Early bird gets the worm

Business leaders in Houston have a surprisingly high tech adoption rate

Over half of Houston business leaders say their company has already enabled AI, blockchain, and extended reality technology. Getty Images

When it comes to enabling new technologies to advance business practices, Houston business leaders are ahead of the curve. According to a new study, the majority of the companies surveyed are already using artificial intelligence, blockchain, and extended reality today.

The global study, Technology Vision 2019, was conducted by Accenture and included surveys from 6,600 business and IT executives around the world, including 100 in Houston. Dallas was the only other Texas market surveyed, along with nine other major United States metros — Atlanta, Boston, Chicago, Detroit, Minneapolis, New York City, San Francisco, Seattle, and Washington D.C.

Of the 100 respondents, 91 said that innovation efforts have accelerated within their organization over the past three years because of new technology, and 80 said that while they feel their employees are digitally savvy, they are "waiting" for the company's technology to catch up. However, when it comes to the need to reskill employees due to emerging tech in the workplace, 47 percent says that need will happen within the next two years.

The survey also focused on three distinct technologies — AI, blockchain, and extended reality, which includes augmented reality, virtual reality, and mixed reality. XR responses indicate that 66 percent of business leaders have already used some sort of version of XR either in one or more of their business units (37 percent) or are piloting the technology (29 percent).

The numbers for adoption for AI is similar, with 65 percent of leaders saying they have introduced AI tech in the workplace already —nearly 2 in 5 have already adopted somewhere within the company, while over 1 in 4 say their company has an AI pilot program.

Blockchain, according to the study, falls further down the spectrum in Houston companies. Only 15 percent of the companies have a pilot program, but 42 percent have blockchain technology already in use in one or more business units — for a total of 57 percent adoption rate.

With 5G on the horizon, almost all respondents — 79 percent — say the technology is going to revolutionize their industry in terms of how they provide products or services to their clients. Almost half said that impact will happen and jobs will be altered within the next three years.

Brian Richards, managing director at Accenture, oversees the company's Houston Innovation Hub. The hub welcomes in business leaders who are utilizing Accenture's services to ideate and then implicate innovative technologies. At a recent panel in the Accenture office, Richards spoke to emerging tech in Houston and said there's been no shortage of leaders wanting to move the needle on new tech.

"I've never seen [corporations] more motivated than they are right now to be able to think differently on how they are able to engage Houston," he said.

Thomas Rubenak is senior principal of Accenture Ventures. Courtesy of Accenture

In most industries, there's a disconnect between startups and major corporations. The startups may have solutions for the big companies, but the two entities might not know how to connect with each other. That's something Accenture hopes to help with.

The company created Accenture Ventures to help connect the dots between emerging technology and big business. As the program has expanded, Thomas Rubenak was selected to serve the Southwest region as senior principal.

With a long career of working in tech, research and design, and startups, Rubenak hopes to use his experience to help grow Houston's blossoming innovation ecosystem.

"It takes a village. It's not just the amazing accelerators we have throughout the region," Rubenak says. "If you look at the Cannon, Houston Exponential, MassChallenge, and all of the ecosystem — it takes all of us together to prop up a thriving economy. That's what we're doing. We're changing not just the face of Houston but really impacting the startups as well as the clients we serve."

Rubenak spoke with InnovationMap to discuss the role Accenture Ventures plays in the ecosystem and how he sees innovation in Houston growing.

InnovationMap: You're new to your role, but you've worked with tech and startups for years. Tell me a little bit about your career to date. 

Thomas Rubenak: I come most recently from EY. I did a few assignments there, primarily working with the EY and Microsoft alliance. I was also a go-to-market lead for deep technical accounting for IPOs and other regulatory compliance issues. I worked a lot with the Entrepreneur of the Year program. Before that, I spent most of my career in tech research with Gartner and Forrester. This space is all about brilliant minds that really focus on helping the world understand what's next in emerging technology. I worked pretty extensively with venture capital, private equity and venture banks.

IM: While you’ve worked on projects across the country, you’ve been based in Houston, so you’ve been able to see the city transform, right?

TR: In my career, I've been really fortunate enough to align with amazing people in the market. Several years ago, we started a community just in Houston to bring entrepreneurs, angel investors, and some VC together. It was a nonprofit, grassroots effort called TeXchange; I just wanted to help entrepreneurs connect to sources of capital.

IM: How did Accenture Ventures get its start and what does it aim to do?

TR: Accenture realized four years ago that in order to stay competitive, it needed to tap the best of the best in the startup world. The only way to do that is to dedicate resources and people to that task, and that's how we started Ventures. As a recent joiner, my role is primarily the lead for the Southwest to bring the best of the startup ecosystem into our clients to help them solve their most pressing problems. And it's not just about problems, but also about opportunities.

It's a win-win-win. The client gets the benefit of having the best of the best and the startups get amazing exposure to companies they might not have been able to get in front of. And, Accenture is happy because it gets to serve the client.

Accenture works in multiple sectors, including resources (oil and gas), chemicals, mining — so for obvious reasons, the Southwest is a big sector for us — but, we also tap the health and public safety sectors.

As we look to design these arrangements with these startups and we find that there is a compelling need to invest in them, we'll become a minority investor. If that startup then has a M&A play that makes sense to everyone, we'll look into that as well.

IM: How do Accenture Ventures and the Innovation Hub work together?

TR: I am part of the hub, and I also serve the broader team.

What we bring to the table is amazing talent to data scientists to designers — many different resources — and we work with our clients to figure out what they want to solve or if there's a play in the market they are interested in. We can pull the best from Accenture and from the startup ecosystem to design solutions.

IM: What’s the most challenging thing about solving clients’ goals?

TR: It's not a challenge so to speak, but it's something I have to be mindful of, and that is always keeping the client's interest at hand, so recognizing and realizing that they have short- and long-term goals that they want to achieve.

IM: What's it like working with companies on the startup side?

TR: We seek specific types of startups. In order for us to be really effective, we keep a pulse on the market. Our focus is on companies that have gotten their source of funding, they've gone through their first round, companies that have great management who have been in industry or served big companies, and companies that are disruptors, innovators, or have something really compelling to bring to us. The challenge is that there are so many of them. There are so many great startup companies doing amazing things. But, as many startups as there are, there's just as many client issues.

IM: In your opinion, what challenges does the Houston innovation ecosystem still have to overcome?

TR: It's no secret that the economic engine of venture capital is in the east and west coasts. We have a lot of great VCs here, but it's about how do we keep our startups here. That's an issue that everyone talks about. But we also have seen a lot of startups move to Houston from other places. But, from the financial aspect of it, I think we could always use more of that. I personally don't think there will ever be another Silicon Valley, but we'll be something different. We'll be ourself. But, we do need those sources of capital in place. But something I want to mention is the diversity and the universities in Houston — we have a lot going for us.

------

Portions of this interview have been edited.