Houston is still energy-dominant, with limited investment capital glowing to the life sciences. We must figure out how to attract venture capital, whether it be from Boston, Silicon Valley or elsewhere, to facilitate the growth of our existing biotechnology and life sciences firms and boost the rate of startup formation.

Second, Greater Houston continues to struggle with retaining life sciences talent, businesses and intellectual property. In some of the roughly 50 interviews the Center conducted with health care subject-matter experts, we heard that some businesses in the field relocate from Texas as soon as they begin growing. We believe the region should consider developing a cross-sector push for innovation that includes effectively scaling the research catalyzed by CPRIT.

By adopting a common vision and working together to grow Greater Houston's life sciences cluster, we can boost our economy and better position our health care sector to capitalize on the myriad new health care technologies that will emerge over the next couple decades.

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Steven Scarborough is manager of strategic initiatives at Center for Houston's Future and the principal author of Houston's Economic Future: Health Care.

From the potential for electric vehicle growth to the role of corporates, experts joined a panel to discuss the progress of Houston's low-carbon energy initiatives. Photo by Katya Horner

Overheard: Here's where Houston's low-carbon efforts stand, according to the experts

eavesdropping online

Houston is moving the needle on low-carbon initiatives, as one panel agreed at the Center for Houston's Future's Low-Carbon Energy Innovation Summit.

“We’ve identified 200 companies in Houston that we would call energy 2.0 companies — solar, wind, energy stories, and other energy and clean tech companies. So, there’s already a lot happening.”

— Bob Harvey, president and CEO of the Greater Houston Partnership.

“While innovation and the energy transition are not the same thing, they are close cousins. Innovation is about change and new businesses and how they work with incumbent businesses, so when you think about the transition, you have to include both of them.”

— Barbara Burger, Chevron's vice president of innovation and president of Chevron Technology Ventures.

“Hurricane Harvey was a point where so much changed. Everything I do in my job changed. We went from climate being talked about discretely to something we can’t not talk about. It’s in every conversation whether we like it or not.”

— Lara Cottingham, chief of staff and chief sustainability officer for the city of Houston.

“This is a global challenge, but Houston is a global leader. We really want to be hands on and tackle this to keep Houston in that leadership role.”

— Cottingham continues.

“Houston has the engineering expertise and experience doing energy at scale. Frankly, we need that set of expertise at the table.”

— Emily Reichert, CEO of Greentown Labs, which recently expanded to Houston.

“We’d like to see 30 percent of new vehicle sales be electric vehicles by 2030. I think we’ll get there much sooner.”

— Chris George, president and executive director of EVolve Houston.

“Houston is very important and significant because of our relation to the port. Whether it’s looking at hydrogen trucking for long haul trips or looking at reducing logistics cost for manufacturing and assembly, Houston has everything to offer.”

— George continues.

Here's what interactive, virtual events to log on to this month. Getty Images

Updated: 15+ can't-miss virtual business and innovation events in Houston for October

where to be online

Every year, October is jam packed with tons of business events across Houston. Even in light of the pandemic, the shows must go on — online, that is.

From fireside chats and ask-me-anything meetings to summit and startup competitions, here are over 10 Houston innovation events you can attend virtually via online meetings. Be sure to register in advance, as most will send an access link ahead of the events.

Note: This post has been edited and republished to reflect new events.

October 5 — Introduction to the Latinx Startup Alliance

The Ion is hosting this fireside chat to allow attendees to learn what resources San Francisco-based Latinx Startup Alliance will bring to Houston and the importance of promoting opportunities and access for all Houstonians launching a tech startup and funding resources.

The event will take place online on Monday, October 5, at 5:30 pm. Register here.

October 6 — HXTV| VC Ask Me Anything Virtual Event ft Companyon Ventures

Houston Exponential is hosting a virtual ask-me-anything event with Companyon Ventures, which funds B2B software startups into their expansion-stage by injecting decades of startup and VC experience through operational hands-on investing.

The event will take place online on Tuesday, October 6, at noon. Register here.

October 6, 13, 20, & 27 — ABC's of Accelerators Series

Join The Ion for a series of virtual events throughout the month that tackle the ins and outs of startup accelerator programs.

The events will take place online on every Tuesday of the month at noon. Register here.

October 8 & 15 — Houston Low-Carbon Energy Innovation Summit

The Center for Houston's Future has put together two full days of programming centered around low-carbon innovation. Registration options $50 one-day passes or $75 two-day passes.

The event will take place online on Thursday, October 8, from 9 am to 1:30 pm, and Thursday, October 15, from 9 am to 3 pm. Register here.

October 14 — HXTV| VC Ask Me Anything Virtual Event ft IronSpring Ventures

Houston Exponential is hosting a virtual ask-me-anything event with IronSpring Ventures, a network-driven venture capital fund investing in digital industrial innovation.

The event will take place online on Wednesday, October 14, at noon. Register here.

October 14 — Pandemic Rising: The Threat to Female Ambition & Our Nation's Recovery

Join Sesh Coworking for a virtual town hall to discuss the impacts of the global pandemic and economic downturn on female career trajectory, female unemployment rates, increased childcare burdens and how the pandemic has thrust female equality in the workspace backwards by decades.

The event will take place online on Wednesday, October 14, at 1 pm. Register here.

October 14 — Core Conversations: Transition with Purpose

Join a Core Conversation with Brandy Guidry to learn how she leveraged her outreach and advocacy work to start consulting with startups.

The event will take place online on Wednesday, October 14, at 4 pm. Register here.

October 16 — Design Thinking for Tech and Innovation Workshop | Prototypes+User Testing

At this Ion Online event, learn some of the ways to prototype and identify features that will make up your MVP and usability testing techniques.

The event will take place online on Friday, October 16, at 11:30 am. Register here.

October 19 — PR 101 for Startups and Small Businesses

Want to generate press for your startup but have no budget? Join General Assembly for this PR 101 session to learn how to leverage PR strategies to grow your business. This session is ideal for startup founders and marketers and general enthusiasts who would like to learn PR strategies and tips. Our panelists will cover effective story telling, media relations, and content development.

The event will take place online on Monday, October 19, at 5 pm. Register here.

October 19-29 — Space Com Expo

We are dedicated to accelerating the global business of space. SpaceCom 2020's online event will feature eight days of unprecedented innovation, superior thought-leadership, and forward-thinking strategies all for free.

The event will take place online at various times from Monday, October 19, to Thursday, October 29. Register here.

October 20 — Houston, We Have a Leader: Fireside Chat with Head of JLABS @ TMC

Fiona Mack, the new regional head for JLABS @ TMC has landed in Space City, and she's sitting down with the one-any-only Melinda Richter, Global Head of JLABS, for a fireside chat on all things Lone Star State, JLABS and her Texas-sized plans for the future of JLABS @ TMC.

The event will take place online on Tuesday, October 20, at 11 am. Register here.

October 21 — Diversity Investor Academy's panel on cleantech

The Diversity Investor Academy has announced a panel will be discussing the latest reports published, the trends in Cleantech, and how it could affect early-stage investment from different perspectives: startups, BA, and VC.

The event will take place online on Wednesday, October 21, at 2 pm. Register here.

October 22 — MassChallenge 2020 Virtual Awards

MassChallenge Texas's Houston Cohort will reveal its top companies of 2020 at MCTX's first virtual awards. Cohorts from Austin, Boston, and Rhode Island will also be represented, and headliners for the event include Arianna Huffington, founder and CEO of Thrive Global, and Linda Pizzuti Henry, managing director of the Boston Globe, and Chris Denson of Innovation Crush will be the host.

Click here to see the Houston finalists.

The event will take place online on Thursday, October 22, at 4 pm. Register here.

October 22 — How to Start a Startup: Heath Butler, Mercury Fund

Learn how to identify problems, needs, and trends worth pursuing and then how to create and evaluate possible solutions to these problems.

The event will take place online on Thursday, October 22, at 5:30 pm. Register here.

October 26-28 — 2020 Ken Kennedy Institute Data Science Conference

Now in its fourth year, the Ken Kennedy Institute Data Science Conference is a research, development, and innovation (RD&I) gathering, bringing together university and research labs (technology developers), key industry verticals (technology consumers), and IT industry (technology providers) that are looking at opportunities created by advances in AI, data analytics, machine learning and deep learning. It is structured to facilitate engagement and networking across all of these boundaries. The conference is specifically interested in highlighting use-cases that translate data to knowledge enabled by data and fueled by advances in data analytics, machine learning, deep learning, and AI.

The event will take place online on Monday, October 26, to Wednesday, October 28. Register here.

October 27-29 — ATCE Startup Village

In addition to the Energy Startup Competition, the event will include expert presentations and table discussions. Participants will have opportunities to ask questions and hear advice from investors, industry representatives and veteran entrepreneurs. ATCE Startup Village is a partnership between the Society of Professional Engineers and the Rice Alliance.

The event will take place online on Tuesday, October 27, to Thursday, October 29. Register here.

October 28 — Venture Development Series #3: No Coding Required

In the last of its Venture Development Lilie workshop series, the Liu Idea Lab for Innovation and Entrepreneurship will build upon the themes covered in previous events and show participants how to create low fidelity prototypes without spending a dollar or knowing how to write a single line of code.

The event will take place online on Wednesday, October 28, at 4 pm. Register here.

October 29 — Ignite Madness finals

Female-led health tech founders face off in a startup competition like none other. Catch the first round bracket on October 22 at 9:30 am, or just tune in to the finals to see who takes the win (and, more importantly, the investment prizes).

The event will take place online on Thursday, October 29, at 6 pm. Register here.

Rice University will launch online classes next week for small business leaders planning their recovery. Courtesy of Rice University

Rice University launches online programming for entrepreneurs dealing with COVID-19 closures

biz ed

Houston small businesses and startups have a long road of recovery ahead of them, and Rice University and some of its partners want to help local entrepreneurs prepare for it.

Rice University's Susanne M. Glasscock School of Continuing Studies has partnered with the Ion — along with the Center for Houston's Future and Rice Alliance for Technology and Entrepreneurship — to launch the Back In Business Initiative. The program will begin with three courses in the week of April 20 to 24. The three courses are:

"Glasscock's mission has always been to provide education to the residents of Houston," says Robert Bruce, dean of the Glasscock School, in a news release. "We specialize in providing responsive, practical information that will help our constituents when and how they need it most. To assist our struggling Houston small business community during this crisis, we created this trilogy of courses to help analyze their current situation, use creative problem-solving and provide meaningful communications to help them weather this situation."

More classes will be added as needed. The classes have a $25 registration fee, and anyone can enroll online.

"Today's health crisis may have changed many aspects of our daily lives, but it has not affected our commitment to providing the right tools and education to help our community succeed," says Jan Odegard, senior director of academic and industry partnerships at the Ion, in the release. "We all have a role to play in meeting the challenge of COVID-19 and we are excited to be partnering with the Glasscock School of Continuing Studies to support Houston small businesses in this time of uncertainty."

The university also touts OpenRICE as a resource for businesses. The online education platform is available to the Houston community for free. Rice also has a 20 percent discount for all professional studies courses and programs enrollment — with the ability to postpone for up to a year without a fee. This deal runs through April 30.

"The Houston of today looks like the United States of tomorrow," says Susan Davenport, senior vice president of economic development at the Greater Houston Partnership. Photo by Zview/Getty Images

Houston deemed one of the top 'Cities of the Future' in North America

Bragging rights

Watch out, world. Here comes Houston.

Houston ranks fifth on a new 2019-20 list of the 10 North American Cities of the Future produced by the fDi Intelligence division of the Financial Times. New York grabbed the No. 1 spot, followed by San Francisco, Toronto, and Montreal. Following Houston were Chicago; Boston; Los Angeles; Palo Alto, California; and Seattle.

The ranking is based on data in five categories:

Economic potential
Business friendliness
Human capital and lifestyle
Cost effectiveness
Connectivity

Susan Davenport, senior vice president of economic development at the Greater Houston Partnership, says Houston's "ethnically and culturally diverse population" coupled with its "robust and globally connected economy" help form a solid foundation for the city's future.

The North American Cities of the Future ranking is certainly not the only such accolade that Houston has garnered. Hailing Houston as "the American city of the future," Resonance Consultancy, a consulting firm, ranks Houston the 11th best large city in the U.S.

"Positive rankings and recognition like this help us continue to attract the best and brightest minds both domestically and around the world," Davenport says. "Houston has long been a place that solves the world's most complicated problems — from putting humans on the moon to pioneering open-heart surgery. But we make a conscious choice to measure ourselves not on past accomplishments but on what we do next."

Davenport cites Houston's vibrant startup scene, 21 Fortune 500 companies, and burgeoning innovation corridor, along with the presence of the world's largest medical complex, as helping position the city for economic growth.

She also mentions the fact that nearly one-fourth of local residents are foreign-born and that more than 145 languages are spoken. In April 2019, personal finance website WalletHub named Houston the most diverse city in the U.S.

"In short, the Houston of today looks like the United States of tomorrow," Davenport says.

In a March 2019 report, the Center for Houston's Future noted that Houston's economic growth — namely in the construction, healthcare and IT sectors — depends heavily on the continued influx of immigrants. Immigrants already make up nearly one-third of the region's workforce, the report says.

Between 2016 and 2036, almost 60 percent of all jobs added in the region will be filled by foreign-born workers, the report indicates.

Also on the international front, more than 5,000 Houston companies do business abroad, Davenport says, and more than 500 foreign-owned companies have invested in Houston in the past decade.

As Houston looks toward the future, business leaders will continue to diversify the economy through such sectors as life sciences, advanced manufacturing, and technology, according to Davenport. In addition, business leaders will keep driving the transition from traditional fossil fuels to "new energy" sources (like wind and solar), she says.

"Houston's future is a bright one," Davenport says. "Our young and well-educated workforce, coupled with targeted infrastructure investments, will help us become a hub for innovation in the years ahead."

Business Facilities magazine agrees with that assessment. In July 2018, it ranked Houston the No. 1 metro area for economic growth potential, stressing that the region's economy has expanded beyond Big Oil and that it's brimming with "innovation, technology, and entrepreneurship."

"Houston has a distinctly favorable business climate. The region benefits from a skilled workforce, world-class infrastructure and transportation system, and a pro-business environment that stimulates rather than stifles business growth," the magazine says.

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Houston is poised to lead 5G growth in Texas, according to a new report

leading the stream

Based on one key measure, Houston sits at the forefront of a telecom revolution that could spark a regional economic impact of more than $30 billion.

Data published recently by the Texas Comptroller's Office points out that as of last November and December, Houston led all cities in Texas for the number of so-called "small cells." Small cells are a key component in the rollout of ultra-high-speed 5G wireless communication throughout the Houston area and the country.

As the Texas Comptroller's Office explains, small cells are low-powered antennas that communicate wirelessly via radio waves. They're usually installed on existing public infrastructure like street signs or utility poles, instead of the big communication towers that transmit 4G signals.

The comptroller's tally shows Houston had approved 5,455 small-cell sites as of the November-December timeframe. That dwarfs the total number of sites (1,948) for the state's second-ranked city, Dallas.

"Houston is in the vanguard of small cell permitting in Texas, and not just because it's the state's largest city; advocates have lauded its proactive approach to 5G. Other cities, particularly smaller ones, are lagging well behind," the Comptroller's Office notes.

According to CTIA, a trade group for the wireless communications industry, 5G holds the promise to deliver an economic impact of $30.3 billion in the Houston area and create 93,700 jobs. The group says industries such as health care, energy, transportation, e-commerce, and logistics stand to benefit from the emergence of 5G.

"Maintaining world-class communications infrastructure is a requirement for success in a rapidly changing global economy. Small cells and fiber technology are the key foundational components for network densification and robust 5G. Cities like Houston that have embraced the need for this infrastructure will see the benefits of 5G faster than others," Mandy Derr, government affairs director at Houston-based communications infrastructure REIT Crown Castle International Corp. and a member of the Texas 5G Alliance, tells InnovationMap.

Derr says leaders in Houston have embraced the importance of small-cell technology through "reasonable and effective" regulations and processes aimed at boosting 5G capabilities. Three major providers of wireless service — AT&T, T-Mobile, and Verizon — offer 5G to customers in the Houston area.

"More small cells and fiber provide greater and faster access for the masses, enabling the connectivity that is essential to our businesses today — whether it's accepting payments on a mobile card reader, completing a sale on the go, or reliably reaching consumers where they are," Derr says.

In a blog post, Netrality Data Centers, which operates a data center in Houston, proclaims that Houston is shaping up to be a hub of 5G innovation.

"Houston has always been on the frontline," Mayor Sylvester Turner said during a 5G roundtable discussion in 2019. "It is who we are. It is in our DNA. We are a leading city. We didn't wait for somebody else to go to the moon. Or to be the energy capital of the world. Or the largest medical center in the world. But you don't stay at the front if you don't continue to lead."

Houston lands on list of nation's top spots for millennials on the move

migration destination

The Bayou City is shining as an attractive destination for young people on the move.

According to the fifth-annual study from SmartAsset, millennials are fleeing cities like Los Angeles and Chicago and migrating to other areas in search of work and a better quality of life, with Houston landing as the No. 18 spot for young professionals age 25 to 39.

In order to compile the list, SmartAsset dug into U.S. Census Bureau data from all 50 states, the District of Columbia, and 180 specific cities. According to the findings, 18,035 millennials moved in to Houston in 2019, while 15,838 moved out. That makes a net migration of 2,197, per the study.

When it comes to migrating millennials, the Lone Star State is tops, landing at No. 1 for states where millennials are moving, with more than 187,000 young people heading to Texas in the pre-pandemic year. Though some 154,000 millennials left Texas during the same time period, this results in a net gain of more than 33,000 millennial residents, the biggest net gain for the group in the country, giving Texas the lead in millennial migration for the second year in a row.

In news that is hardly shocking, Austin landing as the No. 4 hot spot overall.

While Austin ranks as the top Texas city where millennials are moving, one other Texas spot landed in the top 10, the Dallas suburb of Frisco (No. 6), with a net migration of 3,516 out-of-state millennials in 2019.

Dallas just missed the top 10, landing at No. 11 on the list, with a net millennial migration of 2,525 in 2019. San Antonio (No. 22) showed a net migration of 1,865 millennials.

The top city overall for millennial migration in 2019 was Denver, followed by Seattle.

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This article originally ran on CultureMap.

5 most popular innovation stories in Houston this week

what's trending

Editor's note: Another week has come and gone, and it's time to round up the top headlines from the past few days. Trending Houston tech and startup news on InnovationMap included innovators to know, self-driving pizza deliveries launching, a Houston startup with big funding news, and more.

3 Houston innovators to know this week

This week's roundup of Houston innovators includes Grace Rodriguez of Impact Hub Houston, Youngro Lee of NextSeed, and Liz Youngblood of Baylor St. Luke's Medical Center. Courtesy photos

In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — startup development, fintech, and health care — recently making headlines in Houston innovation. Continue reading.

Self-driving pizza delivery goes live in Houston

Domino's and Nuro announced their partnership in 2019 — and now the robots are hitting the roads. Photo courtesy of Nuro

After announcing their partnership to work on pizza deliveries via self-driving robots in 2019, Dominos and Nuro have officially rolled out their technology to one part of town.

Beginning this week, if you place a prepaid order from Domino's in Woodland Heights (3209 Houston Ave.), you might have the option to have one of Nuro's R2 robot come to your door. This vehicle is the first do deliver completely autonomously without occupants with a regulatory approval by the U.S. Department of Transportation, according to a news release.

"We're excited to continue innovating the delivery experience for Domino's customers by testing autonomous delivery with Nuro in Houston," says Dennis Maloney, Domino's senior vice president and chief innovation officer, in the release. "There is still so much for our brand to learn about the autonomous delivery space. This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations." Continue reading.

Over $1.4M in prizes awarded at Rice University's student startup competition

Auburn University's SwiftSku took first place in this year's virtually held Rice Business Plan Competition, but it was the second place company that went home with over half a million in cash and investment prizes. Photo via rice.edu

In its 21st year, the Rice Business Plan Competition hosted 54 student-founded startups from all over the world — its largest batch of companies to date — and doled out over $1.4 million in cash and investment prizes at the week-long virtual competition.

RBPC, which is put on by the Rice Alliance for Technology and Entrepreneurship, took place Tuesday, April 6, to Friday, April 9 this year. Just like 2020, RBPC was virtually held. The competition announced the 54 participating startups last month, and coordinated the annual elevator pitches, a semi-finals round, wildcard round and live final pitches. The contestants also received virtual networking and mentoring. Continue reading.

Houston alternative energy startup raises $23M series B with global support

Syzygy Plasmonics has raised $23 million thanks to international support. Photos via plasmonics.tech

A Houston startup founded based off research coming out of Rice University has closed its series B funding, the company announced this week.

Founded in 2017, Syzygy Plasmonics is a chemical company developing a photocatalyst-powered hydrogen fuel cell technology that produces a cheaper source of energy that releases fewer carbon emissions. As of this week, the company has $23 million more to fund its scaling and grow its team thanks to the closing of its series B financing led by Hong Kong-based Horizons Venture. Equinor Ventures, a new investor, also joined in on the round, along with previous seed and series A investors including The Engine, GOOSE Capital, and Evok Innovations.

"With renewable electricity as an energy source, our technology is cleaner, and because of the stability and activity of our photocatalysts, we can drive dozens of possibilities, tuning reactions that produce different chemicals," says Trevor Best, Syzygy Plasmonics' co-founder and CEO, in a news release. "Our initial product will focus on eliminating emissions from hydrogen production, transforming the industrial process involved in making semiconductors, LEDs and metals. Our system will also enable industries that are consumers of hydrogen fuel cells, like fuel cell vehicles." Continue reading.

Houston Climathon winning microgrid solution is more important now than ever

One of the winning teams at Climathon has an idea for a microgrid system in Houston's emerging innovation corridor. Photo via houston.org

More than 6,000 participants in 145 cities around the world gathered virtually for last year's Climathon, a global event put on by Impact Hub Houston to unite innovators and collaborate on climate solutions. When Winter Storm Uri left the Texas energy grid in a state of crisis, one Climathon Houston team's proposal for energy reliability became all the more important.

Last year, the City of Houston unveiled its first Climate Action Plan to address the city's challenges and strive to lead the energy transition. It was the perfect roadmap for Climathon Houston, a hackathon where eleven teams gathered to develop and pitch a concept to align with the city's new plan.

Of the three winning teams, one idea was prescient in its approach to energy. Six energy-focused Texans drew up plans for InnoGrid, a cost-effective strategy to build the first microgrid in Houston. What started as a pitch has become a developed proposal gaining collaborator and city interest in the wake of Uri. Continue reading.

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