Expert: Solar energy is a necessary solution to summer power grid insecurity in Texas

guest column

It's only going to get hotter in Houston — can the grid take it? Switching to solar is a way to avoid having to worry about that question, says this expert. Photo courtesy of Freedom Solar

You know the old adage: "If you don't like the weather here, wait five minutes." Texas weather is not just unpredictable; it can be downright bipolar. I don't need to remind you of the knockout punch Old Man Winter delivered last February, even to parts of the state where hard freezes are few and a "snow event" usually amounts to a dusting. It will be a long time before Texans forget spending a week without power in single-digit temperatures — huddled together in their homes under mountains of blankets — with no heat, no way to bathe or cook, and no escape.

The massive power outages of Valentine's Day week spurred public outrage and a full-throated demand that state leaders take decisive steps to make Texas' electric grid sustainable. The legislature was only a month into its 140-day regular session at the time, but still failed to do anything substantial to fix the grid before adjourning May 31.

Now — well ahead of the hottest days of summer — Texans are wondering why the Electric Reliability Council of Texas (ERCOT) is already asking them to set their thermostats at 78 degrees, turn off lights, avoid using their ovens or doing laundry in the evenings, and otherwise conserve energy. It was ERCOT's second such call since April. Some local energy companies have recommended setting thermostats even higher, and local rolling blackouts have continued in Dallas, Houston, and elsewhere in the state throughout the months of June and July. That may be fine for some people during Texas' scorching summer heat, but for others, it is untenable. For the elderly or infirmed, it could be deadly.

Experts have warned the grid is unreliable, the system is strained, and homeowners and businesses hover at near-constant risk for blackouts, unless the state does more to weatherize the grid, bring more generators back online, and provide more emergency backup power. Meanwhile, when temperatures hit triple digits and stay there for days, the blackout risks will skyrocket.

But there is one obvious solution to grid instability that will enable Texans to keep their homes and businesses comfortably cool during the hot summer months ahead, without setting their thermostats higher or timing their activities to government guidelines. Widespread distributed generation of solar energy, instead of the current emphasis on remotely located utility-scale solar, would provide a highly effective, long-term solution to decreasing strain on the ERCOT power grid.

That means dramatically increasing the number of solar installations on residential and commercial properties statewide. Consider the distance and infrastructure required to bring power from a West Texas solar farm to the state's big cities. That's not only a costly undertaking, it exposes the system to many vulnerabilities along the way. It makes more sense to install solar panels on-site, behind the meter, and pair them with storage for backup power.

The logic is simple: Increasing the number of homes and businesses with on-site solar power would decrease the burden on the grid and help insulate it against failure. Further, by installing home batteries such as the Tesla Powerwall for backup power, residents can control their own power supply and ensure its reliability, even during extreme weather events—summer or winter.

These technologies are cost-efficient and readily available today. A few months ago, Congress extended the 26 percent federal solar investment tax credit (ITC) — which also applies to batteries paired with solar — through 2021 (dropping to 22 percent in 2022), making the move to solar and backup power even more sensible.

State leaders have tried to lay the blame for last winter's power outages on renewable energy. But failures of natural gas power plants, not renewable generators, caused the grid failures that led to those deadly blackouts.

On July 6, months after declaring "everything that needed to be done was done to fix the power grid in Texas," Governor Abbott ordered the PUC to take steps to overhaul the state's electric system. But the solutions he's offering—like constructing new coal, gas, and nuclear power plants and building their transmission lines faster—are giveaways to the fossil fuel industry and will take a long time to complete. Texas needs reliable power NOW.

Meanwhile, state officials are increasingly emphasizing conserving power during extreme temperatures, which suggests they don't even believe their assurances that no more blackouts lie ahead. On-site solar power is the obvious solution, both today and for the long-term health of our rapidly growing state and rapidly warming planet.

------

Bret Biggart is CEO of Austin-based Freedom Solar, the leading turnkey solar energy installer in Texas, providing high-quality, cost-effective, reliable solar solutions for the residential and commercial markets.

In light of the devastation caused by the recent winter storm that hit Texas, it's time for the state to invest in solar, says this expert. Photo courtesy of Freedom Solar

Expert: Texas must grow its solar infrastructure to prevent more weather-related power outages

guest column

As Texans begin to recover from last month's once-in-a-century winter storm, many wonder how the state — an icon of the oil and gas industry and home to Houston, "the energy capital of the world" — was thrust into darkness for days on end.

When the Texas power grid began failing in communities statewide, many in positions of power quickly laid the blame at the feet of the renewables industry. But with solar and wind power accounting for only 28.6 percent of the state's energy supply, clearly, renewables were not the sole, or even primary, culprits responsible for the massive outages. The facts point to a much more complex set of circumstances — a series of extreme weather events, one after the other; a burgeoning population; and a grossly unprepared system — all of which combined to cause an increasingly strained, aging grid to fail spectacularly.

The events of last month were a not-so-subtle demonstration of the inadequacy of our current power structure, but what does that mean for the future of Texas energy? Obviously, Texas leaders and the Electric Reliability Council of Texas (ERCOT) must begin updating the state's grid with the resources necessary to sustain the rapidly increasing demand for reliable power. Undoubtedly, that will cause a hike in consumer energy costs, especially in deregulated markets like Houston, where profitability and demand drive prices.

Widespread distributed generation of solar energy—rather than the state's current emphasis on utility-scale solar generation — would provide a highly effective, long-term solution to minimizing strain on Texas' power grid. This means dramatically increasing the number of local solar installations on residential and commercial properties statewide. Think about it: The distance and infrastructure required to bring power from West Texas solar farms to the state's urban centers leaves too much room for vulnerabilities. Solar makes more sense on-site, behind the meter, and paired with storage for backup power.

Simply stated, the more businesses and residences who have solar power, the less burden on the grid and the more insulated the grid is against failure. Further, by installing batteries such as the Tesla Powerwall for backup power, solar customers control their own power supply and ensure its reliability, even during extreme weather events like the one we just experienced. These batteries are mass market-ready, reliable and cost-efficient today.

With the increasing volatility of the Texas energy market, home and business owners are finding solar is a more appealing investment than ever before.

The amount of solar power required to power a home or business depends on the amount of energy the owner seeks to offset. For example, a solar array geared toward reducing an energy bill will be significantly smaller than a system designed to take the customer off the grid entirely. Backup power solutions are similarly dependent, with options ranging from a single battery capable of powering small household appliances to a bank of several batteries or a generator able to power a whole household or commercial space. Either way, the combination of solar power and backup provides reliability many Texans wished they had during the record freeze we just endured.

The public outcry over the massive power outages has laid a mandate at the feet of state leaders: Do what is necessary to make the power grid sustainable. At the same time, utilities statewide are looking at what they can do to increase reliability in their own communities. Deregulated energy prices will only rise because of continuing population growth and the need to update grid infrastructure.

No matter how you look at it, enlarging the state's independent solar infrastructure is a reliable way to protect businesses and homeowners alike against surging energy costs and weather-related power outages.

------

Bret Biggart is the CEO of Texas-based Freedom Solar.

With stay-at-home mandates across the state, renewable energy helps reduce the strain of the grid. Photo courtesy of Freedom Solar

Now is the time for Houstonians to invest in solar energy, says expert

Guest column

Largely due to the growing popularity and falling prices of solar energy in Texas, including incentives at the federal, state, and local level, the number of solar panel installations continues to trend upward throughout the state and especially in Houston.

For the third year in a row, Houston was named the top municipal user of green energy in the nation by the United States EPA, using more than 1 billion kilowatt hours (kWh) of solar and wind power. With 92 percent of the city of Houston's energy coming from green power, solar has solidified its place in the Houston energy market.

With solar panel system prices dropping 38 percent over the past five years, solar power is also growing in popularity among individual homeowners and business owners who want to take control of their energy costs and become more self-sufficient.

As the recent COVID-19 pandemic continues to shake industries across the nation, Freedom Solar is working tirelessly to keep our team safe, healthy, and employed. Solar installers provide critical electric generation infrastructure that helps us reduce the strain on the ERCOT grid, especially with higher electricity usage as people stay at home under local shelter in place orders and as we head into the warmer spring and summer months.

The health and safety of our customers and employees is our top priority, and as an essential business we are following strict operating protocols that are in line with the guidance provided by local, state, and federal authorities. Although these challenging times often result in a pause in investments, I argue that for customers who have been considering investing in solar, now is still the time to do so.

During these tumultuous times, for many home and business owners, investing in solar energy remains appealing as a smart and stable financial decision. A solar power system is an income-producing asset that will generate a stable return for 25 or more years. The ability to finance that investment without putting cash down upfront allows customers to get the financial benefits of solar now while keeping their money in the securities markets until they recover from the current economic downturn.

Due to the COVID-19 pandemic, overseas manufacturing has been disrupted for months, resulting in shortages in the global supply chain across many industries. These shortages could increase the price of solar panels, inverters and related equipment if US warehouses run low on inventory. For customers who have long been on the fence about investing in solar, I would urge them to reevaluate the numbers now in anticipation of potential price increases in the coming months in the wake of COVID-19.

Additional macro trends and current events continue to demonstrate the value of home solar power. According to a 2020 study by the financial institution Fundera, the number of regular telecommuting employees has grown by 115% since 2005. As more and more people are required to work remotely, especially during the current and indefinite "Stay in Place" orders, electricity usage and utilities have inevitably increased for many households.

Investing in solar for your home can help offset increased utility costs, especially while working remotely and in the rapidly approaching summer months. Current events may be accelerating the long-term trend, and even when the immediate crisis is over, the way many people work could be transformed.

As the energy industry continues to evolve, the reasons why Houston customers choose to invest in solar power evolve and grow. Going solar is no longer solely a testament to your sustainability practices but also a sound long-term investment. The federal solar tax credit — also known as the investment tax credit (ITC) — allows homeowners and businesses to deduct a significant percentage of the cost of installing solar from their federal income taxes.

The credit remains at 26 percent for the remainder of 2020 but will decrease to 22 percent in 2021 and then in 2022 will drop to 10 percent for businesses and will go away entirely for homeowners. With more than 90 percent of Houston's energy consumption deriving from green power, it is clear that solar is here to stay.

------

Bret Biggart is the CEO of Texas-based Freedom Solar.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Texas voters OK $3 billion for new dementia research institute

state funding

Texas voters on Nov. 4 overwhelmingly approved a ballot measure that provides $3 billion in state funding over a 10-year span for the newly established Dementia Prevention and Research Institute of Texas (DPRIT).

Thanks to the passage of Proposition 14, Texas now boasts the country’s largest state-funded initiative dedicated to dementia research and prevention, according to the Alzheimer’s Association. Up to $300 million in grants will be awarded during the 10-year funding period.

“This is a transformative moment for Texas and for the fight against Alzheimer’s and all other dementia,” said Joanne Pike, president and CEO of the Alzheimer’s Association. “Texans have chosen to invest in hope, innovation, and solutions for the millions of families affected by these devastating diseases. With the passage of Proposition 14, Texas is now poised to lead the nation in dementia research and prevention.”

The association says DPRIT will drive scientific breakthroughs, attract top-notch dementia researchers to Texas, and generate thousands of jobs statewide.

An estimated 460,000 Texans are living with dementia, the association says, and more than one million caregivers support them.

DPRIT is modeled after the Cancer Prevention and Research Institute of Texas (CPRIT). Since 2008, the state agency has awarded nearly $4 billion in grants to research organizations for cancer-related academic research, prevention programs, and product development.

An analysis by the McKinsey Health Institute found that investing in brain health initiatives like DPRIT could boost Texas’ GDP by $260 billion. Much of that GDP bump could benefit the Houston area, which is home to dementia-focused organizations such as UTHealth Houston Neurosciences, Baylor College of Medicine’s Center for Alzheimer’s and Neurodegenerative Diseases, the University of Texas Medical Branch at Galveston’s Collaborative Alzheimer’s Disease and Memory Disorders Program, and the Houston Methodist Research Institute’s John M. O’Quinn Foundation Neurodegenerative Disorders Laboratory.

The Greater Houston Partnership says DPRIT holds the potential “to elevate Texas — particularly Houston — as a hub for brain health research.”

State Sen. Joan Huffman, a Houston Republican, is one of DPRIT’s champions. She sponsored legislation this year to create the institute and ask Texas voters to approve the $3 billion in funding.

“By establishing the Dementia Prevention and Research Institute of Texas, we are positioning our state to lead the charge against one of the most devastating health challenges of our time,” Huffman said in May. “With $3 billion in funding over the next decade, we will drive critical research, develop new strategies for prevention and treatment, and support our health care community.”

Get your tickets to the 2025 Houston Innovation Awards today

Ticket Time

We're just one week away from the 2025 Houston Innovation Awards, and it's time to secure your seat for the annual event.

Join us on Nov. 13 at Greentown Labs for an intimate evening of networking and celebrating Houston's extensive innovation community. We'll honor the trailblazers and visionaries who are shaping the future of our city, and you'll connect with like-minded individuals, industry leaders, investors, and entrepreneurs.

From burgeoning startups to fast-growing scaleups, we'll celebrate outstanding nominees across 10 prestigious categories and unveil this year's winners during our live awards ceremony. Be in the room to see who is named 2025 Startup of the Year, 2025 Mentor of the Year, and more.

Individual tickets are available for $45 and include complimentary light bites, drinks, and non-reserved seating. A limited number of Founder Tickets are available for startup founders at a special discounted price of $35.

Bringing a group? Corporate 10-packs include light bites and drinks, as well as a full row of reserved seating for 10 guests, complete with company branding.

The event is just a week away, so secure your seats today. Then, get to know the finalists in each category via our editorial spotlights.

---

The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Houston Innovation Awards to honor Wade Pinder as 2025 Trailblazer

And the award goes to...

On Nov. 13, we'll gather for the 2025 Houston Innovation Awards to celebrate the best and brightest in Houston innovation right now. And, as is tradition with the annual program, we'll honor one longstanding Houston innovator with the Trailblazer Award.

The award was established to recognize an individual who has left a profound impact on Houston's business and innovation ecosystem and is dedicated to continuing to support Houston and its entrepreneurs. The recipient is selected by our esteemed panel of judges from a pool of internal and external recommendations.

The 2025 Trailblazer Award recipient is Wade Pinder of Product Houston. A familiar face to those active in Houston's innovation sector, Pinder identifies as an "Ecosystem Wayseeker" and is the founder of Product Houston.

Pinder, a former product manager at Blinds.com, arrived in Houston in 2008 and has been deeply engaged in Houston’s startup and innovation scene since 2012. Over the years, he has supported hundreds of founders, product leaders, and community builders across the Houston area.

In 2023, he was honored as Mentor of the Year in the Houston Innovation Awards. Today, he fosters collaboration, clarity, and connection through his work at Product Houston, and he helps innovators find their place in the local sector via his monthly "Houston Ecosystem Mapping" sessions.

Read below for Pinder's insightful takes on the Houston innovation scene and what it means to blaze a new trail. Then, join us as we celebrate Pinder and all of our nominees and winners at the 2025 Houston Innovation Awards on Nov. 13 at Greentown Labs. Tickets are available now.

InnovationMap: Describe the growth of the Houston innovation ecosystem from your arrival in 2008 to now.

Wade Pinder: When I first arrived in Houston in 2008, the innovation ecosystem was more fragmented than it is today. Connecting with other innovators often meant attending a lot of hit-or-miss events. Over the years, it’s been incredible to see the network take shape and grow into a true community. I’ve had the privilege of being involved with several coworking spaces and accelerator programs along the way, and it’s been especially exciting to see Station Houston evolve into what is now the Ion District. What makes the Ion unique is how it blends openness and opportunity… ideas spill into and out of the space, and anyone can walk in, participate in programming, and find themselves in proximity to people who might help them take the next steps.

Additionally, the expansion of spaces like Texas Medical Center Innovation, Helix Park, The Cannon, and many others, have broadened Houston’s innovation landscape in powerful ways.

Today, when someone new moves to Houston and wants to plug into the startup and innovation scene, it’s much easier for them to find their way than when I moved here in 2008. I think that’s something Houston can really be proud of.

IM: As someone who engages with the broader Houston innovation community on a regular basis, what are the shared characteristics and traits that you see among its members?

WP: One of the things that makes Houston’s innovation community unique is how deeply it’s rooted in industry. So many of the innovators I meet come from within Houston’s major sectors, and they’ve seen firsthand where opportunities lie, which gives their innovation a certain practicality. They’re developing solutions that solve real, often complex, business and industry problems, not chasing trends or trying to create the next flashy consumer app.

What I admire most is that this community is growing in its understanding of the value of collaboration. They work with the systems and expertise that already exist, and find better ways to make them work together. Another shared trait I see across Houston’s innovators is a deep sense of curiosity and a drive to question the status quo while looking for better ways to build, improve, and solve.

IM: You’ve said, "Houston has Houston problems, and Houston needs Houston solutions." How do you see this taking shape in the innovation sector right now?

WP: When I first started getting connected to Houston’s startup and innovation scene in 2012, I noticed folks had a tendency to look at other cities and ask, "How can we do what they did?" Back then, we saw phrases like "Silicon Bayou" pop up, and while that enthusiasm was hopeful, it often discounted the things that make Houston unique. Over time, I’ve come to believe that the better question is: "What are we already great at, and how can we innovate from there?" The flip side of that question is to reflect on the things that hold us back as an ecosystem… identifying the friction points and finding practical ways to smooth them out.

From my time wandering around our ecosystem, I’ve come to understand Houston is great at infrastructure at scale, solving life-and-death challenges in the global spotlight, and "boldly going where no one’s gone before." These three things, in my opinion, capture the essence of Houston does best: We do hard things here.

What excites me today is that we’re applying innovation to those core strengths in ways that feel authentically Houston. One area I’m especially excited about is the emergence of the “New Space Economy,” captured beautifully in Wogbe Ofori’s thought piece “The Astropreneur’s Startup Journey Map.” It's a great example of how the next wave of space-related innovation might connect to Houston’s long-standing strengths in manufacturing, logistics, and problem-solving at scale.

Another challenge Houston faces is what I call a "proximity problem." Even when events are only a few miles apart, traffic can make it difficult for people to stay connected across the city. That’s why I’m so encouraged by the rise of what I think of as "intent-based gatherings" around the city: events designed with purpose, where people know they’ll find real connection and value once they arrive.

IM: Finally, what does being a "Trailblazer" mean to you?
WP: To me, trailblazing in the Houston innovation ecosystem means being willing to wander through the many different corners of the community and look for value in places we often overlook. It’s about showing up at events, community meetings, and pitch competitions — not just to participate, but to notice how each of these "nodes" in the ecosystem connects and adds value to the others.

Sometimes the trailblazer only walks a trail once: as they are discovering it. If you can help others see a newfound trail’s purpose and potential, it becomes a path others can follow more easily in the future. That’s the real work of a trailblazer: mapping connections, framing their value, and helping people recognize how those pathways strengthen the ecosystem as a whole.

In a broader sense, trailblazing is about seeing things not just as they are, but as they could be. Then taking the steps, however small, that make that vision real.

---

The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

View All Listings