Aaryan Patel, an incoming senior at The Village School, has been running his business since he was a freshman. Photo via tidemedia.tech

By the time 17-year-old Aaryan Patel, who will be a senior this fall at The Village School, won first place at The University of Houston Bauer College of Business' annual Think Tank competition this year, he'd already had his business on solid footing for a couple of years. Patel founded Tide Media in 2016, and he's been growing his company ever since.

The business offers consulting and installation for smart home devices, working with customers one-on-one to determine their needs and interests and doing everything from purchasing equipment for buyers all the way to full installation and integration of the technology within a home's existing devices.

"I started in the ninth grade," says Patel. That's when his dad started buying multiple smart home devices to control their lights and thermostat. "I saw how convenient it was, and how it makes for a more connected experience. It feels really futuristic."

Patel's father works in IT, so he understood how to troubleshoot when devices didn't work as planned. That got Patel to thinking how someone with less tech know-how would cope with the same situation.

"Not everyone has the competency [to troubleshoot]," he explains. "Maybe they don't have the time to learn, or they just don't know enough about technology. A lot of people come from fields where there isn't a focus on computers."

Patel, like his father, has an interest in computer technology — in fact, he's doing an internship this summer at Stanford University looking at the business applications of wearable technology for medical students — and he realized there was an opportunity to be had. But he saw it much more as a community service than a business at first. He asked his uncle in Katy to post his services to the Next Door app, and the business took off. Within two months, he'd worked with 14 clients on upgrading their homes with technology.

"I knew I didn't want to do any ads," says Patel. "So, all of my business has been word of mouth."

By July of 2017, he says he posted between $10,000 and $14,000 in profits. He credits the success of the business to his approach to clients. He wants each experience to be not only personal, but personalized. When he meets with a client, he has a questionnaire that gauges what they want to get from their technology. Some might want to properly install a Nest thermostat. Others may want to network Amazon Echo or iHome products to do everything from turning on lights to playing music.

"Or, maybe they want to open the garage door from their cellphones as they are coming in the driveway after work," he says.

Patel says he has worked with clients to tell them what they need and the clients purchase the equipment and products themselves. But he also provides more concierge service, where he will take a client's list of items, purchase them and then install them.

He says he tends to work more in the summers and on school breaks than he does during the school year, since he's studying the challenging International Baccalaureate curriculum at school. He's also trained some of his friends on doing installations, as well as mentoring them about how to talk to clients, how to respond to questions and otherwise provide high level service — things he says he learned over the course of launching his business.

"The biggest thing I've learned is that is you want to do anything, you have to have passion and drive," he says. "And my biggest challenge has been managing my clients along with my school work."

In college, he plans to study the Internet of Things, likely via a computer engineering program. Since his win at Think Tank, he's invested back into his business and plans to expand as much as he can; he's thinking of offering his services citywide, branching out from his Sugar Land and Katy coverage areas.

But even as he's continuing his studies and building a business, he keeps his own priority for Tide Media top of mind: he wants it to be a service for the community to help others be more connected.

"A lot of this is still new technology," he says. "And I want to help people see how technology can help society."

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Texas is the 4th hardest working state in America, report finds

Ranking It

It's no secret that Texans are hardworking people. To align with the Labor Day holiday, a new WalletHub study asserts that the Lone Star State is one of the five most hardworking states in America for 2025.

The report ranked Texas the fourth most hardworking state this year, indicating that its residents are working harder than ever after the state fell into seventh place in 2024. Texas previously ranked No. 4 in 2019 and 2020, slipped into No. 5 in 2021 and 2022, then continued falling into sixth place in 2023. But now the state is making its way back to the top of the list.

WalletHub's analysts compared all 50 states based on "direct" and "indirect" work factors. The six "direct" work factors included each state's average workweek hours, employment rates, the share of households where no adults work, the share of workers leaving vacation time unused, and other data. The four "indirect" work factors consisted of workers' average commute times, the share of workers with multiple jobs, the annual volunteer hours per resident, and the average leisure time spent per day.

North Dakota landed on top as the most hardworking state in America for 2025 for another year in a row, earning a score of 66.17 points out of a possible 100. For comparison, Texas ranked No. 4 with 57.06 points. Alaska (No. 2), South Dakota (No. 3), and Hawaii (No. 5) round out the top five hardest working states.

Across the study's two main categories, Texas ranked No. 5 in the "direct" work factors ranking, and earned a respectable No. 18 rank for its "indirect" work factors.

Broken down further, Texans have the second-longest average workweek hours in America, and they have the 12th best average commute times. Texans have the 6th lowest amount of average leisure time spent per day, the report also found.

According to the study's findings, many Americans nationwide won't take the chance to not work as hard when presented with the opportunity. A 2024 Sorbet PTO report found 33 percent of Americans' paid time off was left unused in 2023.

"While leaving vacation time on the table may seem strange to some people, there are plenty of reasons why workers choose to do so," the report's author wrote. "Some fear that if they take time off they will look less dedicated to the job than other employees, risking a layoff. Others worry about falling behind on their work or are concerned that the normal workflow will not be able to function without them."

The top 10 hardest working states are:

  • No. 1 – North Dakota
  • No. 2 – Alaska
  • No. 3 – South Dakota
  • No. 4 – Texas
  • No. 5 – Hawaii
  • No. 6 – Virginia
  • No. 7 – New Hampshire
  • No. 8 – Wyoming
  • No. 9 – Maryland
  • No. 10 – Nebraska
---

This story originally appeared on CultureMap.com.

Houston femtech co. debuts new lactation and wellness pods

mom pod

Houston-based femtech company Work&, previously known as Work&Mother, has introduced new products in recent months aimed at supporting working mothers and the overall health of all employees.

The company's new Lactation Pod and Hybrid Pod serve as dual-use lactation and wellness spaces to meet employer demand, the company shared in a news release. The compact pods offer flexible design options that can serve permanent offices and nearly all commercial spaces.

They feature a fully compliant lactation station while also offering wellness functionalities that can support meditation, mental health, telehealth and prayer. In line with Work&'s other spaces, the pods utilize the Work& scheduling platform, which prioritizes lactation bookings to help employers comply with the PUMP Act.

“This isn’t about perks,” Jules Lairson, Work& co-founder and COO, said in the release. “It’s about meeting people where they are—with dignity and intentional design. That includes the mother returning to work, the employee managing anxiety, and everyone in between.”

According to the company, several Fortune 500 companies are already using the pods, and Work& has plans to grow the products' reach.

Earlier this year, Work& introduced its first employee wellness space at MetroNational’s Memorial City Plazas, representing Work&'s shift to offer an array of holistic health and wellness solutions for landlords and tenants.

The company, founded in 2017 by Lairson and CEO Abbey Donnell, was initially focused on outfitting commercial buildings with lactation accommodations for working parents. While Work& still offers these services through its Work&Mother branch, the addition of its Work&Wellbeing arm allowed the company to also address the broader wellness needs of all employees.

The company rebranded as Work& earlier this year.