Construction tech startup Mercator.ai has entered the Houston area’s $22.3 billion commercial construction market with its AI-powered business development platform.

Calgary, Canada-based Mercator.ai says that although 80 percent of construction projects are secured through relationships, business development specialists spend about two-thirds of their time hunting for construction leads. The startup says its business development platform flips that script for the Houston area, Texas’ biggest commercial construction market.

“Houston’s construction community is known for innovation and relationship-building,” Chloe Smith, co-founder and CEO of Mercator.ai, says in a news release.

Mercator.ai says its expansion into the Houston market enables local general contractors, subcontractors, and providers of construction service to gain real-time insight into upcoming project opportunities.

“Houston’s sprawling growth and increasing competitive landscape make it ripe for innovation and the perfect next step in our Texas expansion,” Smith says.

“Our platform transforms how construction professionals discover and qualify new projects,” she adds, “reducing weeks of business development research into minutes and enabling teams to start building mutually profitable relationships at the earliest possible project stage.”

Mercator.ai, founded in 2020, announced its entry into the Texas market in April. The startup’s expansion into its first Texas market, Austin, represented its introduction to the U.S. market. Aside from Houston and Austin, Mercator.ai plans to break into the Dallas-Fort Worth and San Antonio markets.