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In his role as investor, Matthew McConaughey backs Texas startup

Matthew McConaughey invests in startups, including one based in Austin. University of Texas at Austin/Facebook

Matthew McConaughey is far more than an Oscar-winning actor. He’s the “Minister of Culture” for the University of Texas. He’s a professor at UT and a best-selling author. And he’s co-owner of Austin FC, the Major League Soccer team.

But did you know the Austin celebrity also invests in startups?

McConaughey owns a stake in several businesses, and it turns out one of them is based in Austin. In an email interview with Fast Company magazine, McConaughey revealed he’s an investor in Workrise, an Austin company whose workforce management platform matches skilled workers with employers in the energy industry.

As an investor, McConaughey says he looks for companies “that have a purpose to uplift, empower, construct, redefine, and bring a new or renewed health to individuals, communities, and systems.”

Formerly known as RigUp, Workrise rebranded in early 2021. Since its founding eight years ago, the company has raised $752.5 million from major investors such as 137 Ventures, Andreessen Horowitz, Baillie Gifford, Bedrock Capital, Brookfield Growth Partners, Founders Fund, Franklin Templeton, and Moore Strategic Ventures.

“We founded RigUp in 2014 on the premise that technology could be used to more efficiently and effectively source skilled labor across the oil and gas industry. In the years that ensued, we found that our approach could be taken further; we could help address a much larger socioeconomic shift across the infrastructure industry,” co-founder and CEO Xuan Yong said last year.

“Today, Workrise reflects our aim to bridge the skilled labor gap across industries, to leverage technology and data to empower skilled workers — and, in turn, the economy at large — so the U.S. can prepare for an infrastructure renaissance,” he added.

A little over a year after its rebranding, Workrise laid off an undisclosed number of employees and streamlined its business offerings. Before the layoffs, the company was valued at $2.9 billion.

“Filling the skilled labor gap will be essential to our continued economic growth and recovery, and Workrise is at the forefront of that effort,” Allen Narcisse, chief operating officer at Workrise, said last year. “Workrise has already proven that traditional ways of staffing large projects are ripe for disruption.”

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This article originally ran on CultureMap.

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