MAKING THE GRADE

See how Houston fares on report on best college cities

The report dug into Houston colleges' affordability, social environment, and academic and economic opportunities. Courtesy of Rice University

As high school seniors decide where to attend college, they examine degree programs and campus amenities, calculate job prospects, assess school spirit, and consider location. To help make the decision a bit easier, personal finance website WalletHub crunched the numbers on more than 400 cities across the U.S. to determine 2020's Best & Worst College Towns & Cities in America — and Houston appears near the top of the class.

The report, released on December 9, examined 415 cities across the U.S. and broke them down into three categories: large city (more than 300,000 people), midsize city (125,000 to 300,000 people), and small city (less than 125,000).

To determine the best and worst college cities, WalletHub used 31 metrics, each assigned a different weight, in three key areas: academic and economic opportunities (50 points), wallet friendliness (25 points), and social environment (25 points).

Houston, with a score of 56.89 ranked No. 18 among big cities and No. 30 among all cities. Houston's highest marks came in social environment, where it earned No. 27. Houston ranked 72nd in wallet friendliness and a surprisingly low 254th in academic and economic opportunities.

The title of best college city in Texas — and the U.S. — goes to Austin. The Capital City not only took the top spot among large cities, it also ranked first on the overall list.

With a score of 66.49, Austin's best grade, unsurprisingly, came in social environment, where it ranked No. 2. (With its beaches and perfect weather, only San Diego fared better.) Austin scored a rather middling 196 in wallet friendliness, but it ranked a solid 54th in academic and economic opportunities.

Elsewhere in Texas, Dallas ranked No. 23 among big cities and No. 55 on the overall list. Big D had a total score of 54.89. Its highest grade came in social environment (46), followed by academic and economic opportunities (186) and wallet friendliness (236).

Neighboring Fort Worth earned the 86th spot overall, 36th among big cities. Fort Worth earned an overall score of 53.4 and clenched the 125th spot in social environment, 126th in academic and economic opportunities, and 256th in wallet friendliness.

San Antonio earned a score of 54.37, securing the 65th spot overall and the 29th spot among big cities. It earned high scores in social environment (24) and wallet friendliness (83) but fell hard in the academic and economic opportunities category (343).

Joining Austin on the combined list are Orlando (No. 2); Scottsdale, Arizona (No. 3); Tampa (No. 4); Ann Arbor, Michigan (No. 5); Seattle (No. 6); San Diego (No. 7); Las Vegas (No.8); Salt Lake City (No. 9); and Provo, Utah (No. 10).

So where is the worst college town? That unpleasant distinction goes to Germantown, Maryland. The Washington, D.C. suburb is joined by Kendall, Florida (No. 414); Shreveport, Louisiana (No. 413); Bridgeport, Connecticut (No. 412); and New Rochelle, New York (No. 411).

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This article originally ran on CultureMap.

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Building Houston

 
 

This Houston staffing firm has tapped into tech to support the growing gig economy workforce. Photo via Getty Images

As the independent workforce continues to grow, a Houston-based company is aiming to connect these workers with companies that match their specific needs with a new digital platform.

FlexTek, a 14-year old recruiting and staffing company, launched a first gig site tailored to the needs of the individual worker. The platform, Workz360, is built to be able to manage projects, maintain quality control, and manage billing and year-end financial reporting.The company is also working to expanding the platform to provide infrastructure to assist independent workers with education, access to savings programs, tax compliance through vetted third-party CPA firms, and hopes in the future to assist with access to liability and medical insurance.

With a younger workforce and a shifting economy, the “gig economy,” which is another way to describe how people can earn a living as a 1099 worker, offers an alternative option to the corporate grind in a post-pandemic workscape. Chief Marketing Officer Bill Penczak of Workz360 calls this era “Gig 2.0,” and attributes the success of this type of workforce to how during the COVID-19 pandemic people learned how to work, and thrive in non-traditional work environments. The site also boasts the fact it won’t take a bite out of the worker’s pay, which could be an attractive sell for many since other sites can take up to 65 percent of profit.

“In the past few years, with the advent of gig job platforms, the Independent workers have been squeezed by gig work platforms taking a disproportionate amount of the workers’ income,” said FlexTek CEO and founder Stephen Morel in a news release. “As a result, there has been what we refer to as ‘pay padding,’ a phenomenon in which workers are raising their hourly or project rates to compensate for the bite taken by other platforms.

"Workz360 is designed to promote greater transparency, and we believe the net result will be for workers to thrive and companies to save money by using the platform,” he continues.

As the workforce has continued to change over the years, a third of the current U.S. workforce are independent workers according to FlexTek, workers have gained the ability to have more freedom where and how they work. Workz360 aims to cater to this workforce by believing in a simple mantra of treating your workers well.

“We’ve had a lot of conversations about this, but we like the Southwest Airlines model,” Penczak tells InnovationMap. “Southwest Airlines treats their people very well, and as a result those employees treat the passengers really well. We believe the same thing holds true. If we can provide resources, and transparency, and not take a bite out of what the gig worker is charging, then we will get the best and the brightest people since they feel like they won’t be taken advantage of. We think there is an opportunity to be a little different and put the people first.”

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