Buc-ee's founder fuels Texas A&M's new $50M immersive learning laboratory

Beaver powered

Buc-ee's founder Arch Aplin III is gifting $50M to A&M's new facility. Buc-ee's/Facebook

The founder of Lone Star State’s favorite rest stop/gas station/car wash/cultural beacon has just made a Texas-sized investment in a major state university.

Buc-ee’s mastermind Arch “Beaver” Aplin III will commit $50 million toward establishing a Texas A&M University academic center that will serve as an immersive learning laboratory, the school announced.

Dubbed the Aplin Center (Aplin graduated from A&M in 1980), the hub will offer new university programs in hospitality, retail studies, and food product development through degree programs including viticulture, fermentation processes, coffee, and food science.

This new facility also will house product development laboratories and food tasting centers that can be utilized in partnership with related industries, according to a press release. Retail and food services areas will be managed by students and faculty. Students can also expect indoor and outdoor recreational spaces.

The center will be built across the street from the Texas A&M Hotel and Conference Center near Wellborn Road and Kyle Field.

Aplin’s $50 million commitment marks one of the largest single donations in Texas A&M history. “Arch ‘Beaver’ Aplin is a true visionary and one of the most creative entrepreneurs I have known,” said school president Dr. M. Katherine Banks in a statement. “He remains connected to his university, speaking to many students who share his passion for business and product development. Through this generous gift, he is creating a living, learning laboratory that will provide transformational opportunities for our students. The Aplin Center will positively impact Aggies for generations to come.”

Buc-ee’s founder, in turn, noted that Banks’ vision of a “world-class hospitality entrepreneurship program” is “just what Texas A&M needs and I’m proud to have an opportunity to be involved.”

Two years after graduation, Aplin opened his first Buc-ee’s in 1982 in Lake Jackson. His beaver empire has since expanded into five other states, with development underway in another five. Aplin’s brand hallmarks include pristine restrooms, endless fuel pumps, a vast selection of food and consumer items.

Besides its reputation as a cult and customer favorite, Buc-ee’s offers health insurance to employees and pays more than twice the amount of minimum wage. Earlier this year, the convenience store-rest stop hybrid received nationwide attention on CBS Sunday Morning. July 28 marks Buc-ee’s 40th anniversary.

“When Beaver Aplin does something, it’s never halfway,” said A&M System chancellor John Sharp in a statement. “The love he has and shows for Texas A&M and Aggies is inspirational and appreciated. This is an awesome gift and will position Texas A&M to become the top hospitality program in the nation.”

An Aggie through and through, Aplin, who serves on myriad boards and is also chairman of Texas Parks and Wildlife, once preached the College Station gospel during a lecture in 2012, telling the class, “I have to remember — I’ve gotta stay Beaver. I’ve gotta stay Buc-ee’s. I’ve gotta stay Aggie and I’ve gotta stay who I am.”

------

This article originally ran on CultureMap.

This makes those Beaver Nuggets a lot more cost effective. Image courtesy of TDECU

Houston-area credit union pumps up customers with new Buc-ee’s credit card

WHO NEEDS A BLACK CARD?

Buc-ee’s fanatics, rejoice! As consumers cope with skyrocketing prices, those Beaver Nuggets and gas purchases are getting cheaper for certain credit card holders.

A new credit card from Houston-area credit union TDECU offers a five percent discount for in-store and at-the-pump Buc-ee’s purchases made with the card. TDECU says holders of the new Buc-ee’s Platinum Mastercard, featuring the iconic Buc-ee’s logo, can take advantage of the discount at participating Buc-ee’s locations.

“We are thrilled to share the expanded benefit of our Buc-ee’s partnership with our Members, at a time when they need it most,” Isaac Johnson, president and CEO of TDECU, says in a news release. “Buc-ee’s travel centers have become their own must-see destinations, and we are excited to give our Members another reason to stop along their financial journeys.”

TDECU members with other Mastercard or Visa credit cards will continue to receive a 10-cents-a-gallon discount on fuel pumped at Buc-ee’s stores.

Both Buc-ee’s and TDECU are based in Lake Jackson.

Buc-ee’s operates 35 stores in Texas and locations in seven other states. Its stores are known for their massive size, spotless restrooms, and Beaver Nuggets snacks.

TDECU (Texas Dow Employees Credit Union) is the largest credit union in the Houston area. It operates 37 branches in the region.

------

This article originally ran on CultureMap.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

With boost from Houston, Texas is the No. 1 state for economic development

governor's cup

Texas is on a 14-year winning streak as the top state for attracting job-creating business location and expansion projects.

Once again, Texas has claimed Site Selection magazine’s Governor’s Cup. This year’s honor recognizes the state with the highest number of economic development projects in 2025. Texas landed more than 1,400 projects last year.

Ron Starner, executive vice president of Site Selection, calls Texas “a dynasty in economic development.”

Among metro areas, Houston lands at No. 2 for the most economic development projects secured last year (590), behind No. 1 Chicago and ahead of No. 3 Dallas-Fort Worth.

In praising Houston as a project magnet, Gov. Greg Abbott cites the November announcement by pharmaceutical giant Lilly that it’s building a $6.5 billion manufacturing plant at Houston’s Generation Park.

“Growth in the Greater Houston region is a great benefit to our state’s economy, a major location for foreign direct investment and key industry sectors like energy, aerospace, advanced manufacturing, and life sciences,” Abbott tells Site Selection. “Houston is also home to one of the largest concentrations of U.S. headquarters for companies from around the world.”

In 2025, Fortune ranked Houston as the U.S. city with the third-highest number of Fortune 500 headquarters (26).

Texas retained the Governor’s Cup by gaining over 1,400 business location and expansion projects last year, representing more than $75 billion in capital investments and producing more than 42,000 new jobs.

Site Selection says Texas’ project count for 2025 handily beat second-place Illinois (680 projects) and third-place Ohio (467 projects). Texas’ number for 2025 represented 18% of all qualifying U.S. projects tracked by Site Selection.

“You can see that we are on a trajectory to ensure our economic diversification is going to inoculate us in good times, as well as bad times, to ensure our economy is still going to grow, still create new jobs, prosperity, and opportunities for Texans going forward,” Abbott says.

Houston e-commerce giant Cart.com raises $180M, surpasses $1B in funding

fresh funding

Editor's note: This article has been updated to clarify information about Cart.com's investors.

Houston-based commerce and logistics platform Cart.com has raised $180 million in growth capital from private equity firm Springcoast Partners, pushing the startup past the $1 billion funding mark since its founding in 2020.

Cart.com says it will use the capital to scale its logistics network, expand AI capabilities and develop workflow automation tools.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Omair Tariq, CEO of Cart.com, said in a news release. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

In conjunction with the funding, Springcoast executive-in-residence Russell Klein has been appointed to Cart.com’s board of directors. Before joining Springcoast, he was chief commercial officer at Austin-based Commerce.com (Nasdaq: CMRC). Klein co-led Commerce.com’s IPO, led the company’s mergers-and-acquisitions strategy and played a key role in several funding rounds.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to join the board and support the company as it expands its AI-driven capabilities, deepens enterprise relationships, and further strengthens its position as a category-defining commerce and fulfillment platform.”

Before this funding round, Cart.com had raised $872 million in venture capital and reached a valuation of about $1.6 billion, according to CB Insights. With the new funding, the startup has collected over $1 billion in just six years.

This is the income required to be a middle class earner in Houston in 2026

Cashing In

A new study tracking the upper and lower thresholds for middle class households across the nation's largest cities has revealed Houstonians need to make at least a grand more than last year to maintain their middle class status this year.

According to SmartAsset's just-released annual report, "What It Takes to Be Middle Class in America – 2026 Study," Houston households need to make anywhere from $42,907 to $128,722 to qualify as middle class earners this year.

Compared to 2025, Houstonians need to make $1,153 more per year to meet the minimum threshold for a middle class status, whereas the upper bound has stretched $3,448 higher. The median income for a Houston household in 2024 was $64,361, the study added.

SmartAsset's experts used 2024 Census Bureau median household income data for the 100 biggest U.S. cities and all 50 states and determined middle class income ranges by using a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary."

In the report's ranking of the U.S. cities with the highest household incomes needed to maintain a middle class status, Houston ranked No. 80.

In the report's state-by-state comparison, Texas has the 24th highest middle class income range. Overall, Texas households need to make between $53,147 and $159,442 to be labeled "middle class" in 2026. For additional context, the median income for a Texas household in 2024 came out to $79,721.

"Often, the expectations that come with the term 'middle class' include reaching home ownership, raising kids, the comfort of modest emergency funds and retirement savings, and the occasional splurge or vacation," the report said. "And as the median household income varies widely across the U.S. depending on the local job market, housing market, infrastructure and other factors, so does swing the bounds on what constitutes a middle class income in America."

What it takes to be middle class elsewhere around Texas

Two Dallas-Fort Worth suburbs – Frisco and Plano – have some of the highest middle class income ranges in the country for 2026, SmartAsset found.

Frisco households need to make between $96,963 and $290,888 to qualify as middle class this year, which is the third-highest middle class income range nationwide.

Plano's middle class income range is the eighth highest nationally, with households needing to make between $77,267 and $231,802 for the designation.

Salary range needed to be a middle class earner in other Texas cities:

  • No. 28 – Austin: between $60,287 and $180,860
  • No. 40 – Irving: between $56,566 and $169,698
  • No. 44 – Fort Worth: between $55,002 and $165,006
  • No. 57 – Garland: between $50,531 and $151,594
  • No. 60 – Arlington: between $49,592 and $148,77
  • No. 61 – Dallas: between $49,549 and $148,646
  • No. 73 – Corpus Christi: between $44,645 and $133,934
  • No. 77 – San Antonio: between $44,117 and $132,352
  • No. 83 – Lubbock: between $41,573 and $124,720
  • No. 84 – Laredo: between $41,013 and $123,038
  • No. 89 – El Paso: between $39,955 and $119,864
---

This article originally appeared on CultureMap.com.

View All Listings