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Updated: Houston startup relaunches to connect the dots for travelers

Houston-based entrepreneurs have launched Guzo, a travel social networking app. Getty Images

This story has been updated to reflect new information.

A year or so ago, Gordon Taylor had thousands of college students using his rideshare app focused on roadtrips, Croozen, across almost 20 universities in the United States. But, as the company grew to the general population, he realized his concept wasn't sustainable for a wider range of people.

First of all, the average Houstonian doesn't drive across Texas too frequently. And, if they do, they look to busses, planes, or driving themselves, Taylor says. Plus, Americans are very conditioned to fear rides from strangers.

"There are successful platforms in Europe that were doing this, but Americans are so different in terms of cultures," he says.

Six months ago, Taylor, along with his brother, Joshua, decided to pivot his travel company and relaunch it as Guzo — "melkam guzo" means "have a great trip" in Ethiopia.

"One of the things that got Gordan and I excited in the beginning of Croozen was just the idea of someone else in the car with you and that shared experience," Joshua Taylor says. "Looking past that, just being focused on the car was hindering us. Let's divorce the car and focus on travel as a whole."

Guzo is a collaborative social network that will be a one-stop platform for experiencing and planning travel. Users can register to the app and connect with friends, acquaintances, and even strangers to solicit ideas for different vacation spots. Rather than spread across apps like text message, Google Docs, Instagram, and Pinterest, for example, you can have all your ideas right in one app. The brothers asked their friends, family, and previous Croozen users to see what they'd want from a travel app, and that played into how they designed Guzo.

The new app launched January 29 at a party at City Hall. The mayor has even declared it Guzo Day. Both native Houstonians, the Taylor brothers say Guzo will focus solely on travel in Houston at first, but they will branch out to other cities, states, and international destinations down the road.

The brothers have a lot of ideas and goals for the app, including Guzo Guides, which will be a select number of influencers in each city that can offer their professional advice on things to do. More details on the app and the guides will become available when the app launches.

For the Taylor brothers, Guzo is all about connecting people when they travel.

"Whatever business you run, there are people involved," Joshua Taylor says. "So, we want to be able to use our platform to bring people together and have them travel more efficiently."


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The latest Future Focus discussion held by alliantgroup was out of this world! The company teamed up with InnovationMap to host Dr. Seth Shostak from the SETI Institute at alliantgroup headquarters in the Galleria area. The conversation focused on how new technology is helping in the search for extraterrestrial intelligence.

Dr. Robert Ambrose, alliantgroup strategic advisory board member, was the moderator for the night. He recently retired from NASA as the chief of software, robotics, and the simulation division, and clarified why it is crucial we have these conversations with Dr. Shostak about space and ask the question: Do aliens exist?

“We should be looking up. We should be thinking about what is coming and how we are going to be a part of it. It is an exciting time in space,” said Dr. Ambrose.

Dr. Shostak has been the senior astronomer and director at the SETI Institute in San Francisco for the past 20 years. He explained to the audience there is a difference between the search for aliens and the search for life in the universe.

“SETI stands for Search for Extraterrestrial Intelligence, but it's not the same as the search for life, which it's often confused with,” explained Dr. Shostak. “You might find life on Mars, but it's not going to be very clever. But when you look for extraterrestrial intelligence, you are looking for the kind of aliens you might see on television or in the movies. Are they intelligent, can they communicate with us, and can they hold a conversation?”

Dr. Shostak believes we can infer aliens exist because of the number of planets and stars there are in the universe. But he also believes the search is heating up thanks to new technology and satellites currently being developed.

“Do I think we probably will find them in our lifetime? I honestly do," he said. "You could say that's just wishful thinking and perhaps it is, but it's more than that. It is the fact that the equipment is getting better very quickly."

He bets that by 2035 we will have found and communicated with extraterrestrial intelligence. Both Dr. Shostak and Dr. Ambrose agree, once we have found this life, our world will change for the better.

“We are going to learn all sorts of things about physics and the rules of the universe that we’ve never uncovered,” explained Dr. Ambrose. “Imagine everything we could have taught humans about the universe a couple hundred years ago. What if we can find someone who could teach us those lessons today? What an acceleration we would have.”

This was just the second Future Focus discussion alliantgroup has hosted, and CEO Dhaval Jadav said he hopes to continue to lead these innovative conversations around technology.

“We started this future focus series of roundtables to engage thought leaders and industry experts on topics related to the development of new technologies," Jadav said. "We are living in a most exciting and heady time, with the adoption of new technologies and platforms accelerating at an unprecedented rate.

"In order for us to stay abreast of all these exciting innovations — from web 3 to sportstech, blockchain, AI/quantum computing, the metaverse and our ever-expanding universe, including the search for extraterrestrial intelligence – we must continue to hold thought-provoking dialogues to further explore and chart our path to the future."

You can click here to learn more about alliantgroup’s previous event and what’s to come.

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