money moves

Houston venture capital group enters into new era with rebrand

Samantha Lewis, director of GOOSE Capital, shares how the investment firm has rebranded and is focused on the future. Photo courtesy of GOOSE

A Houston-based venture group has flipped the switch on its rebranding in order to transition itself into a new era of innovation and startup investing.

GOOSE Capital — previously known as GOOSE Society of Texas — is a private investment firm based in Houston that focuses on early-stage venture capital deals. Rather than operating as a fund, the GOOSE Capital model enables its corps of investors comprised of Fortune 500 execs and successful serial entrepreneurs direct access to a portfolio of startups and investment deals. At the same time, GOOSE's portfolio companies are able to receive support from these investors.

GOOSE's rebrand includes a new name and website, but also represents a new phase for the investment firm. Samantha Lewis, director of GOOSE Capital, sat down with InnovationMap to discuss the rebranding and what it means for the firm.

InnovationMap: How did the rebranding come about?

SamanthaLewis: In the autumn of 2017 at Kenny and Ziggy's over a plate of greasy eggs and diner coffee, I sat across from Jack Gill, an immensely successful Silicon Valley venture capitalist and the founder of the GOOSE Society of Texas. I had just graduated from the Rice MBA program. I had decided not to go forward with a "tough-tech" startup I'd been working on for most of that year, and I was looking for my next gig, one that could leverage my entrepreneurship operator experience but also get my foot in the door to venture capital.

Jack laid out for me what is an age-old story in the startup world — a high potential organization that has proven itself in its current form, with loads of raw materials but a need for a leader who could take it to the next level. Fortunately, I was the person for the job, and with my energy and their expertise, it was time to level up the GOOSE Society of Texas. One of my key objectives was to build out the strategy and oversee the transition from GOOSE Society of Texas, a loose collection of highly successful individuals investing in ventures, to GOOSE Capital — a diversified, innovation-focused venture firm that can go toe-to-toe with the rest.

IM: Why now?

SL: GOOSE has been investing in startups since 2005. That's a long time. Lately, though, we've co-invested with some major VCs in some hot deals. For example, GOOSE seeded Outrider, an autonomous zero emission trucking solution for logistics centers with follow-on capital provided by NEA, 8VC, and Koch Disruptive Technologies. We also co-led one of the hottest series A deals out of Houston (am I biased?), Syzygy Plasmonics, with The Engine, a fund associated with MIT, and joined the ranks of other major players in the cleantech investing space like Evonik and Breakthrough Energy Ventures.

It was time to ensure our brand represented our successful transition that started in that old school Houston diner in late 2017.

IM: What does the rebranding mean for GOOSE's future?

SL: Working with Houston-based Spacecraft Brands, we really wanted to capture what we admire about Houston and what we love about GOOSE: legacy and tradition combined with new beginnings and innovation. Keeping with the original theme of a goose taking flight to represent the startups we invest in, we added the orange circle in the background to represent a sunrise to reflect new beginnings and a sunset to pay homage to a successful decade and a half of GOOSE deploying capital.

As for the future of GOOSE Capital, expect great things. Our re-branding is one of the many steps we are taking to solidify our position in the Seed and Series A venture scene.

IM: What does investing look like these days for GOOSE?

SL: So far in 2020, all of our capital has gone to portfolio companies to strengthen their balance sheets as we wade through the uncertain waters of commercialization and fundraising in the midst of a pandemic. We are still actively diligencing deals, including three from the Rice Business Plan Competition, one in the TMCx cohort, a few Houston based deals, and a couple outside of Texas.

Trending News

Building Houston

 
 

Baylor College of Medicine's Lillie and Roy Cullen Tower is set to open in 2026. Rendering courtesy of BCM

Baylor College of Medicine has collected $100 million toward its $150 million fundraising goal for the college’s planned Lillie and Roy Cullen Tower.

The $100 million in gifts include:

  • A total of $30 million from The Cullen Foundation, The Cullen Trust for Health Care, and The Cullen Trust for Higher Education.
  • $12 million from the DeBakey Medical Foundation
  • $10 million from the Huffington Foundation
  • More than $45 million from members of Baylor’s Board of Trustees and other community donors, including the M.D. Anderson Foundation, the Albert and Margaret Alkek Foundation, and The Elkins Foundation.

“The Cullen Trust for Health Care is very honored to support this building along with The Cullen Foundation and The Cullen Trust for Higher Education,” Cullen Geiselman Muse, chair of The Cullen Trust for Health Care, says in a news release. “We cannot wait to see what new beginnings will come from inside the Lillie and Roy Cullen Tower.”

The Baylor campus is next to Texas Medical Center’s Helix Park, a 37-acre project. Rendering courtesy of BCM

The Lillie and Roy Cullen Tower is set to open in 2026. The 503,000-square-foot tower is the first phase of Baylor’s planned Health Sciences Park, an 800,000-square-foot project that will feature medical education and research adjacent to patient care at Baylor Medicine and Baylor St. Luke’s Medical Center on the McNair Campus.

The Baylor campus is next to Texas Medical Center’s Helix Park, a 37-acre project that will support healthcare, life sciences, and business ventures. Baylor is the anchor tenant in the first building being constructed at Helix Park.

“To really change the future of health, we need a space that facilitates the future,” says Dr. Paul Klotman, president, CEO, and executive dean of Baylor. “We need to have a great building to recruit great talent. Having a place where our clinical programs are located, where our data scientists are, next to a biotech development center, and having our medical students all integrated into that environment will allow them to be ready in the future for where healthcare is going.”

In the 1940s, Lillie and Roy Cullen and the M.D. Anderson Foundation were instrumental in establishing the Texas Medical Center, which is now the world’s largest medical complex.

“Baylor is the place it is today because of philanthropy,” Klotman says. “The Cullen family, the M.D. Anderson Foundation, and the Albert and Margaret Alkek Foundation have been some of Baylor’s most devoted champions, which has enabled Baylor to mold generations of exceptional health sciences professionals. It is fitting that history is repeating itself with support for this state-of-the-art education building.”

The Cullen Foundation donated $30 million to the project. Rendering courtesy of BCM

Trending News