makeover

Houston Exponential enters a new era with rebrand

The Houston Exponential team has a new look to their branding and website. Photo via houstonexponential.org

The future of Houston Exponential is here. The organization rolled out its new branding today that was designed and created in partnership with a Houston agency.

HX tapped Houston-based NUU Group to ideate and design a new brand that fits the evolving organization's ambitious plans. HX is like a startup itself, the company explains in a statement, and is shifting to accomodate the needs of the ecosystem and community it's served since 2017.

"The challenge lies in evolving the HX brand to be more than a two-letter acronym, bringing it off the page and into culture," HX Executive Director Serafina Lalany tells InnovationMap. "We need to create a framework and strategy that allows HX to communicate effectively across audiences, platforms, and geographies."

The goal of the new branding is to clearly communicate HX's vision and value to both local entrepreneurs and the global innovation community.

"After a national search for a brand development partner that understood the impact we were seeking to drive not only for our startup community, but for the city of Houston we identified NUU Group," Lalany says. "NUU has been helping companies ideate, design and launch innovative solutions for almost a decade and is a champion for our city with groups across the country and around the globe."

NUU Group, founded by CEO Jez Babarczy in 2013, works with emerging and established companies to design branding that moves both business and culture forward.

"The theme for HX’s new identity is anchored in the idea that the path of entrepreneurship is tough, but with the right support founders can succeed," says Garrett Herzik, head of projects at NUU. "HX exists to help make that path less opaque and easier to navigate, to build a robust community of support that backs up Houston’s uncompromising founders."

HX's new website features interactive graphics and video, as well as highlighting Houston founders on the homepage. The new tagline for the organization is "building the future backed by community," which resonates with HX's mission to represent the diversity of the city.
"We're helping to make the world of entrepreneurship more accessible, less opaque, and easier to navigate for founders," the website reads.
In a recent interview with InnovationMap, Lalany says a key focus of that accessibility is to venture capital opportunities, which is why HX will be scaling its VC Immersion days in partnership with Republic, an investment tech company.
The branding changes come just ahead of HX's Houston Tech Rodeo Roadshow, which begins later this month. The new design will be worked into a part of the week-long event and meetup programming, which is aimed at showcasing Houston innovation.
"We hope to see the new branding give current and future founders confidence in their entrepreneurial journey," Herzik says. "We hope to see HX’s commitment to providing a robust community of support owned and adopted by the entirety of Houston. Transformation will move as fast as our community allows, which requires that we all adopt one vision of an innovative future. One that is possible for anyone."

Houston Exponential's website has a whole new look to it. Graphic courtesy of HX

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Building Houston

 
 

Here's how these Houston health care institutions ranked compared to the rest of the country. Photo by Dwight C. Andrews/Greater Houston Convention and Visitors Bureau

It’s a three-peat for Houston Methodist Hospital.

For the third in a row, Healthgrades has named Houston Methodist the best hospital in Texas and one of the 50 best hospitals in the country. It’s the only Texas hospital in the top 50. Houston Methodist, a 907-bed facility at the Texas Medical Center, earned the same recognition in 2020 and 2021.

Four other hospitals in the Houston area made Healthgrades’ list of the top 250 hospitals in the U.S.:

  • Baylor St. Luke’s Medical Center
  • Houston Methodist Baytown Hospital
  • Houston Methodist Willowbrook Hospital
  • Memorial Hermann – Texas Medical Center

Four Houston hospitals also excelled in several of Healthgrades’ specialty categories:

  • Memorial Hermann Memorial City Medical Center, No. 3 in the state for heart surgery.
  • Memorial Hermann – Texas Medical Center, No. 1 in the state for stroke care and No. 2 for coronary intervention.
  • Houston Methodist Hospital, No. 2 in the state for critical care and No. 2 for pulmonary care.
  • Texas Orthopedic Hospital, No. 1 in the state for joint replacement.

Healthgrades, an online platform for finding physicians, hospitals, and other health care providers, rates hospitals based on clinical outcomes such as rates for patient deaths and treatment complications. For this year’s list, Healthgrades evaluated clinical performance at nearly 4,500 hospitals.

“For almost 25 years, our mission has been to provide consumers with clear and accessible information to make more informed health care decisions,” Dr. Brad Bowman, chief medical officer and head of data science at Healthgrades, says in a news release.

The Healthgrades rankings “provide consumers with increased transparency regarding the care in their areas, and empowers them to make more confident care decisions for themselves and their families,” Bowman adds.

For Houston Methodist, kudos like those from Healthgrades are common. For instance, the hospital last year landed at No. 16 on U.S. News & World Report’s national honor roll for the best hospitals, up from No. 20 the previous year. It was the top-rated Texas hospital on the list.

“These national accolades are something to be proud of, but most important, our patients are benefiting from all of our hard work. Ultimately, they are the reason we need to be one of the best hospital systems in the country,” Dr. Marc Boom, president and CEO of Houston Methodist, said last year in a news release about the U.S. News award.

The Healthgrades honor is one of several pieces of good news for Houston Methodist this year.

The hospital recently unveiled plans for the 26-story Centennial Tower. Scheduled to open in 2027, the $1.4 billion tower will include a larger emergency department and hundreds of patient beds, among other features. The new tower will replace the Houston Main building and West Pavilion.

Shortly after that announcement, the Houston Methodist system said it had received an anonymous $50 million gift. It’s the second largest donation in the system’s 102-year history.

Joining Houston Methodist Hospital in Healthgrades’ national top 250 this year are:

  • Baylor Scott & White Medical Center – McKinney
  • Baylor Scott & White Medical Center – Temple
  • Doctors Hospital at Renaissance in Edinburg
  • Hendrick Medical Center in Abilene
  • Medical City Arlington
  • Medical City McKinney
  • Methodist Hospital in San Antonio
  • St. David’s Medical Center in Austin
  • St. David’s South Austin Medical Center
  • William P. Clements Jr. University Hospital in Dallas

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