New to town

Exclusive: Global early stage accelerator program launches second Texas location in Houston

Palo Alto-based Founder Institute is launching its Houston program at Station Houston. Image courtesy Founder Institute

Silicon Valley-based Founder Institute has announced its second Texas program in Houston, which will operate out of Station Houston. Founder Institute Houston applications for the inaugural cohort close May 19.

The early stage accelerator focuses on advancing startup companies in the pre-funding phase.

"It's quite different from any other program in Houston currently," says Neal Murthy, director of Founder Institute Houston. "It's an accelerator, but it's an idea-stage accelerator."

Before Founder Institute, Houston's only early stage opportunities were tied to universities — like the University of Houston's Red Labs or Rice University's Owl Spark — and those are typically focused on the university's community and on education, Murthy says.

In anticipation of launch, Founder Institute Houston will host a series of free entrepreneurial events, with the first one being March 19.

The Houston chapter will be ran by three directors: Murthy, a UH lecturer and angel investor, James Phelan, innovation expert with a real estate background, and Tabbie Saenz, Alice community leader and Baker Ripley mentor. Martin Martinez, managing director of Founder Institute Texas, who launched the Austin program, will also join the team.

"What's nice about our team is because we were already colleagues and friends prior to coming together on this project, we already have rapor, we can communicate, and we know each other's working styles, strengths, and weaknesses," says Phelan.

Founded in 2009 by Adeo Ressi and Jonathan Greechan, Founder Institute has chapters in 180 cities in 65 countries. They've contributed to 3,500 companies that have now raised over $800 million.

"Houston's supportive startup community and its affordable living costs have inspired a lot of entrepreneurial enthusiasm in the city. Every year, more co-working spaces and incubators move to Houston and it's now easier to launch a startup here than ever before. We aim to help that trend," Ressi says in a release. "I believe that our structured accelerator program will give potential founders the guidance they need to launch successful technology companies in Houston."

Every chapter focuses on the same idea-stage type of company and selects around 30 companies to participate in a 14-week course of education, mentorship, and business development. The cohort spends around three hours a week in educational programming, but then is expected to spend 20 to 25 hours a week working assignments and business development. It's designed to be tough. Usually, only around 10 founders of the 30 will cross the finish line.

"If they can't handle this course, then there's no way they're going to be a successful founder because this course is a breeze compared to running a company," says Phalen.

The Founder Institute alumni network is huge, and is one of the program's biggest perks. Not only do participants get access to a network successful founders, but they also usually have a foot in the door at the next stage of competitive accelerator programs.

"That's an enormously valuable thing from a fundraising aspect if you have the support from another successful founder standing next to you, vouching for you," Phelan says.

Another thing that makes Founder Institute different is, rather than operating off an equity approach, Founder Institute and its local directors receive warrants from each participating company. And, fellow founders and even program mentors receive a cut too.

"The sharing of that [means] everyone has economic incentives and it encourages collaboration among the cohort itself," Murthy says.

Founder Institute's expansion plan for Texas doesn't end at Austin and Houston. Two other locations in Dallas and San Antonio are also in route to the Lone Star State. However, Houston's a bit different of a city to be in, with it's diversity and large size.

"We are going to be targeting a very diverse community as well. We want to have everyone who hasn't had a chance to access resources like this," Saenz says.

Murthy, who has been a mentor for the Founder Institute in Austin, says it's so remarkable to see how much these founders accomplish in the 14 weeks, and he can't wait to see that affect the Houston ecosystem.

"We think that Houston needs a number of new elements to fill out its ecosystem, and this is one of them — an idea-stage accelerator," Murthy says. "We've seen the success it's had in Austin and globally, and we're hoping to bring that to Houston."

It's WeWork Labs' second Texas location — the first opened last fall in Dallas. Courtesy of WeWork

WeWork is betting on the Bayou City as it plans to open up WeWork Labs in its downtown Houston coworking space. The early-stage program will provide up to 30 startups with mentorship and resources coordinated by its partner organization, Alice, an entrepreneurial digital resource with Texas ties.

"At Alice, our research has shown that entrepreneurs are hungry for guidance that gets into the nitty gritty: 'What next step should I take?' 'How exactly do I go about fundraising?' 'What should my to-do list look like if customer acquisition is my No. 1 goal?'' says Carolyn Rodz, CEO and co-founder of Alice, in a release. "We're really excited to collaborate with WeWork Labs to bring these answers to their members through both programming and online support."

WeWork Labs launches this month in the WeWork Jones Building at 708 Main St. It's the second Texas location — Dallas' location opened last fall. Prices for the program begin at $300 a month for entrepreneurs, and the program does not take equity in the participating startups.

Leading the program is Labs Manager Carlos Estrada and WeWork Managing Director Emily Keeton — both have long careers in innovation and startups across the country. Keeton was among the original founders of Station Houston and is based in Houston. A Houston native, Estrada most recently launched Roots Venture Group, which focused on growing startups within the agricultural and rural industries.

"As the fourth largest city, Houston is in a unique position to launch high-impact startups," Estrada says in the release. "We see WeWork Labs in Houston as a tremendous platform for innovation, as our founder-focused approach to supporting early-stage startups will nurture and accelerate the work of entrepreneurs to scale their solutions to today's biggest challenges. We look forward to growing our community here and bringing together key players across the region to drive innovation throughout Houston, the state of Texas, and beyond."

WeWork Labs launched around a year ago and now has over 30 locations worldwide. The program hopes to connect the dots for startups and the corporate world by providing education, mentorship, and a global network. The downtown Houston location will operate alongside WeWork's Veterans in Residence program and the Flatiron School campus.

"We are incredibly honored to have WeWork Labs join our community to support an already growing network of startups within the city of Houston," says Nathan Lenahan, WeWork's general manager for Texas, in the release. "Housing WeWork Labs with both our Flatiron School campus and Veterans in Residence program is a true testament to the innovative community we strive to create within our spaces. We are thrilled to expand on our commitment to Houston and its entrepreneurs and can't wait to see the impact we can have together on it's diverse community."