underground business

Houston company creates platform to help protect people's mineral rights

A group of Houston entrepreneurs have created a technology to advocate for mineral rights owners. Photo via Getty Images

When a landman used predatory tactics to lure his grandma into selling her mineral rights, a Houston entrepreneur stepped in, and now he's empowering landowners with knowledge and advocating for transparency for mineral buying in the oil and gas industry.

"Whether a potential seller conducts a sale with us or not, our goal is to educate families through RevereNet so they can understand what is happening in the market and protect themselves financially," says Colton Robey, co-founder and senior vice president of Revere Resources.

Robey teamed up with other leaders in the oil, tech, and finance industries to found Revere Resources to help landowners like his grandmother make the right decisions for their assets. Their recently launched online resource, RevereNet, provides a dollar figure and geographic view of an owner's mineral composition along with the historical value and extensive data on wells and well locations, giving owners the information they need to get the best deal.

"Our team has all worked in different capacities at different private equity-backed mineral rights funds," says Robey. "And it all came together after somebody tried to buy my grandmother's mineral rights unjustly, it wasn't until that moment that I realized that bad actors are prevalent in the industry."

Robey and his partners are guided by the guiding principle of transparency and honesty, even going as far as helping clients get better deals with other mineral buying companies if they beat their price.

"The data we collect allows us to gain a whole picture of the deal, so often of times we're not their natural highest bidder," says Robey. "However, we know the ins and out of the business and have helped our clients find better deals."

With RevereNet, they add a whole new layer of technology that is seldom seen in the archaic mineral rights sector, allowing landowners to check the value of their assets as easy as checking their stock portfolio.

"We believe this market is ripe for new technology," says Robey. "There are a lot of dinosaurs in this industry that need change, we collect tons of data and our online resource gives valuable information for free 365 days a week and 24/7 which definitely makes us more tech-driven than a lot of folks."

The project, which was already in production when the coronavirus pandemic changed the way we live and work, was rolled out quickly to meet landowner's immediate needs for data.

"We knew that during this time on uncertainty, a lot of people might be looking to divest," says Robey. "We're not brokers or flippers, we're long-term investors, and as mineral rights owners ourselves, I think that puts us in a different boat that other mineral rights companies."

With the successful launch of RevereNet, the team hopes to expand their efforts into new frontiers — getting this service into the hands of everyone in Texas.

"We know that only comes with people getting comfortable with learning what it is they own," says Robey. "We hope that over time we can educate landowners that can give them the confidence to manage their assets in the best financially beneficial way possible for them and their families."

The Revere Resources team wants to get all Texans on RevereNet. Photo courtesy of Revere

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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