This week's roundup of Houston innovators includes Marc Nathan of Michael Best, Teresa Thomas of Deloitte, and Luis Arregoces of Blue People. Photos courtesy

Editor's note: Welcome to another Monday edition of Innovators to Know. Today I'm introducing you to three Houstonians to read up about — three individuals behind recent innovation and startup news stories in Houston as reported by InnovationMap. Learn more about them and their recent news below by clicking on each article.

Marc Nathan, senior director of market development at Michael Best

Headed to SXSW? Marc Nathan shares what you need to know. Photo via Michael Best

Tens of thousands of people are descending upon Austin for SXSW — many of whom are ambitious startup founders. For Houston entrepreneurs, there's a lot to consider before heading down the street to Austin, and Marc Nathan can help.

The native Houstonian, who works with startups as senior director of market development at Michael Best and is based in Austin, has attended the conference for over 20 years. Every year, he assembles a comprehensive SXSW guide including round up of must-attend events, tips, and more.

He joined the Houston Innovators Podcast this week to provide his thoughts on how Houston founders can make the most of the tech-focused Interactive track — or the unofficial experiences taking place around Austin.

"You do not need a badge to enjoy and get the most out of SXSW," Nathan says, explaining that having a badge is ideal for a first timer experience. "For struggling founders who are typically broke, if you can swing the travel to get to Austin — getting here, staying here, and eating here, which are all not very cheap to start with — if you can swing that, then a badge is not that critical." Read more.

Teresa Thomas, vice chair and national sector leader for energy and chemicals at Deloitte

Teresa Thomas, newly named vice chair and national sector leader for energy and chemicals at Deloitte, shares her vision in an interview. Photo via LinkedIn

Deloitte is undergoing a leadership shift — and this evolution for the nearly 200-year-old company directly affects its Houston office and the energy transition line of business.

Earlier this year, Teresa Thomas was named vice chair and national sector leader for energy and chemicals at Deloitte. Based in Houston, she will also serve as an advisory partner and leader in Deloitte & Touche LLP's Risk & Financial Advisory energy and chemicals practice. She succeeds Amy Chronis, partner at Deloitte LLP, who will continue to serve within the energy and chemicals practice until her retirement in June 2024. Read more.

Luis Arregoces, chief artificial intelligence officer at Blue People

Blue People has named Luis Arregoces as the company’s first chief artificial intelligence officer. Photo courtesy of Blue People

A Houston-based software company has named its first chief artificial intelligence officer.

Blue People has named Luis Arregoces as the company’s CAIO. With 20 years of experience, Arregoces has led AI projects for global Fortune 100 companies in various industries.

“I am honored to join Blue People and be a part of this historic moment,” Arregoces says in a news release. ”Together, we have the opportunity to shape the future of AI in Houston and beyond. AI’s versatility and transformative potential make it indispensable across all industries to drive innovations, efficiency, and competitiveness.” Read more.

SeekerPitch won the third annual CodeLaunch Houston. Photo by Natalie Harms/InnovationMap

2 Houston workforce solutions startups win at annual software pitch competition

winner, winner

The third annual CodeLaunch Houston event resulted in two winners — one chosen by the audience, the other by judges — both tackling separate issues in the future of work.

SeekerPitch, a next-generation hiring platform that provides artificial intelligence-enhanced and video technology tools to both job hunters and hiring teams, took the grant prize, which was voted on by the audience of the February 28 event. The team was supported by Honeycomb Software, which won last year's competition too with its startup partner, E360.

"In Gen Z right now, landing an interview is like winning the lottery," Ryan Reisner, president and founder of SeekerPitch, says in his pitch at the event. "And employers have their own set of problems — they're having a hard time connecting with the next generation."

iShiftX, supported by Houston-based Blue People, secured the judges' award with a tie-breaking vote. The company, founded by Landi Spearman, uses digital twin technology to provide 24/7 leadership coaching at a scalable level.

"Leaders have the biggest impact on our teams, our children, on the future, and on the next generation," Spearman says in her final appeal to judges and the audience. She called out the burnout and stress of leadership and coaching, and she pitched her tech enabled solution.

In addition to SeekerPitch and iShiftX, four other startups with their development support partners pitched, including:

The competition consisted of three rounds where two startups went head-to-head, and attendees were asked to vote for their favorite pitch. SeekerPitch, iShiftX, and Allonge Financial made it to the final round before the two winners were announced based on a final round of voting.
Here's what you need to know about HTR this year. Photo courtesy

Know before you go: 2024 H-Town Roundup

Plan your week

Next week, Houston Exponential's annual week of innovation and networking is taking place. Here are five things you need to know before you go.

1. New year, new name.

Houston Tech Rodeo, which originated in 2020, has been rebranded to H-Town Roundup, but the week of innovation and entrepreneurship still has the same goal of providing programming and events that connect and educate Houstonians.

On a recent episode of the Houston Innovators Podcast, Natara Branch, CEO of Houston Exponential, says the change is meant to make for a more inclusive experience for entrepreneurs of small businesses, something she's seen a need for since she took on her role last year.

"This year, we've had the better part of a year to think about what can be different and how can we serve the founder," she says.

Branch explains that some members of the Houston community confused the event for being associated with the Houston Livestock Show and Rodeo or for being only for true tech people. Branch says the wanted to open the door a little wider to entrepreneurs who are innovative without necessarily working in technology.

"That's not what we wanted — to exclude anyone," she says. "H-Town Roundup is going to allow us to be more inclusive."

2. It's completely free to attend.

Dozens of events are taking place around town, and all are free to Houston entrepreneurs, investors, and more. Simply register for anything you're able to attend.

For reference, a full, detailed agenda is available online too.

3. There are two featured events.

Need to make some priorities? This year, there are two featured events for HTR.

  • Tech and Tequila Talk powered by Blue People at 5 to 7:30 pm, on Tuesday, February 27, at the UH Tech Bridge Innovation Center.
  • CodeLaunch Houston at 4 to 9 pm, on Wednesday, February 28, at Bayou Music Center.

4. Introducing: The Founder Lounge.

For attendees with the founder pass, The Founder's Lounge at Esperson Building in downtown is open Monday through Thursday from 10 am to 3 pm next week.

The full agenda of talks planned at the lounge is online.

5. Find the activity zones.

HTR again is rotating venues. Here's where and when you can expect to find HTR activities.

  • Sunday (1 to 5 pm) - Esperson Building
  • Monday (8 am to 12:30 pm) - TMC Innovation
  • Monday (1:30 to 5 pm) - The Cannon Downtown
  • Tuesday (1 to 7:30 pm) - UH Tech Bridge
  • Wednesday (10 am to 1 pm) - Esperson Building
  • Wednesday (4 to 9 pm) - Bayou Music Center
  • Thursday ( 8 am to noon) - HCC Central Campus
  • Thursday (1 to 7 pm) - Greentown Labs
  • Friday (9 am to 3:30 pm) - the Ion
  • Saturday (10 am to 2 pm) - Esperson Building

CodeLaunch is back with its 2024 Houston cohort. Photo via codelaunch.com

Early-stage accelerator returns to Houston, announces finalists

prepare for take-off

CodeLaunch, a traveling seed-stage accelerator, is returning to Houston for its latest cohort.

The startup competition sponsored by software development company Improving will have its ultimate showdown on February 28. The final competition pairs six startups with six startup consulting companies.

Jason W. Taylor, CodeLaunch president and founder, says CodeLaunch isn’t your typical startup showcase, as it incorporates music acts, comedy, and crowd networking. Mirroring the set-up of a TV show, the six finalists all present their working products in front of an audience amid these performances.

“I would describe CodeLaunch as the next generation of venture-tainment in North America and the greatest startup show on earth,” Taylor explains.

The 2024 Houston CodeLaunch participant startups — and their mentor partners — are as follows:

Prior to pitch day, all six teams will receive hands-on instruction from CodeLaunch mentors on how to construct their pitches and free professional software development from their partners. Taylor says the strong relationships between CodeLaunch and these developers played a major role in setting the competition in Houston.

“We love Houston and we’re back for a third year in a row because the Houston startup ecosystem works together better than other major startup ecosystems I’ve seen,” Taylor says. “We have some great software development partners in Houston that are building code for those startups.”

Last year, Houston-based startup Energy360, with the mentorship and help of Honeycomb Software, took home the Championship belt and a $100,000 investment offer from Cyrannus VC fund for their energy management system Matt Bonasera, Energy360’s enterprise architect, says he is grateful for the entrepreneurial community CodeLaunch provides, in particular the team’s mentor Oleg Lysiak, Honeycomb VP of Partnerships and Business Development.

“I happened along this great community of people who are really passionate about supporting each other,” Bonasera says.

Lysiak agrees that CodeLaunch is an ideal opportunity for young entrepreneurs looking to hone their skills and expand their product capabilities. Lysiak says he is looking forward to defending Honeycomb’s title as top consultant development team.

“My whole philosophy is to connect people and have different collisions and collaborations,” Lysiak says.

Get to know the startups in the running for the Houston Innovation Awards People's Choice award. Photos courtesy

Here's what companies are in the running for Houston's startup of the year

you decide

There's one category at the 2023 Houston Innovation Awards that's yet to be decided — and that's because the decision is up to you.

The People's Choice: Startup of the Year category will honor the fan favorite of this year's awards. Seven companies will be showcasing their unique technologies at the event, and attendees get to decide their fate.

Click here to secure your tickets to the November 8 event where you get to help choose the winner of this exciting category.

Here are the seven companies, selected by this year's judges, who are up for the honor.

Blue People, helping bring ideas to life through software development expertise.

Enrique Carro, CEO of Blue People. Photo courtesy of Blue People

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At our company, culture isn't just a buzzword; it's the heart of who we are. We have this fun concept called the "Blue Tags" where everyone picks a cool, sometimes hilarious, nickname—it's our way of saying, "Hey, we love your uniqueness!" And guess what? Fridays are special because we gather employees for a celebratory meeting where tequila shots are allowed that we call Viernes De Shots (Friday's Shots). However, it's not just about the shots; it's about building connections and recognizing our achievements as a team. Furthermore, our "Blue Principles", or what other companies call core values, guide us every day, woven into everything we do. As we grow, keeping this inclusive vibe alive is at the top of our to-do list! Cheers to a unique and awesome workplace!

How would you describe your leadership style in three words?

Adaptive, inspirational, and empowering

How has your company given back to the community in the past year or so?

In the past year, our company has been deeply committed to giving back to the community through various initiatives. We actively engaged in the Tejano Tech Summit and fostered dialogue with Tech & Tequila talks. Moreover, we dedicated our time as judges in the Young Inventors competition, encouraging and supporting young talent. Our CTO played a pivotal role by mentoring students in software engineering projects, emphasizing cloud technology, modern stack, and agile methodologies. We also proudly emerged as winners in the 50 cent G-Unity Business Lab Pitch competition and actively participated in programs like gener8tor gBeta accelerator and Codelaunch. Additionally, we extended our outreach to the academic realm, coaching and mentoring participants in events such as the Sam Houston State University Innovation Pitch Competition, where we achieved 1st place, and collaborating with Latin Venture Studio as partners. As a testament to our commitment to community engagement, we are part of the DevOpsDays Houston organization committee, contributing to a series of technical conferences. Furthermore, we play a role in The Houston Tech Rodeo, showcasing the best of the Houston startup community through conferences and friendly competitions, reinforcing our dedication to the growth and development of the community we are part of.

DrySee, innovative waterproof dressing with liquid intrusion technology.

Robert Bradley Greer is the CEO of DrySee. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

DrySee has an adaptive environment with open communication and transparency. Our leadership is available to receive and provide regular feedback, and values the spirit of entrepreneurship. DrySee feels that the imaginative and engaged atmosphere is important to our growth and success.

How would you describe your leadership style in three words?

Inclusive, team-oriented, and consensus-driven.

How has your company given back to the community in the past year or so?

We donated thousands of DrySee bandages to the medical efforts in Ukraine.

Eden Grow Systems, next generation farming technologies.

Leo Barton Womack Jr is the CEO of Eden Grow Systems. Photo courtesy of Eden Grow

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

We are on a mission to bring food sovereignty to the people. Our vision is that our world is A Garden OF Eden, and we are here to serve it.

How would you describe your leadership style in three words?

Service, example, and commitment.

How has your company given back to the community in the past year or so?

We are deploying our systems into food desserts, schools, Ukraine, and around the world helping underserved communities begin their journey to food independence.

Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime.

Shoshi Kaganovsky, president of North America at Feelit Technologies. Photo courtesy of Feelit

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Culture is people-oriented. We are focusing on building a team that lasts. Diversity is key. Giving chances and creating opportunities is what will advance our world further. We believe that the human asset is the most important asset we have. It's a huge priority for us to maintain this is make sure that as we grow, our culture leads the way for us, with respect, dedication and innovation.

How would you describe your leadership style in three words?

Lead by example.

How has your company given back to the community in the past year or so?

School supplies, mentorship programs for children, sponsorship and hiring people from war zones/conflicted territories.

Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy.

Tim Latimer, CEO and co-founder of Fervo Energy. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Fervo's culture revolves around four core values: build things that last; innovate through collaboration; do what we say we're going to do; stop and smell the roses. Taken together, these values create a highly creative, collaborative, and optimistic culture in which employees are encouraged to be open-minded, honest, and supportive. Maintaining this culture as Fervo's scales is one of the executive team's highest priorities.

How would you describe your leadership style in three words?

Visionary, determined, and collaborative.

How has your company given back to the community in the past year or so?

Fervo has joined the Real Energy Alliance of Houston and the Greater Houston Partnership to contribute to the broader Houston business and environmental community. Fervo also sponsored a class at Rice University to provide undergrads with clean energy mentorship and experiential learning opportunities. Fervo also recruited summer interns from the University of Houston Bauer College of Business.

Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas.

P.J. Popovic, CEO of Houston-based Rhythm Energy. Photo courtesy of Rhythm

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At Rhythm Energy, our company culture is defined by several key aspects: Passionate: Our team is genuinely passionate about renewable energy and our mission to make a positive impact on the planet. Collaborative: Collaboration is at the heart of our culture. We encourage cross-functional teamwork and open communication. Encouraging: We foster an environment that encourages innovation and supports employees in pursuing their ideas and initiatives. Flexibility: Our employees appreciate the flexibility we offer, allowing them to balance work and life effectively. Impact: Everyone at Rhythm Energy understands the meaningful impact our work has on the environment and society. Maintaining this culture is a top priority for us as we grow. We take proactive steps, such as quarterly surveys and team discussions, to gather feedback and implement positive changes. Our commitment to preserving this culture remains unwavering.

How would you describe your leadership style in three words?

Visionary, resilient, and approachable.

How has your company given back to the community in the past year or so?

Rhythm gives back to the community in a variety of ways. First, we have a very sustainable approach to our work environment, which promotes a remote first work culture, recycles, composts, and uses sustainable office supplies. Second, we actively participate in community service projects, whether volunteering at the Houston Food Bank, doing park clean up at Buffalo Bayou Park or planting trees at Memorial Park. Last, but not least, we partner with many local organizations, such as elementary school PTOs, youth sports clubs and performing arts education programs like Theatre Under the Stars, and really focus on giving back and educating the youth in the community, as they are the future and most impacted by our sustainable decisions today.

The Postage, a comprehensive life planning and succession software platform for families and small businesses.

Emily Cisek, CEO and co-founder of The Postage. Photo courtesy of The Postage

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At The Postage, our company culture is all about understanding, supporting, and empowering each other. We're like a team of sailors, believing that when we lift one boat, we lift all. We value empathy, making sure we put ourselves in our customers' shoes, understanding their needs, and building solutions that truly matter. Everyone is encouraged to go that extra mile, take initiative, and embrace challenges as opportunities to learn and grow. We believe in transparency, keeping communication open, honest, and straightforward. As we grow, keeping this culture alive and thriving is a big deal for us. It's what makes us who we are, and we'll keep nurturing it because it's key to our success and how we want to make a positive mark in the world.

How would you describe your leadership style in three words?

Empathetic, transparent, and empowering.

How has your company given back to the community in the past year or so?

At The Postage, we're all about giving back and spreading kindness in the community. For the past three years, we've been honored to partner with the Smilin Rylen Foundation, a cause that truly hits home for us. Rylen's spirit is a big inspiration for us. He's a driving force behind our dedication to making a positive impact every day. So, to celebrate his life we encourage acts of kindness within our team and community. Small gestures, like helping out or sharing a kind word, mean a lot to us and embody the positivity Rylen always shared. Our commitment doesn't stop there. We proudly support the Smilin Rylen Foundation, not only financially but by getting involved in their events. We believe in spreading kindness and compassion, just as they do. At The Postage, we're all about making a positive mark, and Houston is our hub to make that happen. We're committed to uplifting our diverse and vibrant community, embracing the opportunity to lead the way. Even though we're a young company, our goal of creating a positive impact on people's lives remains strong, and we're thrilled about the future and the potential to keep making a meaningful difference, right here in Houston and beyond.

Want to work for one of the top startups in Houston? Some of the best in Houston are hiring. Photo by Tima Miroshnichenko from Pexels

Looking for a job? These 2023 Houston Innovation Awards finalists are hiring

calling all applicants

More than half of this year's startup finalists in the Houston Innovation Awards are hiring — who's looking for a job at one of the best startups in Houston?

When submitting their applications for the 2023 Houston Innovation Awards, which is taking place November 8 at Silver Street Studios, every startup was asked if it's hiring. Twenty-seven of the 35 startup honorees said yes, ranging from over 20 to just one positions open at each company.

Click here to secure your tickets to see which of these growing startups win.

Here's a look at which of the top startups in Houston are seeking new team members.

Double-digit growth

When it comes to the awards finalists looking to scale their team by 10 or more new hires, five finalists are growing rapidly.

Medical practice software platform RepeatMD, fresh off a $40 million raise — which included participation from Houston-based Mercury — is reportedly growing its team. The company, which has 115 employees already, is looking for over 20 new hires.

Female-owned business Feelit Technologies, which is using nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime, has 50 employees, and only three of which are in Houston – for now. The company hopes to grow its team by 12 to 15 employees in Houston alone.

Square Robot, an energy industry-focused robotics company that recently grew its presence in Houston, is hiring 10 to 30 new team members. It has 24 employees already in Houston.

Solugen, an alternative chemicals business, has around 140 of its 200 employees in Houston. The company, which has raised over $600 million to date, is hiring an additional 10 to 15 new hires.

Additionally, Blue People, also a finalist in last year's awards, is hiring 25 new employees. The company was founded in 2015 in Mexico and relocated its primary operations to Houston in 2020. Blue People, which develops software innovation for its clients, has over 150 employees — 10 of whom, including C-level executives, are based in Houston. Some of the company's new hires will be based in town.

Steady growth

Four Houston startups are hiring within the six to 10 team member range — all with fairly significant employee counts already.

A finalist in last year's awards too, Venus Aerospace, a hypersonics company on track to fly reusable hypersonic flight platforms by 2024, is again growing its team. With 48 on-site employees and 23 working remotely, Venus's team will add another five to 10 employees.

Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels, has 112 employees in Houston and plans to hire another eight to its team.

Lastly, Fervo Energy, which recently raised $10 million, has 63 full-time employees (34 in Houston, 29 outside of Houston) and looking to hire seven more.

Seeking selectively

The following awards finalists are looking to grow their teams by just a handful or so — between one and five — of new hires:

  • ALLY Energy, helping energy companies and climate startups find, develop, and retain great talent.
  • CaseCTRL, an AI-powered surgery scheduling and coordination software for optimized procedures.
  • CellChorus, using AI to evaluate immune cell function and performance to improve the development and delivery of therapeutics.
  • FluxWorks, making frictionless gearboxes for missions in any environment.
  • Helix Earth Technologies, decarbonizing the built environment and heavy industry.
  • Hope Biosciences, a clinical stage biotechnology company focused on the development and delivery of adult stem cell based therapeutics.
  • Innovapptive, empowering the deskless workers in operations, maintenance and warehouses by unlocking the power of SAP through mobility.
  • INOVUES, re-energizing building facades through its non-invasive window retrofit innovations, making building smarter, greener, and healthier for a better and sustainable future.
  • Koda Health, , a tech-enabled care coordination service to improve serious illness care planning and drive savings for value-based care at scale.
  • Molecule, an energy/commodity trading risk management software that provides users with an efficient, reliable, responsive platform for managing trade risk.
  • Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas.
  • Starling Medical, bringing the future of a proactive and predictive home-based healthcare system to patients today through passive AI powered at home urine screening.
  • Taurus Vascular, pioneering a new era of aortic aneurysm treatment by developing minimally invasive catheter solutions to drive better long-term patient outcomes.
  • Tierra Climate, decarbonizing the power grid faster by helping grid-scale batteries monetize their environmental benefits and change their operational behavior to abate more carbon.
  • UpBrainery Technologies, an innovative educational technology company that provides personalized and adaptive learning experiences to learners
  • Utility Global, a technology company converting a range of waste gases into sustainable hydrogen and syngas.
  • Voyager Portal, helping commodity shippers identify root causes of demurrage, reduce risk and streamline the entire fixture process.

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2 Houston space tech cos. celebrate major tech milestones

big wins

Two Houston aerospace companies — Intuitive Machines and Venus Aerospace — have reached testing milestones for equipment they’re developing.

Intuitive Machines recently completed the first round of “human in the loop” testing for its Moon RACER (Reusable Autonomous Crewed Exploration Rover) lunar terrain vehicle. The company conducted the test at NASA’s Johnson Space Center.

RACER is one of three lunar terrain vehicles being considered by NASA for the space agency’s Artemis initiative, which will send astronauts to the moon.

NASA says human-in-the-loop testing can reveal design flaws and technical problems, and can lead to cost-efficient improvements. In addition, it can elevate the design process from 2D to 3D modeling.

Intuitive Machines says the testing “proved invaluable.” NASA astronauts served as test subjects who provided feedback about the Moon RACER’s functionality.

The Moon RACER, featuring a rechargeable electric battery and a robotic arm, will be able to accommodate two astronauts and more than 880 pounds of cargo. It’s being designed to pull a trailer loaded with more than 1,760 pounds of cargo.

Another Houston company, Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. The engine, being developed in tandem with Ohio-based Velontra — which aims to produce hypersonic planes — combines the functions of a rotating detonation rocket engine with those of a ramjet.

A rotating detonation rocket engine, which isn’t equipped with moving parts, rapidly burns fuel via a supersonic detonation wave, according to the Air Force Research Laboratory. In turn, the engine delivers high performance in a small volume, the lab says. This savings in volume can offer range, speed, and affordability benefits compared with ramjets, rockets, and gas turbines.

A ramjet is a type of “air breathing” jet engine that does not include a rotary engine, according to the SKYbrary electronic database. Instead, it uses the forward motion of the engine to compress incoming air.

A ramjet can’t function at zero airspeed, so it can’t power an aircraft during all phases of flight, according to SKYbrary. Therefore, it must be paired with another kind of propulsion, such as a rotating detonation rocket engine, to enable acceleration at a speed where the ramjet can produce thrust.

“With this successful test and ignition, Venus Aerospace has demonstrated the exceptional ability to start a [ramjet] at takeoff speed, which is revolutionary,” the company says.

Venus Aerospace plans further testing of its engine in 2025.

Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. Photo courtesy of Venus Aerospace

METRO rolls out electric shuttles for downtown Houston commuters

on a roll

The innovative METRO microtransit program will be expanding to the downtown area, the Metropolitan Transit Authority of Harris County announced on Monday.

“Microtransit is a proven solution to get more people where they need to go safely and efficiently,” Houston Mayor John Whitmire said in a statement. “Connected communities are safer communities, and bringing microtransit to Houston builds on my promise for smart, fiscally-sound infrastructure growth.”

The program started in June 2023 when the city’s nonprofit Evolve Houston partnered with the for-profit Ryde company to offer free shuttle service to residents of Second and Third Ward. The shuttles are all-electric and take riders to bus stops, medical buildings, and grocery stores. Essentially, it works as a traditional ride-share service but focuses on multiple passengers in areas where bus access may involve hazards or other obstacles. Riders access the system through the Ride Circuit app.

So far, the microtransit system has made a positive impact in the wards according to METRO. This has led to the current expansion into the downtown area. The system is not designed to replace the standard bus service, but to help riders navigate to it through areas where bus service is more difficult.

“Integrating microtransit into METRO’s public transit system demonstrates a commitment to finding innovative solutions that meet our customers where they are,” said METRO Board Chair Elizabeth Gonzalez Brock. “This on-demand service provides a flexible, easier way to reach METRO buses and rail lines and will grow ridership by solving the first- and last-mile challenges that have hindered people’s ability to choose METRO.”

The City of Houston approved a renewal of the microtransit program in July, authorizing Evolve Houston to spend $1.3 million on it. Some, like council member Letitia Plummer, have questioned whether microtransit is really the future for METRO as the service cuts lines such as the University Corridor.

However, the microtransit system serves clear and longstanding needs in Houston. Getting to and from bus stops in the city with its long blocks, spread-out communities, and fickle pedestrian ways can be difficult, especially for poor or disabled riders. While the bus and rail work fine for longer distances, shorter ones can be underserved.

Even in places like downtown where stops are plentiful, movement between them can still involve walks of a mile or more, and may not serve for short trips.

“Our microtransit service is a game-changer for connecting people, and we are thrilled to launch it in downtown Houston,” said Evolve executive director Casey Brown. “The all-electric, on-demand service complements METRO’s existing fixed-route systems while offering a new solution for short trips. This launch marks an important milestone for our service, and we look forward to introducing additional zones in the new year — improving access to public transit and local destinations.”

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This article originally ran on CultureMap.