smooth transitions

New Houston tech startup launches to streamline afterlife planning

The Postage is a new company that uses technology to help ease the experience of afterlife responsibilities for family members. Photo courtesy of The Postage

Three years ago, Emily Cisek was struck with immense grief when she lost three family members back to back. She says she learned first-hand how arduous the process of wrapping up someone's life is and how it can take away from the grieving process.

"I saw the frustrations in my family," she explains, as she grappled with the passing of both her grandmothers and her cousin's young child.

Cisek says in that moment she thought, "Wow, there's got to be a better way so that people have a resource to get a plan and walk through the process so that when you do lose someone, there is a really easy way to manage that."

Cisek's realization planted a seed and she has the idea for The Postage, a digital platform that helps collect information and digital assets in one place to ease with affair planning.

She sought out to build an online platform that provides an easy path for people to plan their affairs and leave behind wishes for loved ones, making affairs management after death easier and less time-consuming. The features include document storage and organization, password management, funeral and last wishes planning, and the option to create after-life messages to posthumously share with loved ones.

Up until now, death care has been a predominantly business-to-business model. Prior to becoming the co-founder and CEO of The Postage, Emily was the Director of Sales at Integrate Agency, a full-service digital and traditional marketing agency in Texas. Her years of launching robust marketing initiatives and developing communications programs, made bringing The Postage to consumers that much easier.

She partnered with her former boss and serial entrepreneur, Robbie Wright, to build The Postage and make her vision a reality to help loved ones deal with loss.

The Postage completed funding in April of 2020, surpassing its initial fundraising goal. In total, Cisek raised $925,000 in a three month span. The platform officially launched in September, bringing a new, accessible contender to the estate planning industry.

Making death a conversation point

Everything you need on one digital platform. Photo courtesy of The Postage

According to The Institute for Healthcare Improvement, 92 percent of Americans say it's important to discuss their wishes for end-of-life care, but only 32 percent have actually had the conversation. Talking about your death plans is never an easy conversation, Cisek remarks. Her goal is to provide a methodical process that "makes it simpler."

"Until the last 100 years, death was just a part of life. Right now with technology and healthcare, it almost is seen as a weakness versus as you know, something we all experienced together," says Cisek.

Knowing how arduous these conversations are, she feels The Postage is like a "guidebook" that provides "clear-eyed compassion" to start the conversation. The site's planning options, password and document storage, and ability to share final wishes aims to make the process less emotional and difficult for users.

Accessibility for all ages

The Postage is something anyone can use. Photo courtesy of The Postage

While creating a death plan may feel like something reserved for later in life, Vox reports that millennials are becoming a "death positive" generation. More people in their 20s and 30s are planning their own funerals, donating their body to science, and contemplating how they want to pass peacefully.

From YouTube channels like "Ask a Mortician" to apps that remind you that — sorry to break it to you — you will eventually die, young creators are coping with death online. Despite the online vote of confidence in passing to the other side, dying is, well, expensive.

According to data from The Postage, estate planning and legal services can cost an average of $6,500. Cisek's company allows a monthly subscription with prices ranging from $5.99 to $9.99 a month, depending on storage space and features.

"I think the way The Postage has [made planning more available] it's provided a price point, an understanding and steps involved that are more easily accessible; no matter what age group, what race, what your background is, your religion, anything like that, you're able to sign up," says Cisek.

Digital options like password management and storage also make the site a more cost effective, approachable option for young people born into the digital era.

Saving time

Founder Emily Cisek prioritized convenience in her design. Photo courtesy of The Postage

Death puts into perspective just how valuable time can be. According to The Postage, families can expect to spend nearly 500 hours on completing end-of-life details if there is no planning done in advance. If every moment matters, 500 hours can sound like an exorbitant amount of time spent on paperwork.

From knowing who your loved one's electricity provider is to ensuring you have the key to their safety deposit box, the process can be a nightmare, says Cisek. She believes that should be spent "celebrating [their life] and processing the loss versus getting frustrated and trying to dig through things that you don't understand, and frankly, don't know what the wishes were of that person you lost."

The Postage's features allow you to drop in documents and passwords at your own pace to provide your loved ones with a smooth transition and instructions. To Cisek, she minds the site to be a guidebook that says, "This is what we need to do, and here is how I'm leaving the best gift I can for my loved ones."

National growth

The Postage went live nationally. Photo courtesy of The Postage

The Postage is a Houston-based company, but Cisek and her team want it to reach Americans everywhere.

"When we went live nationally, we actually launched over 100 new enhancements — even small, little things in the customer experience that would make it better and easier," she explains.

During its summer launch the website received 60 percent engagement and over 43 percent in new referrals. The Postage plans to continue enhancing the user experience and expanding the app with new technologies.

Cisek, bright-eyed with entrepreneurial spirit, has big hopes for the future as she imagines the opportunities. She hopes to change the way her generation plans for the future, contributing to a shift in sharing your legacy and wishes with loved ones.

"I think that technology, in recent times, has really focused on the consumer being the product versus the technology being the product," remarks Cisek. "If we're able to take that back and provide a product that truly makes our users' lives easier, the sky's the limit on what that could look like," she continues.

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Building Houston

 
 

Here's what not to miss at the first all-virtual CERAWeek by IHS Markit. Screenshot via virtual.ceraweek.com

While usually hundreds of energy experts, C-level executives, diplomats, members of royal families, and more descend upon Houston for the the annual CERAWeek by IHS Markit conference, this year will be a little different. Canceled last year due to COVID-19, CERAWeek is returning — completely virtually.

The Agora track is back and focused on innovation within the energy sector. The Agora track's events — thought-provoking panels, intimate pods, and corporate-hosted "houses" — can be accessed through a virtual atrium.

Undoubtedly, many of the panels will have Houston representatives considering Houston's dominance in the industry, but here are five innovation-focused events you can't miss during CERAWeek that feature Houstonians.

Monday — New Horizons for Energy & Climate Research

The COVID-19 pandemic has made vivid and real the risks of an uncontrolled virus. Risks posed by climate change are also becoming more palpable every day. At the forefront of understanding these risks, universities are developing solutions by connecting science, engineering, business, and public policy disciplines. Along with industry and governments, universities are critical to developing affordable and sustainable solutions to meet the world's energy needs and achieve net-zero emission goals. Can the dual challenge of more energy and lower emissions be met? What is some of the most promising energy and climate research at universities? Beyond research, what are the roles and responsibilities of universities in the energy transition?

Featuring: Kenneth B. Medlock, III, James A. Baker, III, and Susan G. Baker Fellow In Energy And Resource Economics, Baker Institute and Senior Director, Center For Energy Studies at Rice University

Catch the panel at 1 pm on Monday, March 1. Learn more.

Tuesday — Conversations in Cleantech: Powering the energy transition

With renewables investment outperforming oil and gas investment for the first time ever in the middle of a pandemic, 2020 was a tipping point in the Energy Transition. Low oil prices intensified energy majors' attention on diversification and expansion into mature and emerging clean technologies such as battery storage, low-carbon hydrogen, and carbon removal technologies. Yet, the magnitude of the Energy Transition challenge requires an acceleration of strategic decisions on the technologies needed to make it happen, policy frameworks to promote public-private partnerships, and innovative investment schemes.

Three Cleantech leaders share their challenges, successes, and lessons learned at the forefront of the Energy Transition. What is their vision and strategy to accelerate lowering emissions and confronting climate change? Can companies develop clear strategies for cleantech investments that balance sustainability goals and corporate returns? What is the value of increasing leadership diversity for energy corporations? Can the Energy Transition be truly transformational without an inclusive workforce and a diverse leadership?

Featuring: Emily Reichert, CEO of Greentown Labs, which is opening a location in Houston this year.

The event takes place at 11:30 am on Tuesday, March 2. Learn more.

Wednesday — Rice Alliance Venture Day at CERAWeek

The Rice Alliance for Technology and Entrepreneurship pitch event will showcase 20 technology companies with new solutions for the energy industry. Each presentation will be followed by questions from a panel of industry experts.

Presenting Companies: Acoustic Wells, ALLY ENERGY, Bluefield Technologies, Cemvita Factory, Connectus Global, Damorphe, Ovopod Ltd., DrillDocs, GreenFire Energy, inerG, Locus Bio-Energy Solutions, Nesh, Pythias Analytics, REVOLUTION Turbine Technologies, Revterra, ROCSOLE, Senslytics, Subsea Micropiles, Syzygy Plasmonics, Transitional Energy, and Universal Subsea.

The event takes place at 9 am on Wednesday, March 3. Learn more.

Thursday — How Will the Energy Innovation Ecosystem Evolve?

Although the cleantech innovation ecosystem—research institutions, entrepreneurs, financiers, and support institutions—is diverse and productive, converting cleantech discoveries and research breakthroughs into commercially viable, transformative energy systems has proven difficult. With incumbent energy systems economically efficient and deeply entrenched, cleantech innovation faces a fundamental dilemma—the scale economies necessary to compete require a large customer base that does not yet exist. How is our clean energy innovation ecosystem equipped to be transformative? What needs to be strengthened? Is it profitable to focus on individual elements, or should we consider the system holistically, and reframe our expectations?

Featuring: Barbara Burger, vice president of innovation at Chevron and president at Chevron Technology Ventures

The event takes place at 7:30 am on Thursday, March 4. Learn more.

Friday — Cities: Managing crises & the future of energy

Houston is the capital of global energy and for the past four decades the home of CERAWeek. Mayor Sylvester Turner will share lessons from the city's experience with the pandemic, discuss leadership strategies during times of crisis, and explore Houston's evolving role in the new map of energy.

The event takes place at 8 am on Friday, March 5. Learn more.

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