When Jon Lambert joined The Cannon as CEO about a year ago, he was preparing to grow the coworking company across Houston and beyond. However, In March, when COVID-19 turned into a pandemic and forced the closure of The Cannon's three campuses, Lambert's goals instead shifted to how to keep a company so focused on fostering an in-person community going.

"Nothing prepares you for this kind of situation," Lambert says on the Houston Innovators Podcast about how COVID-19 has affected the organization.

But The Cannon had something they were working on up their sleeves. Cannon Connect — an online platform for community tools like a resource center, forums, calendar, and more — launched a few weeks ago in order to help connect The Cannon community virtually. The plans for Cannon Connect, as Lambert says, were actually concocted prior to the pandemic as a way to connect the coworking company's multiple locations as it continued to expand.

"We pretty quickly identified that our vision and our desire to provide value to the entrepreneurial ecosystem went well beyond what we had the ability to do in the physical spaces we had," Lambert says. "We started thinking through the need to have a digital experience that was aligned with the physical experience."

Lambert says the pandemic — as well as the launch of this platform — has adjusted the expansion track The Cannon was on. Prior to the coronavirus, The Cannon's team had conversations with about 30 different cities around the world that wanted to explore the process of getting their very own coworking hub. Now, instead of entering into these places with a physical space first, it might make more sense to begin with the digital product first.

"[We can] bring the players of the ecosystem together inside the digital component so that we can then use those connections and that dialogue to then determine the right time and place to do the physical hub development," Lambert says, adding that the these pre-pandemic conversations have picked up again. "That's where we are right now."

Lambert shares more on where he plans to lead The Cannon and other challenges his team has overcame this year in the podcast episode. You can listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.