For years, Dr. Katie Eick wanted to provide mobile veterinary care for her patients, but the technology wasn't where it needed to be. She took a gamble and bought her first truck in 2016 as ridesharing and mobile ordering took off. A new business of convenience was booming, before blasting off again amid the pandemic.

Now, the founder and CEO of Rockin' Pets, Rollin' Vets says she's got the equipment, the market demand, and a $5 million round of investment to expand her business model.

The other challenge Eick says she faced early on was a misconception that mobile vet care was limited to vaccinations.

"We provide the highest level of veterinary care — right in your driveway," Eick says on this week's episode of the Houston Innovators Podcast, explaining how each of her trucks — she now has five — have the capability to provide all sorts of treatment.

"We have a surgery suite, we have high-speed dental equipment — just like your dentist has. We have X-ray machines and ultrasound machines on almost all of our trucks," she explains. "We carry a full pharmacy on every truck."

It took a while to get to where she is today, which is caring for clients across Houston, with a recent expansion into The Woodlands and a soft launch in Austin. She plans to expand in Central Texas, including San Antonio, before tackling the northern region of the state. She also has a franchise model that she hopes to utilize to grow the brand nationally and even abroad.

"It was hard to educate the public on what we can do on those trucks," Eick adds "It took the first year, and once the word started to get out, then it snowballed."

Contributing to the snowball effect was the pandemic, which led pet owners to looking into alternative ways to access vet treatment. Now, Eick is focused on growing her team to support the company's growth. And, she adds, this is no easy task in today's employment climate.

"In this day and age, everyone has a shortage. ... The workforce is just smaller," Eick says. "There's a nationwide shortage of vets, and it's a confluence of things that have happened that I wished we saw coming."

Eick explains how the level of care vets are now able to — and expected to — give has increased with new technologies, specialist practices, and more. But the number of new vets with each graduating class has remained the same. Retention is also an issue, as the toll on veterinarians' mental health takes providing such frequent end of life care — on top of an increasingly busier schedule.

Eick shares more on the show about her observations on the current challenges within the industry as well as how she's innovating within her own practice to combat these obstacles. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.