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Elon Musk says Tesla’s new Texas factory will drive $10 billion in total investment

Tesla's Austin factory could generate a $10 billion local investment, according to Musk. Courtesy of Tesla

With 66.8 million followers on Twitter, Elon Musk’s tweets attract an outsized amount of attention. So, when Musk tweeted December 16 that the new Tesla factory east of Austin would represent a long-term investment of at least $10 billion, generating over 20,000 direct jobs and 100,000 indirect jobs, it raised more than a few eyebrows.

Until that tweet appeared, Tesla — the Austin-based electric vehicle maker headed by Musk — had indicated it would invest $1.1 billion in the plant and would create at least 5,000 jobs and potentially 10,000 jobs there. As such, was Musk’s December 16 tweet promising far more than that a spot-on statement or a far-fetched embellishment? Musk hasn’t elaborated on his tweet, but experts believe his pronouncement isn’t in the wrong lane.

Corporate site consultant John Boyd doesn’t think the tweet is “hyperbole from larger-than-life Musk,” who is the world’s richest person.

“The magnitude of the Austin campus, the sea change transforming the North American auto industry, and Musk’s extensive business enterprises could easily support those kind of … numbers,” Boyd says. “I have found that the outspoken Musk is not prone to exaggeration and has no problem speaking his mind.”

Moreover, Boyd foresees Musk bulking up the Austin factory site — which is now Tesla’s corporate headquarters — with operations from his other ventures, such as SpaceX and Neuralink.

“Tesla is just a piece of the pie for Musk. Look for him to co-locate some of his other enterprises on his massive Austin site,” Boyd says. “It would be hard for him to find a better labor market and a more favorable state business and tax climate than he now enjoys in Austin.”

Tesla’s production capacity at the Austin plant for its Model Y, Cybertruck, and Semi vehicles could warrant Musk’s new claims about the size of the new factory’s investment and workforce, says Matt Patton, executive vice president of Austin-based economic development consulting firm AngelouEconomics.

“The potential for expanding the factory is there,” Patton says.

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This article originally ran on CultureMap.

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Building Houston

 
 

Business and government leaders in the Houston area hope the region can become a hub for CCS activity. Photo via Getty Images

Three big businesses — Air Liquide, BASF, and Shell — have added their firepower to the effort to promote large-scale carbon capture and storage for the Houston area’s industrial ecosystem.

These companies join 11 others that in 2021 threw their support behind the initiative. Participants are evaluating how to use safe carbon capture and storage (CCS) technology at Houston-area facilities that provide energy, power generation, and advanced manufacturing for plastics, motor fuels, and packaging.

Other companies backing the CCS project are Calpine, Chevron, Dow, ExxonMobil, INEOS, Linde, LyondellBasell, Marathon Petroleum, NRG Energy, Phillips 66, and Valero.

Business and government leaders in the Houston area hope the region can become a hub for CCS activity.

“Large-scale carbon capture and storage in the Houston region will be a cornerstone for the world’s energy transition, and these companies’ efforts are crucial toward advancing CCS development to achieve broad scale commercial impact,” Charles McConnell, director of University of Houston’s Center for Carbon Management in Energy, says in a news release.

McConnell and others say CCS could help Houston and the rest of the U.S. net-zero goals while generating new jobs and protecting current jobs.

CCS involves capturing carbon dioxide from industrial activities that would otherwise be released into the atmosphere and then injecting it into deep underground geologic formations for secure and permanent storage. Carbon dioxide from industrial users in the Houston area could be stored in nearby onshore and offshore storage sites.

An analysis of U.S Department of Energy estimates shows the storage capacity along the Gulf Coast is large enough to store about 500 billion metric tons of carbon dioxide, which is equivalent to more than 130 years’ worth of industrial and power generation emissions in the United States, based on 2018 data.

“Carbon capture and storage is not a single technology, but rather a series of technologies and scientific breakthroughs that work in concert to achieve a profound outcome, one that will play a significant role in the future of energy and our planet,” says Gretchen Watkins, U.S. president of Shell. “In that spirit, it’s fitting this consortium combines CCS blueprints and ambitions to crystalize Houston’s reputation as the energy capital of the world while contributing to local and U.S. plans to help achieve net-zero emissions.”

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