All aboard

Updated: Houston startup relaunches to connect the dots for travelers

Houston-based entrepreneurs have launched Guzo, a travel social networking app. Getty Images

This story has been updated to reflect new information.

A year or so ago, Gordon Taylor had thousands of college students using his rideshare app focused on roadtrips, Croozen, across almost 20 universities in the United States. But, as the company grew to the general population, he realized his concept wasn't sustainable for a wider range of people.

First of all, the average Houstonian doesn't drive across Texas too frequently. And, if they do, they look to busses, planes, or driving themselves, Taylor says. Plus, Americans are very conditioned to fear rides from strangers.

"There are successful platforms in Europe that were doing this, but Americans are so different in terms of cultures," he says.

Six months ago, Taylor, along with his brother, Joshua, decided to pivot his travel company and relaunch it as Guzo — "melkam guzo" means "have a great trip" in Ethiopia.

"One of the things that got Gordan and I excited in the beginning of Croozen was just the idea of someone else in the car with you and that shared experience," Joshua Taylor says. "Looking past that, just being focused on the car was hindering us. Let's divorce the car and focus on travel as a whole."

Guzo is a collaborative social network that will be a one-stop platform for experiencing and planning travel. Users can register to the app and connect with friends, acquaintances, and even strangers to solicit ideas for different vacation spots. Rather than spread across apps like text message, Google Docs, Instagram, and Pinterest, for example, you can have all your ideas right in one app. The brothers asked their friends, family, and previous Croozen users to see what they'd want from a travel app, and that played into how they designed Guzo.

The new app launched January 29 at a party at City Hall. The mayor has even declared it Guzo Day. Both native Houstonians, the Taylor brothers say Guzo will focus solely on travel in Houston at first, but they will branch out to other cities, states, and international destinations down the road.

The brothers have a lot of ideas and goals for the app, including Guzo Guides, which will be a select number of influencers in each city that can offer their professional advice on things to do. More details on the app and the guides will become available when the app launches.

For the Taylor brothers, Guzo is all about connecting people when they travel.

"Whatever business you run, there are people involved," Joshua Taylor says. "So, we want to be able to use our platform to bring people together and have them travel more efficiently."


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Building Houston

 
 

Capital Factory's Houston HQ will be in The Ion. Photo courtesy of The Ion

A company that supports entrepreneurship and startups across the Lone Star State with mentorship and funding has announced its new homebase in Houston.

Capital Factory has revealed a new programming partnership with The Ion. Through the collaboration, Capital Factory will host programming, events, and resources within the innovation hub to grow, educate, and support Houston-based startups and entrepreneurs.

"Capital Factory's presence at The Ion will further expand the opportunities for startups and innovators in the Houston region, while strengthening an important pillar of the Texas Startup Manifesto," says Joshua Baer, founder and CEO of Capital Factory, in a news release.

Capital Factory was founded in Austin in 2009 and boosts on being the most active investor in Texas, deploying smaller investments to a multitude of early-stage startups. According to Crunchbase's data, the entity has invested in over 160 companies with 20 exits. Capital Factory officially entered the Houston market in 2019 and doubled down its presence last year when it merged with Station Houston.

Now, with its Houston headquarters moving into The Ion, the two innovation partners will take an inclusive approach to creating connections between innovators, mentors, investors, and markets, per the release.

"We are thrilled to have Capital Factory as a programming partner at The Ion" says Jan E. Odegard, executive director of The Ion, in the release. "The Ion seeks to work with key partners and established brands to help build a rich and inclusive set of startup services that can support all innovators and startups wherever they are in their entrepreneurial journey. Capital Factory brings a proven track record for providing entrepreneurs with services and investments that brings great value not only to The Ion ecosystem, but also to the entire Houston innovation ecosystem."

Capital Factory's first event at The Ion will be Open Coffee on November 16th followed by Open Coworking all day, Baer adds in his statement.

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