HOUSTON INNOVATORS PODCAST EPISODE 49

Houston entrepreneurial hub plans to scale with new virtual platform

Jon Lambert, CEO of The Cannon, joins the Houston Innovators Podcast to discuss Cannon Connect and the growth of The Cannon. Photo courtesy of The Cannon

When Jon Lambert joined The Cannon as CEO about a year ago, he was preparing to grow the coworking company across Houston and beyond. However, In March, when COVID-19 turned into a pandemic and forced the closure of The Cannon's three campuses, Lambert's goals instead shifted to how to keep a company so focused on fostering an in-person community going.

"Nothing prepares you for this kind of situation," Lambert says on the Houston Innovators Podcast about how COVID-19 has affected the organization.

But The Cannon had something they were working on up their sleeves. Cannon Connect — an online platform for community tools like a resource center, forums, calendar, and more — launched a few weeks ago in order to help connect The Cannon community virtually. The plans for Cannon Connect, as Lambert says, were actually concocted prior to the pandemic as a way to connect the coworking company's multiple locations as it continued to expand.

"We pretty quickly identified that our vision and our desire to provide value to the entrepreneurial ecosystem went well beyond what we had the ability to do in the physical spaces we had," Lambert says. "We started thinking through the need to have a digital experience that was aligned with the physical experience."

Lambert says the pandemic — as well as the launch of this platform — has adjusted the expansion track The Cannon was on. Prior to the coronavirus, The Cannon's team had conversations with about 30 different cities around the world that wanted to explore the process of getting their very own coworking hub. Now, instead of entering into these places with a physical space first, it might make more sense to begin with the digital product first.

"[We can] bring the players of the ecosystem together inside the digital component so that we can then use those connections and that dialogue to then determine the right time and place to do the physical hub development," Lambert says, adding that the these pre-pandemic conversations have picked up again. "That's where we are right now."

Lambert shares more on where he plans to lead The Cannon and other challenges his team has overcame this year in the podcast episode. You can listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

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Building Houston

 
 

This week's roundup of Houston innovators includes Madison Long of Clutch, Ty Audronis of Tempest Droneworx, and Juliana Garaizar of Greentown Labs. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from drones to energy tech— recently making headlines in Houston innovation.


Madison Long, co-founder and CEO of Clutch

Madison Long joins the Houston Innovators Podcast to discuss Clutch's recent national launch and the role Houston played in the company's success. Photo courtesy of Clutch

Houston-based creator economy platform Clutch — founded by CEO Madison Long and CTO Simone May — celebrated its nationwide launch earlier this month. The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more.

When the company first launched its beta in Houston, the platform (then called Campus Concierge) rolled out at three Houston-area universities: Texas Southern University, Rice University, and Prairie View A&M. The marketplace connected any students with a side hustle to anyone on campus who needed their services.

Long shares on this week's Houston Innovators Podcast that since that initial pilot, they learned they could be doing more for users.

"We recognized a bigger gap in the market," Long says. "Instead of just working with college-age students and finding them side hustles with one another, we pivoted last January to be able to help these young people get part-time, freelance, or remote work in the creator economy for businesses and emerging brands that are looking for these young minds to help with their digital marketing presence." Read more and listen to the episode.

Ty Audronis, co-founder of Tempest Droneworks

Dana Abramowitz and Ty Audronis co-founded Tempest Droneworks. Photo courtesy of Tempest Droneworx

Ty Audronis, fueled by wanting to move the needle on wildfire prevention, wanted to upgrade existing processes with real-time, three-dimensional, multi-spectral mapping, which exactly where his company, Tempest Droneworx, comes in.

That software is called Harbinger. Audronis explains that the real-time management and visualization solution is viewable on practically any device, including mobile or augmented reality. The system uses a video game engine for viewing, but as Audronis puts it, “the magic happens” on the back end.

The company was just the two founders until five weeks ago, when Tempest’s size doubled, including a full-time developer. Once Tempest receives its SIBR check, the team will grow again to include more developers. They are currently looking for offices in the city. As Audronis says, Tempest Droneworx is “100-percent made in Houston.” Read more.

Juliana Garaizar, chief development and investment officer and head of Houston incubator of Greentown Labs

Juliana Garaizar is now the chief development and investment officer at Greentown Labs, as well as continuing to be head of the Houston incubator. Image courtesy of Greentown

Greentown Labs named a new member to its C-suite. Juliana Garaizar, who originally joined Greentown as launch director ahead of the Houston opening in 2021, has been promoted from vice president of innovation to chief development and investment officer.

"I'm refocusing on the Greentown Labs level in a development role, which means fundraising for both locations and potentially new ones," Garaizar tells InnovationMap. "My role is not only development, but also investment. That's something I'm very glad to be pursuing with my investment hat. Access to capital is key for all our members, and I'm going to be in charge of refining and upgrading our investment program."

While she will also maintain her role as head of the Houston incubator, Greentown Houston is also hiring a general manager position to oversee day-to-day and internal operations of the hub. Garaizar says this role will take some of the internal-facing responsibilities off of her plate. Read more.

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