Where to be

10+ can't-miss Houston business and innovation events for June

Check out these conferences, pitch competitions, networking, and more. Getty Images

Summer's here and living isn't necessarily easy — especially when it comes to scheduling. Houston's busting at the seams with networking, panel, and pitch events this month.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

June 4-6 — Houston Innovation Week

Silicon Valley-based Plug and Play will host a series of innovation-focused events over three days. Tuesday, June 4, will be focused on energy and sustainability, while Wednesday, June 5, will focus on health tech. The week concludes Thursday, June 6, with TMCx's Demo Day.

Details: The event is from Tuesday, June 4, to Thursday, June 6, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

June 6 — TMCx Demo Day

TMCx's cohort of entrepreneurs take to the main stage to pitch their solutions to close out the four-month digital health accelerator program. During the event, 19 digital health startups will showcase the progress they have made on their solutions, and what they have planned for the future.

Details: The event is from 1 to 7 pm on Thursday, June 6, at the TMC Innovation Institute (2450 Holcombe Boulevard). Learn more.

June 6 — Houston Low-Carbon Energy Summit

The summit is intended for industry experts to discuss how Houston energy companies can apply our region's know-how, technical capabilities, and unique industry footprint to create and demonstrate new business opportunities to achieve a low carbon energy future. Areas to be explored will include energy storage and renewable energy, carbon sequestration and usage, methane capture, cleaner fuels, and expanded markets for natural gas.

Details: The event is from 9 am to 4 pm on Thursday, June 6, at the Royal Sonesta Galleria Houston (2222 West South Loop). Learn more.

June 5 — Using Machine Learning for Facies classification in Oil and Gas

Rajiv Shah will talk about how to train a machine learning algorithm to predict facies from well log data. He will walk through the background and then go through a Python notebook that builds the model.

Details: The event is from 6:30 to 8:30 pm on Wednesday, June 5, at Station Houston (1301 Fannin St. Suite 2440). Learn more.

June 12 — Lunch n' Learn: Using Behavioral Economics To Your Company's Advantage

Learn "What Joe Knows"- with Richard Gosselin, chief development officer at Penngo Marketing Group.

Details: The event is from 11:30 am to 1:30 pm on Wednesday, June 12, at The Cannon (1336 Brittmoore Road). Learn more.

June 12-13 — Energy Drone & Robotics Summit

Over 1,000 energy and engineering leaders gather in Houston to talk drones and robotics trends, best practices, and to see, drive and fly the latest tech.

Details: The event is from Wednesday, June 12 to Thursday, June 13, at the Woodlands Waterway Marriott Hotel & Convention Center (1601 Lake Robbins Dr). Learn More

June 13 — HCC's Small Business Summit and Expo

Funding advice, roundtable discussions, and more valuable information for existing and aspiring entrepreneurs hosted by Houston Community College.

Details: The event is from 8:30 am to 2 pm on Thursday, June 13, at the West Houston Institute (2811 Hayes Road). Learn more.

June 13 — HX live: Houston Astros Sportstech

Houston Exponential will be hosting a sports tech presentation led by Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros.

Details: The event is from 3:30 to 5:30 pm on Thursday, June 13, at The Cannon (1336 Brittmoore Rd.). Learn more.

June 14 — Meet with Illumina Ventures

Noel Jee, an associate from Illumina Ventures, will be visiting JLABS @ TMC to provide an overview about the investment firm's key areas of interest. Following the presentation, there will be a networking lunch. And finally, for those companies who apply online and are approved, one-on-one meetings with Illumina Ventures provides an intimate forum to discuss your company.

Details: The event is from 10:30 am to 1 pm on Friday, June 14, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

June 15 — Enventure Basecamp: Business Building Workshop

Basecamp is an inclusive environment for those who are interested in adapting their life science experiences to real business applications. All are welcome, and the event is free.

Details: The event is from 9 am to noon on Saturday, June 15, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

June 20 — Startup Pains: What I Wish I Knew

This monthly series hosted by the University of Houston lets you learn from someone else's mistakes and successes. This month's speaker is M. Scott Conley, chief delivery officer and vice president of Drylet LLC.

Details: The event is from 4 to 5 pm on Thursday, June 20, at the UH Technology Bridge (Innovation Center, building 4, floor 2, 5000 Gulf Fwy).Learn more here.

June 24 — Open Project Night with Impact Hub Houston and Sketch City

Connect and collaborate with real, passionate people who are working on projects, ventures, and collaborations to improve to the city of Houston. If you have an idea, are working on something, or are looking for ways to collaborate with people who are doing work at the intersection of innovation and impact this event is for you.

Details: The event is from 6 to 8 pm on Tuesday, June 25, at The Black Sheep Agency (611 West 22nd Street). Learn more.

Technology is changing America's pastime, and the Houston Astros have the lead off. Photo by Dylan Buell/Getty Images

Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.

"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."

Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.

The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.

"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.

The approach to technology in sports is changing as younger players enter the scene.

"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."

From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.

The evolution of pitching technology

One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.

"Brent has the ability to take technology and blend it with the craft," Brand says.

The players as industrial machines

One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.

"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."

From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.

Wearables and sleep technology

Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.

"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.

But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.

Esports

Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.

"A lot of these sports teams aren't profitable right now," Brand says, noting that he knows that will probably change over the years.

While the teams themselves might not be making money, the number of users of video games makes for a different avenue to revenue.

"The platforms are what we see as profitable," Brand says, explaining how he's seen brands like Nike advertise in gaming apps.

"There's definitely a pathway to profitability, but esports means different things to different people," he says.

Sports marketing and betting

Looking toward the future, Brand says he sees movement coming in marketing and betting within sports.

With mobile devices in the hands of most sports event goers, brands have access to authentic, engaging content.

"Everyone with a phone is a producer of content, and a lot of brands want that content," he says.

Sports betting technologies have seen profitable success in other United States markets that allow it.

"Betting is the next biggest thing in sports," Brand says. "All the major leagues are saddled up with big money there. In Texas, it's illegal still, but it's coming."