Houston 'RedBox of dry cleaning' startup wins the Rockets' Launchpad Contest and pockets a $10,000 prize
Safir Ali and his brother, Mubeen, thought they had a better way to improve and modernize the dry cleaning user experience, and, lucky for them, the judges behind the 2019 LaunchPad Contest agreed.
The contest, sponsored by the Houston Rockets and BBVA Compass, will reward Hamper with a $10,000 prize, along with a consultation with Rockets and BBVA Compass executives and a host of other prizes. But winning the startup competition, which seeks to recognize Houston-area entrepreneurs using technology to advance their businesses, has been icing on the cake for Hamper's successes.
The brothers grew up in their parents' dry cleaning store. After school and over summer vacations, the boys would work in the shop, which their father founded shortly after emigrating to the U.S. in 1989.
"I had this 'aha' moment in 2016," Safir says. "I had graduated from Texas A&M in 2014 and was working a corporate job and the last thing on my mind was joining the family business. But I started to see all the pain points for people in dry cleaning."
The biggest, he observed, was the inconvenience of it all. He'd notice people rushing to collect their shirts and suits in the after-work hours between 5 and 7 p.m., harried looks on their faces in the sprint to get there in time, relief that they'd made it before the doors closed at 7.
"'I'm so glad you're still open!' they'd tell us," he says. "And I thought, there really has to be a better way."
That better way, he and Mubeen are betting, is Hamper. Safir describes it as "the Red Box of dry cleaning." Customers can deposit their dry cleaning in a kiosk in their office building, and it will be delivered straight to their suite. Originally, Safir thought the kiosks could be stand-alones, but it proved to be easier to partner with high-traffic office spaces, like those in the busy Galleria or over in Williams Tower.
Hamper's concept is two-pronged, but simple. Before the company even built a drop-off kiosk, they created an app that would allow people to schedule when a driver could come and collect their dry cleaning. Using technology similar to the kinds of location software Uber uses, Hamper users could create an account, tick off what items they needed laundered or dry cleaned, then select both a pick up and a drop off time. A Hamper driver would come and collect the items, and then return with them fully pressed and cleaned.
The app launched in 2017, but it was never the end game.
"The kiosk prototype took us a year and a half to build out," says Safir, who enlisted the help of some friends who'd studied mechanical and electrical engineering to do it. Last summer, Hamper started a pilot program for the kiosks, setting them up in three Class-A office buildings.
"The idea is that the buildings and offices can offer dry cleaning as another amenity," says Safir.
For customers, using a Hamper kiosk is easy. The first time they visit the kiosk, they input their mobile phone number, then create an account with their name and office suite. They then scan the special Hamper bag they've picked up either from a promotional visit by Hamper or from the kiosk itself. Each bag has a unique QR code that becomes attached to the customer record. Once the bag is scanned, customers receive a text message to connect with Hamper and complete their order, listing the items they've put into the bag and inputting payment information. They then seal the bag and drop it into the kiosk. Hamper drivers collect all of the bags, and bring them to the Ali family's dry cleaning shop, where they are laundered. Once they're ready, the items are brought back to the offices. Customers keep the dry cleaning bags for their next order.
"We strive for excellence, both in terms of price and quality of service," says Safir, who's a member at Station Houston. "When the garments come in and when they go out, we have a seven-point inspection system. If a seam's come loose or a button has been broken somewhere along the way, we fix that."
Being able to combine the quality of a family business with 21st century technology has been exciting for Safir. The kiosk software was built in Angular, and is now hosted on React JS. Hamper's revamped website is about to make the transition to React JS, having formerly existed on Angular.
"The cool thing for us is that we're gearing up to build software for our dry cleaning facility – we call it the plant," says Safir. "We want to revamp the traditional experience where each garment is given an individual ticket and someone staples that onto the garment and pushes it through the system."
He envisions a system where a permanent barcode will be imprinted on a particular garment's care tag, so that whenever that garment comes back to Hamper, all the information about its cleaning will be there: does the customer like light starch, does it need some sort of additional care.
"If we can automate that intake process, we can be more efficient," says Safir. "At some point, I'd love to look at using AI to do things like spot stains or other damages before we wash the garments."
Safir knows he's disrupting the family business, and he readily admits that his father looked at him and his brother like they were crazy when they first broached the idea. But he came to appreciate the brothers' worth ethic, which Safir says they inherited from their mom and dad,and the idea that his sons were making a dream of his come true.
"For as long as I can remember, my dad talked about wanting a warehouse space in addition to a retail store," says Safir. "And thanks to the business we've brought in, we're working to make that a reality. We'll probably move in in September."
Once they do, Safir knows, two generations of dry cleaners will co-exist, using the tools of their centuries to continue their business.
In addition to the prize money from the Rockets Launchpad Contest, Hamper will also be recognized in a joint press release announcing the company's win, as well as getting some love at halftime at an upcoming Rockets game and having the win posted on social media.