Guest column

Houston expert: 4 ways to continue supporting women in the workplace

Here are four ways to look out for the women at your company. Photo via Getty Images

Fresh from the nation celebrating Mother’s Day last weekend weekend, recognizing the valuable role women play in raising their families, it is also an appropriate time to reflect upon the struggles women continue to face in a post-pandemic workplace. Women are juggling remote/hybrid schedules along with schooling dilemmas and a decline in childcare options, expediting burnout and fueling the “Great Resignation,” which continues to be a concern as the number of quits in March reached a record high of 4.5 million.

According to a recent Deloitte report, Women @ Work 2022: A Global Outlook, over 50% of women plan to quit their jobs in the next two years due to burnout. In addition, 53% of women say their stress levels are higher than they were a year ago; 46% say they feel burned out; nearly half rated their mental health as poor or very poor; only 43% feel comfortable talking about mental health challenges in the workplace; and 47% rated work-life balance as poor or extremely poor.

These are alarming statistics, but the challenges are not insurmountable as employers work to attract and retain top talent. Below are four ways savvy leaders can support women and working parents in the workplace.

Promote work-life balance

With many employees feeling burned out and exhausted from an extended period of working longer hours and handling schooling/caregiving responsibilities, it is crucial for leaders to promote work-life balance to help alleviate further repercussions and restore equilibrium. While encouraging employees to use allotted paid time off (PTO) and paid volunteer hours are significant ways, there are smaller steps that can add up to big differences in achieving work-life balance. Leaders should encourage employees to step away from their screens by taking daily breaks, enjoying lunch hours, starting/ending the workday on time and refraining from after-hours emails. Leaders should also set an example by practicing what they preach to attain work-life balance. Finding opportunities to unplug via PTO, volunteering and brief amounts of time each day can help employees feel refreshed and focused when they do return to their screens. When employees have work-life balance, it can give them a new perspective and make their jobs feel more rewarding as they pursue their careers.

Support career growth

One of the most important ways to support employees is to offer professional development programs that support career growth and lead to advancement opportunities within the company. Leaders should work with employees to define a career path that supports their career goals and aspirations and identify the best tools/resources required to accomplish their objectives. Professional development programs should offer a variety of resources that align with individual/business objectives, such as on-the-job training, supervisory instruction, formal mentoring programs, instructor-led courses, online learning and conferences to help employees learn in a well-rounded manner that supports varying learning styles. In addition, employers can further demonstrate their support for the growth and educational needs of employees by offering tuition reimbursement programs. When employees have a chance to expand their skill sets and continue to learn/grow, they are more engaged and connected to the company and less likely to seek opportunities elsewhere.

Boost well-being efforts

As employee mental health/wellness has moved to the forefront at many companies, leaders are boosting their efforts to improve, expand or change aspects of their employee well-being programs to address the needs and expectations of the workforce. While generous PTO programs, paid volunteer time, EAPs, mindfulness programs and meditation apps are a solid start, companies should go further by taking a more holistic approach to well-being by weaving it into the company’s DNA. Well-being should be a consideration in all aspects of business operations – from branding and productivity to performance and purpose – facilitating endless opportunities to view the business through a health and wellness lens. In addition, employers that realize many factors influence employees’ lives and their overall health, such as purpose/career, social, financial, physical, community and mental/emotional are displaying their commitment to employee wellness and positioning their companies for long-term success.

Offer relevant perks

The stress related to financial concerns can lead to employee burnout and mental health issues, so leaders should identify ways to help ease some of the monetary burden. Although some expenses may decrease in a remote/hybrid work environment, others might increase in areas such as home/office equipment purchases, office supplies, higher utility bills and child/elder care expenses, causing additional employee stress. When employers offer relevant perks to offset some of these costs, including company-sponsored discounts, gift cards for office supply companies, partial reimbursement for internet service, assistance with child/elder care expenses, raffles for monthly house cleaning, dog-walking or laundry services, or lunches via a food delivery service they are demonstrating care and concern for employees.

While Mother’s Day is only celebrated once a year, the struggles that women and working parents face daily should be a topic of conversation that is elevated and ongoing in boardrooms across the country. As increasing numbers of working parents and employees experience burnout and mental health concerns that may lead to further resignations, it is imperative for business leaders to combat the situation by promoting work-life balance, supporting career growth, boosting well-being efforts and offering relevant perks.

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Jill Chapman is a senior performance consultant with Insperity,a leading provider of human resources and business performance solutions.

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Building Houston

 
 

An expert from the U.S. Small Business Administration shares in an op-ed how critical women-owned businesses are to small business exports in Texas. Photo via Getty Images

Everything is bigger in Texas, including its small business ecosystem. There are over three million small businesses in the state, which represent 99.8 percent of all Texas businesses. However, according to the latest official U.S. Census Bureau data on small business exporters (2020), only 35,124 Texas-based companies exported goods abroad.

During my time in the Administration, I have had the opportunity to visit Texas on several occasions, including trips to Houston, San Antonio, and El Paso. Like most everything in Texas, the entrepreneurial ecosystem is sizable and a rich source of opportunity and ideas. But with over a thousand miles of shared border with Mexico, and considerable trade infrastructure like the Port of Houston, you can’t tell me that just 1 percent of Texas small businesses are exporting their products or services. This data, which mirrors the published trend for small business exporters nationwide, seemed severely undercounted. So, we endeavored to dig into what was going on.

As a result, the Office of International Trade (OIT) commissioned a study to determine the total addressable market (TAM) of small business exporters. The research dug deep into available public data and private surveys, which better accounted for smaller shipment values and growth in service exports. Among the key findings from the study is new data that places the actual number of exporting small businesses at 1.3 million – an almost fivefold increase over the estimates previously published by the Federal Government. Interestingly, minority, women-owned firms were found to over-index in selling abroad. The research also revealed a high concentration of certain tradeable sectors ranging from consumer, industrial, and other manufactured goods to services businesses in software, architectural, and engineering sectors. Ultimately, the study estimated the potential market size, or total addressable market, at over 2.6 million small businesses.

With the proliferation of digital commerce tools and with over 95 percent of the world’s consumers living outside the United States, international sales represent a rich growth opportunity for small businesses. Indeed, businesses that export are more resilient, expand faster, and create higher paying jobs for Americans.

My colleague, District Director Tim Jeffcoat agrees. With his finger on the local pulse of the Houston-area economic market, he knows that exporting can be both an enormous growth opportunity, but at the same time filled with a daunting set of challenges to navigate. In his

Houston area network alone, they have over 200 advisors, mentors, and counselors that can guide you to develop a robust exporting plan, connect you with capital to fund your overseas expansion, and can even help you pursue a competitive grant to kick-start international sales.

This is exactly the case for Pat Hartmann, founder of Hartmann’s Inc., an Abilene, TX-based woman-owned small business. As a manufacturer of high-quality parts from state-of-the-art metal fabrication and welding departments, Hartmann has leveraged international sales to grow her company over three generations. In her words: “exporting has allowed us to become competitive in multiple markets throughout the entire world. It has diversified our knowledge base allowing us to work in manufacturing situations that span multiple types of standards including European and Japanese. Exporting now makes up 20 percent of our sales.”

As a result, Regional Administrator Ted James and I are among the many Administration officials who are pleased to recognize Pat Hartmann of Hartmann’s Inc. as the 2023 South Central Regional Exporter of the Year. She has established herself as a personal and professional role model due to their expansion and contributions to the community. We are confident that small businesses like these, as well as those identified in our Total Addressable Market study, can start and continue to leverage SBA resources to scale their business and access international opportunities, just as Hartmann did.

Pat Hartmann is one of the more than 11 million female founders the SBA is recognizing during Women’s History Month this March. While the post-pandemic recovery has complicated the economic landscape, we continue to better understand the important role women-owned small businesses play in our entrepreneurial ecosystem. They continue to contribute substantially to the national economy, showcasing innovative solutions and trailblazing techniques to lead the way forward.

If you are a current or future entrepreneur looking for assistance in how to get started or grow internationally, contact the SBA’s Office of International Trade or our network of 68 district offices which offer access to counseling, access to contracts, and access to capital.

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Gabriel Esparza is the associate administrator for the Office of International Trade at the U.S. Small Business Administration.

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