there's an app for that

New app maps out hot Heights development's shopping and restaurants

Find stores and restaurants, hours, and event schedules with this new app. Photo courtesy of M-K-T Heights

Bustling mixed-use Heights development M-K-T (600 N Shepherd Dr.) has been all the buzz lately, with new hip fashion shops such as Nollege and TAFT strolling in and Homestead Breakfast, Lunch & Later serving up breakfast to hungry shoppers. A recent opening party for Chloe Dao's new locale was all the rage on local IG stories.

Now, more good news for M-K-T shoppers: the center has announced a new mobile app, which helps visitors locate a retailer, easily check for upcoming events, or quickly look at what time their favorite restaurant or retailer is opening.

Users can download the app, created by Triten Real Estate Partners, here.

The new app (available for both Apple and Android users ) boasts a full directory of on-site retailers, wellness, restaurants, and corporate headquarters, according to a release. Location-aware maps help users navigate the development and scan images, descriptions, and store hours for each on-site business.

A full, up-to-date calendar of M-K-T's events will help plan what to where and when for scenesters.

"An over 200,000 square foot property can be intimidating to visitors and sometimes walkup signage and printed directories aren't enough", said Lisa Reyerse, marketing and brand director at Triten Real Estate Partner, in a statement.

"The M-K-T Heights mobile app allows our visitors to always have an up-to-date property directory, location-aware map, and a full calendar of on site events in their pocket at all times. The app is simple and easy to use, yet robust with information that our visitors need to help navigate and enjoy their time at M-K-T."

After being announced a few years ago, the M-K-T has slowly opened its stores and eateries over the past several months.

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This article originally ran on CultureMap.

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Building Houston

 
 

Bumble is sponsoring 50 collegiate women athletes in honor of this week’s 50th Anniversary of Title IX. Photo by Kristen Kilpatrick

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.

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