know before you grow

Houston entrepreneur gives his advice on navigating the evolving fundraising process

From debt and equity funds to crowdfunding and angel investment, here's what you need to know about the fundraising world from an expert who's in it. Getty Images

New businesses face many challenges when getting started, but perhaps none are as challenging and intimidating as how to secure the funding needed to start and grow your business.

Funding options have evolved considerably over the past several years, providing business owners with more choices than ever to fund their business. Founders should not just think about selecting one option but how to combine multiple options into a funding strategy that best suits their business needs.

Over 600,000 new businesses are started in the United States each year, and even with more fundraising options, we are increasingly seeing businesses struggle to get funded, so businesses need to be smart about putting together a funding strategy.

The traditional way to fund a business
With that piece of advice out of the way, there are two primary categories of capital: debt and equity. For your business, debt options may include personal loans, business loans, asset-based loans, revenue participation notes and factoring (where you sell your receivables at a discount in order to collect cash now).

Debt is great as it means you're not giving away equity, but, at the same time, the loan must eventually be paid back (with interest) and some businesses such as technology start-ups may not generate the cash flow needed to make this happen from day one. Loans can also be difficult to access or may require the business owner to put up a personal guarantee, although there are organizations that facilitate this such as Small Business Association. If this is the best route for your business, take the time to find the right lending organization.

Equity options include common stock and preferred stock, as well as convertible note instruments that are initially treated as debt but "convert" to equity at a future financing event. Unlike traditional equity, convertible note instruments allow you to delay establishing a valuation for your business, which can be challenging for startups. SAFE (Simple Agreement for Future Equity) and KISS (Keep It Simple Securities) Notes are emerging securities which are less frequent but are seen as more Founder friendly and are similar in some ways to convertible notes.

There are a lot of business owners that are cautious of giving away equity (and rightly so) but with the right advice on structuring securities and valuation, this can be a great source of capital, as well as knowledge and support if you find the right investors and partners.

Sources of funding for both debt and equity include friends, family, banks, angel investors, venture capital, private equity, and organizations such as the Small Business Association. The accessibility of these various options will depend on the maturity of your business, your industry and the needs of your company. Often, early-stage companies may source "seed" funding from friends, family, and angel investors, while venture capital, private equity, and debt become increasingly accessible at later stages as revenues grow.

How is funding changing?
Options for funding a business and investing have evolved considerably in recent years. Crowdsourcing, which can be defined as the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, has taken the world by storm. Companies such as Uber, AirBnb, and Grubhub all leverage "the crowd" to provide a service.

Crowdsourcing has made its way to finance as well, where companies such as GoFundMe and KickStarter have provided new tools to fund charitable causes and projects. The Jumpstart Our Business Startups Act (JOBS Act) of 2012 set in motion a series of regulatory changes that allowed anybody (not just high wealth individuals) to invest in private businesses and provided crowdfunding as an option to raise capital for small businesses.

Online crowdfunding portals such as LetsLaunch, SeedInvest, and WeFunder offer both debt and equity options for investors to invest in your business. Not only can this be a great way to build up a loyal customer base, test your product and get some great marketing exposure but it can also be a great way to supplement the traditional funding strategies mentioned above.

However you choose to fund your business, take the time to work through the options (both traditional and emerging) and find the right option or combination of options to meet your business needs.

------

Nick Carnrite is managing director of Carnrite Group and co-founder and CEO of LetsLaunch.

Trending News

Building Houston

 
 

From enlightening talks to anniversary celebrations, here's where you need to be in August. Getty Images

This month, Houstonians have yet another good batch of in-person and online innovation events — from Zoom panels to conferences — and you and your tech network need to know about them.

Here's a roundup of virtual events not to miss this month — like demo days, workshops, conventions, and more.

Note: This post might be updated to add more events.

August 4 — Bayou Startup Showcase

Join Rice University and the University of Houston to celebrate the launch of the newest startups from OwlSpark and RED Labs. The Eighth Annual Bayou Startup Showcase will have founders from Class 9 showcase their summer progress. Come listen to pitches, network and get a first look at Houston's newest startups.

The event is on Wednesday, August 4, at 6 pm. It's free and happening at The Cannon (1334 Brittmoore Rd). Click here to register.

August 5 — Ask-Me-Anything Event With Carin Luna-Ostaseski: Tackling Roadblocks as a Solopreneur

A Hello Alice alum and first-generation Cuban American, Carin Luna-Ostaseski has truly achieved the unexpected, launching her one-woman operation through crowdfunding and becoming one of the first Hispanic entrepreneurs in history to create a scotch whisky brand. During the virtual event, she'll answer all of your questions, offer tips on navigating uncharted territory in business, and share details on the newly launched Entrepreneurial Spirit Fund by SIA Scotch that's awarding $10,000 grants to small business owners of color.

The event is on Thursday, August 5, at 1:30 pm. It's free and happening online. Click here to register.

August 10 — FTE Show: Creating a Digitally Enabled Innovation Community that Works with Jon Lambert and Lawson Gow

The way entrepreneurial communities interact and collaborate today cannot keep pace with the ever increasing speed of innovation. What are best ways to leverage physical and virtual hub interactions to create a digitally enabled innovation community with that works? Join The Cannon Founder Lawson Gow and CEO Jon Lambert as they share specifics around what they are trying, where they are getting traction and where they are most challenged.

The event is on Tuesday, August 10, at noon. It's free and happening online. Click here to register.

August 10 — HealthTech Beyond Borders

This online event created to offer business opportunities and global collaboration focused on innovation and technology in medicine between companies in Chile and the United States. Join the International Summit to explore the future and impact of new technologies in the health sector.

The event is on Tuesday, August 10. It's free and happening online. Click here to register.

August 11 — Open Project Night: Building an Equitable, Inclusive and Resilient Houston

Impact Hub Houston is proud to bring you a monthly opportunity to come together to work on solutions for some of Houston's most pressing issues. Our city is full of changemakers across all ages, cultures, skillsets, and industries. This is your chance to conned and collaborate for the greater good.

The event is on Wednesday, August 11, at 5 pm. It's free and happening online. Click here to register.

August 11 — Women in AI USA: WaiACCELERATE 2021 Demo Day

Ethical leadership & business acceleration program, WaiACCELERAT USA, aims to bridge the gender gap in the industry and targets female innovators looking to start a business in the fields of AI, Machine Learning and Data Science. With the final Pitch Event "ACCELER-AI-TE!" organized in VR, we will celebrate 40+ impact and commercially-proof early-stage startups and their founders

The event is on Wednesday, August 11, at 6 pm. It's free and happening online. Click here to register.

August 12-13 — EVOLVE 2021: How AI is Transforming Industry

Join industry leaders from the world's largest and most innovative companies for this 2-day hybrid event featuring both technical and business presentations focused on the real-world value of Artificial Intelligence. Evolve will provide a unique, interactive experience where you will learn from and engage with thought leaders from across North America.

The event is on Thursday, August 12, to Friday, August 13. It's free and happening at Houston Marriott Sugar Land and online. Click here to register.

August 17 — Texas Startup Scene & Ask Me Anything with Wogbe Ofori

Are you an entrepreneur starting a new company? Recently moved your company to Texas? Want to find out how to connect with other entrepreneurs, mentors, and investors in the startup ecosystem? Join Capital Factory to hear an overview from experienced entrepreneurs, venture capitalists, investors, and community partners at Intro to Texas Startup Scene & Ask Me Anything. Get a chance to introduce yourself and ask any questions on entrepreneurship and other related topics.

The event is on Tuesday, August 17, at 2 pm. It's free and happening online Click here to register.

August 18 — Tips for Working with a Gen Z Intern

Ampersand CEO, Allie Danziger, will speak to business owners and founders on the benefits of hiring an intern for your growing business, and tips for managing a remote, or in person, intern. It has to be a lot more than just "getting coffee" in order to maximize the experience on both sides and Allie will talk through tips on clear communication, ideal assignments, best way to structure the relationship and more. She will answer attendees questions, live, and discuss real-life scenarios the aspiring professionals and business partners in Ampersand have faced.

The event is on Wednesday, August 18, at 11 am. It's free and happening at The Cannon (1334 Brittmoore Rd). Click here to register.

August 19 — LatinX in Tech presented by Accenture

Capital Factory is dedicated to increasing diversity in the tech community and making its co-working space an inclusive environment for people of all backgrounds and identities. Attendees can look forward to a keynote address from a serial entrepreneur or investor, insightful discussion sessions, a startup showcase pitch competition, and informative panels.

The event is on Thursday, August 19, at noon. It's free and happening online Click here to register.

August 25 — The Cannon + Dell Pitch Party

Calling all member startups that are fundraising or are planning to open a round in 2021. The Cannon has partnered with Dell to host a virtual Pitch Party. Prizes will include up to $10k in Dell Equipment and the opportunity to pitch in the winners round later this year. If you would like to learn more and be considered to pitch, please fill out the application here.

The event is on Wednesday, August 25, at noon. It's free and happening online. Click here to register.

Trending News