Guest column

5 things to keep in mind when finding coworking space in Houston

Here's what all you should consider before settling into a coworking spot. Leanne Hope/Cresa

If you're in the market for office space you've undoubtedly heard a lot about one of the fastest growing trends in commercial real estate – coworking. What started as a simple idea to help freelancers and startups find workspace is now beginning to disrupt the traditional office market. More than 1,000 spaces opened in the US in 2018 alone, according to Coworking Resources.

But, as this trend continues to take off, tenants now face a wide range of potential options. So many, in fact, it can seem overwhelming weeding through them. Where does one even start? How do you find the right space? Here are five things you should keep in mind when conducting your search.

Location

We've all heard the old adage that the three most important things in real estate are location, location, location. Although it's become a well-worn cliché, it's overused because it's usually spot on. That doesn't mean, however, that you should limit yourself to the space just down the street. There are other factors you need to consider.

If you're looking to build a team, understanding where the labor force is can be vital for sustaining growth through recruiting. Some companies place value being in proximity to their client base to make visiting and hosting prospects easier. Others may want better access to area amenities such as gyms, restaurants and shopping that could help create a better work/life balance.

Fit

Coworking isn't a one-size-fits-all-solution. Each space has its own energy and community. Some are even specialized to tailor to unique niches. There are spaces for women only and the health conscious. There are others specifically designed for different industries, including tech firms, legal practices and even cannabis growers. Be sure to ask questions when touring to get a better sense of what each space is like.

Stylistically, coworking is also growing up. Bold colors and patterns are fun, but they may not be right for everyone. Your surroundings say a lot about your company's culture, and if you're hosting clients regularly you may opt for a more sophisticated space with higher end finishes. Understanding your business goals and needs should help you prioritize what's important.

Perks

Many perks, including access to coffee bars, high-speed WIFI, and conference rooms, have seemingly become commoditized by coworking operators. To help differentiate themselves, these operators are beginning to take a hospitality like approach.

Tenants today can find everything from on-site childcare and locker rooms to rentable private event space and organized networking events. Some providers also offer discounts to use preferred vendors for business services like payroll and technical support. Maximizing these added perks can really make or break the decision on a specific space.

Flexibility

One of the major advantages of coworking space compared to a traditional office lease is increased flexibility. Committing to space for a shorter period of time is great, but coworking space creates other ways to help tenants remain flexible.

If you're forecasting significant future growth, you may want to select a space with enough room to accommodate that need to avoid any interruption in business operations caused by relocation. Worried distractions could be overwhelming or that privacy could become an issue? There are plenty of options that offer a wide range of workspace solutions, from private desks to secured suites for teams.

Finding a coworking operator with multiple locations could provide a workspace solution for team members who are scattered across the country. This is also a great option if you find yourself traveling between the same locations repeatedly.

Price

Comparing pricing between locations isn't always apples to apples. Workspace providers may or may not include many things in their advertised pricing. Pay attention to the fine print as some coworking companies charge for things like parking, phone service, conference room time, printing/copying, admin services and coffee. Factor in any of these charges when comparing your options as sometimes a space may appear less expensive than it really is.

With more coworking options than ever before, find one that works for you. Don't settle. No two spaces are the same, but keep in mind that your surroundings say a lot about who you are. Pick one that conveys the message you want to send to employees and clients.

Maximizing perks could help offset some cost, but make sure you understand what you're being charged. If you do a little homework then you should be able to focus on what really matters most – your business.

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Sue Rogers is principal of Transaction Management Cresa in Houston.

Along with Houston-based real estate developer Ancorian, Common Desk is headed for Houston. Courtesy of Common Desk

Houston will soon be home to another large coworking space. Common Desk, a Texas company, has announced plans for a Houston location in East Downtown — selected for its culture and opportunity.

The Dallas-born concept specializes in coworking in hospitality and has joined forces with Houston-based Ancorian, a real estate development company, for the project. Expected to open in summer 2020, Common Desk will occupy 25,000 square feet of a 42,000-square-foot warehouse redevelopment known as "The Block." The facility will also have an outpost of Dallas-based Bishop Cider.

"EaDo reminds us of Deep Ellum, which was the first location we ever opened in Dallas in 2012," says Nick Clark, founder and CEO of Common Desk, in a news release. "It has the cultural authenticity and significance that we as a brand love to build a foundation from, offering the diverse variety of concepts and convenience you want from a submarket, without the congestion and parking difficulties you might find in a central business district. We're excited to bring some of our soulful vibes and southern hospitality to Eado."

Houston's East Downtown Common Desk will occupy 25,000 square feet of a 42,000-square-foot warehouse redevelopment known as "The Block." Courtesy of Common Desk

Common Desk, which got its start in 2012, now has eight locations in the Dallas-Fort Worth area and three in in Austin, and its Houston members will eventually have access to these other locations. A common theme in the companies concepts is bridging the gap between coworking and dining and hospitality concepts. Fiction Coffee, Common Desk's coffee bar concept, is expected to open alongside the coworking space.

"Houston isn't just another market for us; it's a city we love, and we expect our approach to service and design to resonate well with Houstonians," says Dawson Williams, head of real estate at Common Desk, in the release. "We plan to go deep in Houston just as we have in Dallas, and our goal is to become the go-to coworking brand in the market."

Ancorian has previously worked on the East Village in the East Downtown area, which include concepts like Indianola, Truck Yard, F45 Fitness, Koffeteria, Rodeo Goat, and True Anomaly Brewing.

"We are heavily invested in East Downtown Houston, and we felt that our latest development 'The Block' was a perfect location for a coworking concept," says Michael Sperandio, founding partner of Ancorian. "We work very hard to choose tenants that fit each specific development we create. After meeting Nick Clark and Dawson Williams of Common Desk, we felt like they were the best operators in the coworking space industry."

Houston's Common Desk location will have a warehouse feel and is expected to feature various amenities and member perks, including:

  • Fitness and wellness center concept, complete with towels and shower facilities
  • Outdoor patio and terrarium
  • Multi-level seating
  • Wet bar and shared kitchen
  • Skylights that will bring in natural lighting
  • Event space
  • Murals and local art

"This group puts together all the necessary elements to draw people into their workspaces," Sperandio continues. "They focus on great design, thoughtful and functional space layout, and they have created an energetic and comfortable environment that attracts new members and keeps existing members loyal to the Common Desk brand. We feel that Common Desk's vision for an experiential workspace will make this one of the best locations to work in the entire city."

Houston's Common Desk members will have access to other Texas locations. Courtesy of Common Desk