Camp Finder

Houston startup is using technology to connect parents to local summer programs for their children

Camppedia, a Houston-based startup, can help match kids to summer camps all around town. Educational First Steps/Facebook

Tudor Palaghita and his sister Ana are both parents and both busy professionals. And both used the same word when it came to finding camps to help their kids pass the long, steamy summer: painful.

"We're working parents, we're strapped on time, but we want to make sure we give our kids enriching experiences," explains Ana. "One spring, we were going through the [camp search] process, and we talked about how difficult it was. And the next spring, we said, there's something here. We feel this pain, our friends feel this pain, and no one is helping us. Why don't we solve our problem ourselves?"

And that's exactly what they did. The duo used their business and technology backgrounds — Ana has an MBA from Northwestern University and built a successful career in a major financial institution, and Tudor has his Ph.D. in aerospace engineering from Georgia Tech — to launch Camppedia.com. The site is intended to be a one-stop shop for parents looking for camps for their children.

The tool launched in March of 2019, coinciding with spring break. Currently, it offers options throughout central Houston. Parents can select camps for their children based on interests, their ZIP codes, cost or even those that offer extended hours for moms and dads with full-time jobs.

"We believe the most important aspect to building anything is to understand your users," says Tudor, who left his research and development job at a major oil and gas services company to work full-time on Camppedia. "Before we launched, we did a lot of interviews and talked to a lot of parents, and then hand sketched prototypes to better convey our idea."

The pair went one step further after that, speaking with camp providers, seeking input about not only their products, but also the issue they faced in terms of marketing or registration. Following that fact-finding mission, they built Camppedia to show as many options as possible for families who want to book activities, as well as giving users the option to build their own calendars, save favorite options and see what camps actually have spots available. When parents select a camp, they are then driven to the individual camp's website to book.

Development on Camppedia, which is a member company at Station Houston, began last September, when the duo began looking at what to include on the site and finding partners who could assist them in building it.

"We looked at a bunch of different paths from a technology perspective," says Ana, who works on the site from her home in Virginia. "Because you can build the sort of the fancy, what I'd call destination-technology architecture, or you could build something scrappier, and I think we landed on something scrappy because we are still learning. Chances are [going forward] we'll change quite a bit."

Camppedia is built on WordPress, and currently features more than 275 camps from large to small. Tudor and Ana have been making improvements ever since, but the response has been enthusiastic. Parents, the pair say, have loved having so much information in one place. And camps have actually come to them, seeking information about how to be listed. That led to the creation of a camp partnership category, where camps can pay to use certain features on Camppedia's site, such as the ability to reach out to interested parents.

Going forward, the duo look forward to further building Camppedia as a resource. They're looking at adding reviews and experiences from parents, as well as finding ways to take the concept nationwide. But they're really happy with how the site has grown and the response they've had. The business, they insist, is designed to be a service that will support parents as they try to make the best decisions they can for their children.

"While the road ahead is daunting," says Tudor. "We are super excited about the possibility of building something truly useful for working parents who nowadays are struggling with so many competing priorities and whose needs seem to be somewhat overlooked by the digital reinvention coming out of Silicon Valley."


Photos courtesy of Camppedia

This week's innovators to know in Houston all have new and exciting things to announce. Courtesy photos

Who are Houston's innovators to know? Well this week, here's who made headlines, from a well-known Houston software entrepreneur and investor rolling out a new line of business for his company to a new podcast network with Houston roots.

Gabriella Rowe, executive director of operations at The Ion

ION Accelerator ribbon cutting event, with Mayor Sylvester Turner and business partners.

Photo by Carter Smith/Station Houston

The entrepreneurial hub dubbed the Ion that's expected to premiere in Houston's innovation district in 2021 has a new operating organization and the Rice Management Company has tapped Station Houston CEO Gabriella Rowe to run it.

"To ensure that The Ion is a catalyst for the continued growth of the innovation ecosystem, we've been collaborating with Gaby and her team as well as civic leaders, Mayor Sylvester Turner, Harris County commissioners and Midtown Houston," says Allison Thacker, president and chief investment officer of the RMC, in a news release. "We know that under Gaby's leadership The Ion will become an innovation hub for not only all Houstonians, but for anybody looking to thrive and collaborate in an entrepreneur-first, tech-forward environment." Read more.

Rakesh Agrawal, founder and CEO of SnapStream

Photo courtesy of SnapStream

Houston-based SnapStream has expanded its services, and CEO and Co-founder Rakesh Agrawal appears on the third episode of the Houston Innovators Podcast to discuss his company's growth and the role he plays in the Houston innovation ecosystem.

"A lot of people go to this question of, 'What's wrong with the Houston ecosystem?' If there's anything that's a fundamental characteristic of Houston that we need to change that would really help the startup and innovation ecosystem is that often in Houston, the left hand doesn't know what the right hand is doing," Agrawal says on the podcast. Read more.

Stephanie Wittels Wachs, co-founder of Lemonada Media

Photo via Twitter

It's safe to say that Stephanie Wittels Wachs didn't have start and run a podcast network in her life's master plan. Nonetheless, the Houstonian can check that box after she launched Lemonada Media with her business partner, Jessica Cordova Kramer. The network is about creating provoking, uncensored content about life and humanity.

"This is everything I've done in my whole life," she tells InnovationMap. "It sort of combines my writing and my education background and my artistic background and some voiceover background and my activism. It's everything." Read more.