Power Player

Electricity startup puts its Houston customers on the grid

Griddy, lead by CEO Greg Craig, is making a surge in Texas by disrupting the state's outdated electricity plan. Courtesy of Griddy

In 2015, Greg Craig looked into Texas' wholesale energy industry and a light bulb went on over his head. He realized that the way consumers were delivered power was opaque and misleading. The electricity industry is one of the few areas that the tech boom hasn't yet infiltrated. That is, until Griddy came along, launching in Houston in the spring of 2017.

"Technology has changed and bettered everything in life," says Craig, Griddy CEO and co-founder, who compares Griddy to likes of Amazon, Uber, and Costco. "Our thesis was, 'what if we could build a tech platform that would connect the home directly to the grid?'"

Instead of profiting off hidden fees and fixed prices, Griddy provides customers wholesale electricity prices and promises to be open, honest, and transparent. Rather than charging inflated rates, the company only makes a profit from the $9.99 monthly membership fees. Everything else is at cost — no margins, hidden fees, or break fees. This all translates to savings of up to 30 percent, says Craig, who co-founded Griddy with executive chairman, Nick Bain.

Electricity of the future
Griddy customers are connected directly to their smart meter which records electricity use and communicates this information to the home owner's electricity supplier

Customers can download and use the Griddy app and get a by-the-second update of the wholesale price so that they know when the price spikes and it's time to turn off unnecessary energy suckers. The app also offers 36-hour forecast to give consumers an idea of what the wholesale price will be at a specific time.

The mobile aspect of Griddy is a large draw as consumers increasingly use their phones and do everything online or in-app. From the transparent prices to the mobile app, Griddy's features have been well received by millennials, a generation drawn to companies that stand out and are committed to strong corporate values that put the customer first and offer low prices.

This month, Griddy launched a new app, Griddy Guest, that allows non-members a chance to test the benefits of Griddy before becoming a member. "We understand people may be a little cautious of switching to a new type of energy provider so we created Griddy Guest to allow people to access the perks and track their potential savings before completely switching over to becoming a Griddy member," says Craig.

Consumers can use the app for free, view the current wholesale price of electricity and projected prices using your zip code, and receive an estimate of savings from using Griddy in comparison to the average rate for their location, house type, and weather zone.

"We're trying to be disruptive and innovative and do things no one's ever done," Craig tells InnovationMap. "No one's ever done 'we'll tell you exactly what we make,' no one's ever done 'here's real time wholesale,' no one's ever provided mobile app information like this by the second, and now no one's ever done 'be our guest, be our guest, put our service to the test', and now we've done it."

What's next?
Griddy, which is only in Texas, is continuing to spread into deregulated markets with sights set on the East Coast in the first half of 2019, to be closely followed by an international move to the United Kingdom, Australia, and Japan. The company is also pursuing machine-learning artificial intelligence to handle optimal time for power use, a technology that would automatically adjust power use for consumers during price spikes. This type of feature would be connected directly to households, closely monitoring the price of electricity to save consumers even more money.

Overall, Griddy has made a large footprint with its launch in Texas and is currently in 39 different cities within the state. The company hopes to continue to turn consumers to wholesale electricity over traditional overpriced fixed energy plans to disrupt the industry and save individuals money.

Feel the surge

Griddy users can enable push notifications that alert them of surge pricing so they can turn off any large appliances to avoid excess charges.

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Building Houston

 
 

Welcome to Houston, Lalamove. Photo by @HoustonTips

Holiday shopping is in full swing, and the bane of everyone's existence — especially during a pandemic — is shipping.

For smaller and mid-sized local businesses, that means paying big-business prices to a national shipping company. And for consumers, it's waiting a week or more to receive your item, even if you paid for shipping.

Lalamove has a solution for both parties. The 24/7 on-demand delivery app recently launched in Houston and offers affordable, same-day delivery services for the local merchants we're all trying to support right now.

"Amidst COVID-19, it is more important than ever to shop local and support our small businesses," says Lalamove's international managing director, Blake Larson. "We look forward to providing our services to Houston businesses in need of a fruitful start to the holiday season."

Unlike other delivery options, Lalamove delivers everything from food to small packages to bulky furniture within the same day, and it operates on a base-plus-miles pricing model with no commissions.

Deliveries in a sedan start at $8.90, with $1 per additional mile. SUV pricing has a base fare of $16.90 plus $1.25 per mile. Other same-day delivery options with national shipping companies can be well over $100 dollars, depending on the size and weight of the package.

Neighborhood-to-neighborhood sedan pricing is more affordable than traditional same-day shipping: Museum District to Midtown is $9.90, Midtown to The Heights is $14.90, and Northside to East Downtown is $17.90.

This also contrasts with food delivery platforms that charge restaurants 15-30 percent commission on the entire order; with Lalamove, the delivery charge for a $25 meal is the same as a $150 meal.

Users and businesses can place an order via the Lalamove app or on its website, which is available 24/7. When placing your order, you are instantly matched with a driver and their car, based on your delivery needs. You can deliver to (or order from) up to 20 locations in one order with the multi-stop delivery feature, and can schedule a delivery in advance or book for right then.

Lalamove app Using Lalamove is simple. Graphic courtesy of Lalamove

Shoppers can request Lalamove's services with local boutiques and stores that don't normally offer delivery, and get instant gratification (and a much smoother holiday season) with same-day delivery.

Both sides can rest easy knowing that things will arrive in time for the holidays in a trusted, secure, and quick fashion.

To help small businesses provide fast, reliable delivery throughout the holidays, Lalamove is offering $10 off with promo code LACMHOU10. Business owners can try out the service, or customers can take advantage of Lalamove if they need delivery.

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