Camp Finder

Houston startup is using technology to connect parents to local summer programs for their children

Camppedia, a Houston-based startup, can help match kids to summer camps all around town. Educational First Steps/Facebook

Tudor Palaghita and his sister Ana are both parents and both busy professionals. And both used the same word when it came to finding camps to help their kids pass the long, steamy summer: painful.

"We're working parents, we're strapped on time, but we want to make sure we give our kids enriching experiences," explains Ana. "One spring, we were going through the [camp search] process, and we talked about how difficult it was. And the next spring, we said, there's something here. We feel this pain, our friends feel this pain, and no one is helping us. Why don't we solve our problem ourselves?"

And that's exactly what they did. The duo used their business and technology backgrounds — Ana has an MBA from Northwestern University and built a successful career in a major financial institution, and Tudor has his Ph.D. in aerospace engineering from Georgia Tech — to launch Camppedia.com. The site is intended to be a one-stop shop for parents looking for camps for their children.

The tool launched in March of 2019, coinciding with spring break. Currently, it offers options throughout central Houston. Parents can select camps for their children based on interests, their ZIP codes, cost or even those that offer extended hours for moms and dads with full-time jobs.

"We believe the most important aspect to building anything is to understand your users," says Tudor, who left his research and development job at a major oil and gas services company to work full-time on Camppedia. "Before we launched, we did a lot of interviews and talked to a lot of parents, and then hand sketched prototypes to better convey our idea."

The pair went one step further after that, speaking with camp providers, seeking input about not only their products, but also the issue they faced in terms of marketing or registration. Following that fact-finding mission, they built Camppedia to show as many options as possible for families who want to book activities, as well as giving users the option to build their own calendars, save favorite options and see what camps actually have spots available. When parents select a camp, they are then driven to the individual camp's website to book.

Development on Camppedia, which is a member company at Station Houston, began last September, when the duo began looking at what to include on the site and finding partners who could assist them in building it.

"We looked at a bunch of different paths from a technology perspective," says Ana, who works on the site from her home in Virginia. "Because you can build the sort of the fancy, what I'd call destination-technology architecture, or you could build something scrappier, and I think we landed on something scrappy because we are still learning. Chances are [going forward] we'll change quite a bit."

Camppedia is built on WordPress, and currently features more than 275 camps from large to small. Tudor and Ana have been making improvements ever since, but the response has been enthusiastic. Parents, the pair say, have loved having so much information in one place. And camps have actually come to them, seeking information about how to be listed. That led to the creation of a camp partnership category, where camps can pay to use certain features on Camppedia's site, such as the ability to reach out to interested parents.

Going forward, the duo look forward to further building Camppedia as a resource. They're looking at adding reviews and experiences from parents, as well as finding ways to take the concept nationwide. But they're really happy with how the site has grown and the response they've had. The business, they insist, is designed to be a service that will support parents as they try to make the best decisions they can for their children.

"While the road ahead is daunting," says Tudor. "We are super excited about the possibility of building something truly useful for working parents who nowadays are struggling with so many competing priorities and whose needs seem to be somewhat overlooked by the digital reinvention coming out of Silicon Valley."


Photos courtesy of Camppedia

The inaugural Smart Cities accelerator in Houston will have its cohort create solutions for a set of problems the city faces. Sky Noir Photography by Bill Dickinson/Getty Images

At a Microsoft IoT in Action event in April, Mayor Sylvester Turner announced that the city would launch the Ion Smart Cities Accelerator — a program that would task a set of startups and entrepreneurs with creating digital and technical solutions to key problems within Houston.

"As a result of incorporating smart technologies, Houston will have the ability to create a more resilient and mobile-friendly city, and in turn accelerate our city's economic growth and prepare for the needs of 21st Century citizens," Mayor Turner says in a release.

While there's still a lot to finalize within this new program before the first cohort begins in September, here are the five things you need to know about the accelerator.

It's an effort from multiple parties.  

There are several major players behind the initiative. Station Houston will host the accelerator — first in its current headquarters and then later from The Ion when it opens in 2020. Station will also team up with TX/RX, a nonprofit makerspace in East Downtown, to be a resource for engineering and design elements.

Microsoft and Intel are backing the program — both monetarily and various other support roles.

"For me, having been doing this for a few years now, it's such a huge step for the city," Gabriella Rowe, CEO of Station Houston, tells InnovationMap. "We are not only talking about major companies in the world of technology to make a significant investment in our startup community, but that investment that they are making is in our city as well. That is not to be underestimated."

The first cohort's goals will be to find solutions within mobility and resilience. 

Key stakeholders within the program identified mobility and resilience as the two focus points the first cohort will work within. Currently, the stakeholders are again narrowing down the topics to identify 10 problems within mobility and resilience, which the cohort will then be tasked with solving.

The accelerator, which is currently set up to have one cohort a year, Rowe says, will then identify other various issues within Houston in subsequent cohorts.

"There will be, what seems at this point, an endless array of challenges the entrepreneurs in the accelerator can address," Rowe says.

Should the opportunity arise, Rowe says, the organization could also launch a concurrent cohort in six months, rather than waiting until next year.

The cohort will come from across the country. 

Once the list of 10 problems to solve has been finalized, the organization will go on a national search to find the cohort.

"Of course we hope we will be able to find some fabulous companies here at home, but we are also hoping we are enabling companies from around the rest of the United States to discover Houston," Rowe says.

A selection committee made up of stakeholders from all the participating organizations will evaluate the applications and selections.

"We not only want to be sure we are bringing in geographic diversity, but we also want to bring in industry diversity because that will allow challenging perspectives when problem solving," says Rowe.

A key part of this process is getting the word out about the program. Station hosted a launch event on May 30 to introduce the program to Houston.

"We can only be successful as the companies we can attract to be a part of the accelerator," Rowe says.

How it will work.

The 10-month program will have 10 startups per cohort, and the programming will be broken down into three phases. The first three months will be a time of discovery and ideating with a structured curriculum designed around mobility and resiliency. Next, the startups will prototype and validate their products. The second half of the accelerator will be pilot programs within the city of Houston.

The ultimate goal is to better Houston as a whole.

The Ion Smart Cities Accelerator is different than anything else Houston has to offer, Rowe says, mainly because its primary goal is creating solutions for some of Houston's biggest problems.

"We now finally for Houston to take the advancements we've made in innovation — especially in tech — and bring it into the lives of everyone," Rowe says. "It's wonderful in so many ways, but it puts a tremendous amount of responsibility on our shoulders to make sure we are doing this with the communities of Houston as opposed to doing it to the communities of Houston."