New Woodlands storefront brings hologram technology to the car-shopping experience

vr-oom

The Woodlands Mall shoppers can schedule virtual test drives, complete purchases, schedule deliveries of vehicles and meet with staff at this new high-tech store. Photo courtesy of JLL

The Woodlands-based online pre-owned car purveyor evrdrive has opened its flagship Customer Experience Center, or CXC, at The Woodlands Mall.

Designed by JLL Design Solutions, the modern space will allow shoppers to virtually tour the company's fleet of vehicles through its evrViewTM 3D hologram technology. According to a release, the technology can show evrdrive's full inventory of SUVs, cars, trucks, or other body styles and can display the vehicle's model specifications and history.

From the storefront, shoppers can also schedule virtual test drives, complete purchases, schedule deliveries of vehicles and meet with staff.

"We believe evrdrive is the future of automotive retail, and we are committed to providing our customers with a seamless and enjoyable shopping experience," Brian Singh, CEO of evrdrive, said in a statement.

evrdrive was founded in 2022, according to LinkedIn, and is part of Foundation Automotive Corp, a Houston-based company that owns car dealerships in the U.S. and Canada.

The company also runs a 55,000-square-foot Reconditioning Hub in the Houston area where vehicles are inspected and refurbished.

A number of new innovative auto ventures have rolled into Houston in recent months.

Self-driving ridehailing service Cruise expanded into Houston with its all electric, driverless cars in early May. The company launched services in Austin at the start of the year.

Uber Technologies, Inc. and Nuro also partnered last September to provide autonomous, electric vehicles for food deliveries in Houston. That same month, Drvn, a global on-demand chauffeur service, began operating in the Bayou City.

Drvn offers tech-savvy service, high-end cars, and various ride options. Photo courtesy of drvn

New tech-enabled chauffeur service stretches into Houston with upscale ride options

stay classy

Discriminating Houstonians who opt for luxury/executive car services (and who don’t, unfortunately, have a limo and driver of their own) now can choose an innovative, tech-savvy option.

Drvn, a global chauffeur service, has just rolled into Houston. Customers can look forward to on-demand rides — 24 hours a day — in various, upscale vehicles. Options start with first class; cars offered include sedans (Mercedes S Class, BMW 7 Series, or similar); SUVs (Cadillac Escalade, Lincoln Navigator, or similar); and even vans (such as the Mercedes 1500).

Business class also offers sedans (Cadillac XTS, Lincoln Continental, or similar); SUVs (Chevrolet Suburban, Ford Expedition, or similar); and also vans (Ford Transit or similar).

Private charters for posh parties or travel parties include Grech minibuses (or similar) that can seat up to 36 passengers. Limousines are available upon request and subject to availability. All vehicles are black, for a more classic touch.

Just in time for society/gala season, drvn offers locals rides to events all around Greater Houston, as well as both major airports. (Drvn’s CEO David Medina tells CultureMap that the service is a hit in its Coral Gables, Florida headquarters, where well-heeled customers use it for event travel.)

Other service areas include port transfers to and from the Port of Galveston; drvn’s long-distance car service to Dallas; Oklahoma City; Shreveport, Louisiana; Baton Rouge, Louisiana; Little Rock, Arkansas; and beyond. Drvn staff expects major demand for events, conventions, and conferences, plus executive car service for business clients.

Currently, those interested can book rides via the drvn site. Medina notes that a customer app is scheduled for later this year.

As for the cost: A simple search from the Memorial Park area to Bush Intercontinental Airport yielded point-to-point rides starting at around $226 in an executive class sedan. Users can also schedule and even request special cars and opt for hourly service (perfect for weddings, occasions, and that visiting celebrity friend).

Aiming to separate itself from local high-end car services, drvn promises “five-star, white-glove transportation” options, cutting-edge booking technology, and drivers who meticulously train and even undergo secret rides from drvn staff to assure quality control. Drvn hopes to entice business/executive car service clients with tech such as God’s view and GPS tracking (to keep tabs on the boss’s car), a live manifest, and uniform billing and communication.

Medina also hopes to separate his company by redefining what luxury actually means when it comes to car service.

“‘Luxury’ does not mean luxury for high-end private car service,” he says. “Luxury is a Flying Spur or a Bentayga, not a Mercedes S Class or an Escalade. But, a Bentley is not what is in the mind of professionals who seek ‘luxury’ private car service. It is a state of being. It is knowing, without saying, that your chauffeur not only has your best interests in mind, he has your experience in mind. It is part of his duty of care to know what you expect and deliver it with elegance and with no visible exertion. It is through the simplicity of this balance that drvn’s chauffeured service delivers a ‘luxury’ experience. Not the Bentley.”

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This article originally ran on CultureMap.

NuVinAir ReKlenz-X is safe for use in vehicles and can be used without damaging the interior. Photo courtesy of NuVinAir

New product sold in Houston gets EPA approval as eco-friendly, coronavirus-killing car cleaner

IN-CAR TECH

With the onset of COVID-19, the public is more aware than ever of cross-contamination, which extends from your home to your business to your car, and beyond.

NuVinAir announced that its latest product, ReKlenz-X, has gotten approval from the Environmental Protection Agency (EPA) as an eco-friendly disinfectant. The company's Houston affiliate, Brian Ross, is selling the product.

ReKlenz-X kills 99.9 percent of germs, bacteria, and viruses in a vehicle's interior without compromising the integrity of the cabin. The product is on the EPA's "List N", which includes disinfectants for use to combat SARS-CoV-2, the virus that causes COVID-19."NuVinAir has proudly been at the forefront of helping ensure healthier commutes to drivers and passengers since launching in 2015. Adding this EPA-approved, oxygen-infused product that actually kills what's behind the coronavirus gives us an exciting extension to our 'Total Health' application," says Kyle Bailey, NuVinAir Global's CEO and founder.

"Our science-backed ReKlenz-X disinfectant cleans, protects, and disinfects safely and effectively — it's everything our automotive partners need in guaranteeing their customers' confidence in a safer, healthier vehicle," he continues.

To clean, the proprietary product uses an oxygen-enriched formula to quickly kills bacteria and viruses by destroying their cell walls through a process called oxidation. According to NuVinAir, ReKlenz-X contains no harsh chemicals, sticky residue, or dangerous volatile organic compounds. The result is a disinfected vehicle with no chemical smell.

ReKlenz-X is available in 32-ounce spray bottles through automotive dealerships, detail shops, rental-car companies, service centers, and vehicle fleets.

"Until now, any possible solution for killing the coronavirus was wrought with harmful chemicals, expensive equipment, and residue-leaving application devices that destroy the vehicle's interior," said Troy Blackwell, Chief Operating Officer for NuVinAir Global. "As a disinfectant and sanitizer, it can be applied to all interior vehicle surfaces using a microfiber towel. Paired with our premier detailing solution, ReNuSurface, as well as our patented Cyclone treatment, it takes deep cleaning to a whole new level for our automotive partners and their customers."

Dallas, Texas-based NuVinAir sells their products through a franchise system, similar to Line-X's business model.

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This article originally ran on AutomotiveMap.

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3 Houston innovators who made headlines in May 2025

Innovators to Know

Editor's note: Houston innovators are making waves this month with revolutionary VC funding, big steps towards humanoid robotics, and software that is impacting the agriculture sector. Here are three Houston innovators to know right now.

Zach Ellis, founder and partner of South Loop Ventures

Zach Ellis. Photo via LinkedIn

Zach Ellis Jr., founder and general partner of South Loop Ventures, says the firm wants to address the "billion-dollar blind spot" of inequitable distribution of venture capital to underrepresented founders of color. The Houston-based firm recently closed its debut fund for more than $21 million. Learn more.

Ty Audronis, CEO and founder of Tempest Droneworx

Ty Audronis, CEO and founder of Tempest Droneworx

Ty Audronis, center. Photo via LinkedIn.

Ty Audronis and his company, Tempest Droneworx, made a splash at SXSW Interactive 2025, winning the Best Speed Pitch award at the annual festival. The company is known for it flagship product, Harbinger, a software solution that agnostically gathers data at virtually any scale and presents that data in easy-to-understand visualizations using a video game engine. Audronis says his company won based on its merits and the impact it’s making and will make on the world, beginning with agriculture. Learn more.

Nicolaus Radford, CEO of Persona AI

Nicolaus Radford, founder and CEO of Nauticus RoboticsNicolaus Radford. Image via LinkedIn

Houston-based Persona AI and CEO Nicolaus Radford continue to make steps toward deploying a rugged humanoid robot, and with that comes the expansion of its operations at Houston's Ion. Radford and company will establish a state-of-the-art development center in the prominent corner suite on the first floor of the building, with the expansion slated to begin in June. “We chose the Ion because it’s more than just a building — it’s a thriving innovation ecosystem,” Radford says. Learn more.

Pharmaceutical giant plans $5.9B Houston facility and more news to know

Trending News

Editor's note: It's time to look back at the top Houston innovation news from the second half of May 2025. From exciting VC raises to major manufacturing facilities in the works, here are the most-read InnovationMap stories from May 16-30.

1. Pharmaceutical giant looks to bring $5.9 billion facility to Houston

Eli Lilly is looking to build an active pharmaceutical ingredient manufacturing facility at Generation Park. Rendering courtesy of McCord

Pharmaceutical company Eli Lilly and Company is looking to build a $5.9 billion active pharmaceutical ingredient (API) manufacturing facility in Houston, according to a recent filing with the state of Texas.

The proposal states that the project plans to employ 604 full-time direct employees at the site upon ramp-up completion. Construction is projected to begin in 2026, with a completion target of 2030 and commercial operations beginning in 2031. Continue reading.

2. Houston VC firm closes $21M fund for underrepresented founders

Zach Ellis, founder and general partner of South Loop Ventures, which recently closed its debut fund. Photo via LinkedIn

Houston-based South Loop Ventures recently closed its debut fund for more than $21 million, led by investments from Rice Management Company and Chevron Technology Ventures.

The funds will go toward teams with at least one underrepresented founder of color working in the energy, health, space, sports and fintech sectors. Additional investments came from The Great Commission Foundation of the Episcopal Diocese of Texas, Texas CapitalBank and others organizations. Continue reading.

3. Houston-founded startup raises $1.2M and moves headquarters to Detroit

ChurchSpace, founded in Houston by Day Edwards and Emmanuel Brown, is moving to Detroit. Photo courtesy ChurchSpace.

Houston-founded ChurchSpace, known as the Airbnb for churches, has formed an official partnership with the City of Detroit and will relocate its headquarters.

The announcements come as the company successfully closed a $1.2 million oversubscribed funding round. The round was led by California-based Black Ops Ventures, with participation from Michigan Rise and Dug Song of Minor Capital, who is also the founder of the Song Foundation, another Michigan-based organization. Continue reading.

4. Houston aerospace co. soars with first U.S. test flight of hypersonic engine

Venus Aerospace successfully completed the flight test of its hypersonic engine, the first of an American-developed engine of its kind. Photo courtesy Venus Aerospace

Houston-based Venus Aerospace successfully completed the first U.S. flight test of its proprietary engine at a demonstration at Spaceport America in New Mexico.

Venus’ next-generation rotating detonation rocket engine (RDRE) is supported by a $155,908 federal Small Business Innovation Research (SBIR) grant from NASA and aims to enable vehicles to travel four to six times the speed of sound from a conventional runway. The recent flight test was the first of an American-developed engine of its kind. Continue reading.

5. Houston regenerative medicine company expands lab for future trials

FibroBiologics has opened a new 10,000-square-foot Houston lab to scale up research efforts and pave the way for in-house manufacturing. Photo via Fibrobiologics.com

A Houston regenerative medicine company has unveiled new laboratory space with the goal of expanding its pioneering science.

FibroBiologics uses fibroblasts, the body’s most common type of cell, rather than stem cells, to help grow new cells. With its new space, the publicly traded company, which has more than 240 patents issued or pending, will be even better equipped to power forward with its research. Continue reading.

Houston university to launch artificial intelligence major, one of first in nation

BS in AI

Rice University announced this month that it plans to introduce a Bachelor of Science in AI in the fall 2025 semester.

The new degree program will be part of the university's department of computer science in the George R. Brown School of Engineering and Computing and is one of only a few like it in the country. It aims to focus on "responsible and interdisciplinary approaches to AI," according to a news release from the university.

“We are in a moment of rapid transformation driven by AI, and Rice is committed to preparing students not just to participate in that future but to shape it responsibly,” Amy Dittmar, the Howard R. Hughes Provost and executive vice president for academic affairs, said in the release. “This new major builds on our strengths in computing and education and is a vital part of our broader vision to lead in ethical AI and deliver real-world solutions across health, sustainability and resilient communities.”

John Greiner, an assistant teaching professor of computer science in Rice's online Master of Computer Science program, will serve as the new program's director. Vicente Ordóñez-Román, an associate professor of computer science, was also instrumental in developing and approving the new major.

Until now, Rice students could study AI through elective courses and an advanced degree. The new bachelor's degree program opens up deeper learning opportunities to undergrads by blending traditional engineering and math requirements with other courses on ethics and philosophy as they relate to AI.

“With the major, we’re really setting out a curriculum that makes sense as a whole,” Greiner said in the release. “We are not simply taking a collection of courses that have been created already and putting a new wrapper around them. We’re actually creating a brand new curriculum. Most of the required courses are brand new courses designed for this major.”

Students in the program will also benefit from resources through Rice’s growing AI ecosystem, like the Ken Kennedy Institute, which focuses on AI solutions and ethical AI. The university also opened its new AI-focused "innovation factory," Rice Nexus, earlier this year.

“We have been building expertise in artificial intelligence,” Ordóñez-Román added in the release. “There are people working here on natural language processing, information retrieval systems for machine learning, more theoretical machine learning, quantum machine learning. We have a lot of expertise in these areas, and I think we’re trying to leverage that strength we’re building.”

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