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3 ways Houston small businesses can focus on employee advocacy

Employee advocacy isn't just something for larger companies to worry about, says this Houston expert. Photo via Getty Images

As society continues to be more socially conscious, greater strides have been made to boost initiatives that improve the world from a culture and climate perspective. This heightened sense of moral awareness made a natural progression into the business world as employees, consumers and communities hold companies to higher standards and demand accountability in various areas of business operations.

Fueled by the pandemic and “Great Resignation,” the movement quickly swept across corporate America, taking many companies by storm and laying the foundation for a new era of employee engagement. As a result, one of the most important trends emerging in the post-pandemic workplace is employee advocacy in response to specific societal events or company policies and practices.

While employee advocacy initially impacted larger organizations, it has become a significant factor for smaller companies as they compete for talent and appeal to workers with strong belief systems. Below are three ways small businesses can focus on employee advocacy.

Address mission and core values

Small business owners should develop or refine a mission statement and list of core values that capture their vision for the company, embody their principles and connect the company’s efforts to a greater purpose in the world. A company’s beliefs and value systems are top of mind for younger generations that have expressed a strong desire to align themselves with like-minded companies.

A company’s mission and core values should set the stage for creating an environment that encourages mutual trust between the company and its people, enables a high level of employee engagement and facilitates effective team collaboration that leads to long-term success.

When small companies weave their mission and values into their DNA, impacting all aspects of the business – including recruiting, hiring, onboarding and training – they will grab the attention of potential candidates and build stronger relationships with existing employees.

Exhibit social responsibility

One way for small businesses to make an impact that appeals to employee advocacy is by creating initiatives that bolster corporate social responsibility (CSR). Employees want to associate themselves with companies that make a difference in the community, so it befits leaders to implement or expand CSR programs. While there are a variety of potential areas to focus on regarding CSR, small business owners should first identify the key areas that resonate with their business, employees and clients with endeavors such as volunteer opportunities, corporate donation programs and conservation efforts.

Display core values

It is always important for business owners to demonstrate company values through daily interactions, programs and activities, providing evidence that efforts to support employee advocacy are alive and well. Some examples include conducting ongoing diversity, equity and inclusion (DEI) training in the workplace to raise awareness and institute behavioral change, ensuring a diverse hiring panel and slate of candidates during recruiting efforts, offering paid time to volunteer in the community to make a difference in the lives of others, displaying care and empathy by taking the time to listen to employee needs and concerns, and creating a recognition program that rewards employees who model certain company values. Small businesses can also highlight DEI stances on websites and in recruiting materials to ensure potential hires are aware of their efforts to remain relevant and make a difference for everyone in the workforce.

When small business owners identify ways to focus on employee advocacy, they are not only sending a clear message to the workforce that they care about people’s needs and desires, but they are also boosting their reputation in the community as good neighbors.

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Jill Chapman is a senior performance consultant with Insperity,a leading provider of human resources and business performance solutions.

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Building Houston

 
 

The ISS houses hundreds of research projects — and the astronauts aboard just got a handful more. Image via NASA.gov

For the 26th time, SpaceX has sent up supplies to the International Space Station, facilitating several new research projects that will bring valuable information to the future of space.

On Saturday at 1:20 pm, the SpaceX Dragon spacecraft launched on the Falcon 9 rocket from NASA’s Kennedy Space Center in Florida — bringing with it more than 7,700 pounds of science experiments, crew supplies, and other cargo. The anticipated docking time is Sunday morning, and the cargo spacecraft will remain aboard the ISS for 45 days, according to a news release from NASA.

Among the supplies delivered to the seven international astronauts residing on the ISS are six research experiments — from health tech to vegetation. Here's a glimpse of the new projects sent up to the scientists in orbit:

Moon Microscope

Image via NASA.gov

Seeing as astronauts are 254 miles away from a hospital on Earth — and astronauts on the moon would be almost 1,000 times further — the need for health technology in space is top of mind for researchers. One new device, the Moon Microscope, has just been sent up to provide in-flight medical diagnosis. The device includes a portable hand-held microscope and a small self-contained blood sample staining tool, which can communicate information to Earth for diagnosis.

"The kit could provide diagnostic capabilities for crew members in space or on the surface of the Moon or Mars," reads a news release. "The hardware also may provide a variety of other capabilities, such as testing water, food, and surfaces for contamination and imaging lunar surface samples."

Fresh produce production

Salads simply aren't on the ISS menu, but fresh technology might be changing that. Researchers have been testing a plant growth unit on station known as Veggie, which has successfully grown a variety of leafy greens, and the latest addition is Veg-05 — focused on growing dwarf tomatoes.

Expanded solar panels

Thanks to SpaceX's 22nd commercial resupply mission in 2021, the ISS installed Roll-Out Solar Arrays. Headed to the ISS is the second of three packages to complete the panels that will increase power for the station by 20 to 30 percent. This technology was first tested in space in 2017 and is a key ingredient in future ISS and lunar development.

Construction innovation

Image via NASA.gov

Due to the difference of gravity — and lack thereof — astronauts have had to rethink constructing structures in space. Through a process called extrusion, liquid resin is used to create shapes and forms that cannot be created on Earth. Photocurable resin, which uses light to harden the material into its final form, is injected into pre-made flexible forms and a camera captures footage of the process, per the news release.

"The capability for using these forms could enable in-space construction of structures such as space stations, solar arrays, and equipment," reads the release. "The experiment is packed inside a Nanoracks Black Box with several other experiments from the Massachusetts Institute of Technology Media Lab and is sponsored by the ISS National Lab."

Transition goggles

It's a bizarre transition to go from one gravity field to another — and one that can affect spatial orientation, head-eye and hand-eye coordination, balance, and locomotion, and cause some crew members to experience space motion sickness, according to the release.

"The Falcon Goggles hardware captures high-speed video of a subject’s eyes, providing precise data on ocular alignment and balance," reads the release.

On-demand nutrients

Image via NASA.gov

NASA is already thinking about long-term space missions, and vitamins, nutrients, and pharmaceuticals have limited shelf-life. The latest installment in the five-year BioNutrients program is BioNutrients-2 , which tests a system for producing key nutrients from yogurt, a fermented milk product known as kefir, and a yeast-based beverage, per the release.

"The researchers also are working to find efficient ways to use local resources to make bulk products such as plastics, construction binders, and feedstock chemicals. Such technologies are designed to reduce launch costs and increase self-sufficiency, extending the horizons of human exploration," reads the release.

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