Houston startup nonprofit partners with local initiative to bolster Black entrepreneurs

A new initiative between two Houston organizations is dedicating resources to Black entrepreneurs. Photo via houston.impacthub.net

Impact Hub Houston has partnered with the Black Marketing Initiative to offer a new training, mentoring, and networking program for local black entrepreneurs in honor of Black History Month.

Dubbed MarketBlack, the program will provide participants with 7 weeks of workshops and interactive training modules designed to help them create successful business plans and foster growth through practical lessons from educators and fellow entrepreneurs, according to a statement from Innovation Hub Houston.

The idea was born in June of 2020 when BMI conducted its Community Checkup campaign to assess the vitality of minority-owned small businesses in Houston amid the pandemic. The campaign surveyed 226 mostly Black-owned businesses, according to Impact Hub Houston's website. Nearly half of those surveyed reported that they needed business and marketing support.

The program will aim to provide participating entrepreneurs with the skills to keep their businesses alive through the remainder of the pandemic and beyond.

"The Black Marketing Initiative is not just about being Black — it is also about the belief that community can positively impact us all," says Action Jackson, a leader and organizer of MarketBlack. "Successful Black entrepreneurs are good for business. Good for community. Good for everybody."

The program is open to Houston-based small businesses that make less than $50,000 a year, are less than 5 years old, and are majority Black-owned. The owner must be at least 18 years old. Interested business owners can apply here.

According to ImpactHub, the majority of businesses that have participated thus far have not had a business plan and make less than $25,000 in annual revenue. Participants have ranged in age from 20 to 47, are split about evenly between male and female, and have all been Black with one participant also claiming American Indian or Alaskan Native Heritage.

Impact Hub Houston is sponsoring and raising funds for the program, as well as opening its network and community to participants. According to the nonprofit's website, a donation of $100 can support one entrepreneur through the program.

Houston-based Sankofa Research Institute is providing BMI with progress and outcomes to give the organization a snapshot of Houston's Black business community and determine the efficacy of the program.

Other partners and participants in MarketBlack include Action One Media, Marcus Bowers of Marcus Bowers TV and She's Happy Hair, Choose to Do Inc, Emergent Business Solutions, and South Union CDC of the Sunnyside Energy Project. These organizations and other local business owners act as panelists, instructors, and even financial partners to the participants.

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Building Houston

 
 

Percy Miller, aka Master P, took the virtual stage at the Houston Tech Rodeo kick-off event. Photo courtesy of HTR

Percy Miller developed his music career as Master P, but it's far from his only entrepreneurial endeavor. At Houston Exponential's kick-off event for the 2021 Houston Tech Rodeo, Miller took the virtual stage with Zack O'Malley Greenburg, a journalist and author.

In the discussion, Miller shared his experience in his many fields of entrepreneurship, including music, fashion, consumer packaged goods, and more. He focused on trusting your own hard work, surrounding yourself with a good support system, and embracing failure — something he's done throughout his career.

"I don't look at it as a loss. I look at it as a lesson. Every 'L' is a lesson," he says. "Every time I had a business fail, I learned something from it and it opened up a door into a future."

To hit the highlights from the fireside chat with Master P, check out some overheard moments below. To stream the full broadcast, click here.

“A music career only lasts 3 to 5 years at the most. … I started diversifying my portfolio and I looked at the tech side and said, ’This is where you got to be at.’”

Miller says he was out in the Bay Area in the '90s and early '00s, and he saw first hand the tech scene developing in Silicon Valley. He even released an album in 2005 called Ghetto Bill, a reference to Bill Gates.

“I have failed a lot — don’t be afraid to fail. Get out and take that chance on yourself.”

Miller's music career mirrors, in some ways, the dynamic path of a startup. He received a $10,000 investment from his grandparents and used it to launch his career.

"I created an empire with $10,000," he says.

But It wasn't always easy, and Miller remembers the hustle, selling his music from the trunk of his car, and his many failures.

“You have to be committed to what you do — and you have to love it. It never was about money. When you’re passionate about something, you have a purpose. You’ll get there. If you do it for money, you’ll probably never be successful.”

Passion is a key ingredient in the recipe for success, Miller explains. It drives accomplishment and, "if you get it that easy, you'll probably lose it even quicker," he continues.

“I have an entrepreneurial spirit — I have to learn everything about what I’m doing.”

When it came to developing his music career, Miller says he wore every different hat in the process because he knew he would work the hardest.

"For me, if I can be the talent and the person who runs the company, I feel like there's no limit," Miller says. "I knew I could depend on myself."

“Show me your friends, and I can show you your future.”

Miller started his own record label, No Limit Records, and it was here he cultivated an environment of artists who didn't just want to perform, get pampered, and hang out at the club.

"People at No Limit — it was like a university," he says. "Everybody was coming to study to not only learn how to be an artist but also learn entrepreneurship and financial literacy."

“Most people wanted that advanced check, that money upfront. But my thing was I wanted the control in the end. When you come from a poor culture, you look at things differently. At least I did.”

Miller says he learned this at a young age, that if you hold the power, you make the decisions. "I want better for my kids and the only way I am going to do that is by creating longevity where I own the largest percent of the company," he says.

“It’s all about economic empowerment — we’re stronger together.”

Miller says he's focused on product and taking over the grocery stores, as well as driving economic empowerment for other BIPOC-founded companies and putting money back into the community.

"I want to focus on other minority-owned companies and brands get their products on the shelves,' he says.

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