It's 'zon

Amazon gets fresh in Houston with new one-hour grocery delivery service

AmazonFresh has rolled into Houston. Photo courtesy of Amazon

Amazon Prime members know they can get virtually whatever they want, nearly whenever they want it. They might get it even quicker now that AmazonFresh has entered the Houston market. The online behemoth expanded into three new markets this week, and the Bayou City was one them. Minneapolis and Phoenix were the other two.

What that means is Prime members who choose to fork over an addition $14.99 on top of their annual membership can get a host of items delivered to their doors within one-and two-hour windows.

The list of things available includes foodstuffs like meats and produce, as well as the seemingly endless array of day-to-day essentials the company offers, whether it's Post-It notes, books, electronics, home goods, or toys.

Amazon said that customers who have Alexa in their homes have it even easier. They can say something like, "Alexa, order milk from Fresh," and she'll add a choice for milk to their cart based on past purchases or a top result popular with other customers.

Because Alexa is always learning, Amazon assures customers that as they use AmazonFresh, Alexa will remember their favorites, making grocery shopping fast and simple.

New customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout. Prime members who want to use the service can simply add it to their existing membership for the $14.99 monthly fee.

"We're thrilled to introduce AmazonFresh to Prime members in Houston," said Stephenie Landry, vice president of AmazonFresh and Prime Now, in a press release this week announcing the expansion. "Prime members tell us they want their stuff even faster. We're happy to deliver on that ask."

Looks like Amazon just upped the ante for Houston's already myriad delivery options.

------

This article originally ran on CultureMap.

Trending News

Building Houston

 
 

This Houston staffing firm has tapped into tech to support the growing gig economy workforce. Photo via Getty Images

As the independent workforce continues to grow, a Houston-based company is aiming to connect these workers with companies that match their specific needs with a new digital platform.

FlexTek, a 14-year old recruiting and staffing company, launched a first gig site tailored to the needs of the individual worker. The platform, Workz360, is built to be able to manage projects, maintain quality control, and manage billing and year-end financial reporting.The company is also working to expanding the platform to provide infrastructure to assist independent workers with education, access to savings programs, tax compliance through vetted third-party CPA firms, and hopes in the future to assist with access to liability and medical insurance.

With a younger workforce and a shifting economy, the “gig economy,” which is another way to describe how people can earn a living as a 1099 worker, offers an alternative option to the corporate grind in a post-pandemic workscape. Chief Marketing Officer Bill Penczak of Workz360 calls this era “Gig 2.0,” and attributes the success of this type of workforce to how during the COVID-19 pandemic people learned how to work, and thrive in non-traditional work environments. The site also boasts the fact it won’t take a bite out of the worker’s pay, which could be an attractive sell for many since other sites can take up to 65 percent of profit.

“In the past few years, with the advent of gig job platforms, the Independent workers have been squeezed by gig work platforms taking a disproportionate amount of the workers’ income,” said FlexTek CEO and founder Stephen Morel in a news release. “As a result, there has been what we refer to as ‘pay padding,’ a phenomenon in which workers are raising their hourly or project rates to compensate for the bite taken by other platforms.

"Workz360 is designed to promote greater transparency, and we believe the net result will be for workers to thrive and companies to save money by using the platform,” he continues.

As the workforce has continued to change over the years, a third of the current U.S. workforce are independent workers according to FlexTek, workers have gained the ability to have more freedom where and how they work. Workz360 aims to cater to this workforce by believing in a simple mantra of treating your workers well.

“We’ve had a lot of conversations about this, but we like the Southwest Airlines model,” Penczak tells InnovationMap. “Southwest Airlines treats their people very well, and as a result those employees treat the passengers really well. We believe the same thing holds true. If we can provide resources, and transparency, and not take a bite out of what the gig worker is charging, then we will get the best and the brightest people since they feel like they won’t be taken advantage of. We think there is an opportunity to be a little different and put the people first.”

Trending News