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Expert: Texas must grow its solar infrastructure to prevent more weather-related power outages

In light of the devastation caused by the recent winter storm that hit Texas, it's time for the state to invest in solar, says this expert. Photo courtesy of Freedom Solar

As Texans begin to recover from last month's once-in-a-century winter storm, many wonder how the state — an icon of the oil and gas industry and home to Houston, "the energy capital of the world" — was thrust into darkness for days on end.

When the Texas power grid began failing in communities statewide, many in positions of power quickly laid the blame at the feet of the renewables industry. But with solar and wind power accounting for only 28.6 percent of the state's energy supply, clearly, renewables were not the sole, or even primary, culprits responsible for the massive outages. The facts point to a much more complex set of circumstances — a series of extreme weather events, one after the other; a burgeoning population; and a grossly unprepared system — all of which combined to cause an increasingly strained, aging grid to fail spectacularly.

The events of last month were a not-so-subtle demonstration of the inadequacy of our current power structure, but what does that mean for the future of Texas energy? Obviously, Texas leaders and the Electric Reliability Council of Texas (ERCOT) must begin updating the state's grid with the resources necessary to sustain the rapidly increasing demand for reliable power. Undoubtedly, that will cause a hike in consumer energy costs, especially in deregulated markets like Houston, where profitability and demand drive prices.

Widespread distributed generation of solar energy—rather than the state's current emphasis on utility-scale solar generation — would provide a highly effective, long-term solution to minimizing strain on Texas' power grid. This means dramatically increasing the number of local solar installations on residential and commercial properties statewide. Think about it: The distance and infrastructure required to bring power from West Texas solar farms to the state's urban centers leaves too much room for vulnerabilities. Solar makes more sense on-site, behind the meter, and paired with storage for backup power.

Simply stated, the more businesses and residences who have solar power, the less burden on the grid and the more insulated the grid is against failure. Further, by installing batteries such as the Tesla Powerwall for backup power, solar customers control their own power supply and ensure its reliability, even during extreme weather events like the one we just experienced. These batteries are mass market-ready, reliable and cost-efficient today.

With the increasing volatility of the Texas energy market, home and business owners are finding solar is a more appealing investment than ever before.

The amount of solar power required to power a home or business depends on the amount of energy the owner seeks to offset. For example, a solar array geared toward reducing an energy bill will be significantly smaller than a system designed to take the customer off the grid entirely. Backup power solutions are similarly dependent, with options ranging from a single battery capable of powering small household appliances to a bank of several batteries or a generator able to power a whole household or commercial space. Either way, the combination of solar power and backup provides reliability many Texans wished they had during the record freeze we just endured.

The public outcry over the massive power outages has laid a mandate at the feet of state leaders: Do what is necessary to make the power grid sustainable. At the same time, utilities statewide are looking at what they can do to increase reliability in their own communities. Deregulated energy prices will only rise because of continuing population growth and the need to update grid infrastructure.

No matter how you look at it, enlarging the state's independent solar infrastructure is a reliable way to protect businesses and homeowners alike against surging energy costs and weather-related power outages.

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Bret Biggart is the CEO of Texas-based Freedom Solar.

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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