It's 'zon

Amazon gets fresh in Houston with new one-hour grocery delivery service

AmazonFresh has rolled into Houston. Photo courtesy of Amazon

Amazon Prime members know they can get virtually whatever they want, nearly whenever they want it. They might get it even quicker now that AmazonFresh has entered the Houston market. The online behemoth expanded into three new markets this week, and the Bayou City was one them. Minneapolis and Phoenix were the other two.

What that means is Prime members who choose to fork over an addition $14.99 on top of their annual membership can get a host of items delivered to their doors within one-and two-hour windows.

The list of things available includes foodstuffs like meats and produce, as well as the seemingly endless array of day-to-day essentials the company offers, whether it's Post-It notes, books, electronics, home goods, or toys.

Amazon said that customers who have Alexa in their homes have it even easier. They can say something like, "Alexa, order milk from Fresh," and she'll add a choice for milk to their cart based on past purchases or a top result popular with other customers.

Because Alexa is always learning, Amazon assures customers that as they use AmazonFresh, Alexa will remember their favorites, making grocery shopping fast and simple.

New customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout. Prime members who want to use the service can simply add it to their existing membership for the $14.99 monthly fee.

"We're thrilled to introduce AmazonFresh to Prime members in Houston," said Stephenie Landry, vice president of AmazonFresh and Prime Now, in a press release this week announcing the expansion. "Prime members tell us they want their stuff even faster. We're happy to deliver on that ask."

Looks like Amazon just upped the ante for Houston's already myriad delivery options.

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This article originally ran on CultureMap.

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