Houston innovators podcast episode 149

Why this Houston innovator dropped everything to move the needle on lung cancer diagnostics

Joanna Nathan joins the Houston Innovators Podcast and explains why she's taken on leading a medical device startup. Photo courtesy of Joanna Nathan

After years of leading Johnson and Johnson's Center for Device Innovation, Joanna Nathan has hopped into the founder's seat in order to tackle early-stage lung cancer diagnostics.

"Unlike breast, prostate, and other types of cancers, we historically have not actively screened for lung cancer," Nathan says on this week's Houston Innovation Podcast. "Screening has only just begun in this world, and because of that, physicians still need the right tools to take early screening information and turn it into early intervention."

That's where Prana Thoracic comes in. Last week, Nathan, who serves as CEO of the company, and Prana announced that Nucore Medical Inc., its wholly owned subsidiary, has been awarded a $3 million grant from CPRIT.

Nathan says on the podcast that the technology behind the company has been incubating within CDI for years, but over the past several months Nathan decided to take on the role of leading the company as it grows its team and heads to commercialization with first in-human trials, which the funding from CPRIT and investors will support.

Lung cancer remains among the most deadly cancers, with most patients dying within a year of diagnosis. In addition to these stats, Nathan says her recent personal experiences have motivated her in this career path. She shares on the show how, within the span of a year, she lost her young son, Lionel, to an unknown medical condition and witnessed her dad's suffering of a near fatal heart attack.

"I was already in medical innovation, but I spent five days in the hospital with Lionel. I remember saying goodbye to him and walking away and thinking, 'I cannot imagine finding meaning or a reason to go back to work if I was doing anything else,'" Nathan says. "If I can work my whole life and prevent just one patient or one family from going through the pain that I did, I would consider my career a success."

Nathan says her ability to do that meant getting into a role where she had a more hands-on responsibility and interaction with medical device technology. Now, with the fresh funding and a growing startup, she's laser focused on finding like-minded individuals to build out Prana's team.

"I hope that what we can build not only something that attracts really talented engineers, executives, and entrepreneurs, but also people who want to do mission-driven work," Nathan says. "That mindset of driving this toward a patient — and ultimately that patient impact be what pushes us forward."

Nathan shares more of her story on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

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Building Houston


With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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