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4 ways to prepare for Gen Z in the workplace

Gen Z is predicted to represent more than 25 percent of the workforce by 2025 — here's how you can prepare your workplace for their imminent arrival. Photo via unsplash.com

As each ensuing generation enters the workforce, they bring with them unique characteristics and desires that encourage employers to take notice, which typically results in proactive steps that significantly improve the workplace. Enter Generation Z, or Zoomers, which is an appropriate moniker given the Zoom era and descriptive nature of their rapid interconnection with technology.

Zoomers, born between 1997-2012, are reported to be the most diverse generation in U.S. history. They are also considered true digital natives born in the era of Wi-Fi, Google, social media, and smartphones. Although the oldest members are only 25, Zoomers are already voicing their opinions about key aspects of the workplace.

As employers continue to define and refine their workplaces to attract and retain top talent, now is an ideal time to address the needs of Zoomers, who are predicted to represent more than 25 percent of the workforce by 2025. Below are four areas for business leaders to consider as they prepare for an influx of Zoomers.

Promote mission and values

Zoomers place a high value on meaning and purpose in their lives, so they want to be associated with companies that have a mission that extends beyond making a profit and makes a difference in the world.

Business leaders should review/re-evaluate their mission and core values accordingly to position the company in a manner that connects to a greater good and establishes ways employees’ roles contribute to meeting organizational objectives.

Companies should prominently promote their mission and core values statements in all recruiting materials, job descriptions, websites and career pages to demonstrate their commitment to being an employer with a higher purpose that aligns with the current environment and workplace needs.

Embrace holistic well being

Although employee wellness and mental health are the topics of many conversations and initiatives, Zoomers expect employers to ramp up efforts and embrace a holistic approach to employee well-being.

Companies should go beyond the basics and realize that many factors influence employees’ lives and their overall health, such as purpose/career, social, financial, physical, community and mental/emotional. For example, it is important for employees to feel connected to the community, so employers can offer paid time to volunteer. Mindfulness programs, meditation apps and EAPs offer mental/emotional support.

Putting programs and services in place that focus on the six areas for a holistic approach is critical to Zoomers.

Consider DEI initiatives

As the most diverse generation in U.S. history, Zoomers are mindful about diversity, equity and inclusion in the workplace. They are interested in companies that have solid DEI programs in place and demonstrate them through actions.

For example, addressing the composition of boards and executive teams for equal representation; conducting ongoing DEI training in the workplace to raise awareness and institute behavioral change; ensuring a diverse hiring panel and slate of candidates during recruiting efforts; and offering robust mentoring programs for equal learning/advancement opportunities are ways for companies to support DEI initiatives.

Companies should display their DEI stances on websites and in recruiting materials to ensure Zoomers are aware of their efforts to remain relevant and make a difference for everyone in the workforce.

Optimize technology

Zoomers are considered to be true digital natives and have an innate ability to use technology, so they prefer employers that offer the latest technology and tools to enhance their performance in the workplace. In addition, Zoomers are a mobile-first generation that grew up with smartphones and tablets, so many of their activities, such as job searches, employer research, and work applications are conducted on mobile devices.

Employers should optimize technology by using HR technology platforms that are mobile friendly for all aspects of the business, including recruiting, hiring, onboarding, time, and attendance, performance management, training and more. Communication platforms such as Slack, Zoom, and Microsoft Teams should be staples in the workplace, along with relevant social media platforms for instant connections, to help employers remain relevant to Zoomers.

As business leaders prepare for an influx of Zoomers in the workplace by promoting mission/values, employee well-being, DEI and technology, they are also making significant strides toward improving the work environment, which leads to increased employee engagement, retention and performance for sustained business success.

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Jill Chapman is a senior performance consultant with Insperity,a leading provider of human resources and business performance solutions.

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Do you think you know the best of Houston's innovation community? Now's your chance to shine the spotlight on a deserving innovator. Photo via Getty Images

We're looking to highlight the best in Houston innovation — do you think you know who has what it takes?

For the third year, InnovationMap is hosting an awards program that will recognize the best of the rest in Houston's innovation ecosystem. Again collaborating with Houston Exponential, the awards program will be on Wednesday, November 8, at Silver Street Studios. Tickets will go on sale later this month, but you can make sure you're among the first to know about registration, finalists, and more by subscribing to our newsletter.

The nomination period — which includes submitting nominations on behalf of yourself or others — will close September 19. Nominees will be sent an application, which will be due October 4. A panel of judges will review the applications and finalists will be announced and notified ahead of the event.

This year's categories include a few new awards — as well as the return of some crowd favorites. Nominees can be submitted to multiple categories.The 2023 Houston Innovation Awards include:

  • BIPOC-Owned Business, honoring an innovative company founded or co-founded by BIPOC representation
  • Female-Owned Business, honoring an innovative company founded or co-founded by a woman
  • Hardtech Business, honoring an innovative company developing and commercializing a physical technology
  • Digital Solutions Business, honoring an innovative company developing and programming a digital solution to a problem in an industry
  • Social Impact Business, honoring an innovative company providing a solution that would enhance humanity or society in a significant way
  • Sustainability Business, honoring an innovative company providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy, and beyond
  • Life Science Business, honoring an innovative company within the health and medical industries designing a treatment or technology
  • Corporate of the Year, honoring a corporation that supports startups and/or the Houston innovation community
  • DEI Champion, honoring an individual who is leading impactful diversity, equity, and inclusion initiatives and progress within Houston and their organization
  • Ecosystem Builder, honoring an individual who has acted as a leader in developing Houston’s startup ecosystem
  • Mentor of the Year, honoring an individual who dedicates their time and expertise to guide and support to budding entrepreneurs
  • People's Choice: Startup of the Year, selected via an interactive voting portal during the event

Additionally, the awards gala will honor an innovator who's made a lasting impact on the Houston innovation community. While you may nominate an individual for the Trailblazer Award via the online form, the judging committee will not require applications or nominations for this category and will be considering potential honorees from the ecosystem at large.

If you are interested in sponsorship opportunities, please reach out to misti@gowmedia.com.

Click here to submit a nomination or see form below.

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