Room to improve

See where Texas falls among most innovative states in the U.S.

Texas has some room to improve when it comes to being innovative. Getty Images

Texas isn't among the top 10 innovative states in the United States, according to a new study, but it isn't too far off. The Lone Star state ranked as the country's No. 15 most innovative state, as reported by WalletHub.

All 50 states and the District of Columbia were evaluated across 24 metrics two dimensions: human capital and innovation environment. Texas ranked No. 18 for its human capital and No. 14 for its innovation environment.

Texas' star shined bright across a few categories and made it in the top 10 in:

  • Business churn
  • Jobs in new companies
  • Entrepreneurial activity
  • Industry-cluster strength (refers to the level of high employment specialization of a cluster, which is defined by the U.S. Cluster Mapping Project as a "regional concentration of related industries in a particular location")
  • Average internet speed

The state performed the worst in the following categories:

  • Scientific-knowledge output (measures the number of peer-reviewed articles published per $1 Million of Academic S&E research and development)
  • Open roads and skies friendly laws
  • Average annual federal small-business funding per GDP
  • Share of households with internet access
  • Research and development spending per capita
  • Research and development intensity

The U.S. is expected to spend a reported $581 billion on research and development, according to WalletHub, which is more than any other country in the world. Some states, the study found, are better at pulling their weight. Massachusetts, Washington, D.C., Maryland, and Colorado make up the top five, in that order, while Tennessee, Iowa, West Virginia, Louisiana, and Mississippi round up the bottom of the list.

While there's much to learn from other innovative ecosystems, copying them is not the best plan, says expert on the study Joseph Tranquillo, Bucknell University professor and author.

"Trying to replicate an innovative ecosystem that has worked somewhere else never seems to turn out well," he says. "Like biological ecosystems, they must be homegrown from the strengths that already lie within."

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Building Houston

 
 

Emily Cisek, CEO and co-founder of The Postage, joins the Houston Innovators Podcast to discuss tech optimizing after-life planning, B-to-C startup challenges, and a national expansion. Photo courtesy of The Postage

Anyone who's ever lost a loved one knows how stressful the process can be. Not only are you navigating your own grief, but you're bombarded with decisions you have to make. And if that loved one wasn't prepared — as most aren't — then the process is more overwhelming than it needs to be.

On top of that, Emily Cisek realized — through navigating three family deaths back to back — how archaic of a process it was. Rather than wait and see if anything changed, Cisek jumped on the market opportunity.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek, co-founder and CEO of the Houston-based company, says on this week's episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

The tech-enabled platform allows users of all ages to plan for their demise in every way — from saving and sharing memories when the time comes to organizing pertinent information for the loved ones left behind. And, as of last month, users can no generate their own last will and testament.

"We launched the online will maker — it wasn't in my roadmap for another six months or so — because every single person that was coming in was looking at something else on our platform, but then going to the will part and asking, 'Hey is this something I can create here?'" Cisek says.

Recognizing that this was a good opportunity to generate new users, Cisek quickly added on the feature for a flat $75 fee. Then, members pay $3.99 a month to be able to edit their will whenever they need to and also receive access to everything else on the platform.

Cisek saw a huge opportunity to grow with the pandemic, which put a spotlight after-life planning. The silver lining of it all was that more people were discussing after-life planning with their family members.

"We're having more open dialogue about life and end-of-life planning that I don't see any other scenario really bringing that to light," she explains. "In some ways, it's been positive because having the conversation with people has been easier than it had been before."

While anyone can access The Postage's platform, Cisek says she's focused on getting the word out nationally. Following some imminent funding and partnerships, national marketing and growth campaigns are on the horizon.

Cisek shares more on her career and he unique challenges she faces as a B-to-C entrepreneur on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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