workout from home

Houston on-demand fitness startup to launch virtual option for at-home exercise options

A Houston company has seen a spike in sales in their on-demand fitness training sessions, and the startup is adding features to help users stay sane and healthy while stuck inside. Photo courtesy of Kanthaka

Last week, Sylvia Kampshoff saw a spike in her sales — something very uncommon for companies at this time, unless they are selling hand sanitizer, face masks, or toilet paper.

Kampshoff's company isn't providing toiletries though. Houston-based Kanthaka is an on-demand personal trainer tool for users to book one-on-one sessions with fitness experts at their own homes. With the city of Houston announcing that all bars and restaurants close to patrons, fitness studios followed suit. And that for Kanthaka meant a rise in sessions bought in Houston, Austin, Denver, Chicago, or any of the fifteen cities the app has launched in.

While gyms might be closing, "people feel pretty safe about having people come into their home," Kampshoff says, "and on the other hand we are wanting to give more jobs to trainers who have lost their jobs."

Kanthaka now has two people on boarding new fitness professionals on the app, and trainers who are out of work because their gym closed can get in touch with Kanthaka about the opportunity.

This spike in sales is coming mostly from younger users — particularly those in their 20s — but usually, Kanthaka has about a third of its users in the 60 and up age group — a population of people most at-risk from the COVID-19, or coronavirus. With this in mind, Kampshoff started looking into non face-to-face options for people who aren't comfortable with in-home instruction.

Next week, Kampshoff will launch digital sessions on Kanthaka. The sessions will still be one-on-one, but virtual. They won't be any cheaper, but will still provide that individual, undivided attention from a professional trainer. Additionally, Kanthaka will host free group fitness broadcasts online, and some will even factor in kids who are also stuck inside without many options for activities.

In just one week, Kampshoff had to pivot and tap a third-party streaming provider for the new service, something she has been able to do thanks to Sputnik ATX, an Austin-based accelerator Kampshoff is a part of.

"They were the first ones to say, 'Hey you should go virtual,'" Kampshoff says. "We started talking about it for the first time on Friday."

Ultimately, Kampshoff hopes this pivot will allow people access to personal training, as well as provide work for fitness professionals during the uncertain times of the coronavirus outbreak.

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Building Houston

 
 

A Houston founder and small-space expert founded TAXA Outdoors to create better campers than what was in the market. Now, amid the pandemic, he's seen sales skyrocket. Photo courtesy of TAXA Outdoors

In 2014 Garrett Finney, a former senior architect at the Habitability Design Center at NASA, brought his expertise in what he describes as "advocating for human presence living in a machine" to the outdoors market.

After being less-than enchanted by the current RV and camper offerings, the Houstonian developed a new series of adventure vehicles that could safely and effectively get its users off-grid — even if still Earth-bound — under the company he dubbed TAXA Outdoors.

The vehicles would follow much of the same standards that Finney worked under at NASA, in which every scenario and square inch would be closely considered in the smartly designed spaces. And rather that designing the habitats for style alone, function and storage space for essential gear took precedence. According to Finney, the habitat was to be considered a form of useful adventure equipment in its own right.

"Ceilings should be useful. They're not just for putting lights on," he says. "Even when there's gravity that's true."

Today TAXA offers four models of what they call "mobile human habitats" that can be towed behind a vehicle and sleep three to four adults, ranging from about $11,000 to $50,000 in price.

TAXA's mobile human habitats range in size and price. Photo courtesy of TAXA Outdoors

And amid the pandemic — where people were looking for a safe way to escape their homes and get outside — the TAXA habitats were flying off the shelves, attracting buyers in Texas, but mainly those in Colorado, California, and other nature-filled areas.

"January, was looking really good — like the break out year. And then the pandemic was a huge red flag all around the world," Finney says. "[But] we and all our potential customers realized that going camping was the bet. They were with their family, they were getting outside, they were achieving sanity having fun and creating memories."

According to TAXA President Divya Brown, the company produced a record 430 habitats in 2020. But it still wasn't enough to match the number of orders coming in.

"We had we had almost a year and a half worth of backlog at the old facility, which we've never experienced before," Brown says.

To keep up with demand, the company moved into a 70,000-square-foot space off of U.S. 290 that now allows multiple operations lines, as well as a showroom for their vehicles and enough room for their staff, which tripled in size from 25 to 75 employees since the onset of the pandemic.

The first priority at the new facility is to make up the backlog they took on in 2020. Next they hope to produce more than 1,000 habitats by the end of 2021 and 3,000 in the coming years.

"It's a pretty significant jump for us," Brown says. "We really believe there's a huge market for this."

With the new facility, the TAXA team hopes to catch up with the explosive sales growth. Photo courtesy of TAXA Outdoors

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