data-driven

New study drives home how drastically Houston traffic dropped in 2020

Houstonians gained valuable time on the road in 2020. Photo by LUNAMARINA/Getty Images

Houstonians are still gauging all that they have lost during the pandemic, but one thing they gained in 2020 was time — specifically, in traffic.

Drivers who noticed less cars on the roads were witnessing a 33 percent drop in traffic in 2020, compared to 2019. That data comes courtesy of a new study by Rice University's Kinder Institute for Urban Research.

Houston traffic congestion levels dropped from 24 percent to an impressive 16 percent during the pandemic. In April, during the peak of area stay-at-home efforts, Houston's congestion level plummeted to 6 percent, the lowest of the year. February saw the highest congestion level of 2020 at 26 percent.

For some perspective, in 2019, a 30-minute took an extra 37.5 minutes than a trip during less congested conditions, the study notes.

Further illustrating the headache of 2019 commuting, local drivers lost some 119 hours of extra travel time during peak hours. The study also found that in 2019, Houston drivers lost 119 hours of extra travel time driving during peak hours.

Compare that to 2020, where local drivers lost a mere 71 hours of travel time, which is two full days less than 2019. What can one do with an extra two days? Besides the obvious Netflix and chill option, that savings offers enough time to read 3,588 pages of Marcel Proust's 4,211-page whopper, In Search of Lost Time, the study notes.

Less cars on the road was extremely beneficial for the environment, the study adds. U.S. greenhouse gas emission from energy and industry dropped more than 10 percent in 2020 — the lowest recorded level in 30 years.

Thus, the good news is that with more Houstonians working from home, commute times and the local environment benefitted. However, the study notes that with the advent of COVD vaccinations, a subsequent return to work, and with no real policy changes planned, Houston's traffic headaches could soon return.

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This article originally ran on CultureMap.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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