National employee wellness month

4 cost-effective ways Houston startups can champion employee health and wellness

Here are some ways to encourage health and wellness in the workplace without breaking the bank. Tom Merton/Getty Images

Apple and healthcare provider Aetna announced earlier this year the two industry giants are collaborating on a new app, Attain. The wellness app, available both for the iPhone and Apple Watch, rewards users who achieve certain health-focused goals such as getting more sleep, meditating, or even receiving their annual flu shot.

Today, companies are increasingly leveraging similar health and wellness goals and reward programs, if not this very initiative. In fact, the United States' workplace wellness industry is valued at nearly $8 billion.

This hefty price tag encompasses massive corporate health and wellness programs such as that of Google, which offers its employees benefits such as massage services, physical therapy, onsite health care, community bikes and even guitar lessons to promote mental health. However, for most companies, building an onsite health care facility or having your own personal masseuse at the ready to release the knots in your neck and back is a bit out of the price range, we'd say.

For those companies, including startups operating on a tight budget, most just want employees to experience less work-related stress and live happier, healthier lives. In honor of National Employee Wellness Month this June, here's how startups can implement budget-friendly health and wellness programs into their companies.

1. Utilize tech in wellness challenges

Fancy equipment is not necessary for an effective corporate health and wellness program. Instead, try offering employees Fitbits, a budget-friendly option, as part of their benefits package, which they can then use to track their daily activity. To leverage the Fitbits to create intraoffice challenges, offer employees incentives for health goals such as the most activity or the most seven-hour nights of sleep each month.

My company that I coach for, Orangetheory Fitness, also features its own brand of wearables, the OTbeat, which tracks workout activity such as calories burned, steps, distance and splat points (Orangetheory lingo for when you achieve excess post-exercise oxygen consumption). I see friends, coworkers and even complete strangers compare splat points — something employees could also use as a friendly form of competition.

2. Hand out workout passes that give employees an hour off work to exercise

This is the real-life version of Monopoly's "Get Out of Jail Free" card. One of the major reasons I see people fall out of touch with Orangetheory is because they don't have enough time to work out. An extra hour or two out of the workday could be all it takes to motivate your employees to get active.

In fact, most gyms and fitness classes offer corporate discounts to employers. I'm seeing more and more companies sign up for a corporate membership, especially since health and wellness in the workplace is becoming much more important.

3. Host group health and wellness events

Another initiative idea that's cut from the same competition cloth: Cooking contents. Host a lunch where staffers bring their favorite healthy recipe. Then, have employees vote on the most delicious option.

You can also implement health and wellness in other company events such as employee 5Ks and team-building exercises such as weekly team outings to a local fitness class. These would be ideal opportunities to dole out those workout or lunch passes.

4. Try "deskercising"

Like most successful companies, it takes a lot of sweat, blood, tears — and often countless hours at a desk — to see the fruits of your hard-earned labor. Today, a sedentary or inactive lifestyle, which most likely consists of sitting at a desk with little to no physical activity, has been linked to a number of chronic diseases, including obesity, heart disease, high blood pressure, as well as increased feelings of depression and anxiety.

While deskercising (i.e. the combination of sitting at your desk and exercising) doesn't quite measure up to a full-on workout, it has similar effects, including improved health, physical and mental. Squats, chair dips, shoulder raises and even frequent walks or breaks from the desk can have a significant impact on employees' health and work productivity.

Whether you implement one or all these programs, it's important to remember companies — whether they're a small startup of five or an established corporation of many — can implement health and wellness initiatives.

It's not the program or the money invested that makes corporate health and wellness initiatives effective. At the end of the day, the efficacy of any health program comes down to the company its willingness to prioritize the holistic health and wellness of its employees.

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Charlotte Morales is Orangetheory Fitness's San Felipe head coach.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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