Farm to table

Houston nutritionist introduces new, locally sourced meal delivery business

The Bayou City has its own Blue Apron-style startup with locally sourced produce. Courtesy of The Blonde Pantry

Marla Murphy, a local entrepreneur and nutritionist, has helped Houstonians make healthy decisions with her food blog and consulting company for years, but she wasn't sure she was doing enough.

"I didn't feel like I was making as big of an impact as I could have," Murphy says.

Murphy took this feeling and ran with it. She decided to relaunch her company, The Blonde Pantry, in March of last year she says to create the only local meal delivery service for the greater Houston area.

"This is a passion project to me," she says.

Growing a health foods company
While The Blonde Pantry has had meal services for a few years, Murphy says that last spring the company relaunched with a new brand and expanded product offerings.

"We are a healthy meal delivery service that offers clients vacuum sealed that meals that are prepped, weighted, marinated, and chopped," says Murphy.

The Blonde Pantry gained momentum initially from Murphy's local connections.

"I had only $3,000 in my bank account," says Murphy. "The right people came into my life at the right time."

Murphy says she was able to trade meals and barter down prices for her website, photography, and marketing to launch her company. She rented a kitchen by the hour and had little wiggle room for her profits. She credits part of the company's success to their popular Instagram page and her involvement in the Houston community.

"You can really tell we love what we do," Murphy says. "We are deep rooted in this community. I was born and raised here. My family lives here. We are growing our family here."

How it works
Murphy writes on the company's website notes that her mission is "to bring nutritious meals to busy Houston foodies who love tasty food as much as I do, but also want to be mindful of living a wholesome lifestyle."

The meal kits are ready in 10 minutes or less, Murphy says, and customers order by Thursday evenings and can either opt to have their meals delivered to their doorstep or pick up their package at The Village Gym, located off the Katy Freeway.

"We deliver everywhere within Highway 99," says Murphy, including Friendswood, Clear Lake, Dickinson, and League City."

Meals on The Blonde Pantry website include shrimp, chicken, pork, and beef skillet dishes paired with cauliflower, carrots, squash, and other fresh vegetables; fully cooked casseroles; pre-packaged salads, soups, and smoothies; hummus; breakfast muffins; and a variety of desserts including black bean brownies and flourless chocolate almond cookies.

"Our average is meal is about $10.25 a serving," says Murphy. "We try to make it something everyone can afford, whether you're a young college girl or a 60 year-old-couple."

Murphy tells InnovationMap that her team kicks into gear first thing Friday morning once all the orders are placed, then they prepare and prep on Saturday and Sunday for a Monday delivery.

"We like to source as locally as possible," says Murphy when describing her vendors. The Blonde Pantry has two full time employees, and seven part-time kitchen workers, and three contract workers for delivery.

In addition to The Blonde Pantry meal service, their website notes offerings in nutrition consulting for corporations, groups, and individuals.

"It's not about selling meals and moving on, I want this to be a lifestyle company that is really founded and has deep roots in Houston," says Murphy.

Murphy tells InnovationMap that in the next year she hopes to expand into the retail space and find a bigger commercial kitchen to function as their own. She also hopes to partner with companies outside of food and continue to nourish lives in someway.

Trending News

Building Houston

 
 

The HTX TechList is officially launched, and the Houston Exponential team is calling for everyone to register on the site. Screenshot via htxtechlist.com

Houston Exponential has hit launch on the HTX TechList, and now startups, investors, entrepreneurial hubs, and corporations can officially opt into the data-focused and networking-enabled platform.

The HTX TechList went live yesterday, August 13, at a virtual event hosted by HX. (Note: InnovationMap was the media partner for the event.) The platform acts as a one-stop shop for Houston's innovation ecosystem. Mayor Sylvester Turner joined the stream to explain the role the platform will play in connecting the various players within the industry.

"The HTX TechList is our city's leading resource for in-depth information about Houston startups, investors, hubs, and corporations," Mayor Turner said at the event. "Within the Houston region, the HTX TechList will build the connections and density that were never before possible in such a huge spread-out city."

Another benefit to the new platform, as HX Chief of Staff Serafina Lalany says, is the data it is going to be able to provide about the ecosystem.

"We needed a centralized datasource classifying startups, investors, startup development organizations, and corporate innovators," she says on the Houston Innovators Podcast. "There was not any good resource on the internet that was verified, centralized, and adhered to a data standard."

The platform, which has derived from an initiative from Startup Nation Central in Israel, has already proven its usefulness abroad and has over 70,000 monthly users. In a panel at the event, Eran Levy of Enel Innovation Hub Israel described how the tool has benefitted him and his work in scouting startups.

"The ability to have a tool to map, in our case, 8,000 startups, when we look for specific categories or a specific tech area, it helps us a lot," he says. "It saves a lot of time and effort, and, more importantly, it makes it much more effective because I reach out to the right startups."

On the panel, Barbara Burger, president of Chevron Technology Ventures and chair of Houston Exponential, echoed the opportunity for connectivity the platform will enable — but in a specific way for her organization as an investor.

"I view the TechList as the tool that's going to enable a couple of things. One is the scouts to access even more opportunities, but I think the other piece is also for co-investors in startups to be able to find us," she says, adding that while CTV has been around for a couple decades, visibility is always something they'd like to improve on.

Now that the platform is launched, anyone can join to make a profile on the site. Startups, investors, hubs, and corporations can also launch profiles that will be vetted by HX's data team.

Trending News