MAKING THE GRADE

See how Houston fares on report on best college cities

The report dug into Houston colleges' affordability, social environment, and academic and economic opportunities. Courtesy of Rice University

As high school seniors decide where to attend college, they examine degree programs and campus amenities, calculate job prospects, assess school spirit, and consider location. To help make the decision a bit easier, personal finance website WalletHub crunched the numbers on more than 400 cities across the U.S. to determine 2020's Best & Worst College Towns & Cities in America — and Houston appears near the top of the class.

The report, released on December 9, examined 415 cities across the U.S. and broke them down into three categories: large city (more than 300,000 people), midsize city (125,000 to 300,000 people), and small city (less than 125,000).

To determine the best and worst college cities, WalletHub used 31 metrics, each assigned a different weight, in three key areas: academic and economic opportunities (50 points), wallet friendliness (25 points), and social environment (25 points).

Houston, with a score of 56.89 ranked No. 18 among big cities and No. 30 among all cities. Houston's highest marks came in social environment, where it earned No. 27. Houston ranked 72nd in wallet friendliness and a surprisingly low 254th in academic and economic opportunities.

The title of best college city in Texas — and the U.S. — goes to Austin. The Capital City not only took the top spot among large cities, it also ranked first on the overall list.

With a score of 66.49, Austin's best grade, unsurprisingly, came in social environment, where it ranked No. 2. (With its beaches and perfect weather, only San Diego fared better.) Austin scored a rather middling 196 in wallet friendliness, but it ranked a solid 54th in academic and economic opportunities.

Elsewhere in Texas, Dallas ranked No. 23 among big cities and No. 55 on the overall list. Big D had a total score of 54.89. Its highest grade came in social environment (46), followed by academic and economic opportunities (186) and wallet friendliness (236).

Neighboring Fort Worth earned the 86th spot overall, 36th among big cities. Fort Worth earned an overall score of 53.4 and clenched the 125th spot in social environment, 126th in academic and economic opportunities, and 256th in wallet friendliness.

San Antonio earned a score of 54.37, securing the 65th spot overall and the 29th spot among big cities. It earned high scores in social environment (24) and wallet friendliness (83) but fell hard in the academic and economic opportunities category (343).

Joining Austin on the combined list are Orlando (No. 2); Scottsdale, Arizona (No. 3); Tampa (No. 4); Ann Arbor, Michigan (No. 5); Seattle (No. 6); San Diego (No. 7); Las Vegas (No.8); Salt Lake City (No. 9); and Provo, Utah (No. 10).

So where is the worst college town? That unpleasant distinction goes to Germantown, Maryland. The Washington, D.C. suburb is joined by Kendall, Florida (No. 414); Shreveport, Louisiana (No. 413); Bridgeport, Connecticut (No. 412); and New Rochelle, New York (No. 411).

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This article originally ran on CultureMap.

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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